Average Head of Public Relations Salary in Gambia for 2024

In this article, we will look at the average Head of Public Relations salary for 2024 in Gambia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the dalasi. To keep things simple, we are using the GMD currency code instead of the currency symbol D.

How Much Does a Head of Public Relations Make in Gambia?

A Head of Public Relations working in Gambia will typically earn around 301,300 GMD per year, and this can range from the lowest average salary of about 139,100 GMD to the highest average salary of 478,000 GMD.

Average Annual Salary
301,300 GMD
Average Monthly Salary
25,108 GMD

Lowest Annual Salary
139,100 GMD
Lowest Monthly Salary
11,591 GMD

Highest Annual Salary
478,000 GMD
Highest Monthly Salary
39,833 GMD

These are average salaries for a Head of Public Relations in Gambia and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in Gambia

So we've looked at the average salaries a Head of Public Relations will earn in Gambia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 139,100 GMD and 478,000 GMD on average in Gambia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in Gambia is 325,600 GMD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 325,600 GMD, and 50% of the population earn more than 325,600 GMD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in Gambia, 25% of the population are earning less than 208,600 GMD while 75% of the population earn more than 208,600 GMD.

75% of the population earn less than 433,400 GMD, and 25% of the population earn more than 433,400 GMD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in Gambia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of public relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in Gambia that has less than two years of experience can expect to earn somewhere in the region of 158,700 GMD.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 209,700 GMD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 308,300 GMD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 378,300 GMD.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 412,000 GMD.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 447,300 GMD.

Average Salary by Experience Chart

0-2 Years
158,700 GMD
2-5 Years +34%
209,700 GMD
5-10 Years +48%
308,300 GMD
10-15 Years +22%
378,300 GMD
15-20 Years +9%
412,000 GMD
20+ Years +8%
447,300 GMD

Head of Public Relations Salary by Education Level in Gambia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in Gambia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in Gambia with a high school education can earn an average salary of 191,600 GMD.

  • Certificate or Diploma. A Head of Public Relations in Gambia with a certificate or diploma education can earn an average salary of 228,500 GMD.

  • Bachelor's Degree. A Head of Public Relations in Gambia with a bachelor's degree education can earn an average salary of 327,300 GMD.

  • Master's Degree. A Head of Public Relations in Gambia with a master's degree education can earn an average salary of 430,000 GMD.

Average Salary by Education Chart

High School
191,600 GMD
Certificate or Diploma +18%
228,500 GMD
Bachelor's Degree +45%
327,300 GMD
Master's Degree +31%
430,000 GMD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Gambia is around 79,500 to 239,000 GMD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Gambia, a male head of public relations will earn an average of 327,800 GMD, while a female head of public relations will earn around 273,000 GMD.

This means that a male head of public relations earns approximately 20% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in Gambia

Male
327,800 GMD
Female -20%
273,000 GMD

Head of Public Relations Average Pay Raise in Gambia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in Gambia is around 8% every 31 months.

The national average pay raise across all professions and industries in Gambia is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 31 ) × 12  = 3%

What this means is that a Head of Public Relations in Gambia can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Gambia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Gambia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Head of Public Relations Bonus and Incentive Rates in Gambia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Gambia earn approximately 11% more than private sector employees in the same role.

Public Sector
205,700 GMD
Private Sector -11%
185,100 GMD

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in Gambia.

Job Title Category Salary
Communications Associate Public Relations 92,880 GMD
Communications Project Manager Public Relations 222,300 GMD
Communications Specialist Public Relations 115,600 GMD
Director of Communications Public Relations 254,700 GMD
Government Relations Officer Public Relations 176,800 GMD
Head of Communications Public Relations 263,100 GMD
Investor Relations Officer Public Relations 190,500 GMD
Marketing Communications Executive Public Relations 254,700 GMD
Media Relations Specialist Public Relations 232,900 GMD
Meetings Coordinator Public Relations 80,280 GMD
Public Relations Executive Public Relations 251,500 GMD
Public Relations Manager Public Relations 267,100 GMD
Public Relations Officer Public Relations 111,240 GMD
Public Relations Practitioner Public Relations 138,200 GMD
Public Relations Specialist Public Relations 119,560 GMD
Relationship Management Officer Public Relations 88,580 GMD

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