Average Market Research Analyst Salary in Turkey for 2024

In this article, we will look at the average Market Research Analyst salary for 2024 in Turkey and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Turkish lira. To keep things simple, we are using the TRY currency code instead of the currency symbol โ‚บ.

How Much Does a Market Research Analyst Make in Turkey?

A Market Research Analyst working in Turkey will typically earn around 114,000 TRY per year, and this can range from the lowest average salary of about 58,440 TRY to the highest average salary of 175,900 TRY.

Average Annual Salary
114,000 TRY
Average Monthly Salary
9,500 TRY

Lowest Annual Salary
58,440 TRY
Lowest Monthly Salary
4,870 TRY

Highest Annual Salary
175,900 TRY
Highest Monthly Salary
14,658 TRY

These are average salaries for a Market Research Analyst in Turkey and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Turkey

So we've looked at the average salaries a Market Research Analyst will earn in Turkey. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 58,440 TRY and 175,900 TRY on average in Turkey. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Turkey is 109,340 TRY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 109,340 TRY, and 50% of the population earn more than 109,340 TRY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Turkey, 25% of the population are earning less than 78,960 TRY while 75% of the population earn more than 78,960 TRY.

75% of the population earn less than 139,100 TRY, and 25% of the population earn more than 139,100 TRY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Turkey

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Turkey that has less than two years of experience can expect to earn somewhere in the region of 68,900 TRY.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 92,900 TRY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 119,080 TRY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 142,300 TRY.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 159,100 TRY.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 164,200 TRY.

Average Salary by Experience Chart

0-2 Years
68,900 TRY
2-5 Years +34%
92,900 TRY
5-10 Years +30%
119,080 TRY
10-15 Years +21%
142,300 TRY
15-20 Years +9%
159,100 TRY
20+ Years +5%
164,200 TRY

Market Research Analyst Salary by Education Level in Turkey

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Turkey based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Turkey with a certificate or diploma education can earn an average salary of 80,760 TRY.

  • Bachelor's Degree. A Market Research Analyst in Turkey with a bachelor's degree education can earn an average salary of 125,100 TRY.

  • Master's Degree. A Market Research Analyst in Turkey with a master's degree education can earn an average salary of 174,000 TRY.

Average Salary by Education Chart

Certificate or Diploma
80,760 TRY
Bachelor's Degree +52%
125,100 TRY
Master's Degree +42%
174,000 TRY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Turkey is around 39,200 to 117,000 TRY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Turkey, a male market research analyst will earn an average of 123,400 TRY, while a female market research analyst will earn around 111,920 TRY.

This means that a male market research analyst earns approximately 10% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Turkey

Male
123,400 TRY
Female -10%
111,920 TRY

Market Research Analyst Average Pay Raise in Turkey

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Turkey is around 12% every 18 months.

The national average pay raise across all professions and industries in Turkey is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Market Research Analyst in Turkey can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Turkey for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Turkey.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Market Research Analyst Bonus and Incentive Rates in Turkey

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 78% of employees reporting at least one bonus in the last 12 months.

22% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
78%
No Bonus
22%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Turkey earn approximately 6% more than private sector employees in the same role.

Public Sector
95,420 TRY
Private Sector -6%
89,960 TRY

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Turkey.

Job Title Category Salary
Account Handler Marketing 80,760 TRY
Affiliate Manager Marketing 104,060 TRY
Analytics Specialist Marketing 78,940 TRY
Assistant Brand Manager Marketing 114,900 TRY
Assistant Product Manager Marketing 115,380 TRY
Associate Marketing Manager Marketing 119,700 TRY
Associate Product Manager Marketing 119,900 TRY
Brand Ambassador Marketing 142,300 TRY
Brand Director Marketing 176,800 TRY
Brand Executive Marketing 159,100 TRY
Brand Manager Marketing 159,500 TRY
Business Analytics Specialist Marketing 75,040 TRY
Business Channel Manager Marketing 107,960 TRY
Business Intelligence Team Leader Marketing 111,240 TRY
Campaign Specialist Marketing 100,140 TRY
Chief Marketing Officer Marketing 175,900 TRY
Chief Product Officer Marketing 152,100 TRY
Communications Officer Marketing 51,340 TRY
Content Manager Marketing 93,340 TRY
Content Marketing Strategist Marketing 108,320 TRY
Copy Editer Marketing 60,600 TRY
Copy Writer Marketing 64,040 TRY
Creative Marketing Lead Marketing 110,340 TRY
Creative Writer Marketing 63,700 TRY
Digital Marketer Marketing 92,300 TRY
Digital Marketing Manager Marketing 130,400 TRY
Digital Marketing Strategist Marketing 136,100 TRY
Digital Media Specialist Marketing 109,520 TRY
Director of Marketing Marketing 172,200 TRY
Director of Research Marketing 125,100 TRY
eMarketing Manager Marketing 136,100 TRY
Event Marketing Marketing 129,000 TRY
Head of Executive Search Marketing 152,300 TRY
Key Affiliate Manager Marketing 124,400 TRY
Localization Manager Marketing 110,500 TRY
Market Development Executive Marketing 134,600 TRY
Market Development Manager Marketing 138,200 TRY
Market Research Manager Marketing 116,180 TRY
Market Segmentation Director Marketing 130,400 TRY
Marketing Account Supervisor Marketing 104,080 TRY
Marketing Administrator Marketing 83,640 TRY
Marketing Advisor Marketing 97,260 TRY
Marketing Analyst Marketing 99,460 TRY
Marketing and Communications Officer Marketing 63,500 TRY
Marketing and Sales Head Marketing 168,100 TRY
Marketing Assistant Marketing 54,560 TRY
Marketing Associate Marketing 51,120 TRY
Marketing Communications Manager Marketing 115,620 TRY
Marketing Consultant Marketing 125,100 TRY
Marketing Coordinator Marketing 52,820 TRY
Marketing Director Marketing 172,200 TRY
Marketing Distribution Executive Marketing 138,200 TRY
Marketing Executive Marketing 138,800 TRY
Marketing Manager Marketing 176,800 TRY
Marketing Officer Marketing 58,280 TRY
Marketing Segment Manager Marketing 128,500 TRY
Marketing Specialist Marketing 86,420 TRY
Marketing Supervisor Marketing 99,340 TRY
Marketing Vice President Marketing 136,200 TRY
Marketing Writer Marketing 67,560 TRY
Online Marketing Analyst Marketing 96,680 TRY
Online Marketing Manager Marketing 111,860 TRY
Optimization Manager Marketing 106,980 TRY
Outbound Sales Marketing 74,560 TRY
Outreach Coordinator Marketing 77,060 TRY
Outreach Specialist Marketing 91,380 TRY
Product Development Marketing 116,180 TRY
Product Manager Marketing 130,400 TRY
Product Marketing Engineer Marketing 73,980 TRY
Product Marketing Executive Marketing 128,900 TRY
Product Marketing Manager Marketing 125,700 TRY
Product Researcher Marketing 68,060 TRY
Product Strategist Marketing 104,040 TRY
Product Strategy Researcher Marketing 99,560 TRY
Product Training Specialist Marketing 88,260 TRY
Project Manager Marketing 104,600 TRY
Publications Coordinator Marketing 60,840 TRY
Research Executive Marketing 124,400 TRY
Sales and Marketing Assistant Marketing 52,300 TRY
Sales and Marketing Coordinator Marketing 58,440 TRY
Sales and Marketing Director Marketing 176,800 TRY
Sales Director Marketing 161,600 TRY
Sales Management Support Marketing 60,160 TRY
Sales Manager Marketing 161,600 TRY
Search Marketing Strategist Marketing 146,200 TRY
Social Media Administrator Marketing 96,540 TRY
Social Media Specialist Marketing 92,400 TRY
Spaceman Analyst Marketing 52,540 TRY
Sponsorship Consultant Marketing 89,120 TRY
Team Leader Marketing 95,600 TRY
Telemarketer Marketing 50,240 TRY
Trade Marketing Executive Marketing 129,000 TRY
Trade Marketing Manager Marketing 125,100 TRY
Trade Marketing Professional Marketing 107,320 TRY
Trade Marketing Specialist Marketing 77,400 TRY
Web Analytics Manager Marketing 104,440 TRY
Web Content Manager Marketing 104,920 TRY

Salary Comparison by City

If you want to compare salaries with different cities in Turkey, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Ankara 114,900 TRY
Antalya 99,920 TRY
Istanbul 118,520 TRY
Izmir 113,280 TRY

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