Average Market Research Analyst Salary in Italy for 2024

In this article, we will look at the average Market Research Analyst salary for 2024 in Italy and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Market Research Analyst Make in Italy?

A Market Research Analyst working in Italy will typically earn around 50,620 EUR per year, and this can range from the lowest average salary of about 25,220 EUR to the highest average salary of 84,780 EUR.

Average Annual Salary
50,620 EUR
Average Monthly Salary
4,218 EUR

Lowest Annual Salary
25,220 EUR
Lowest Monthly Salary
2,101 EUR

Highest Annual Salary
84,780 EUR
Highest Monthly Salary
7,065 EUR

These are average salaries for a Market Research Analyst in Italy and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Italy

So we've looked at the average salaries a Market Research Analyst will earn in Italy. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 25,220 EUR and 84,780 EUR on average in Italy. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Italy is 57,320 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 57,320 EUR, and 50% of the population earn more than 57,320 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Italy, 25% of the population are earning less than 37,740 EUR while 75% of the population earn more than 37,740 EUR.

75% of the population earn less than 74,380 EUR, and 25% of the population earn more than 74,380 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Italy

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Italy that has less than two years of experience can expect to earn somewhere in the region of 26,660 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 38,180 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 52,300 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 67,560 EUR.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 73,040 EUR.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 76,440 EUR.

Average Salary by Experience Chart

0-2 Years
26,660 EUR
2-5 Years +34%
38,180 EUR
5-10 Years +48%
52,300 EUR
10-15 Years +22%
67,560 EUR
15-20 Years +9%
73,040 EUR
20+ Years +8%
76,440 EUR

Market Research Analyst Salary by Education Level in Italy

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Italy based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Italy with a certificate or diploma education can earn an average salary of 29,600 EUR.

  • Bachelor's Degree. A Market Research Analyst in Italy with a bachelor's degree education can earn an average salary of 48,560 EUR.

  • Master's Degree. A Market Research Analyst in Italy with a master's degree education can earn an average salary of 80,280 EUR.

Average Salary by Education Chart

Certificate or Diploma
29,600 EUR
Bachelor's Degree +57%
48,560 EUR
Master's Degree +68%
80,280 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Italy is around 18,200 to 54,700 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Italy, a male market research analyst will earn an average of 55,140 EUR, while a female market research analyst will earn around 49,020 EUR.

This means that a male market research analyst earns approximately 12% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Italy

Male
55,140 EUR
Female -12%
49,020 EUR

Market Research Analyst Average Pay Raise in Italy

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Italy is around 12% every 17 months.

The national average pay raise across all professions and industries in Italy is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Market Research Analyst in Italy can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Italy for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Italy.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Market Research Analyst Bonus and Incentive Rates in Italy

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Italy earn approximately 5% more than private sector employees in the same role.

Public Sector
46,280 EUR
Private Sector -5%
44,180 EUR

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Italy.

Job Title Category Salary
Account Handler Marketing 39,800 EUR
Affiliate Manager Marketing 50,580 EUR
Analytics Specialist Marketing 36,700 EUR
Assistant Brand Manager Marketing 51,800 EUR
Assistant Product Manager Marketing 60,400 EUR
Associate Marketing Manager Marketing 57,860 EUR
Associate Product Manager Marketing 58,800 EUR
Brand Ambassador Marketing 67,900 EUR
Brand Director Marketing 84,560 EUR
Brand Executive Marketing 74,300 EUR
Brand Manager Marketing 70,600 EUR
Business Analytics Specialist Marketing 36,020 EUR
Business Channel Manager Marketing 50,660 EUR
Business Intelligence Team Leader Marketing 52,380 EUR
Campaign Specialist Marketing 46,160 EUR
Chief Marketing Officer Marketing 84,180 EUR
Chief Product Officer Marketing 72,180 EUR
Communications Officer Marketing 26,020 EUR
Content Manager Marketing 43,220 EUR
Content Marketing Strategist Marketing 50,980 EUR
Copy Editer Marketing 28,860 EUR
Copy Writer Marketing 28,680 EUR
Creative Marketing Lead Marketing 50,020 EUR
Creative Writer Marketing 29,600 EUR
Digital Marketer Marketing 43,340 EUR
Digital Marketing Manager Marketing 61,620 EUR
Digital Marketing Strategist Marketing 64,300 EUR
Digital Media Specialist Marketing 51,340 EUR
Director of Marketing Marketing 82,720 EUR
Director of Research Marketing 60,340 EUR
eMarketing Manager Marketing 65,080 EUR
Event Marketing Marketing 59,940 EUR
Head of Executive Search Marketing 70,940 EUR
Key Affiliate Manager Marketing 60,340 EUR
Localization Manager Marketing 55,940 EUR
Market Development Executive Marketing 66,000 EUR
Market Development Manager Marketing 64,640 EUR
Market Research Manager Marketing 55,820 EUR
Market Segmentation Director Marketing 61,780 EUR
Marketing Account Supervisor Marketing 48,760 EUR
Marketing Administrator Marketing 41,980 EUR
Marketing Advisor Marketing 46,720 EUR
Marketing Analyst Marketing 49,360 EUR
Marketing and Communications Officer Marketing 28,900 EUR
Marketing and Sales Head Marketing 81,180 EUR
Marketing Assistant Marketing 25,660 EUR
Marketing Associate Marketing 24,860 EUR
Marketing Communications Manager Marketing 54,700 EUR
Marketing Consultant Marketing 58,000 EUR
Marketing Coordinator Marketing 27,380 EUR
Marketing Director Marketing 77,120 EUR
Marketing Distribution Executive Marketing 66,480 EUR
Marketing Executive Marketing 66,680 EUR
Marketing Manager Marketing 81,180 EUR
Marketing Officer Marketing 24,720 EUR
Marketing Segment Manager Marketing 59,660 EUR
Marketing Specialist Marketing 41,700 EUR
Marketing Supervisor Marketing 50,240 EUR
Marketing Vice President Marketing 69,240 EUR
Marketing Writer Marketing 28,680 EUR
Online Marketing Analyst Marketing 43,360 EUR
Online Marketing Manager Marketing 51,120 EUR
Optimization Manager Marketing 50,020 EUR
Outbound Sales Marketing 39,160 EUR
Outreach Coordinator Marketing 34,360 EUR
Outreach Specialist Marketing 47,540 EUR
Product Development Marketing 57,360 EUR
Product Manager Marketing 64,200 EUR
Product Marketing Engineer Marketing 35,300 EUR
Product Marketing Executive Marketing 61,400 EUR
Product Marketing Manager Marketing 61,580 EUR
Product Researcher Marketing 33,960 EUR
Product Strategist Marketing 48,640 EUR
Product Strategy Researcher Marketing 45,000 EUR
Product Training Specialist Marketing 41,900 EUR
Project Manager Marketing 48,340 EUR
Publications Coordinator Marketing 26,280 EUR
Research Executive Marketing 56,460 EUR
Sales and Marketing Assistant Marketing 24,720 EUR
Sales and Marketing Coordinator Marketing 29,540 EUR
Sales and Marketing Director Marketing 82,920 EUR
Sales Director Marketing 79,260 EUR
Sales Management Support Marketing 28,720 EUR
Sales Manager Marketing 79,240 EUR
Search Marketing Strategist Marketing 64,640 EUR
Social Media Administrator Marketing 44,140 EUR
Social Media Specialist Marketing 43,260 EUR
Spaceman Analyst Marketing 23,140 EUR
Sponsorship Consultant Marketing 41,700 EUR
Team Leader Marketing 48,920 EUR
Telemarketer Marketing 22,420 EUR
Trade Marketing Executive Marketing 64,640 EUR
Trade Marketing Manager Marketing 60,480 EUR
Trade Marketing Professional Marketing 48,140 EUR
Trade Marketing Specialist Marketing 36,580 EUR
Web Analytics Manager Marketing 50,340 EUR
Web Content Manager Marketing 51,080 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Italy, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bologna 48,300 EUR
Catania 53,840 EUR
Genova 53,320 EUR
Milano 57,620 EUR
Napoli 53,380 EUR
Palermo 55,140 EUR
Parma 48,340 EUR
Rome 59,240 EUR
Torino 54,460 EUR
Trieste 48,560 EUR

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