Average Head of Public Relations Salary in Canada for 2024

In this article, we will look at the average Head of Public Relations salary for 2024 in Canada and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Head of Public Relations Make in Canada?

A Head of Public Relations working in Canada will typically earn around 195,200 CAD per year, and this can range from the lowest average salary of about 88,500 CAD to the highest average salary of 311,700 CAD.

Average Annual Salary
195,200 CAD
Average Monthly Salary
16,266 CAD

Lowest Annual Salary
88,500 CAD
Lowest Monthly Salary
7,375 CAD

Highest Annual Salary
311,700 CAD
Highest Monthly Salary
25,975 CAD

These are average salaries for a Head of Public Relations in Canada and include benefits such as housing and transport. It's also possible for a Head of Public Relations to earn more or less than the average salaries shown above.

Head of Public Relations salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Head of Public Relations Salaries in Canada

So we've looked at the average salaries a Head of Public Relations will earn in Canada. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Head of Public Relations can earn between 88,500 CAD and 311,700 CAD on average in Canada. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Head of Public Relations in Canada is 212,500 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 212,500 CAD, and 50% of the population earn more than 212,500 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Head of Public Relations salary in Canada, 25% of the population are earning less than 137,100 CAD while 75% of the population earn more than 137,100 CAD.

75% of the population earn less than 283,500 CAD, and 25% of the population earn more than 283,500 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Head of Public Relations Salary by Experience Level in Canada

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average head of public relations salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Head of Public Relations in Canada that has less than two years of experience can expect to earn somewhere in the region of 103,600 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Head of Public Relations salary would increase to 138,700 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Head of Public Relations, the average salary would be 201,000 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 246,200 CAD.
  • 15 - 20 Years Experience. A Head of Public Relations with 15 to 20 years of experience can earn an average of 267,200 CAD.
  • 20+ Years Experience. For a Head of Public Relations with more than 20 years, the expected average salary increases to 292,100 CAD.

Average Salary by Experience Chart

0-2 Years
103,600 CAD
2-5 Years +34%
138,700 CAD
5-10 Years +48%
201,000 CAD
10-15 Years +22%
246,200 CAD
15-20 Years +9%
267,200 CAD
20+ Years +8%
292,100 CAD

Head of Public Relations Salary by Education Level in Canada

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Head of Public Relations in Canada based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Head of Public Relations in Canada with a high school education can earn an average salary of 127,700 CAD.

  • Certificate or Diploma. A Head of Public Relations in Canada with a certificate or diploma education can earn an average salary of 146,900 CAD.

  • Bachelor's Degree. A Head of Public Relations in Canada with a bachelor's degree education can earn an average salary of 213,800 CAD.

  • Master's Degree. A Head of Public Relations in Canada with a master's degree education can earn an average salary of 281,100 CAD.

Average Salary by Education Chart

High School
127,700 CAD
Certificate or Diploma +18%
146,900 CAD
Bachelor's Degree +45%
213,800 CAD
Master's Degree +31%
281,100 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Head of Public Relations Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Canada, a male head of public relations will earn an average of 199,700 CAD, while a female head of public relations will earn around 190,400 CAD.

This means that a male head of public relations earns approximately 5% more than a female head of public relations for performing the same job.

Average Salary by Gender Chart in Canada

Male
199,700 CAD
Female -5%
190,400 CAD

Head of Public Relations Average Pay Raise in Canada

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Head of Public Relations in Canada is around 13% every 17 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that a Head of Public Relations in Canada can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Canada for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Head of Public Relations Bonus and Incentive Rates in Canada

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Head of Public Relations is a high bonus based job, with 88% of employees reporting at least one bonus in the last 12 months.

12% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
88%
No Bonus
12%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector
123,000 CAD
Private Sector -6%
115,600 CAD

Salaries for Jobs Similar to a Head of Public Relations

In the table below, we have salary information for jobs that are similar to a Head of Public Relations in Canada.

Job Title Category Salary
Communications Associate Public Relations 60,700 CAD
Communications Project Manager Public Relations 146,900 CAD
Communications Specialist Public Relations 71,900 CAD
Director of Communications Public Relations 171,300 CAD
Government Relations Officer Public Relations 114,300 CAD
Head of Communications Public Relations 169,700 CAD
Investor Relations Officer Public Relations 125,400 CAD
Marketing Communications Executive Public Relations 166,600 CAD
Media Relations Specialist Public Relations 153,700 CAD
Meetings Coordinator Public Relations 51,900 CAD
Public Relations Executive Public Relations 161,300 CAD
Public Relations Manager Public Relations 183,900 CAD
Public Relations Officer Public Relations 71,200 CAD
Public Relations Practitioner Public Relations 87,000 CAD
Public Relations Specialist Public Relations 75,800 CAD
Relationship Management Officer Public Relations 54,500 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brampton 210,600 CAD
Calgary 218,100 CAD
Edmonton 210,600 CAD
Gatineau 187,500 CAD
Halifax 189,800 CAD
Hamilton 199,700 CAD
Kitchener 206,100 CAD
Markham 185,900 CAD
Mississauga 211,200 CAD
Montreal 223,800 CAD
Ottawa 222,700 CAD
Quebec 204,900 CAD
Regina 184,700 CAD
Richmond 183,600 CAD
Saskatoon 192,600 CAD
Surrey 195,500 CAD
Toronto 218,100 CAD
Vancouver 223,700 CAD
Vaughan 193,200 CAD
Windsor 187,500 CAD
Winnipeg 205,700 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

City Average Salary
Alberta 223,700 CAD
British Columbia 216,300 CAD
Manitoba 210,400 CAD
New Brunswick 199,700 CAD
Newfoundland-Labrador 189,800 CAD
Northwest Territories 200,600 CAD
Nova Scotia 200,600 CAD
Nunavut 211,200 CAD
Ontario 218,100 CAD
Prince Edward Island 182,400 CAD
Quebec 219,500 CAD
Saskatchewan 206,100 CAD
Yukon 183,900 CAD

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