Average Marketing Analyst Salary in Germany for 2024

In this article, we will look at the average Marketing Analyst salary for 2024 in Germany and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Marketing Analyst Make in Germany?

A Marketing Analyst working in Germany will typically earn around 47,540 EUR per year, and this can range from the lowest average salary of about 21,020 EUR to the highest average salary of 74,540 EUR.

Average Annual Salary
47,540 EUR
Average Monthly Salary
3,961 EUR

Lowest Annual Salary
21,020 EUR
Lowest Monthly Salary
1,751 EUR

Highest Annual Salary
74,540 EUR
Highest Monthly Salary
6,211 EUR

These are average salaries for a Marketing Analyst in Germany and include benefits such as housing and transport. It's also possible for a Marketing Analyst to earn more or less than the average salaries shown above.

Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Analyst Salaries in Germany

So we've looked at the average salaries a Marketing Analyst will earn in Germany. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Analyst can earn between 21,020 EUR and 74,540 EUR on average in Germany. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Analyst in Germany is 48,940 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 48,940 EUR, and 50% of the population earn more than 48,940 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Analyst salary in Germany, 25% of the population are earning less than 32,200 EUR while 75% of the population earn more than 32,200 EUR.

75% of the population earn less than 65,800 EUR, and 25% of the population earn more than 65,800 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Analyst Salary by Experience Level in Germany

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Analyst in Germany that has less than two years of experience can expect to earn somewhere in the region of 23,480 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Analyst salary would increase to 33,120 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Analyst, the average salary would be 45,580 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 57,800 EUR.
  • 15 - 20 Years Experience. A Marketing Analyst with 15 to 20 years of experience can earn an average of 62,460 EUR.
  • 20+ Years Experience. For a Marketing Analyst with more than 20 years, the expected average salary increases to 66,120 EUR.

Average Salary by Experience Chart

0-2 Years
23,480 EUR
2-5 Years +34%
33,120 EUR
5-10 Years +48%
45,580 EUR
10-15 Years +22%
57,800 EUR
15-20 Years +9%
62,460 EUR
20+ Years +8%
66,120 EUR

Marketing Analyst Salary by Education Level in Germany

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Analyst in Germany based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Analyst in Germany with a high school education can earn an average salary of 30,800 EUR.

  • Certificate or Diploma. A Marketing Analyst in Germany with a certificate or diploma education can earn an average salary of 34,960 EUR.

  • Bachelor's Degree. A Marketing Analyst in Germany with a bachelor's degree education can earn an average salary of 50,240 EUR.

  • Master's Degree. A Marketing Analyst in Germany with a master's degree education can earn an average salary of 66,940 EUR.

Average Salary by Education Chart

High School
30,800 EUR
Certificate or Diploma +18%
34,960 EUR
Bachelor's Degree +45%
50,240 EUR
Master's Degree +31%
66,940 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Germany, a male marketing analyst will earn an average of 45,260 EUR, while a female marketing analyst will earn around 44,720 EUR.

This means that a male marketing analyst earns approximately 1% more than a female marketing analyst for performing the same job.

Average Salary by Gender Chart in Germany

Male
45,260 EUR
Female -1%
44,720 EUR

Marketing Analyst Average Pay Raise in Germany

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Analyst in Germany is around 11% every 16 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 16 ) × 12  = 8%

What this means is that a Marketing Analyst in Germany can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Germany for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Marketing Analyst Bonus and Incentive Rates in Germany

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Analyst is a moderate bonus based job, with 61% of employees reporting at least one bonus in the last 12 months.

39% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
61%
No Bonus
39%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector
48,200 EUR
Private Sector -8%
44,540 EUR

Salaries for Jobs Similar to a Marketing Analyst

In the table below, we have salary information for jobs that are similar to a Marketing Analyst in Germany.

Job Title Category Salary
Account Handler Marketing 36,800 EUR
Affiliate Manager Marketing 48,340 EUR
Analytics Specialist Marketing 36,020 EUR
Assistant Brand Manager Marketing 49,300 EUR
Assistant Product Manager Marketing 56,060 EUR
Associate Marketing Manager Marketing 59,380 EUR
Associate Product Manager Marketing 57,320 EUR
Brand Ambassador Marketing 66,680 EUR
Brand Director Marketing 81,180 EUR
Brand Executive Marketing 70,700 EUR
Brand Manager Marketing 73,980 EUR
Business Analytics Specialist Marketing 38,180 EUR
Business Channel Manager Marketing 50,080 EUR
Business Intelligence Team Leader Marketing 53,860 EUR
Campaign Specialist Marketing 47,120 EUR
Chief Marketing Officer Marketing 79,000 EUR
Chief Product Officer Marketing 72,180 EUR
Communications Officer Marketing 21,300 EUR
Content Manager Marketing 40,640 EUR
Content Marketing Strategist Marketing 49,700 EUR
Copy Editer Marketing 29,320 EUR
Copy Writer Marketing 27,020 EUR
Creative Marketing Lead Marketing 47,180 EUR
Creative Writer Marketing 29,160 EUR
Digital Marketer Marketing 45,560 EUR
Digital Marketing Manager Marketing 60,180 EUR
Digital Marketing Strategist Marketing 59,000 EUR
Digital Media Specialist Marketing 50,540 EUR
Director of Marketing Marketing 83,020 EUR
Director of Research Marketing 57,860 EUR
eMarketing Manager Marketing 64,040 EUR
Event Marketing Marketing 55,580 EUR
Head of Executive Search Marketing 65,940 EUR
Key Affiliate Manager Marketing 55,320 EUR
Localization Manager Marketing 53,380 EUR
Market Development Executive Marketing 58,720 EUR
Market Development Manager Marketing 65,940 EUR
Market Research Analyst Marketing 50,180 EUR
Market Research Manager Marketing 56,140 EUR
Market Segmentation Director Marketing 57,820 EUR
Marketing Account Supervisor Marketing 48,140 EUR
Marketing Administrator Marketing 42,040 EUR
Marketing Advisor Marketing 44,140 EUR
Marketing and Communications Officer Marketing 27,620 EUR
Marketing and Sales Head Marketing 79,360 EUR
Marketing Assistant Marketing 26,020 EUR
Marketing Associate Marketing 23,140 EUR
Marketing Communications Manager Marketing 52,880 EUR
Marketing Consultant Marketing 60,400 EUR
Marketing Coordinator Marketing 22,400 EUR
Marketing Director Marketing 77,060 EUR
Marketing Distribution Executive Marketing 64,720 EUR
Marketing Executive Marketing 66,940 EUR
Marketing Manager Marketing 81,960 EUR
Marketing Officer Marketing 29,040 EUR
Marketing Segment Manager Marketing 57,900 EUR
Marketing Specialist Marketing 40,420 EUR
Marketing Supervisor Marketing 45,000 EUR
Marketing Vice President Marketing 60,020 EUR
Marketing Writer Marketing 32,020 EUR
Online Marketing Analyst Marketing 44,180 EUR
Online Marketing Manager Marketing 51,340 EUR
Optimization Manager Marketing 48,920 EUR
Outbound Sales Marketing 38,260 EUR
Outreach Coordinator Marketing 34,240 EUR
Outreach Specialist Marketing 43,360 EUR
Product Development Marketing 56,100 EUR
Product Manager Marketing 62,060 EUR
Product Marketing Engineer Marketing 33,520 EUR
Product Marketing Executive Marketing 59,240 EUR
Product Marketing Manager Marketing 58,860 EUR
Product Researcher Marketing 31,660 EUR
Product Strategist Marketing 48,160 EUR
Product Strategy Researcher Marketing 45,560 EUR
Product Training Specialist Marketing 36,720 EUR
Project Manager Marketing 48,740 EUR
Publications Coordinator Marketing 26,500 EUR
Research Executive Marketing 51,120 EUR
Sales and Marketing Assistant Marketing 23,140 EUR
Sales and Marketing Coordinator Marketing 26,500 EUR
Sales and Marketing Director Marketing 76,440 EUR
Sales Director Marketing 75,500 EUR
Sales Management Support Marketing 28,660 EUR
Sales Manager Marketing 70,600 EUR
Search Marketing Strategist Marketing 63,480 EUR
Social Media Administrator Marketing 43,480 EUR
Social Media Specialist Marketing 45,060 EUR
Spaceman Analyst Marketing 24,820 EUR
Sponsorship Consultant Marketing 41,180 EUR
Team Leader Marketing 48,340 EUR
Telemarketer Marketing 23,500 EUR
Trade Marketing Executive Marketing 59,380 EUR
Trade Marketing Manager Marketing 61,400 EUR
Trade Marketing Professional Marketing 49,820 EUR
Trade Marketing Specialist Marketing 35,000 EUR
Web Analytics Manager Marketing 47,400 EUR
Web Content Manager Marketing 47,760 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Berlin 50,340 EUR
Bremen 46,980 EUR
Dortmund 45,000 EUR
Dresden 44,140 EUR
Dusseldorf 47,720 EUR
Essen 46,280 EUR
Frankfurt 47,720 EUR
Hamburg 50,660 EUR
Hannover 39,560 EUR
Koln 53,860 EUR
Leipzig 41,480 EUR
Munchen 50,560 EUR
Nurnberg 43,340 EUR
Stuttgart 46,040 EUR

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