Average Marketing Consultant Salary in Ukraine for 2024

In this article, we will look at the average Marketing Consultant salary for 2024 in Ukraine and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ukrainian hryvnia. To keep things simple, we are using the UAH currency code instead of the currency symbol โ‚ด.

How Much Does a Marketing Consultant Make in Ukraine?

A Marketing Consultant working in Ukraine will typically earn around 377,200 UAH per year, and this can range from the lowest average salary of about 189,300 UAH to the highest average salary of 582,700 UAH.

Average Annual Salary
377,200 UAH
Average Monthly Salary
31,433 UAH

Lowest Annual Salary
189,300 UAH
Lowest Monthly Salary
15,775 UAH

Highest Annual Salary
582,700 UAH
Highest Monthly Salary
48,558 UAH

These are average salaries for a Marketing Consultant in Ukraine and include benefits such as housing and transport. It's also possible for a Marketing Consultant to earn more or less than the average salaries shown above.

Marketing Consultant salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Consultant Salaries in Ukraine

So we've looked at the average salaries a Marketing Consultant will earn in Ukraine. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Consultant can earn between 189,300 UAH and 582,700 UAH on average in Ukraine. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Consultant in Ukraine is 377,200 UAH. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 377,200 UAH, and 50% of the population earn more than 377,200 UAH.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Consultant salary in Ukraine, 25% of the population are earning less than 254,700 UAH while 75% of the population earn more than 254,700 UAH.

75% of the population earn less than 480,600 UAH, and 25% of the population earn more than 480,600 UAH.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Consultant Salary by Experience Level in Ukraine

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing consultant salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Consultant in Ukraine that has less than two years of experience can expect to earn somewhere in the region of 225,300 UAH.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Consultant salary would increase to 297,000 UAH.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Consultant, the average salary would be 397,900 UAH.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 478,100 UAH.
  • 15 - 20 Years Experience. A Marketing Consultant with 15 to 20 years of experience can earn an average of 514,300 UAH.
  • 20+ Years Experience. For a Marketing Consultant with more than 20 years, the expected average salary increases to 552,400 UAH.

Average Salary by Experience Chart

0-2 Years
225,300 UAH
2-5 Years +32%
297,000 UAH
5-10 Years +34%
397,900 UAH
10-15 Years +19%
478,100 UAH
15-20 Years +8%
514,300 UAH
20+ Years +7%
552,400 UAH

Marketing Consultant Salary by Education Level in Ukraine

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Consultant in Ukraine based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Consultant in Ukraine with a high school education can earn an average salary of 282,300 UAH.

  • Certificate or Diploma. A Marketing Consultant in Ukraine with a certificate or diploma education can earn an average salary of 322,600 UAH.

  • Bachelor's Degree. A Marketing Consultant in Ukraine with a bachelor's degree education can earn an average salary of 437,300 UAH.

  • Master's Degree. A Marketing Consultant in Ukraine with a master's degree education can earn an average salary of 552,400 UAH.

Average Salary by Education Chart

High School
282,300 UAH
Certificate or Diploma +14%
322,600 UAH
Bachelor's Degree +36%
437,300 UAH
Master's Degree +26%
552,400 UAH

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ukraine is around 115,000 to 344,000 UAH and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Consultant Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ukraine, a male marketing consultant will earn an average of 385,300 UAH, while a female marketing consultant will earn around 365,400 UAH.

This means that a male marketing consultant earns approximately 5% more than a female marketing consultant for performing the same job.

Average Salary by Gender Chart in Ukraine

Male
385,300 UAH
Female -5%
365,400 UAH

Marketing Consultant Average Pay Raise in Ukraine

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Consultant in Ukraine is around 12% every 19 months.

The national average pay raise across all professions and industries in Ukraine is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Marketing Consultant in Ukraine can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Ukraine for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ukraine.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing Consultant Bonus and Incentive Rates in Ukraine

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Consultant is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 8%.

Received Bonus
78%
No Bonus
22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ukraine earn approximately 7% more than private sector employees in the same role.

Public Sector
282,500 UAH
Private Sector -7%
263,900 UAH

Salaries for Jobs Similar to a Marketing Consultant

In the table below, we have salary information for jobs that are similar to a Marketing Consultant in Ukraine.

Job Title Category Salary
Account Handler Marketing 233,900 UAH
Affiliate Manager Marketing 294,300 UAH
Analytics Specialist Marketing 221,500 UAH
Assistant Brand Manager Marketing 322,600 UAH
Assistant Product Manager Marketing 332,100 UAH
Associate Marketing Manager Marketing 340,400 UAH
Associate Product Manager Marketing 351,900 UAH
Brand Ambassador Marketing 431,300 UAH
Brand Director Marketing 548,800 UAH
Brand Executive Marketing 448,500 UAH
Brand Manager Marketing 472,100 UAH
Business Analytics Specialist Marketing 228,000 UAH
Business Channel Manager Marketing 313,700 UAH
Business Intelligence Team Leader Marketing 340,400 UAH
Campaign Specialist Marketing 301,600 UAH
Chief Marketing Officer Marketing 514,300 UAH
Chief Product Officer Marketing 444,300 UAH
Communications Officer Marketing 142,300 UAH
Content Manager Marketing 263,200 UAH
Content Marketing Strategist Marketing 311,700 UAH
Copy Editer Marketing 183,700 UAH
Copy Writer Marketing 190,500 UAH
Creative Marketing Lead Marketing 305,600 UAH
Creative Writer Marketing 194,600 UAH
Digital Marketer Marketing 273,300 UAH
Digital Marketing Manager Marketing 366,200 UAH
Digital Marketing Strategist Marketing 390,000 UAH
Digital Media Specialist Marketing 327,800 UAH
Director of Marketing Marketing 480,300 UAH
Director of Research Marketing 352,000 UAH
eMarketing Manager Marketing 382,600 UAH
Event Marketing Marketing 382,600 UAH
Head of Executive Search Marketing 421,400 UAH
Key Affiliate Manager Marketing 361,600 UAH
Localization Manager Marketing 340,400 UAH
Market Development Executive Marketing 404,600 UAH
Market Development Manager Marketing 381,800 UAH
Market Research Analyst Marketing 318,800 UAH
Market Research Manager Marketing 354,000 UAH
Market Segmentation Director Marketing 372,600 UAH
Marketing Account Supervisor Marketing 292,000 UAH
Marketing Administrator Marketing 259,100 UAH
Marketing Advisor Marketing 290,800 UAH
Marketing Analyst Marketing 307,400 UAH
Marketing and Communications Officer Marketing 174,000 UAH
Marketing and Sales Head Marketing 516,100 UAH
Marketing Assistant Marketing 157,600 UAH
Marketing Associate Marketing 161,300 UAH
Marketing Communications Manager Marketing 325,900 UAH
Marketing Coordinator Marketing 161,300 UAH
Marketing Director Marketing 502,200 UAH
Marketing Distribution Executive Marketing 394,500 UAH
Marketing Executive Marketing 403,100 UAH
Marketing Manager Marketing 492,700 UAH
Marketing Officer Marketing 172,400 UAH
Marketing Segment Manager Marketing 369,900 UAH
Marketing Specialist Marketing 246,200 UAH
Marketing Supervisor Marketing 282,300 UAH
Marketing Vice President Marketing 388,100 UAH
Marketing Writer Marketing 195,200 UAH
Online Marketing Analyst Marketing 282,300 UAH
Online Marketing Manager Marketing 325,900 UAH
Optimization Manager Marketing 320,500 UAH
Outbound Sales Marketing 216,800 UAH
Outreach Coordinator Marketing 215,100 UAH
Outreach Specialist Marketing 261,300 UAH
Product Development Marketing 361,500 UAH
Product Manager Marketing 407,300 UAH
Product Marketing Engineer Marketing 207,700 UAH
Product Marketing Executive Marketing 366,200 UAH
Product Marketing Manager Marketing 361,500 UAH
Product Researcher Marketing 205,700 UAH
Product Strategist Marketing 283,700 UAH
Product Strategy Researcher Marketing 275,500 UAH
Product Training Specialist Marketing 251,500 UAH
Project Manager Marketing 301,700 UAH
Publications Coordinator Marketing 185,100 UAH
Research Executive Marketing 352,000 UAH
Sales and Marketing Assistant Marketing 157,600 UAH
Sales and Marketing Coordinator Marketing 159,500 UAH
Sales and Marketing Director Marketing 492,400 UAH
Sales Director Marketing 464,900 UAH
Sales Management Support Marketing 169,000 UAH
Sales Manager Marketing 467,100 UAH
Search Marketing Strategist Marketing 425,100 UAH
Social Media Administrator Marketing 283,700 UAH
Social Media Specialist Marketing 272,800 UAH
Spaceman Analyst Marketing 152,300 UAH
Sponsorship Consultant Marketing 263,100 UAH
Team Leader Marketing 301,700 UAH
Telemarketer Marketing 148,300 UAH
Trade Marketing Executive Marketing 369,900 UAH
Trade Marketing Manager Marketing 362,200 UAH
Trade Marketing Professional Marketing 314,500 UAH
Trade Marketing Specialist Marketing 221,500 UAH
Web Analytics Manager Marketing 319,600 UAH
Web Content Manager Marketing 294,300 UAH

Salary Comparison by City

If you want to compare salaries with different cities in Ukraine, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Kyiv 398,300 UAH
Lviv 375,200 UAH

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