Average Market Research Manager Salary in Congo for 2024

In this article, we will look at the average Market Research Manager salary for 2024 in Congo and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Central African CFA franc. To keep things simple, we are using the XAF currency code instead of the currency symbol Fr.

How Much Does a Market Research Manager Make in Congo?

A Market Research Manager working in Congo will typically earn around 10,882,800 XAF per year, and this can range from the lowest average salary of about 5,880,300 XAF to the highest average salary of 16,439,200 XAF.

Average Annual Salary
10,882,800 XAF
Average Monthly Salary
906,900 XAF

Lowest Annual Salary
5,880,300 XAF
Lowest Monthly Salary
490,025 XAF

Highest Annual Salary
16,439,200 XAF
Highest Monthly Salary
1,369,933 XAF

These are average salaries for a Market Research Manager in Congo and include benefits such as housing and transport. It's also possible for a Market Research Manager to earn more or less than the average salaries shown above.

Market Research Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Manager Salaries in Congo

So we've looked at the average salaries a Market Research Manager will earn in Congo. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Manager can earn between 5,880,300 XAF and 16,439,200 XAF on average in Congo. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Manager in Congo is 10,009,300 XAF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 10,009,300 XAF, and 50% of the population earn more than 10,009,300 XAF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Manager salary in Congo, 25% of the population are earning less than 7,150,200 XAF while 75% of the population earn more than 7,150,200 XAF.

75% of the population earn less than 12,121,000 XAF, and 25% of the population earn more than 12,121,000 XAF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Manager Salary by Experience Level in Congo

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Manager in Congo that has less than two years of experience can expect to earn somewhere in the region of 6,826,100 XAF.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Manager salary would increase to 8,614,300 XAF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Manager, the average salary would be 11,365,600 XAF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 13,319,300 XAF.
  • 15 - 20 Years Experience. A Market Research Manager with 15 to 20 years of experience can earn an average of 14,760,200 XAF.
  • 20+ Years Experience. For a Market Research Manager with more than 20 years, the expected average salary increases to 15,719,900 XAF.

Average Salary by Experience Chart

0-2 Years
6,826,100 XAF
2-5 Years +26%
8,614,300 XAF
5-10 Years +32%
11,365,600 XAF
10-15 Years +18%
13,319,300 XAF
15-20 Years +11%
14,760,200 XAF
20+ Years +6%
15,719,900 XAF

Market Research Manager Salary by Education Level in Congo

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Manager in Congo based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Manager in Congo with a certificate or diploma education can earn an average salary of 8,614,300 XAF.

  • Bachelor's Degree. A Market Research Manager in Congo with a bachelor's degree education can earn an average salary of 11,365,600 XAF.

  • Master's Degree. A Market Research Manager in Congo with a master's degree education can earn an average salary of 15,599,800 XAF.

Average Salary by Education Chart

Certificate or Diploma
8,614,300 XAF
Bachelor's Degree +32%
11,365,600 XAF
Master's Degree +37%
15,599,800 XAF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Congo is around 3,730,000 to 11,200,000 XAF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Congo, a male market research manager will earn an average of 11,290,900 XAF, while a female market research manager will earn around 10,270,100 XAF.

This means that a male market research manager earns approximately 10% more than a female market research manager for performing the same job.

Average Salary by Gender Chart in Congo

Male
11,290,900 XAF
Female -10%
10,270,100 XAF

Market Research Manager Average Pay Raise in Congo

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Manager in Congo is around 8% every 29 months.

The national average pay raise across all professions and industries in Congo is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 29 ) × 12  = 3%

What this means is that a Market Research Manager in Congo can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Congo for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Congo.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Market Research Manager Bonus and Incentive Rates in Congo

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Manager is a moderate bonus based job, with 59% of employees reporting at least one bonus in the last 12 months.

41% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 7%.

Received Bonus
59%
No Bonus
41%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Congo earn approximately 21% more than private sector employees in the same role.

Public Sector
9,841,900 XAF
Private Sector -21%
8,134,400 XAF

Salaries for Jobs Similar to a Market Research Manager

In the table below, we have salary information for jobs that are similar to a Market Research Manager in Congo.

Job Title Category Salary
Account Handler Marketing 7,561,700 XAF
Affiliate Manager Marketing 10,009,300 XAF
Analytics Specialist Marketing 7,199,500 XAF
Assistant Brand Manager Marketing 10,463,500 XAF
Assistant Product Manager Marketing 10,560,900 XAF
Associate Marketing Manager Marketing 11,267,200 XAF
Associate Product Manager Marketing 11,782,700 XAF
Brand Ambassador Marketing 13,199,100 XAF
Brand Director Marketing 15,960,700 XAF
Brand Executive Marketing 14,760,200 XAF
Brand Manager Marketing 15,001,200 XAF
Business Analytics Specialist Marketing 7,393,200 XAF
Business Channel Manager Marketing 10,018,700 XAF
Business Intelligence Team Leader Marketing 10,357,200 XAF
Campaign Specialist Marketing 9,528,200 XAF
Chief Marketing Officer Marketing 16,439,200 XAF
Chief Product Officer Marketing 13,919,600 XAF
Communications Officer Marketing 4,642,200 XAF
Content Manager Marketing 7,942,800 XAF
Content Marketing Strategist Marketing 9,661,800 XAF
Copy Editer Marketing 6,142,600 XAF
Copy Writer Marketing 5,843,600 XAF
Creative Marketing Lead Marketing 9,634,900 XAF
Creative Writer Marketing 6,274,900 XAF
Digital Marketer Marketing 8,448,800 XAF
Digital Marketing Manager Marketing 12,239,700 XAF
Digital Marketing Strategist Marketing 11,653,500 XAF
Digital Media Specialist Marketing 10,488,300 XAF
Director of Marketing Marketing 15,960,700 XAF
Director of Research Marketing 11,604,300 XAF
eMarketing Manager Marketing 12,600,600 XAF
Event Marketing Marketing 12,121,000 XAF
Head of Executive Search Marketing 13,079,500 XAF
Key Affiliate Manager Marketing 10,882,800 XAF
Localization Manager Marketing 10,450,100 XAF
Market Development Executive Marketing 12,481,200 XAF
Market Development Manager Marketing 12,361,500 XAF
Market Research Analyst Marketing 10,546,700 XAF
Market Segmentation Director Marketing 11,833,900 XAF
Marketing Account Supervisor Marketing 9,850,400 XAF
Marketing Administrator Marketing 8,099,800 XAF
Marketing Advisor Marketing 9,010,800 XAF
Marketing Analyst Marketing 9,623,400 XAF
Marketing and Communications Officer Marketing 5,761,400 XAF
Marketing and Sales Head Marketing 15,599,800 XAF
Marketing Assistant Marketing 5,029,900 XAF
Marketing Associate Marketing 5,088,900 XAF
Marketing Communications Manager Marketing 10,727,200 XAF
Marketing Consultant Marketing 11,076,200 XAF
Marketing Coordinator Marketing 4,966,200 XAF
Marketing Director Marketing 15,599,800 XAF
Marketing Distribution Executive Marketing 12,841,200 XAF
Marketing Executive Marketing 12,239,700 XAF
Marketing Manager Marketing 16,320,700 XAF
Marketing Officer Marketing 5,172,800 XAF
Marketing Segment Manager Marketing 11,135,000 XAF
Marketing Specialist Marketing 7,464,400 XAF
Marketing Supervisor Marketing 9,649,800 XAF
Marketing Vice President Marketing 12,239,700 XAF
Marketing Writer Marketing 6,203,500 XAF
Online Marketing Analyst Marketing 8,988,700 XAF
Online Marketing Manager Marketing 10,630,600 XAF
Optimization Manager Marketing 10,270,100 XAF
Outbound Sales Marketing 7,369,700 XAF
Outreach Coordinator Marketing 6,480,800 XAF
Outreach Specialist Marketing 8,856,100 XAF
Product Development Marketing 11,267,200 XAF
Product Manager Marketing 12,361,500 XAF
Product Marketing Engineer Marketing 6,660,500 XAF
Product Marketing Executive Marketing 11,986,500 XAF
Product Marketing Manager Marketing 11,569,500 XAF
Product Researcher Marketing 6,648,800 XAF
Product Strategist Marketing 9,792,100 XAF
Product Strategy Researcher Marketing 8,758,900 XAF
Product Training Specialist Marketing 7,523,300 XAF
Project Manager Marketing 9,695,200 XAF
Publications Coordinator Marketing 5,614,600 XAF
Research Executive Marketing 11,076,200 XAF
Sales and Marketing Assistant Marketing 5,017,100 XAF
Sales and Marketing Coordinator Marketing 5,305,100 XAF
Sales and Marketing Director Marketing 16,799,900 XAF
Sales Director Marketing 15,719,900 XAF
Sales Management Support Marketing 5,412,700 XAF
Sales Manager Marketing 15,238,200 XAF
Search Marketing Strategist Marketing 13,561,900 XAF
Social Media Administrator Marketing 8,689,800 XAF
Social Media Specialist Marketing 8,713,800 XAF
Spaceman Analyst Marketing 4,739,800 XAF
Sponsorship Consultant Marketing 8,172,900 XAF
Team Leader Marketing 9,466,400 XAF
Telemarketer Marketing 4,883,400 XAF
Trade Marketing Executive Marketing 11,653,500 XAF
Trade Marketing Manager Marketing 12,239,700 XAF
Trade Marketing Professional Marketing 9,361,300 XAF
Trade Marketing Specialist Marketing 7,067,300 XAF
Web Analytics Manager Marketing 10,080,900 XAF
Web Content Manager Marketing 9,456,600 XAF

Salary Comparison by City

If you want to compare salaries with different cities in Congo, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brazzaville 12,121,000 XAF

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