Average Market Research Analyst Salary in Hong Kong for 2024

In this article, we will look at the average Market Research Analyst salary for 2024 in Hong Kong and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Hong Kong dollar. To keep things simple, we are using the HKD currency code instead of the currency symbol $.

How Much Does a Market Research Analyst Make in Hong Kong?

A Market Research Analyst working in Hong Kong will typically earn around 466,900 HKD per year, and this can range from the lowest average salary of about 228,000 HKD to the highest average salary of 727,100 HKD.

Average Annual Salary
466,900 HKD
Average Monthly Salary
38,908 HKD

Lowest Annual Salary
228,000 HKD
Lowest Monthly Salary
19,000 HKD

Highest Annual Salary
727,100 HKD
Highest Monthly Salary
60,591 HKD

These are average salaries for a Market Research Analyst in Hong Kong and include benefits such as housing and transport. It's also possible for a Market Research Analyst to earn more or less than the average salaries shown above.

Market Research Analyst salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Research Analyst Salaries in Hong Kong

So we've looked at the average salaries a Market Research Analyst will earn in Hong Kong. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Research Analyst can earn between 228,000 HKD and 727,100 HKD on average in Hong Kong. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Research Analyst in Hong Kong is 478,100 HKD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 478,100 HKD, and 50% of the population earn more than 478,100 HKD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Research Analyst salary in Hong Kong, 25% of the population are earning less than 318,800 HKD while 75% of the population earn more than 318,800 HKD.

75% of the population earn less than 614,600 HKD, and 25% of the population earn more than 614,600 HKD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Research Analyst Salary by Experience Level in Hong Kong

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market research analyst salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Research Analyst in Hong Kong that has less than two years of experience can expect to earn somewhere in the region of 272,800 HKD.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Research Analyst salary would increase to 348,300 HKD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Research Analyst, the average salary would be 480,300 HKD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 595,300 HKD.
  • 15 - 20 Years Experience. A Market Research Analyst with 15 to 20 years of experience can earn an average of 639,100 HKD.
  • 20+ Years Experience. For a Market Research Analyst with more than 20 years, the expected average salary increases to 681,500 HKD.

Average Salary by Experience Chart

0-2 Years
272,800 HKD
2-5 Years +29%
348,300 HKD
5-10 Years +38%
480,300 HKD
10-15 Years +24%
595,300 HKD
15-20 Years +7%
639,100 HKD
20+ Years +7%
681,500 HKD

Market Research Analyst Salary by Education Level in Hong Kong

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Research Analyst in Hong Kong based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Research Analyst in Hong Kong with a certificate or diploma education can earn an average salary of 348,300 HKD.

  • Bachelor's Degree. A Market Research Analyst in Hong Kong with a bachelor's degree education can earn an average salary of 467,700 HKD.

  • Master's Degree. A Market Research Analyst in Hong Kong with a master's degree education can earn an average salary of 719,100 HKD.

Average Salary by Education Chart

Certificate or Diploma
348,300 HKD
Bachelor's Degree +34%
467,700 HKD
Master's Degree +53%
719,100 HKD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Hong Kong is around 183,000 to 549,000 HKD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Research Analyst Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Hong Kong, a male market research analyst will earn an average of 483,400 HKD, while a female market research analyst will earn around 447,300 HKD.

This means that a male market research analyst earns approximately 8% more than a female market research analyst for performing the same job.

Average Salary by Gender Chart in Hong Kong

Male
483,400 HKD
Female -8%
447,300 HKD

Market Research Analyst Average Pay Raise in Hong Kong

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Research Analyst in Hong Kong is around 7% every 29 months.

The national average pay raise across all professions and industries in Hong Kong is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 29 ) × 12  = 3%

What this means is that a Market Research Analyst in Hong Kong can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Hong Kong for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Hong Kong.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Market Research Analyst Bonus and Incentive Rates in Hong Kong

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Research Analyst is a moderate bonus based job, with 63% of employees reporting at least one bonus in the last 12 months.

37% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
63%
No Bonus
37%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Hong Kong earn approximately 11% more than private sector employees in the same role.

Public Sector
471,700 HKD
Private Sector -11%
425,100 HKD

Salaries for Jobs Similar to a Market Research Analyst

In the table below, we have salary information for jobs that are similar to a Market Research Analyst in Hong Kong.

Job Title Category Salary
Account Handler Marketing 341,400 HKD
Affiliate Manager Marketing 447,300 HKD
Analytics Specialist Marketing 335,100 HKD
Assistant Brand Manager Marketing 478,100 HKD
Assistant Product Manager Marketing 533,100 HKD
Associate Marketing Manager Marketing 524,700 HKD
Associate Product Manager Marketing 514,800 HKD
Brand Ambassador Marketing 643,400 HKD
Brand Director Marketing 758,700 HKD
Brand Executive Marketing 667,400 HKD
Brand Manager Marketing 675,200 HKD
Business Analytics Specialist Marketing 327,800 HKD
Business Channel Manager Marketing 467,700 HKD
Business Intelligence Team Leader Marketing 501,400 HKD
Campaign Specialist Marketing 412,000 HKD
Chief Marketing Officer Marketing 745,000 HKD
Chief Product Officer Marketing 677,100 HKD
Communications Officer Marketing 214,000 HKD
Content Manager Marketing 366,200 HKD
Content Marketing Strategist Marketing 464,400 HKD
Copy Editer Marketing 273,000 HKD
Copy Writer Marketing 275,200 HKD
Creative Marketing Lead Marketing 451,000 HKD
Creative Writer Marketing 277,400 HKD
Digital Marketer Marketing 407,300 HKD
Digital Marketing Manager Marketing 571,300 HKD
Digital Marketing Strategist Marketing 552,400 HKD
Digital Media Specialist Marketing 499,300 HKD
Director of Marketing Marketing 741,500 HKD
Director of Research Marketing 538,600 HKD
eMarketing Manager Marketing 562,600 HKD
Event Marketing Marketing 539,700 HKD
Head of Executive Search Marketing 646,600 HKD
Key Affiliate Manager Marketing 513,300 HKD
Localization Manager Marketing 485,200 HKD
Market Development Executive Marketing 620,300 HKD
Market Development Manager Marketing 575,100 HKD
Market Research Manager Marketing 504,300 HKD
Market Segmentation Director Marketing 566,900 HKD
Marketing Account Supervisor Marketing 433,800 HKD
Marketing Administrator Marketing 382,600 HKD
Marketing Advisor Marketing 425,100 HKD
Marketing Analyst Marketing 424,900 HKD
Marketing and Communications Officer Marketing 272,800 HKD
Marketing and Sales Head Marketing 772,900 HKD
Marketing Assistant Marketing 232,400 HKD
Marketing Associate Marketing 225,700 HKD
Marketing Communications Manager Marketing 472,100 HKD
Marketing Consultant Marketing 548,800 HKD
Marketing Coordinator Marketing 247,800 HKD
Marketing Director Marketing 739,500 HKD
Marketing Distribution Executive Marketing 602,700 HKD
Marketing Executive Marketing 615,700 HKD
Marketing Manager Marketing 714,300 HKD
Marketing Officer Marketing 253,400 HKD
Marketing Segment Manager Marketing 548,800 HKD
Marketing Specialist Marketing 345,100 HKD
Marketing Supervisor Marketing 451,000 HKD
Marketing Vice President Marketing 602,700 HKD
Marketing Writer Marketing 267,100 HKD
Online Marketing Analyst Marketing 392,300 HKD
Online Marketing Manager Marketing 485,200 HKD
Optimization Manager Marketing 472,100 HKD
Outbound Sales Marketing 335,100 HKD
Outreach Coordinator Marketing 317,700 HKD
Outreach Specialist Marketing 414,000 HKD
Product Development Marketing 543,200 HKD
Product Manager Marketing 615,000 HKD
Product Marketing Engineer Marketing 330,900 HKD
Product Marketing Executive Marketing 565,100 HKD
Product Marketing Manager Marketing 588,500 HKD
Product Researcher Marketing 307,400 HKD
Product Strategist Marketing 448,500 HKD
Product Strategy Researcher Marketing 421,400 HKD
Product Training Specialist Marketing 369,900 HKD
Project Manager Marketing 433,400 HKD
Publications Coordinator Marketing 265,000 HKD
Research Executive Marketing 518,300 HKD
Sales and Marketing Assistant Marketing 228,500 HKD
Sales and Marketing Coordinator Marketing 246,500 HKD
Sales and Marketing Director Marketing 745,000 HKD
Sales Director Marketing 695,400 HKD
Sales Management Support Marketing 268,900 HKD
Sales Manager Marketing 735,500 HKD
Search Marketing Strategist Marketing 592,600 HKD
Social Media Administrator Marketing 411,400 HKD
Social Media Specialist Marketing 414,000 HKD
Spaceman Analyst Marketing 222,300 HKD
Sponsorship Consultant Marketing 376,800 HKD
Team Leader Marketing 457,300 HKD
Telemarketer Marketing 227,600 HKD
Trade Marketing Executive Marketing 568,500 HKD
Trade Marketing Manager Marketing 563,300 HKD
Trade Marketing Professional Marketing 457,300 HKD
Trade Marketing Specialist Marketing 327,300 HKD
Web Analytics Manager Marketing 445,100 HKD
Web Content Manager Marketing 436,200 HKD

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Market Research Analyst Salary in Hong Kong for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-market-research-analyst-salary-in-hong-kong/.

  • "Average Market Research Analyst Salary in Hong Kong for 2024". World Salaries, https://worldsalaries.com/average-market-research-analyst-salary-in-hong-kong/. Accessed 28 March, 2024

  • Average Market Research Analyst Salary in Hong Kong for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-market-research-analyst-salary-in-hong-kong/.