Average Marketing Communications Executive Salary in Netherlands for 2026
A marketing communications executive in Netherlands earns about 80,280 EUR a year. That's 36% above the national average of 58,860 EUR.
Pay ranges widely from country to country and from role to role. The lowest reported salaries in Netherlands sit around 45,580 EUR a year, while the very top stretches to 125,100 EUR. Everything on this page is in Euro (EUR, symbol €), which lets you compare numbers like-for-like without worrying about exchange rates.
The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Netherlands, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.
How much does a marketing communications executive make in Netherlands?
A typical marketing communications executive working in Netherlands brings home around 6,690 EUR a month before tax. Entry-level pay starts near 45,580 EUR, and the top of the ladder reaches roughly 125,100 EUR for the most experienced and specialised people in the role.
The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior marketing communications executive working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the marketing communications executive salary in Belgium or Luxembourg, both of which pay in the same currency.
How marketing communications executive pay ranges in Netherlands
A good way to think about salary in Netherlands is to look at the distribution rather than the headline average. Half of all marketing communications executives in Netherlands earn less than 74,380 EUR a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".
Looking at the quartiles fills in the picture. A quarter of earners take home less than 54,180 EUR (the 25th percentile), and a quarter clear 89,980 EUR (the 75th percentile). The middle 50% of marketing communications executives sit somewhere inside that band, which is where the typical reader of this page probably lives.
The very lowest reported salaries sit around 45,580 EUR. The highest stretch to 125,100 EUR, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.
Marketing communications executive pay by experience in Netherlands
Years of experience is the single biggest lever on pay for a marketing communications executive in Netherlands, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical marketing communications executive salary changes as you move through the career ladder.
- 0-2 Years52,180 EUR
- 2-5 Years+26% from previous65,940 EUR
- 5-10 Years+29% from previous84,880 EUR
- 10-15 Years+20% from previous101,900 EUR
- 15-20 Years+8% from previous110,500 EUR
- 20+ Years+6% from previous116,780 EUR
The single largest jump on the ladder is from 2 - 5 Years to 5 - 10 Years, where pay rises by about 29%. That is the point at which a marketing communications executive typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.
Marketing communications executive pay by education in Netherlands
Education sits alongside experience as one of the biggest factors driving marketing communications executive pay in Netherlands. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.
Below is the average marketing communications executive salary in Netherlands broken down by the highest level of education a worker has completed.
- High School64,040 EUR
- Certificate or Diploma+8% from previous69,260 EUR
- Bachelor's Degree+35% from previous93,280 EUR
- Master's Degree+24% from previous115,380 EUR
Marketing communications executive gender pay gap in Netherlands
The gender pay gap is a stubborn feature of almost every labour market, and Netherlands is no exception. Male marketing communications executives in Netherlands earn an average of 85,460 EUR a year, while female marketing communications executives earn around 80,480 EUR. That works out to a 6% gap in favour of men, even when comparing people doing the same work.
A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.
Marketing Communications Executive gender pay gap
6%
Men earn this much more than women on average in Netherlands.
Pay raises for a marketing communications executive in Netherlands
Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.
A typical worker doing this role in Netherlands sees a raise of about 13% every 16 months, which works out to roughly 10% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.
Across all jobs in Netherlands, the national average raise is around 9% every 15 months.
By industry
Industries with the highest pay raises in Netherlands:
- Banking
- Energy
- Information Technology
- Healthcare
- Travel
- Construction
- Education2%
By experience level
Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.
- Junior Level3% - 5%
- Mid-Career
- Senior Level
- Top Management
Marketing communications executive bonus rates in Netherlands
Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.
78% of marketing communications executives in Netherlands reported a bonus of some kind in the past twelve months. That makes a marketing communications executive a high-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.
Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 6% to 7% of base salary. The remaining 22% of marketing communications executives reported no bonus at all over the same period.
Which careers pay bonuses in Netherlands
Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.
- Finance
- Architecture
- Sales
- Business Development
- Marketing / Advertising
- Information Technology
- Healthcare
- Insurance
- Customer Service
- Human Resources
- Construction
- Transport
- Hospitality
Marketing communications executive: public vs private sector pay
Public-sector pay in Netherlands is about 4% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.
Public vs private pay gap
4%
Public-sector workers earn this much more than private-sector workers in Netherlands on average.
Marketing communications executive salary by city in Netherlands
Marketing communications executive pay is not even across Netherlands. The chart below shows the highest-paying cities in the dataset, followed by the full location table.
- Amsterdam
- Rotterdam
- Eindhoven
- Tilburg
- s-Gravenhage
- Utrecht
- Almere
- Breda
- Nijmegen
- Groningen
| Location | Type | Average | Median | Range |
|---|---|---|---|---|
| Amsterdam | City | 90,540 EUR | 83,640 EUR | 47,580-137,400 EUR |
| Rotterdam | City | 84,580 EUR | 79,240 EUR | 47,760-128,900 EUR |
| Eindhoven | City | 83,140 EUR | 87,000 EUR | 38,340-128,900 EUR |
| Tilburg | City | 80,920 EUR | 82,480 EUR | 39,080-125,100 EUR |
| s-Gravenhage | City | 80,640 EUR | 87,640 EUR | 36,020-128,900 EUR |
| Utrecht | City | 78,620 EUR | 83,200 EUR | 38,260-124,400 EUR |
| Almere | City | 77,400 EUR | 77,400 EUR | 36,700-117,440 EUR |
| Breda | City | 74,560 EUR | 72,260 EUR | 37,880-115,260 EUR |
| Nijmegen | City | 73,260 EUR | 69,240 EUR | 37,800-108,340 EUR |
| Groningen | City | 70,600 EUR | 72,180 EUR | 36,020-111,700 EUR |
Marketing Communications Executive in Netherlands: FAQs
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How much does a marketing communications executive make per month in Netherlands?
A marketing communications executive in Netherlands earns about 6,690 EUR a month before tax, based on an annual average of 80,280 EUR.
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What's the salary range for a marketing communications executive in Netherlands?
Entry-level marketing communications executives in Netherlands start near 45,580 EUR. Top-end pay reaches around 125,100 EUR. The middle 50% of earners sit between 54,180 and 89,980 EUR.
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Is the median marketing communications executive salary in Netherlands higher or lower than the average?
The median is 74,380 EUR, lower than the average of 80,280 EUR. Half of marketing communications executives in Netherlands earn below the median, half earn above it.
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What's the gender pay gap for marketing communications executives in Netherlands?
Men working as a marketing communications executive in Netherlands earn around 6% more than women on average (85,460 vs 80,480 EUR a year).
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Do marketing communications executives in Netherlands get bonuses?
About 78% of marketing communications executives in Netherlands reported a bonus in the past 12 months. Reported bonuses ranged from 6% to 7% of base salary.
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Do marketing communications executives earn more in the public or private sector in Netherlands?
In Netherlands, the public sector pays a marketing communications executive about 4% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.
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How often do marketing communications executives in Netherlands get a pay raise?
A marketing communications executive in Netherlands sees a raise of around 13% every 16 months, equivalent to roughly 10% a year.