Average Marketing Analyst Salary in Equatorial Guinea for 2024

In this article, we will look at the average Marketing Analyst salary for 2024 in Equatorial Guinea and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Central African CFA franc. To keep things simple, we are using the XAF currency code instead of the currency symbol Fr.

How Much Does a Marketing Analyst Make in Equatorial Guinea?

A Marketing Analyst working in Equatorial Guinea will typically earn around 6,132,900 XAF per year, and this can range from the lowest average salary of about 2,998,500 XAF to the highest average salary of 9,565,900 XAF.

Average Annual Salary
6,132,900 XAF
Average Monthly Salary
511,075 XAF

Lowest Annual Salary
2,998,500 XAF
Lowest Monthly Salary
249,875 XAF

Highest Annual Salary
9,565,900 XAF
Highest Monthly Salary
797,158 XAF

These are average salaries for a Marketing Analyst in Equatorial Guinea and include benefits such as housing and transport. It's also possible for a Marketing Analyst to earn more or less than the average salaries shown above.

Marketing Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Analyst Salaries in Equatorial Guinea

So we've looked at the average salaries a Marketing Analyst will earn in Equatorial Guinea. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Analyst can earn between 2,998,500 XAF and 9,565,900 XAF on average in Equatorial Guinea. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Analyst in Equatorial Guinea is 6,251,400 XAF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 6,251,400 XAF, and 50% of the population earn more than 6,251,400 XAF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Analyst salary in Equatorial Guinea, 25% of the population are earning less than 4,162,800 XAF while 75% of the population earn more than 4,162,800 XAF.

75% of the population earn less than 8,062,900 XAF, and 25% of the population earn more than 8,062,900 XAF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Analyst Salary by Experience Level in Equatorial Guinea

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Analyst in Equatorial Guinea that has less than two years of experience can expect to earn somewhere in the region of 3,564,300 XAF.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Analyst salary would increase to 4,570,300 XAF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Analyst, the average salary would be 6,311,900 XAF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 7,823,800 XAF.
  • 15 - 20 Years Experience. A Marketing Analyst with 15 to 20 years of experience can earn an average of 8,377,500 XAF.
  • 20+ Years Experience. For a Marketing Analyst with more than 20 years, the expected average salary increases to 8,940,400 XAF.

Average Salary by Experience Chart

0-2 Years
3,564,300 XAF
2-5 Years +29%
4,570,300 XAF
5-10 Years +38%
6,311,900 XAF
10-15 Years +24%
7,823,800 XAF
15-20 Years +7%
8,377,500 XAF
20+ Years +7%
8,940,400 XAF

Marketing Analyst Salary by Education Level in Equatorial Guinea

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Analyst in Equatorial Guinea based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Analyst in Equatorial Guinea with a high school education can earn an average salary of 4,439,200 XAF.

  • Certificate or Diploma. A Marketing Analyst in Equatorial Guinea with a certificate or diploma education can earn an average salary of 5,099,700 XAF.

  • Bachelor's Degree. A Marketing Analyst in Equatorial Guinea with a bachelor's degree education can earn an average salary of 6,875,100 XAF.

  • Master's Degree. A Marketing Analyst in Equatorial Guinea with a master's degree education can earn an average salary of 8,638,900 XAF.

Average Salary by Education Chart

High School
4,439,200 XAF
Certificate or Diploma +15%
5,099,700 XAF
Bachelor's Degree +35%
6,875,100 XAF
Master's Degree +26%
8,638,900 XAF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Equatorial Guinea is around 2,390,000 to 7,170,000 XAF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Equatorial Guinea, a male marketing analyst will earn an average of 6,395,900 XAF, while a female marketing analyst will earn around 5,724,700 XAF.

This means that a male marketing analyst earns approximately 12% more than a female marketing analyst for performing the same job.

Average Salary by Gender Chart in Equatorial Guinea

Male
6,395,900 XAF
Female -12%
5,724,700 XAF

Marketing Analyst Average Pay Raise in Equatorial Guinea

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Analyst in Equatorial Guinea is around 8% every 28 months.

The national average pay raise across all professions and industries in Equatorial Guinea is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Marketing Analyst in Equatorial Guinea can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Equatorial Guinea for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Equatorial Guinea.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Marketing Analyst Bonus and Incentive Rates in Equatorial Guinea

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Analyst is a low bonus based job, with 38% of employees reporting at least one bonus in the last 12 months.

62% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
38%
No Bonus
62%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Equatorial Guinea earn approximately 14% more than private sector employees in the same role.

Public Sector
6,193,900 XAF
Private Sector -14%
5,447,200 XAF

Salaries for Jobs Similar to a Marketing Analyst

In the table below, we have salary information for jobs that are similar to a Marketing Analyst in Equatorial Guinea.

Job Title Category Salary
Account Handler Marketing 4,799,700 XAF
Affiliate Manager Marketing 6,118,800 XAF
Analytics Specialist Marketing 4,297,400 XAF
Assistant Brand Manager Marketing 6,203,500 XAF
Assistant Product Manager Marketing 7,093,500 XAF
Associate Marketing Manager Marketing 7,236,200 XAF
Associate Product Manager Marketing 7,453,000 XAF
Brand Ambassador Marketing 8,496,400 XAF
Brand Director Marketing 10,727,200 XAF
Brand Executive Marketing 9,133,400 XAF
Brand Manager Marketing 9,262,300 XAF
Business Analytics Specialist Marketing 4,667,500 XAF
Business Channel Manager Marketing 6,311,900 XAF
Business Intelligence Team Leader Marketing 6,660,500 XAF
Campaign Specialist Marketing 6,048,900 XAF
Chief Marketing Officer Marketing 10,463,500 XAF
Chief Product Officer Marketing 8,724,700 XAF
Communications Officer Marketing 3,013,500 XAF
Content Manager Marketing 5,326,200 XAF
Content Marketing Strategist Marketing 5,771,600 XAF
Copy Editer Marketing 3,912,600 XAF
Copy Writer Marketing 3,781,400 XAF
Creative Marketing Lead Marketing 5,975,000 XAF
Creative Writer Marketing 3,959,700 XAF
Digital Marketer Marketing 5,676,700 XAF
Digital Marketing Manager Marketing 7,321,700 XAF
Digital Marketing Strategist Marketing 7,523,300 XAF
Digital Media Specialist Marketing 6,274,900 XAF
Director of Marketing Marketing 10,224,200 XAF
Director of Research Marketing 7,453,000 XAF
eMarketing Manager Marketing 7,537,100 XAF
Event Marketing Marketing 7,236,200 XAF
Head of Executive Search Marketing 8,232,100 XAF
Key Affiliate Manager Marketing 7,342,500 XAF
Localization Manager Marketing 6,539,600 XAF
Market Development Executive Marketing 8,279,300 XAF
Market Development Manager Marketing 8,232,100 XAF
Market Research Analyst Marketing 6,493,000 XAF
Market Research Manager Marketing 6,815,700 XAF
Market Segmentation Director Marketing 7,618,900 XAF
Marketing Account Supervisor Marketing 5,833,500 XAF
Marketing Administrator Marketing 4,981,700 XAF
Marketing Advisor Marketing 6,024,400 XAF
Marketing and Communications Officer Marketing 3,659,400 XAF
Marketing and Sales Head Marketing 10,102,100 XAF
Marketing Assistant Marketing 3,263,500 XAF
Marketing Associate Marketing 3,239,400 XAF
Marketing Communications Manager Marketing 6,395,900 XAF
Marketing Consultant Marketing 7,236,200 XAF
Marketing Coordinator Marketing 3,312,100 XAF
Marketing Director Marketing 10,440,100 XAF
Marketing Distribution Executive Marketing 7,907,600 XAF
Marketing Executive Marketing 7,919,400 XAF
Marketing Manager Marketing 9,695,200 XAF
Marketing Officer Marketing 3,455,900 XAF
Marketing Segment Manager Marketing 6,958,900 XAF
Marketing Specialist Marketing 5,003,800 XAF
Marketing Supervisor Marketing 6,142,600 XAF
Marketing Vice President Marketing 7,967,200 XAF
Marketing Writer Marketing 3,934,900 XAF
Online Marketing Analyst Marketing 5,326,200 XAF
Online Marketing Manager Marketing 7,081,500 XAF
Optimization Manager Marketing 6,552,400 XAF
Outbound Sales Marketing 4,524,400 XAF
Outreach Coordinator Marketing 4,056,200 XAF
Outreach Specialist Marketing 5,639,700 XAF
Product Development Marketing 6,958,900 XAF
Product Manager Marketing 7,993,600 XAF
Product Marketing Engineer Marketing 4,152,200 XAF
Product Marketing Executive Marketing 7,618,900 XAF
Product Marketing Manager Marketing 7,259,000 XAF
Product Researcher Marketing 4,067,600 XAF
Product Strategist Marketing 6,203,500 XAF
Product Strategy Researcher Marketing 5,639,700 XAF
Product Training Specialist Marketing 4,703,900 XAF
Project Manager Marketing 5,963,300 XAF
Publications Coordinator Marketing 3,481,100 XAF
Research Executive Marketing 6,875,100 XAF
Sales and Marketing Assistant Marketing 3,178,700 XAF
Sales and Marketing Coordinator Marketing 3,406,900 XAF
Sales and Marketing Director Marketing 10,237,100 XAF
Sales Director Marketing 9,301,600 XAF
Sales Management Support Marketing 3,385,800 XAF
Sales Manager Marketing 9,744,400 XAF
Search Marketing Strategist Marketing 8,038,700 XAF
Social Media Administrator Marketing 5,388,100 XAF
Social Media Specialist Marketing 5,209,200 XAF
Spaceman Analyst Marketing 3,071,100 XAF
Sponsorship Consultant Marketing 5,256,700 XAF
Team Leader Marketing 5,843,600 XAF
Telemarketer Marketing 2,893,600 XAF
Trade Marketing Executive Marketing 7,548,300 XAF
Trade Marketing Manager Marketing 7,523,300 XAF
Trade Marketing Professional Marketing 6,274,900 XAF
Trade Marketing Specialist Marketing 4,211,600 XAF
Web Analytics Manager Marketing 6,420,700 XAF
Web Content Manager Marketing 6,132,900 XAF

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