Average Director of Social Media Marketing Salary in Panama for 2024

In this article, we will look at the average Director of Social Media Marketing salary for 2024 in Panama and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Panamanian balboa. To keep things simple, we are using the PAB currency code instead of the currency symbol B/..

How Much Does a Director of Social Media Marketing Make in Panama?

A Director of Social Media Marketing working in Panama will typically earn around 31,520 PAB per year, and this can range from the lowest average salary of about 16,400 PAB to the highest average salary of 51,400 PAB.

Average Annual Salary
31,520 PAB
Average Monthly Salary
2,626 PAB

Lowest Annual Salary
16,400 PAB
Lowest Monthly Salary
1,366 PAB

Highest Annual Salary
51,400 PAB
Highest Monthly Salary
4,283 PAB

These are average salaries for a Director of Social Media Marketing in Panama and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Panama

So we've looked at the average salaries a Director of Social Media Marketing will earn in Panama. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 16,400 PAB and 51,400 PAB on average in Panama. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Panama is 32,420 PAB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 32,420 PAB, and 50% of the population earn more than 32,420 PAB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Panama, 25% of the population are earning less than 22,540 PAB while 75% of the population earn more than 22,540 PAB.

75% of the population earn less than 45,060 PAB, and 25% of the population earn more than 45,060 PAB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Social Media Marketing Salary by Experience Level in Panama

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of social media marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Social Media Marketing in Panama that has less than two years of experience can expect to earn somewhere in the region of 18,900 PAB.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 26,020 PAB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 34,480 PAB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 42,040 PAB.
  • 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 46,840 PAB.
  • 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 48,740 PAB.

Average Salary by Experience Chart

0-2 Years
18,900 PAB
2-5 Years +29%
26,020 PAB
5-10 Years +38%
34,480 PAB
10-15 Years +24%
42,040 PAB
15-20 Years +7%
46,840 PAB
20+ Years +7%
48,740 PAB

Director of Social Media Marketing Salary by Education Level in Panama

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Panama based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Director of Social Media Marketing in Panama with a high school education can earn an average salary of 22,400 PAB.

  • Certificate or Diploma. A Director of Social Media Marketing in Panama with a certificate or diploma education can earn an average salary of 26,100 PAB.

  • Bachelor's Degree. A Director of Social Media Marketing in Panama with a bachelor's degree education can earn an average salary of 36,580 PAB.

  • Master's Degree. A Director of Social Media Marketing in Panama with a master's degree education can earn an average salary of 46,980 PAB.

Average Salary by Education Chart

High School
22,400 PAB
Certificate or Diploma +15%
26,100 PAB
Bachelor's Degree +35%
36,580 PAB
Master's Degree +26%
46,980 PAB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Panama is around 10,600 to 31,800 PAB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Panama, a male director of social media marketing will earn an average of 35,300 PAB, while a female director of social media marketing will earn around 31,960 PAB.

This means that a male director of social media marketing earns approximately 10% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Panama

Male
35,300 PAB
Female -10%
31,960 PAB

Director of Social Media Marketing Average Pay Raise in Panama

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Panama is around 10% every 20 months.

The national average pay raise across all professions and industries in Panama is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 20 ) × 12  = 6%

What this means is that a Director of Social Media Marketing in Panama can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Panama for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Panama.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Director of Social Media Marketing Bonus and Incentive Rates in Panama

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Panama earn approximately 4% more than private sector employees in the same role.

Public Sector
27,040 PAB
Private Sector -4%
26,020 PAB

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Panama.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 29,840 PAB
Advertising Account Manager Advertising / Graphic Design / Events 32,620 PAB
Advertising Account Planner Advertising / Graphic Design / Events 13,100 PAB
Advertising and Promotions Manager Advertising / Graphic Design / Events 41,660 PAB
Advertising Coordinator Advertising / Graphic Design / Events 19,480 PAB
Advertising Manager Advertising / Graphic Design / Events 38,680 PAB
Advertising Operations Manager Advertising / Graphic Design / Events 42,460 PAB
Advertising Sales Director Advertising / Graphic Design / Events 43,340 PAB
Advertising Strategic Planner Advertising / Graphic Design / Events 24,200 PAB
Advertising Team Leader Advertising / Graphic Design / Events 20,760 PAB
Animator Advertising / Graphic Design / Events 17,860 PAB
Art Director Advertising / Graphic Design / Events 22,340 PAB
Art Manager Advertising / Graphic Design / Events 23,080 PAB
Artist Advertising / Graphic Design / Events 20,500 PAB
Artworker Advertising / Graphic Design / Events 14,840 PAB
Assistant Art Director Advertising / Graphic Design / Events 20,520 PAB
Audio and Video Equipment Technician Advertising / Graphic Design / Events 12,000 PAB
Audio Engineer Advertising / Graphic Design / Events 16,340 PAB
Audiosual Technician Advertising / Graphic Design / Events 13,100 PAB
Broadcast Administrator Advertising / Graphic Design / Events 27,040 PAB
Catering Sales Advertising / Graphic Design / Events 15,760 PAB
Catering Trainer Advertising / Graphic Design / Events 18,780 PAB
Commercial and Industrial Designer Advertising / Graphic Design / Events 14,660 PAB
Conference Organiser Advertising / Graphic Design / Events 17,760 PAB
Content and Media Production Lead Advertising / Graphic Design / Events 29,040 PAB
CopyWriter Advertising / Graphic Design / Events 16,400 PAB
Creative Designer Advertising / Graphic Design / Events 17,860 PAB
Creative Director Advertising / Graphic Design / Events 27,020 PAB
Designer Advertising / Graphic Design / Events 12,000 PAB
Desktop Publisher Advertising / Graphic Design / Events 11,040 PAB
Digital Campaign Manager Advertising / Graphic Design / Events 25,680 PAB
Digital Media Manager Advertising / Graphic Design / Events 31,340 PAB
Digital Media Strategist Advertising / Graphic Design / Events 28,680 PAB
Director of Events Advertising / Graphic Design / Events 42,320 PAB
Director of Graphic Design Advertising / Graphic Design / Events 23,500 PAB
Events and Promotions Manager Advertising / Graphic Design / Events 39,080 PAB
Events Director Advertising / Graphic Design / Events 41,180 PAB
Exhibit Designer Advertising / Graphic Design / Events 18,900 PAB
Exhibit Display Coordinator Advertising / Graphic Design / Events 19,860 PAB
Exhibit Display Manager Advertising / Graphic Design / Events 27,020 PAB
Finisher Advertising / Graphic Design / Events 13,540 PAB
Graphic Artist Advertising / Graphic Design / Events 16,880 PAB
Graphic Design Specialist Advertising / Graphic Design / Events 20,120 PAB
Graphic Designer Advertising / Graphic Design / Events 17,020 PAB
Graphics Artist Advertising / Graphic Design / Events 17,540 PAB
Graphics Design Supervisor Advertising / Graphic Design / Events 19,060 PAB
Group Creative Director Advertising / Graphic Design / Events 26,500 PAB
Imagery Analyst Advertising / Graphic Design / Events 12,620 PAB
Imaging Technologist Advertising / Graphic Design / Events 15,880 PAB
Interaction Designer Advertising / Graphic Design / Events 13,540 PAB
Media Analyst Advertising / Graphic Design / Events 19,020 PAB
Media Executive Advertising / Graphic Design / Events 26,780 PAB
Media Planner Advertising / Graphic Design / Events 21,020 PAB
Media Production Coordinator Advertising / Graphic Design / Events 20,300 PAB
Media Production Manager Advertising / Graphic Design / Events 31,520 PAB
Media Project Manager Advertising / Graphic Design / Events 31,520 PAB
Media Relations Representative Advertising / Graphic Design / Events 25,440 PAB
Media Sales Executive Advertising / Graphic Design / Events 31,340 PAB
Meeting and Event Planner Advertising / Graphic Design / Events 19,220 PAB
Multimedia Artist Advertising / Graphic Design / Events 17,260 PAB
Multimedia Specialist Advertising / Graphic Design / Events 15,880 PAB
Photographer Advertising / Graphic Design / Events 12,000 PAB
PPC Campaign Manager Advertising / Graphic Design / Events 23,260 PAB
Print Production Manager Advertising / Graphic Design / Events 26,080 PAB
Product and Brand Manager Advertising / Graphic Design / Events 42,040 PAB
Sales Promotion Manager Advertising / Graphic Design / Events 41,980 PAB
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 17,620 PAB
Sketch Artist Advertising / Graphic Design / Events 16,340 PAB
Social Media Executive Advertising / Graphic Design / Events 31,080 PAB
Social Media Manager Advertising / Graphic Design / Events 31,040 PAB
Social Media Marketing Manager Advertising / Graphic Design / Events 31,940 PAB
Social Media Strategist Advertising / Graphic Design / Events 31,080 PAB
Special Events Supervisor Advertising / Graphic Design / Events 25,680 PAB
Technical Typist Advertising / Graphic Design / Events 10,000 PAB
User Experience UX Designer Advertising / Graphic Design / Events 17,620 PAB
UX Designer Advertising / Graphic Design / Events 17,020 PAB

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Director of Social Media Marketing Salary in Panama for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-director-of-social-media-marketing-salary-in-panama/.

  • "Average Director of Social Media Marketing Salary in Panama for 2024". World Salaries, https://worldsalaries.com/average-director-of-social-media-marketing-salary-in-panama/. Accessed 28 March, 2024

  • Average Director of Social Media Marketing Salary in Panama for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-director-of-social-media-marketing-salary-in-panama/.