Average Market Development Manager Salary in China for 2024

In this article, we will look at the average Market Development Manager salary for 2024 in China and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Market Development Manager Make in China?

A Market Development Manager working in China will typically earn around 519,300 CNY per year, and this can range from the lowest average salary of about 265,000 CNY to the highest average salary of 800,500 CNY.

Average Annual Salary
519,300 CNY
Average Monthly Salary
43,275 CNY

Lowest Annual Salary
265,000 CNY
Lowest Monthly Salary
22,083 CNY

Highest Annual Salary
800,500 CNY
Highest Monthly Salary
66,708 CNY

These are average salaries for a Market Development Manager in China and include benefits such as housing and transport. It's also possible for a Market Development Manager to earn more or less than the average salaries shown above.

Market Development Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Market Development Manager Salaries in China

So we've looked at the average salaries a Market Development Manager will earn in China. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Market Development Manager can earn between 265,000 CNY and 800,500 CNY on average in China. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Market Development Manager in China is 510,000 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 510,000 CNY, and 50% of the population earn more than 510,000 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Market Development Manager salary in China, 25% of the population are earning less than 349,300 CNY while 75% of the population earn more than 349,300 CNY.

75% of the population earn less than 641,900 CNY, and 25% of the population earn more than 641,900 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Market Development Manager Salary by Experience Level in China

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average market development manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Market Development Manager in China that has less than two years of experience can expect to earn somewhere in the region of 296,000 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Market Development Manager salary would increase to 386,400 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Market Development Manager, the average salary would be 541,700 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 650,700 CNY.
  • 15 - 20 Years Experience. A Market Development Manager with 15 to 20 years of experience can earn an average of 707,700 CNY.
  • 20+ Years Experience. For a Market Development Manager with more than 20 years, the expected average salary increases to 765,100 CNY.

Average Salary by Experience Chart

0-2 Years
296,000 CNY
2-5 Years +31%
386,400 CNY
5-10 Years +40%
541,700 CNY
10-15 Years +20%
650,700 CNY
15-20 Years +9%
707,700 CNY
20+ Years +8%
765,100 CNY

Market Development Manager Salary by Education Level in China

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Market Development Manager in China based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Market Development Manager in China with a certificate or diploma education can earn an average salary of 340,400 CNY.

  • Bachelor's Degree. A Market Development Manager in China with a bachelor's degree education can earn an average salary of 510,300 CNY.

  • Master's Degree. A Market Development Manager in China with a master's degree education can earn an average salary of 757,300 CNY.

Average Salary by Education Chart

Certificate or Diploma
340,400 CNY
Bachelor's Degree +50%
510,300 CNY
Master's Degree +48%
757,300 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Market Development Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In China, a male market development manager will earn an average of 548,500 CNY, while a female market development manager will earn around 492,400 CNY.

This means that a male market development manager earns approximately 11% more than a female market development manager for performing the same job.

Average Salary by Gender Chart in China

Male
548,500 CNY
Female -11%
492,400 CNY

Market Development Manager Average Pay Raise in China

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Market Development Manager in China is around 13% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Market Development Manager in China can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in China for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Market Development Manager Bonus and Incentive Rates in China

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Market Development Manager is a high bonus based job, with 81% of employees reporting at least one bonus in the last 12 months.

19% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
81%
No Bonus
19%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector
362,200 CNY
Private Sector -6%
341,400 CNY

Salaries for Jobs Similar to a Market Development Manager

In the table below, we have salary information for jobs that are similar to a Market Development Manager in China.

Job Title Category Salary
Account Handler Marketing 301,300 CNY
Affiliate Manager Marketing 375,200 CNY
Analytics Specialist Marketing 283,700 CNY
Assistant Brand Manager Marketing 384,500 CNY
Assistant Product Manager Marketing 417,100 CNY
Associate Marketing Manager Marketing 459,700 CNY
Associate Product Manager Marketing 467,100 CNY
Brand Ambassador Marketing 504,400 CNY
Brand Director Marketing 658,300 CNY
Brand Executive Marketing 603,400 CNY
Brand Manager Marketing 589,400 CNY
Business Analytics Specialist Marketing 275,200 CNY
Business Channel Manager Marketing 394,500 CNY
Business Intelligence Team Leader Marketing 394,300 CNY
Campaign Specialist Marketing 367,900 CNY
Chief Marketing Officer Marketing 659,400 CNY
Chief Product Officer Marketing 543,200 CNY
Communications Officer Marketing 192,600 CNY
Content Manager Marketing 325,600 CNY
Content Marketing Strategist Marketing 384,500 CNY
Copy Editer Marketing 238,900 CNY
Copy Writer Marketing 225,700 CNY
Creative Marketing Lead Marketing 394,500 CNY
Creative Writer Marketing 232,400 CNY
Digital Marketer Marketing 357,700 CNY
Digital Marketing Manager Marketing 459,700 CNY
Digital Marketing Strategist Marketing 464,400 CNY
Digital Media Specialist Marketing 407,100 CNY
Director of Marketing Marketing 646,600 CNY
Director of Research Marketing 472,000 CNY
eMarketing Manager Marketing 504,400 CNY
Event Marketing Marketing 466,900 CNY
Head of Executive Search Marketing 552,400 CNY
Key Affiliate Manager Marketing 433,400 CNY
Localization Manager Marketing 437,300 CNY
Market Development Executive Marketing 522,700 CNY
Market Research Analyst Marketing 399,900 CNY
Market Research Manager Marketing 455,400 CNY
Market Segmentation Director Marketing 483,800 CNY
Marketing Account Supervisor Marketing 362,200 CNY
Marketing Administrator Marketing 307,400 CNY
Marketing Advisor Marketing 353,600 CNY
Marketing Analyst Marketing 362,200 CNY
Marketing and Communications Officer Marketing 214,000 CNY
Marketing and Sales Head Marketing 642,800 CNY
Marketing Assistant Marketing 207,700 CNY
Marketing Associate Marketing 192,600 CNY
Marketing Communications Manager Marketing 397,900 CNY
Marketing Consultant Marketing 464,400 CNY
Marketing Coordinator Marketing 208,600 CNY
Marketing Director Marketing 615,700 CNY
Marketing Distribution Executive Marketing 471,700 CNY
Marketing Executive Marketing 489,600 CNY
Marketing Manager Marketing 605,700 CNY
Marketing Officer Marketing 205,700 CNY
Marketing Segment Manager Marketing 447,700 CNY
Marketing Specialist Marketing 307,400 CNY
Marketing Supervisor Marketing 385,300 CNY
Marketing Vice President Marketing 491,000 CNY
Marketing Writer Marketing 238,900 CNY
Online Marketing Analyst Marketing 353,600 CNY
Online Marketing Manager Marketing 417,200 CNY
Optimization Manager Marketing 397,900 CNY
Outbound Sales Marketing 268,900 CNY
Outreach Coordinator Marketing 263,200 CNY
Outreach Specialist Marketing 354,000 CNY
Product Development Marketing 459,700 CNY
Product Manager Marketing 510,000 CNY
Product Marketing Engineer Marketing 275,800 CNY
Product Marketing Executive Marketing 447,700 CNY
Product Marketing Manager Marketing 467,700 CNY
Product Researcher Marketing 251,500 CNY
Product Strategist Marketing 363,000 CNY
Product Strategy Researcher Marketing 359,900 CNY
Product Training Specialist Marketing 301,700 CNY
Project Manager Marketing 378,800 CNY
Publications Coordinator Marketing 214,000 CNY
Research Executive Marketing 455,400 CNY
Sales and Marketing Assistant Marketing 200,000 CNY
Sales and Marketing Coordinator Marketing 215,100 CNY
Sales and Marketing Director Marketing 628,000 CNY
Sales Director Marketing 576,500 CNY
Sales Management Support Marketing 225,700 CNY
Sales Manager Marketing 614,600 CNY
Search Marketing Strategist Marketing 531,700 CNY
Social Media Administrator Marketing 332,100 CNY
Social Media Specialist Marketing 339,100 CNY
Spaceman Analyst Marketing 183,600 CNY
Sponsorship Consultant Marketing 322,600 CNY
Team Leader Marketing 384,500 CNY
Telemarketer Marketing 192,000 CNY
Trade Marketing Executive Marketing 464,900 CNY
Trade Marketing Manager Marketing 480,600 CNY
Trade Marketing Professional Marketing 369,900 CNY
Trade Marketing Specialist Marketing 281,500 CNY
Web Analytics Manager Marketing 378,300 CNY
Web Content Manager Marketing 390,000 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Beijing 572,200 CNY
Changchun 480,300 CNY
Changsha 450,300 CNY
Chengdu 555,800 CNY
Chongqing 551,200 CNY
Dalian 471,700 CNY
Dongguan 453,200 CNY
Foshan 460,500 CNY
Fuzhou 459,700 CNY
Guangzhou 585,900 CNY
Hangzhou 553,400 CNY
Harbin 537,300 CNY
Jinan 548,500 CNY
Kunming 447,300 CNY
Nanjing 504,300 CNY
Qingdao 498,500 CNY
Quanzhou 430,000 CNY
Shanghai 566,900 CNY
Shantou 510,000 CNY
Shenyang 533,100 CNY
Shenzhen 491,000 CNY
Suzhou 513,300 CNY
Tianjin 548,500 CNY
Wenzhou 483,800 CNY
Wuhan 539,800 CNY
Wuxi 433,800 CNY
Xi an 510,300 CNY
Xiamen 444,300 CNY
Zhengzhou 430,000 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

City Average Salary
Anhui 528,500 CNY
Beijing 447,300 CNY
Chongqing 489,500 CNY
Fujian 483,800 CNY
Gansu 459,700 CNY
Guangdong 581,000 CNY
Guangxi 543,200 CNY
Guizhou 464,400 CNY
Hainan 430,500 CNY
Hebei 559,000 CNY
Heilongjiang 513,300 CNY
Henan 551,200 CNY
Hubei 535,800 CNY
Hunan 559,000 CNY
Jiangsu 529,600 CNY
Jiangxi 504,300 CNY
Jilin 472,100 CNY
Liaoning 528,500 CNY
Nei Monggol 442,300 CNY
Ningxia 425,100 CNY
Qinghai 430,500 CNY
Shaanxi 518,300 CNY
Shandong 553,800 CNY
Shanghai 454,300 CNY
Shanxi 498,500 CNY
Sichuan 531,700 CNY
Tianjin 430,000 CNY
Xinjiang Uygur 453,200 CNY
Xizang [Tibet] 431,300 CNY
Yunnan 498,000 CNY
Zhejiang 524,400 CNY

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