Average Marketing Director Salary in Cook Islands for 2024

In this article, we will look at the average Marketing Director salary for 2024 in Cook Islands and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the New Zealand dollar. To keep things simple, we are using the NZD currency code instead of the currency symbol $.

How Much Does a Marketing Director Make in Cook Islands?

A Marketing Director working in Cook Islands will typically earn around 102,160 NZD per year, and this can range from the lowest average salary of about 49,200 NZD to the highest average salary of 159,500 NZD.

Average Annual Salary
102,160 NZD
Average Monthly Salary
8,513 NZD

Lowest Annual Salary
49,200 NZD
Lowest Monthly Salary
4,100 NZD

Highest Annual Salary
159,500 NZD
Highest Monthly Salary
13,291 NZD

These are average salaries for a Marketing Director in Cook Islands and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.

Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Director Salaries in Cook Islands

So we've looked at the average salaries a Marketing Director will earn in Cook Islands. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Director can earn between 49,200 NZD and 159,500 NZD on average in Cook Islands. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Director in Cook Islands is 105,800 NZD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 105,800 NZD, and 50% of the population earn more than 105,800 NZD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Director salary in Cook Islands, 25% of the population are earning less than 69,060 NZD while 75% of the population earn more than 69,060 NZD.

75% of the population earn less than 136,200 NZD, and 25% of the population earn more than 136,200 NZD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Director Salary by Experience Level in Cook Islands

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Director in Cook Islands that has less than two years of experience can expect to earn somewhere in the region of 61,460 NZD.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 75,100 NZD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 107,680 NZD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 128,900 NZD.
  • 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 138,800 NZD.
  • 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 151,800 NZD.

Average Salary by Experience Chart

0-2 Years
61,460 NZD
2-5 Years +29%
75,100 NZD
5-10 Years +38%
107,680 NZD
10-15 Years +24%
128,900 NZD
15-20 Years +7%
138,800 NZD
20+ Years +7%
151,800 NZD

Marketing Director Salary by Education Level in Cook Islands

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Director in Cook Islands based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Director in Cook Islands with a certificate or diploma education can earn an average salary of 75,100 NZD.

  • Bachelor's Degree. A Marketing Director in Cook Islands with a bachelor's degree education can earn an average salary of 103,820 NZD.

  • Master's Degree. A Marketing Director in Cook Islands with a master's degree education can earn an average salary of 159,100 NZD.

Average Salary by Education Chart

Certificate or Diploma
75,100 NZD
Bachelor's Degree +34%
103,820 NZD
Master's Degree +53%
159,100 NZD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Cook Islands is around 23,500 to 70,600 NZD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cook Islands, a male marketing director will earn an average of 107,380 NZD, while a female marketing director will earn around 97,640 NZD.

This means that a male marketing director earns approximately 10% more than a female marketing director for performing the same job.

Average Salary by Gender Chart in Cook Islands

Male
107,380 NZD
Female -10%
97,640 NZD

Marketing Director Average Pay Raise in Cook Islands

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Director in Cook Islands is around 9% every 30 months.

The national average pay raise across all professions and industries in Cook Islands is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that a Marketing Director in Cook Islands can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Cook Islands for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Cook Islands.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Marketing Director Bonus and Incentive Rates in Cook Islands

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Director is a moderate bonus based job, with 65% of employees reporting at least one bonus in the last 12 months.

35% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
65%
No Bonus
35%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Cook Islands earn approximately 15% more than private sector employees in the same role.

Public Sector
58,000 NZD
Private Sector -15%
50,560 NZD

Salaries for Jobs Similar to a Marketing Director

In the table below, we have salary information for jobs that are similar to a Marketing Director in Cook Islands.

Job Title Category Salary
Account Handler Marketing 42,960 NZD
Affiliate Manager Marketing 56,640 NZD
Analytics Specialist Marketing 45,060 NZD
Assistant Brand Manager Marketing 60,840 NZD
Assistant Product Manager Marketing 70,600 NZD
Associate Marketing Manager Marketing 73,040 NZD
Associate Product Manager Marketing 67,120 NZD
Brand Ambassador Marketing 83,100 NZD
Brand Director Marketing 111,240 NZD
Brand Executive Marketing 92,900 NZD
Brand Manager Marketing 91,560 NZD
Business Analytics Specialist Marketing 44,180 NZD
Business Channel Manager Marketing 63,320 NZD
Business Intelligence Team Leader Marketing 66,440 NZD
Campaign Specialist Marketing 55,840 NZD
Chief Marketing Officer Marketing 96,560 NZD
Chief Product Officer Marketing 94,800 NZD
Communications Officer Marketing 29,600 NZD
Content Manager Marketing 52,820 NZD
Content Marketing Strategist Marketing 57,820 NZD
Copy Editer Marketing 38,140 NZD
Copy Writer Marketing 39,960 NZD
Creative Marketing Lead Marketing 60,880 NZD
Creative Writer Marketing 35,000 NZD
Digital Marketer Marketing 56,640 NZD
Digital Marketing Manager Marketing 78,940 NZD
Digital Marketing Strategist Marketing 77,620 NZD
Digital Media Specialist Marketing 64,200 NZD
Director of Marketing Marketing 102,460 NZD
Director of Research Marketing 73,100 NZD
eMarketing Manager Marketing 78,940 NZD
Event Marketing Marketing 71,280 NZD
Head of Executive Search Marketing 92,300 NZD
Key Affiliate Manager Marketing 77,400 NZD
Localization Manager Marketing 69,540 NZD
Market Development Executive Marketing 80,840 NZD
Market Development Manager Marketing 82,160 NZD
Market Research Analyst Marketing 64,720 NZD
Market Research Manager Marketing 73,820 NZD
Market Segmentation Director Marketing 78,160 NZD
Marketing Account Supervisor Marketing 56,460 NZD
Marketing Administrator Marketing 47,400 NZD
Marketing Advisor Marketing 58,280 NZD
Marketing Analyst Marketing 57,620 NZD
Marketing and Communications Officer Marketing 35,300 NZD
Marketing and Sales Head Marketing 102,160 NZD
Marketing Assistant Marketing 32,420 NZD
Marketing Associate Marketing 31,940 NZD
Marketing Communications Manager Marketing 66,580 NZD
Marketing Consultant Marketing 78,960 NZD
Marketing Coordinator Marketing 31,520 NZD
Marketing Distribution Executive Marketing 78,960 NZD
Marketing Executive Marketing 83,400 NZD
Marketing Manager Marketing 97,300 NZD
Marketing Officer Marketing 34,960 NZD
Marketing Segment Manager Marketing 73,120 NZD
Marketing Specialist Marketing 51,080 NZD
Marketing Supervisor Marketing 59,480 NZD
Marketing Vice President Marketing 80,280 NZD
Marketing Writer Marketing 38,180 NZD
Online Marketing Analyst Marketing 50,540 NZD
Online Marketing Manager Marketing 66,960 NZD
Optimization Manager Marketing 64,040 NZD
Outbound Sales Marketing 44,140 NZD
Outreach Coordinator Marketing 41,480 NZD
Outreach Specialist Marketing 51,900 NZD
Product Development Marketing 69,580 NZD
Product Manager Marketing 82,200 NZD
Product Marketing Engineer Marketing 43,080 NZD
Product Marketing Executive Marketing 70,700 NZD
Product Marketing Manager Marketing 77,340 NZD
Product Researcher Marketing 39,960 NZD
Product Strategist Marketing 56,640 NZD
Product Strategy Researcher Marketing 56,460 NZD
Product Training Specialist Marketing 50,240 NZD
Project Manager Marketing 59,240 NZD
Publications Coordinator Marketing 34,360 NZD
Research Executive Marketing 69,180 NZD
Sales and Marketing Assistant Marketing 31,540 NZD
Sales and Marketing Coordinator Marketing 32,420 NZD
Sales and Marketing Director Marketing 94,380 NZD
Sales Director Marketing 92,300 NZD
Sales Management Support Marketing 34,120 NZD
Sales Manager Marketing 94,800 NZD
Search Marketing Strategist Marketing 78,480 NZD
Social Media Administrator Marketing 53,160 NZD
Social Media Specialist Marketing 55,140 NZD
Spaceman Analyst Marketing 31,340 NZD
Sponsorship Consultant Marketing 53,860 NZD
Team Leader Marketing 59,240 NZD
Telemarketer Marketing 28,660 NZD
Trade Marketing Executive Marketing 79,360 NZD
Trade Marketing Manager Marketing 73,760 NZD
Trade Marketing Professional Marketing 62,460 NZD
Trade Marketing Specialist Marketing 43,220 NZD
Web Analytics Manager Marketing 60,880 NZD
Web Content Manager Marketing 61,680 NZD

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