Average Marketing Analyst Salary in Tonga for 2024

In this article, we will look at the average Marketing Analyst salary for 2024 in Tonga and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Tongan paʻanga. To keep things simple, we are using the TOP currency code instead of the currency symbol T$.

How Much Does a Marketing Analyst Make in Tonga?

A Marketing Analyst working in Tonga will typically earn around 24,820 TOP per year, and this can range from the lowest average salary of about 10,080 TOP to the highest average salary of 38,260 TOP.

Average Annual Salary
24,820 TOP
Average Monthly Salary
2,068 TOP

Lowest Annual Salary
10,080 TOP
Lowest Monthly Salary
840 TOP

Highest Annual Salary
38,260 TOP
Highest Monthly Salary
3,188 TOP

These are average salaries for a Marketing Analyst in Tonga and include benefits such as housing and transport. It's also possible for a Marketing Analyst to earn more or less than the average salaries shown above.

Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Analyst Salaries in Tonga

So we've looked at the average salaries a Marketing Analyst will earn in Tonga. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Analyst can earn between 10,080 TOP and 38,260 TOP on average in Tonga. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Analyst in Tonga is 23,080 TOP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 23,080 TOP, and 50% of the population earn more than 23,080 TOP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Analyst salary in Tonga, 25% of the population are earning less than 16,880 TOP while 75% of the population earn more than 16,880 TOP.

75% of the population earn less than 33,440 TOP, and 25% of the population earn more than 33,440 TOP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Analyst Salary by Experience Level in Tonga

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Analyst in Tonga that has less than two years of experience can expect to earn somewhere in the region of 13,900 TOP.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Analyst salary would increase to 20,120 TOP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Analyst, the average salary would be 26,020 TOP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 31,660 TOP.
  • 15 - 20 Years Experience. A Marketing Analyst with 15 to 20 years of experience can earn an average of 34,080 TOP.
  • 20+ Years Experience. For a Marketing Analyst with more than 20 years, the expected average salary increases to 34,280 TOP.

Average Salary by Experience Chart

0-2 Years
13,900 TOP
2-5 Years +42%
20,120 TOP
5-10 Years +31%
26,020 TOP
10-15 Years +23%
31,660 TOP
15-20 Years +6%
34,080 TOP
20+ Years +10%
34,280 TOP

Marketing Analyst Salary by Education Level in Tonga

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Analyst in Tonga based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Analyst in Tonga with a high school education can earn an average salary of 17,540 TOP.

  • Certificate or Diploma. A Marketing Analyst in Tonga with a certificate or diploma education can earn an average salary of 19,360 TOP.

  • Bachelor's Degree. A Marketing Analyst in Tonga with a bachelor's degree education can earn an average salary of 27,620 TOP.

  • Master's Degree. A Marketing Analyst in Tonga with a master's degree education can earn an average salary of 35,300 TOP.

Average Salary by Education Chart

High School
17,540 TOP
Certificate or Diploma +16%
19,360 TOP
Bachelor's Degree +46%
27,620 TOP
Master's Degree +23%
35,300 TOP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Tonga is around 9,110 to 27,300 TOP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tonga, a male marketing analyst will earn an average of 23,360 TOP, while a female marketing analyst will earn around 22,420 TOP.

This means that a male marketing analyst earns approximately 4% more than a female marketing analyst for performing the same job.

Average Salary by Gender Chart in Tonga

Male
23,360 TOP
Female -4%
22,420 TOP

Marketing Analyst Average Pay Raise in Tonga

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Analyst in Tonga is around 8% every 28 months.

The national average pay raise across all professions and industries in Tonga is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Marketing Analyst in Tonga can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Tonga for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Tonga.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Marketing Analyst Bonus and Incentive Rates in Tonga

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Analyst is a low bonus based job, with 39% of employees reporting at least one bonus in the last 12 months.

61% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
39%
No Bonus
61%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Tonga earn approximately 16% more than private sector employees in the same role.

Public Sector
22,660 TOP
Private Sector -16%
19,480 TOP

Salaries for Jobs Similar to a Marketing Analyst

In the table below, we have salary information for jobs that are similar to a Marketing Analyst in Tonga.

Job Title Category Salary
Account Handler Marketing 19,200 TOP
Affiliate Manager Marketing 24,280 TOP
Analytics Specialist Marketing 18,780 TOP
Assistant Brand Manager Marketing 24,860 TOP
Assistant Product Manager Marketing 27,300 TOP
Associate Marketing Manager Marketing 27,560 TOP
Associate Product Manager Marketing 27,020 TOP
Brand Ambassador Marketing 33,960 TOP
Brand Director Marketing 42,040 TOP
Brand Executive Marketing 36,700 TOP
Brand Manager Marketing 40,140 TOP
Business Analytics Specialist Marketing 18,780 TOP
Business Channel Manager Marketing 27,020 TOP
Business Intelligence Team Leader Marketing 27,380 TOP
Campaign Specialist Marketing 23,660 TOP
Chief Marketing Officer Marketing 40,240 TOP
Chief Product Officer Marketing 36,700 TOP
Communications Officer Marketing 11,040 TOP
Content Manager Marketing 20,000 TOP
Content Marketing Strategist Marketing 25,940 TOP
Copy Editer Marketing 15,880 TOP
Copy Writer Marketing 17,020 TOP
Creative Marketing Lead Marketing 22,400 TOP
Creative Writer Marketing 14,540 TOP
Digital Marketer Marketing 23,380 TOP
Digital Marketing Manager Marketing 27,480 TOP
Digital Marketing Strategist Marketing 28,860 TOP
Digital Media Specialist Marketing 28,180 TOP
Director of Marketing Marketing 42,460 TOP
Director of Research Marketing 30,700 TOP
eMarketing Manager Marketing 31,960 TOP
Event Marketing Marketing 31,080 TOP
Head of Executive Search Marketing 35,340 TOP
Key Affiliate Manager Marketing 27,480 TOP
Localization Manager Marketing 27,300 TOP
Market Development Executive Marketing 31,380 TOP
Market Development Manager Marketing 31,520 TOP
Market Research Analyst Marketing 25,940 TOP
Market Research Manager Marketing 28,180 TOP
Market Segmentation Director Marketing 28,860 TOP
Marketing Account Supervisor Marketing 26,020 TOP
Marketing Administrator Marketing 19,480 TOP
Marketing Advisor Marketing 23,480 TOP
Marketing and Communications Officer Marketing 14,920 TOP
Marketing and Sales Head Marketing 42,320 TOP
Marketing Assistant Marketing 13,900 TOP
Marketing Associate Marketing 10,980 TOP
Marketing Communications Manager Marketing 29,040 TOP
Marketing Consultant Marketing 31,660 TOP
Marketing Coordinator Marketing 10,980 TOP
Marketing Director Marketing 42,400 TOP
Marketing Distribution Executive Marketing 31,180 TOP
Marketing Executive Marketing 30,700 TOP
Marketing Manager Marketing 42,400 TOP
Marketing Officer Marketing 14,620 TOP
Marketing Segment Manager Marketing 30,800 TOP
Marketing Specialist Marketing 21,100 TOP
Marketing Supervisor Marketing 24,800 TOP
Marketing Vice President Marketing 31,080 TOP
Marketing Writer Marketing 15,580 TOP
Online Marketing Analyst Marketing 22,420 TOP
Online Marketing Manager Marketing 26,080 TOP
Optimization Manager Marketing 25,440 TOP
Outbound Sales Marketing 20,300 TOP
Outreach Coordinator Marketing 17,560 TOP
Outreach Specialist Marketing 21,980 TOP
Product Development Marketing 26,780 TOP
Product Manager Marketing 34,160 TOP
Product Marketing Engineer Marketing 18,780 TOP
Product Marketing Executive Marketing 29,640 TOP
Product Marketing Manager Marketing 31,540 TOP
Product Researcher Marketing 18,260 TOP
Product Strategist Marketing 24,840 TOP
Product Strategy Researcher Marketing 23,380 TOP
Product Training Specialist Marketing 20,500 TOP
Project Manager Marketing 25,940 TOP
Publications Coordinator Marketing 12,000 TOP
Research Executive Marketing 26,100 TOP
Sales and Marketing Assistant Marketing 12,200 TOP
Sales and Marketing Coordinator Marketing 11,880 TOP
Sales and Marketing Director Marketing 39,800 TOP
Sales Director Marketing 37,880 TOP
Sales Management Support Marketing 12,240 TOP
Sales Manager Marketing 36,020 TOP
Search Marketing Strategist Marketing 34,960 TOP
Social Media Administrator Marketing 21,560 TOP
Social Media Specialist Marketing 21,300 TOP
Spaceman Analyst Marketing 11,040 TOP
Sponsorship Consultant Marketing 19,980 TOP
Team Leader Marketing 21,980 TOP
Telemarketer Marketing 9,940 TOP
Trade Marketing Executive Marketing 28,900 TOP
Trade Marketing Manager Marketing 31,080 TOP
Trade Marketing Professional Marketing 25,220 TOP
Trade Marketing Specialist Marketing 16,340 TOP
Web Analytics Manager Marketing 26,020 TOP
Web Content Manager Marketing 25,940 TOP

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