Average Head of Public Relations Salary in United States for 2024

In this article, we will look at the average Head of Public Relations salary for 2024 in United States and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a Head of Public Relations Make in United States?

A Head of Public Relations working in United States will typically earn around 163,800 USD per year, and this can range from the lowest average salary of about 74,700 USD to the highest average salary of 260,300 USD.

Average Annual Salary
163,800 USD
Average Monthly Salary
13,650 USD

Lowest Annual Salary
74,700 USD
Lowest Monthly Salary
6,225 USD

Highest Annual Salary
260,300 USD
Highest Monthly Salary
21,691 USD

These are average salaries for a Head of Public Relations in United States and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in United States

So we've looked at the average salaries a Head of Public Relations will earn in United States. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 74,700 USD and 260,300 USD on average in United States. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in United States is 177,100 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 177,100 USD, and 50% of the population earn more than 177,100 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in United States, 25% of the population are earning less than 114,900 USD while 75% of the population earn more than 114,900 USD.

75% of the population earn less than 238,300 USD, and 25% of the population earn more than 238,300 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in United States

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of public relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in United States that has less than two years of experience can expect to earn somewhere in the region of 84,300 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 116,400 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 169,700 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 206,700 USD.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 225,500 USD.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 245,600 USD.

Average Salary by Experience Chart

0-2 Years
84,300 USD
2-5 Years +34%
116,400 USD
5-10 Years +48%
169,700 USD
10-15 Years +22%
206,700 USD
15-20 Years +9%
225,500 USD
20+ Years +8%
245,600 USD

Head of Public Relations Salary by Education Level in United States

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in United States based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in United States with a high school education can earn an average salary of 107,300 USD.

  • Certificate or Diploma. A Head of Public Relations in United States with a certificate or diploma education can earn an average salary of 125,400 USD.

  • Bachelor's Degree. A Head of Public Relations in United States with a bachelor's degree education can earn an average salary of 180,500 USD.

  • Master's Degree. A Head of Public Relations in United States with a master's degree education can earn an average salary of 236,700 USD.

Average Salary by Education Chart

High School
107,300 USD
Certificate or Diploma +18%
125,400 USD
Bachelor's Degree +45%
180,500 USD
Master's Degree +31%
236,700 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United States, a male head of public relations will earn an average of 169,700 USD, while a female head of public relations will earn around 160,700 USD.

This means that a male head of public relations earns approximately 6% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in United States

Male
169,700 USD
Female -6%
160,700 USD

Head of Public Relations Average Pay Raise in United States

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in United States is around 12% every 18 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that a Head of Public Relations in United States can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in United States for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Head of Public Relations Bonus and Incentive Rates in United States

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
87%
No Bonus
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector
98,800 USD
Private Sector -6%
93,100 USD

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in United States.

Job Title Category Salary
Communications Associate Public Relations 52,300 USD
Communications Project Manager Public Relations 114,300 USD
Communications Specialist Public Relations 62,600 USD
Director of Communications Public Relations 141,000 USD
Government Relations Officer Public Relations 92,100 USD
Head of Communications Public Relations 128,400 USD
Investor Relations Officer Public Relations 105,200 USD
Marketing Communications Executive Public Relations 127,700 USD
Media Relations Specialist Public Relations 116,400 USD
Meetings Coordinator Public Relations 42,300 USD
Public Relations Executive Public Relations 128,400 USD
Public Relations Manager Public Relations 148,300 USD
Public Relations Officer Public Relations 54,500 USD
Public Relations Practitioner Public Relations 69,400 USD
Public Relations Specialist Public Relations 63,200 USD
Relationship Management Officer Public Relations 44,500 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Atlanta 160,700 USD
Austin 183,900 USD
Baltimore 152,900 USD
Boston 160,700 USD
Bristol 127,700 USD
Chicago 183,600 USD
Cincinnati 142,100 USD
Cleveland 138,700 USD
Dallas 176,300 USD
Denver 176,300 USD
Detroit 160,700 USD
Honolulu 134,100 USD
Houston 195,500 USD
Indianapolis 167,100 USD
Iowa City 140,700 USD
Jacksonville 183,900 USD
Kansas City 160,600 USD
Kent 130,400 USD
Las Vegas 158,900 USD
Long Beach 157,600 USD
Los Angeles 183,600 USD
Memphis 161,300 USD
Miami 150,100 USD
Minneapolis 142,300 USD
New Orleans 151,800 USD
New York 204,900 USD
Oakland 148,300 USD
Oklahoma City 161,300 USD
Orlando 134,100 USD
Philadelphia 191,500 USD
Phoenix 180,500 USD
Sacramento 151,800 USD
San Antonio 184,700 USD
San Diego 187,500 USD
San Francisco 183,900 USD
San Jose 175,200 USD
Seattle 177,100 USD
Tampa 137,100 USD
Vancouver 140,700 USD
Washington D.C. 164,100 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

City Average Salary
Alabama 172,100 USD
Alaska 147,900 USD
Arizona 165,900 USD
Arkansas 163,500 USD
California 180,500 USD
Colorado 172,300 USD
Connecticut 160,600 USD
Delaware 142,300 USD
District of Columbia 150,100 USD
Florida 177,200 USD
Georgia 185,900 USD
Hawaii 152,900 USD
Idaho 146,900 USD
Illinois 184,700 USD
Indiana 169,700 USD
Iowa 151,800 USD
Kansas 160,600 USD
Kentucky 158,700 USD
Louisiana 168,700 USD
Maine 151,800 USD
Maryland 164,100 USD
Massachusetts 172,100 USD
Michigan 172,100 USD
Minnesota 172,200 USD
Mississippi 156,200 USD
Missouri 161,300 USD
Montana 153,800 USD
Nebraska 151,800 USD
Nevada 163,500 USD
New Hampshire 153,800 USD
New Jersey 168,700 USD
New Mexico 160,700 USD
New York 177,200 USD
North Carolina 167,100 USD
North Dakota 147,900 USD
Ohio 172,100 USD
Oklahoma 166,600 USD
Oregon 160,600 USD
Pennsylvania 172,300 USD
Rhode Island 151,800 USD
South Carolina 160,600 USD
South Dakota 152,900 USD
Tennessee 172,300 USD
Texas 175,200 USD
Utah 158,700 USD
Vermont 140,200 USD
Virginia 183,900 USD
Washington 172,200 USD
West Virginia 150,100 USD
Wisconsin 172,100 USD
Wyoming 142,100 USD

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