Average Director of Social Media Marketing Salary in Slovenia for 2024

In this article, we will look at the average Director of Social Media Marketing salary for 2024 in Slovenia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Director of Social Media Marketing Make in Slovenia?

A Director of Social Media Marketing working in Slovenia will typically earn around 29,540 EUR per year, and this can range from the lowest average salary of about 13,540 EUR to the highest average salary of 45,580 EUR.

Average Annual Salary
29,540 EUR
Average Monthly Salary
2,461 EUR

Lowest Annual Salary
13,540 EUR
Lowest Monthly Salary
1,128 EUR

Highest Annual Salary
45,580 EUR
Highest Monthly Salary
3,798 EUR

These are average salaries for a Director of Social Media Marketing in Slovenia and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Slovenia

So we've looked at the average salaries a Director of Social Media Marketing will earn in Slovenia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 13,540 EUR and 45,580 EUR on average in Slovenia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Slovenia is 30,700 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 30,700 EUR, and 50% of the population earn more than 30,700 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Slovenia, 25% of the population are earning less than 19,020 EUR while 75% of the population earn more than 19,020 EUR.

75% of the population earn less than 41,980 EUR, and 25% of the population earn more than 41,980 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Social Media Marketing Salary by Experience Level in Slovenia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of social media marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Social Media Marketing in Slovenia that has less than two years of experience can expect to earn somewhere in the region of 14,920 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 18,940 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 27,480 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 35,520 EUR.
  • 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 38,060 EUR.
  • 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 41,180 EUR.

Average Salary by Experience Chart

0-2 Years
14,920 EUR
2-5 Years +34%
18,940 EUR
5-10 Years +48%
27,480 EUR
10-15 Years +22%
35,520 EUR
15-20 Years +9%
38,060 EUR
20+ Years +8%
41,180 EUR

Director of Social Media Marketing Salary by Education Level in Slovenia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Slovenia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Director of Social Media Marketing in Slovenia with a high school education can earn an average salary of 18,780 EUR.

  • Certificate or Diploma. A Director of Social Media Marketing in Slovenia with a certificate or diploma education can earn an average salary of 21,400 EUR.

  • Bachelor's Degree. A Director of Social Media Marketing in Slovenia with a bachelor's degree education can earn an average salary of 31,660 EUR.

  • Master's Degree. A Director of Social Media Marketing in Slovenia with a master's degree education can earn an average salary of 38,340 EUR.

Average Salary by Education Chart

High School
18,780 EUR
Certificate or Diploma +18%
21,400 EUR
Bachelor's Degree +45%
31,660 EUR
Master's Degree +31%
38,340 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Slovenia is around 9,860 to 29,600 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Slovenia, a male director of social media marketing will earn an average of 26,860 EUR, while a female director of social media marketing will earn around 28,820 EUR.

This means that a male director of social media marketing earns approximately 7% less than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Slovenia

Male
26,860 EUR
Female +7%
28,820 EUR

Director of Social Media Marketing Average Pay Raise in Slovenia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Slovenia is around 11% every 19 months.

The national average pay raise across all professions and industries in Slovenia is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that a Director of Social Media Marketing in Slovenia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Slovenia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Slovenia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Director of Social Media Marketing Bonus and Incentive Rates in Slovenia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Slovenia earn approximately 10% more than private sector employees in the same role.

Public Sector
25,680 EUR
Private Sector -10%
23,400 EUR

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Slovenia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 22,340 EUR
Advertising Account Manager Advertising / Graphic Design / Events 26,100 EUR
Advertising Account Planner Advertising / Graphic Design / Events 12,580 EUR
Advertising and Promotions Manager Advertising / Graphic Design / Events 36,940 EUR
Advertising Coordinator Advertising / Graphic Design / Events 15,700 EUR
Advertising Manager Advertising / Graphic Design / Events 35,520 EUR
Advertising Operations Manager Advertising / Graphic Design / Events 36,700 EUR
Advertising Sales Director Advertising / Graphic Design / Events 37,740 EUR
Advertising Strategic Planner Advertising / Graphic Design / Events 23,660 EUR
Advertising Team Leader Advertising / Graphic Design / Events 21,380 EUR
Animator Advertising / Graphic Design / Events 17,100 EUR
Art Director Advertising / Graphic Design / Events 19,980 EUR
Art Manager Advertising / Graphic Design / Events 21,560 EUR
Artist Advertising / Graphic Design / Events 17,860 EUR
Artworker Advertising / Graphic Design / Events 12,620 EUR
Assistant Art Director Advertising / Graphic Design / Events 15,300 EUR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 13,960 EUR
Audio Engineer Advertising / Graphic Design / Events 15,880 EUR
Audiosual Technician Advertising / Graphic Design / Events 13,700 EUR
Broadcast Administrator Advertising / Graphic Design / Events 22,540 EUR
Catering Sales Advertising / Graphic Design / Events 12,240 EUR
Catering Trainer Advertising / Graphic Design / Events 16,400 EUR
Commercial and Industrial Designer Advertising / Graphic Design / Events 13,960 EUR
Conference Organiser Advertising / Graphic Design / Events 18,260 EUR
Content and Media Production Lead Advertising / Graphic Design / Events 23,360 EUR
CopyWriter Advertising / Graphic Design / Events 14,200 EUR
Creative Designer Advertising / Graphic Design / Events 15,700 EUR
Creative Director Advertising / Graphic Design / Events 21,020 EUR
Designer Advertising / Graphic Design / Events 10,980 EUR
Desktop Publisher Advertising / Graphic Design / Events 8,880 EUR
Digital Campaign Manager Advertising / Graphic Design / Events 22,420 EUR
Digital Media Manager Advertising / Graphic Design / Events 25,720 EUR
Digital Media Strategist Advertising / Graphic Design / Events 26,780 EUR
Director of Events Advertising / Graphic Design / Events 36,700 EUR
Director of Graphic Design Advertising / Graphic Design / Events 19,160 EUR
Events and Promotions Manager Advertising / Graphic Design / Events 39,640 EUR
Events Director Advertising / Graphic Design / Events 39,640 EUR
Exhibit Designer Advertising / Graphic Design / Events 16,140 EUR
Exhibit Display Coordinator Advertising / Graphic Design / Events 18,780 EUR
Exhibit Display Manager Advertising / Graphic Design / Events 23,480 EUR
Finisher Advertising / Graphic Design / Events 12,200 EUR
Graphic Artist Advertising / Graphic Design / Events 13,960 EUR
Graphic Design Specialist Advertising / Graphic Design / Events 17,620 EUR
Graphic Designer Advertising / Graphic Design / Events 14,660 EUR
Graphics Artist Advertising / Graphic Design / Events 14,540 EUR
Graphics Design Supervisor Advertising / Graphic Design / Events 19,020 EUR
Group Creative Director Advertising / Graphic Design / Events 23,140 EUR
Imagery Analyst Advertising / Graphic Design / Events 13,780 EUR
Imaging Technologist Advertising / Graphic Design / Events 13,780 EUR
Interaction Designer Advertising / Graphic Design / Events 12,180 EUR
Media Analyst Advertising / Graphic Design / Events 16,340 EUR
Media Executive Advertising / Graphic Design / Events 23,400 EUR
Media Planner Advertising / Graphic Design / Events 18,900 EUR
Media Production Coordinator Advertising / Graphic Design / Events 18,780 EUR
Media Production Manager Advertising / Graphic Design / Events 29,600 EUR
Media Project Manager Advertising / Graphic Design / Events 31,660 EUR
Media Relations Representative Advertising / Graphic Design / Events 27,380 EUR
Media Sales Executive Advertising / Graphic Design / Events 28,180 EUR
Meeting and Event Planner Advertising / Graphic Design / Events 16,140 EUR
Multimedia Artist Advertising / Graphic Design / Events 12,580 EUR
Multimedia Specialist Advertising / Graphic Design / Events 13,780 EUR
Photographer Advertising / Graphic Design / Events 11,360 EUR
PPC Campaign Manager Advertising / Graphic Design / Events 23,380 EUR
Print Production Manager Advertising / Graphic Design / Events 25,940 EUR
Product and Brand Manager Advertising / Graphic Design / Events 38,180 EUR
Sales Promotion Manager Advertising / Graphic Design / Events 34,380 EUR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 15,760 EUR
Sketch Artist Advertising / Graphic Design / Events 15,760 EUR
Social Media Executive Advertising / Graphic Design / Events 26,100 EUR
Social Media Manager Advertising / Graphic Design / Events 28,180 EUR
Social Media Marketing Manager Advertising / Graphic Design / Events 27,480 EUR
Social Media Strategist Advertising / Graphic Design / Events 26,660 EUR
Special Events Supervisor Advertising / Graphic Design / Events 20,760 EUR
Technical Typist Advertising / Graphic Design / Events 9,960 EUR
User Experience UX Designer Advertising / Graphic Design / Events 16,880 EUR
UX Designer Advertising / Graphic Design / Events 12,000 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Slovenia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Ljubljana 30,840 EUR

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