Average Head of Public Relations Salary in China for 2024

In this article, we will look at the average Head of Public Relations salary for 2024 in China and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Head of Public Relations Make in China?

A Head of Public Relations working in China will typically earn around 610,100 CNY per year, and this can range from the lowest average salary of about 283,400 CNY to the highest average salary of 974,600 CNY.

Average Annual Salary
610,100 CNY
Average Monthly Salary
50,841 CNY

Lowest Annual Salary
283,400 CNY
Lowest Monthly Salary
23,616 CNY

Highest Annual Salary
974,600 CNY
Highest Monthly Salary
81,216 CNY

These are average salaries for a Head of Public Relations in China and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in China

So we've looked at the average salaries a Head of Public Relations will earn in China. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 283,400 CNY and 974,600 CNY on average in China. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in China is 660,500 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 660,500 CNY, and 50% of the population earn more than 660,500 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in China, 25% of the population are earning less than 424,900 CNY while 75% of the population earn more than 424,900 CNY.

75% of the population earn less than 883,500 CNY, and 25% of the population earn more than 883,500 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in China

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of public relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in China that has less than two years of experience can expect to earn somewhere in the region of 317,700 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 428,400 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 633,100 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 768,900 CNY.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 838,100 CNY.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 906,000 CNY.

Average Salary by Experience Chart

0-2 Years
317,700 CNY
2-5 Years +34%
428,400 CNY
5-10 Years +48%
633,100 CNY
10-15 Years +22%
768,900 CNY
15-20 Years +9%
838,100 CNY
20+ Years +8%
906,000 CNY

Head of Public Relations Salary by Education Level in China

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in China based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in China with a high school education can earn an average salary of 392,300 CNY.

  • Certificate or Diploma. A Head of Public Relations in China with a certificate or diploma education can earn an average salary of 462,300 CNY.

  • Bachelor's Degree. A Head of Public Relations in China with a bachelor's degree education can earn an average salary of 669,100 CNY.

  • Master's Degree. A Head of Public Relations in China with a master's degree education can earn an average salary of 874,900 CNY.

Average Salary by Education Chart

High School
392,300 CNY
Certificate or Diploma +18%
462,300 CNY
Bachelor's Degree +45%
669,100 CNY
Master's Degree +31%
874,900 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In China, a male head of public relations will earn an average of 650,800 CNY, while a female head of public relations will earn around 575,100 CNY.

This means that a male head of public relations earns approximately 13% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in China

Male
650,800 CNY
Female -13%
575,100 CNY

Head of Public Relations Average Pay Raise in China

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in China is around 13% every 17 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Head of Public Relations in China can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in China for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Head of Public Relations Bonus and Incentive Rates in China

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
87%
No Bonus
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector
362,200 CNY
Private Sector -6%
341,400 CNY

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in China.

Job Title Category Salary
Communications Associate Public Relations 190,500 CNY
Communications Project Manager Public Relations 437,300 CNY
Communications Specialist Public Relations 209,700 CNY
Director of Communications Public Relations 528,500 CNY
Government Relations Officer Public Relations 341,900 CNY
Head of Communications Public Relations 492,700 CNY
Investor Relations Officer Public Relations 366,200 CNY
Marketing Communications Executive Public Relations 459,300 CNY
Media Relations Specialist Public Relations 444,300 CNY
Meetings Coordinator Public Relations 152,000 CNY
Public Relations Executive Public Relations 454,900 CNY
Public Relations Manager Public Relations 528,600 CNY
Public Relations Officer Public Relations 216,800 CNY
Public Relations Practitioner Public Relations 272,800 CNY
Public Relations Specialist Public Relations 225,700 CNY
Relationship Management Officer Public Relations 172,200 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Beijing 688,900 CNY
Changchun 583,000 CNY
Changsha 533,000 CNY
Chengdu 643,400 CNY
Chongqing 643,400 CNY
Dalian 556,000 CNY
Dongguan 539,700 CNY
Foshan 566,900 CNY
Fuzhou 539,800 CNY
Guangzhou 679,200 CNY
Hangzhou 681,900 CNY
Harbin 600,000 CNY
Jinan 603,400 CNY
Kunming 510,000 CNY
Nanjing 625,000 CNY
Qingdao 605,700 CNY
Quanzhou 510,300 CNY
Shanghai 649,700 CNY
Shantou 612,500 CNY
Shenyang 632,400 CNY
Shenzhen 568,500 CNY
Suzhou 614,600 CNY
Tianjin 618,800 CNY
Wenzhou 559,000 CNY
Wuhan 633,300 CNY
Wuxi 504,300 CNY
Xi an 619,000 CNY
Xiamen 510,000 CNY
Zhengzhou 502,200 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

City Average Salary
Anhui 648,200 CNY
Beijing 513,300 CNY
Chongqing 580,600 CNY
Fujian 592,600 CNY
Gansu 524,300 CNY
Guangdong 692,500 CNY
Guangxi 606,400 CNY
Guizhou 590,200 CNY
Hainan 516,100 CNY
Hebei 625,000 CNY
Heilongjiang 592,200 CNY
Henan 658,300 CNY
Hubei 660,500 CNY
Hunan 646,600 CNY
Jiangsu 632,400 CNY
Jiangxi 625,000 CNY
Jilin 547,800 CNY
Liaoning 631,200 CNY
Nei Monggol 547,800 CNY
Ningxia 492,700 CNY
Qinghai 519,300 CNY
Shaanxi 581,000 CNY
Shandong 642,800 CNY
Shanghai 545,300 CNY
Shanxi 559,000 CNY
Sichuan 687,100 CNY
Tianjin 518,900 CNY
Xinjiang Uygur 510,300 CNY
Xizang [Tibet] 504,500 CNY
Yunnan 603,400 CNY
Zhejiang 652,200 CNY

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