Average Marketing Associate Salary in Thailand for 2024

In this article, we will look at the average Marketing Associate salary for 2024 in Thailand and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Thai baht. To keep things simple, we are using the THB currency code instead of the currency symbol ฿.

How Much Does a Marketing Associate Make in Thailand?

A Marketing Associate working in Thailand will typically earn around 671,000 THB per year, and this can range from the lowest average salary of about 335,800 THB to the highest average salary of 1,041,900 THB.

Average Annual Salary
671,000 THB
Average Monthly Salary
55,916 THB

Lowest Annual Salary
335,800 THB
Lowest Monthly Salary
27,983 THB

Highest Annual Salary
1,041,900 THB
Highest Monthly Salary
86,825 THB

These are average salaries for a Marketing Associate in Thailand and include benefits such as housing and transport. It's also possible for a Marketing Associate to earn more or less than the average salaries shown above.

Marketing Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Associate Salaries in Thailand

So we've looked at the average salaries a Marketing Associate will earn in Thailand. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Associate can earn between 335,800 THB and 1,041,900 THB on average in Thailand. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Associate in Thailand is 671,000 THB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 671,000 THB, and 50% of the population earn more than 671,000 THB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Associate salary in Thailand, 25% of the population are earning less than 454,300 THB while 75% of the population earn more than 454,300 THB.

75% of the population earn less than 858,100 THB, and 25% of the population earn more than 858,100 THB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Associate Salary by Experience Level in Thailand

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Associate in Thailand that has less than two years of experience can expect to earn somewhere in the region of 403,100 THB.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Associate salary would increase to 533,000 THB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Associate, the average salary would be 714,300 THB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 852,900 THB.
  • 15 - 20 Years Experience. A Marketing Associate with 15 to 20 years of experience can earn an average of 918,500 THB.
  • 20+ Years Experience. For a Marketing Associate with more than 20 years, the expected average salary increases to 986,700 THB.

Average Salary by Experience Chart

0-2 Years
403,100 THB
2-5 Years +32%
533,000 THB
5-10 Years +34%
714,300 THB
10-15 Years +19%
852,900 THB
15-20 Years +8%
918,500 THB
20+ Years +7%
986,700 THB

Marketing Associate Salary by Education Level in Thailand

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Associate in Thailand based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Associate in Thailand with a high school education can earn an average salary of 533,000 THB.

  • Certificate or Diploma. A Marketing Associate in Thailand with a certificate or diploma education can earn an average salary of 744,600 THB.

  • Bachelor's Degree. A Marketing Associate in Thailand with a bachelor's degree education can earn an average salary of 929,700 THB.

Average Salary by Education Chart

High School
533,000 THB
Certificate or Diploma +40%
744,600 THB
Bachelor's Degree +25%
929,700 THB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Thailand is around 485,000 to 1,450,000 THB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Associate Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Thailand, a male marketing associate will earn an average of 691,200 THB, while a female marketing associate will earn around 650,700 THB.

This means that a male marketing associate earns approximately 6% more than a female marketing associate for performing the same job.

Average Salary by Gender Chart in Thailand

Male
691,200 THB
Female -6%
650,700 THB

Marketing Associate Average Pay Raise in Thailand

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Associate in Thailand is around 11% every 16 months.

The national average pay raise across all professions and industries in Thailand is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Marketing Associate in Thailand can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Thailand for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Thailand.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Marketing Associate Bonus and Incentive Rates in Thailand

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Associate is a moderate bonus based job, with 54% of employees reporting at least one bonus in the last 12 months.

46% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
54%
No Bonus
46%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Thailand earn approximately 6% more than private sector employees in the same role.

Public Sector
1,198,300 THB
Private Sector -6%
1,129,700 THB

Salaries for Jobs Similar to a Marketing Associate

In the table below, we have salary information for jobs that are similar to a Marketing Associate in Thailand.

Job Title Category Salary
Account Handler Marketing 1,004,500 THB
Affiliate Manager Marketing 1,306,100 THB
Analytics Specialist Marketing 985,700 THB
Assistant Brand Manager Marketing 1,306,100 THB
Assistant Product Manager Marketing 1,537,500 THB
Associate Marketing Manager Marketing 1,464,200 THB
Associate Product Manager Marketing 1,570,900 THB
Brand Ambassador Marketing 1,716,600 THB
Brand Director Marketing 2,304,300 THB
Brand Executive Marketing 2,065,400 THB
Brand Manager Marketing 1,930,500 THB
Business Analytics Specialist Marketing 995,000 THB
Business Channel Manager Marketing 1,345,400 THB
Business Intelligence Team Leader Marketing 1,345,400 THB
Campaign Specialist Marketing 1,273,300 THB
Chief Marketing Officer Marketing 2,197,700 THB
Chief Product Officer Marketing 1,896,700 THB
Communications Officer Marketing 656,800 THB
Content Manager Marketing 1,155,400 THB
Content Marketing Strategist Marketing 1,306,100 THB
Copy Editer Marketing 814,500 THB
Copy Writer Marketing 825,900 THB
Creative Marketing Lead Marketing 1,345,400 THB
Creative Writer Marketing 844,100 THB
Digital Marketer Marketing 1,224,800 THB
Digital Marketing Manager Marketing 1,645,600 THB
Digital Marketing Strategist Marketing 1,655,500 THB
Digital Media Specialist Marketing 1,417,600 THB
Director of Marketing Marketing 2,065,400 THB
Director of Research Marketing 1,510,400 THB
eMarketing Manager Marketing 1,693,600 THB
Event Marketing Marketing 1,668,900 THB
Head of Executive Search Marketing 1,765,300 THB
Key Affiliate Manager Marketing 1,570,900 THB
Localization Manager Marketing 1,428,800 THB
Market Development Executive Marketing 1,655,500 THB
Market Development Manager Marketing 1,632,100 THB
Market Research Analyst Marketing 1,345,400 THB
Market Research Manager Marketing 1,487,200 THB
Market Segmentation Director Marketing 1,693,600 THB
Marketing Account Supervisor Marketing 1,235,600 THB
Marketing Administrator Marketing 1,041,900 THB
Marketing Advisor Marketing 1,196,900 THB
Marketing Analyst Marketing 1,273,300 THB
Marketing and Communications Officer Marketing 765,100 THB
Marketing and Sales Head Marketing 2,221,600 THB
Marketing Assistant Marketing 709,600 THB
Marketing Communications Manager Marketing 1,464,200 THB
Marketing Consultant Marketing 1,547,500 THB
Marketing Coordinator Marketing 660,500 THB
Marketing Director Marketing 2,076,600 THB
Marketing Distribution Executive Marketing 1,645,600 THB
Marketing Executive Marketing 1,716,600 THB
Marketing Manager Marketing 2,221,600 THB
Marketing Officer Marketing 681,500 THB
Marketing Segment Manager Marketing 1,524,300 THB
Marketing Specialist Marketing 1,088,100 THB
Marketing Supervisor Marketing 1,273,300 THB
Marketing Vice President Marketing 1,741,800 THB
Marketing Writer Marketing 825,900 THB
Online Marketing Analyst Marketing 1,122,500 THB
Online Marketing Manager Marketing 1,417,600 THB
Optimization Manager Marketing 1,357,900 THB
Outbound Sales Marketing 948,300 THB
Outreach Coordinator Marketing 888,400 THB
Outreach Specialist Marketing 1,172,900 THB
Product Development Marketing 1,440,700 THB
Product Manager Marketing 1,751,700 THB
Product Marketing Engineer Marketing 913,400 THB
Product Marketing Executive Marketing 1,594,500 THB
Product Marketing Manager Marketing 1,570,900 THB
Product Researcher Marketing 861,300 THB
Product Strategist Marketing 1,306,100 THB
Product Strategy Researcher Marketing 1,249,900 THB
Product Training Specialist Marketing 1,030,200 THB
Project Manager Marketing 1,249,900 THB
Publications Coordinator Marketing 782,500 THB
Research Executive Marketing 1,537,500 THB
Sales and Marketing Assistant Marketing 665,300 THB
Sales and Marketing Coordinator Marketing 689,900 THB
Sales and Marketing Director Marketing 2,184,900 THB
Sales Director Marketing 1,980,600 THB
Sales Management Support Marketing 744,700 THB
Sales Manager Marketing 2,003,200 THB
Search Marketing Strategist Marketing 1,693,600 THB
Social Media Administrator Marketing 1,212,800 THB
Social Media Specialist Marketing 1,178,000 THB
Spaceman Analyst Marketing 672,600 THB
Sponsorship Consultant Marketing 1,057,100 THB
Team Leader Marketing 1,198,300 THB
Telemarketer Marketing 615,700 THB
Trade Marketing Executive Marketing 1,645,600 THB
Trade Marketing Manager Marketing 1,560,800 THB
Trade Marketing Professional Marketing 1,235,600 THB
Trade Marketing Specialist Marketing 964,000 THB
Web Analytics Manager Marketing 1,333,900 THB
Web Content Manager Marketing 1,333,900 THB

Salary Comparison by City

If you want to compare salaries with different cities in Thailand, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bangkok (Krung Thep) 746,600 THB
Chiang Mai 721,600 THB

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