Average Director of Social Media Marketing Salary in Hong Kong for 2024

In this article, we will look at the average Director of Social Media Marketing salary for 2024 in Hong Kong and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Hong Kong dollar. To keep things simple, we are using the HKD currency code instead of the currency symbol $.

How Much Does a Director of Social Media Marketing Make in Hong Kong?

A Director of Social Media Marketing working in Hong Kong will typically earn around 524,400 HKD per year, and this can range from the lowest average salary of about 273,300 HKD to the highest average salary of 799,300 HKD.

Average Annual Salary
524,400 HKD
Average Monthly Salary
43,700 HKD

Lowest Annual Salary
273,300 HKD
Lowest Monthly Salary
22,775 HKD

Highest Annual Salary
799,300 HKD
Highest Monthly Salary
66,608 HKD

These are average salaries for a Director of Social Media Marketing in Hong Kong and include benefits such as housing and transport. It's also possible for a Director of Social Media Marketing to earn more or less than the average salaries shown above.

Director of Social Media Marketing salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Director of Social Media Marketing Salaries in Hong Kong

So we've looked at the average salaries a Director of Social Media Marketing will earn in Hong Kong. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Director of Social Media Marketing can earn between 273,300 HKD and 799,300 HKD on average in Hong Kong. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Director of Social Media Marketing in Hong Kong is 502,200 HKD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 502,200 HKD, and 50% of the population earn more than 502,200 HKD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Director of Social Media Marketing salary in Hong Kong, 25% of the population are earning less than 349,300 HKD while 75% of the population earn more than 349,300 HKD.

75% of the population earn less than 625,000 HKD, and 25% of the population earn more than 625,000 HKD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Director of Social Media Marketing Salary by Experience Level in Hong Kong

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average director of social media marketing salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Director of Social Media Marketing in Hong Kong that has less than two years of experience can expect to earn somewhere in the region of 309,800 HKD.
  • 2 - 5 Years Experience. With two to five years of experience the average Director of Social Media Marketing salary would increase to 413,900 HKD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Director of Social Media Marketing, the average salary would be 539,800 HKD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 652,200 HKD.
  • 15 - 20 Years Experience. A Director of Social Media Marketing with 15 to 20 years of experience can earn an average of 714,600 HKD.
  • 20+ Years Experience. For a Director of Social Media Marketing with more than 20 years, the expected average salary increases to 748,600 HKD.

Average Salary by Experience Chart

0-2 Years
309,800 HKD
2-5 Years +34%
413,900 HKD
5-10 Years +30%
539,800 HKD
10-15 Years +21%
652,200 HKD
15-20 Years +9%
714,600 HKD
20+ Years +5%
748,600 HKD

Director of Social Media Marketing Salary by Education Level in Hong Kong

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Director of Social Media Marketing in Hong Kong based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Director of Social Media Marketing in Hong Kong with a high school education can earn an average salary of 371,100 HKD.

  • Certificate or Diploma. A Director of Social Media Marketing in Hong Kong with a certificate or diploma education can earn an average salary of 424,900 HKD.

  • Bachelor's Degree. A Director of Social Media Marketing in Hong Kong with a bachelor's degree education can earn an average salary of 598,600 HKD.

  • Master's Degree. A Director of Social Media Marketing in Hong Kong with a master's degree education can earn an average salary of 727,400 HKD.

Average Salary by Education Chart

High School
371,100 HKD
Certificate or Diploma +14%
424,900 HKD
Bachelor's Degree +41%
598,600 HKD
Master's Degree +21%
727,400 HKD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Hong Kong is around 183,000 to 549,000 HKD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Director of Social Media Marketing Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Hong Kong, a male director of social media marketing will earn an average of 548,800 HKD, while a female director of social media marketing will earn around 504,500 HKD.

This means that a male director of social media marketing earns approximately 9% more than a female director of social media marketing for performing the same job.

Average Salary by Gender Chart in Hong Kong

Male
548,800 HKD
Female -9%
504,500 HKD

Director of Social Media Marketing Average Pay Raise in Hong Kong

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Director of Social Media Marketing in Hong Kong is around 7% every 30 months.

The national average pay raise across all professions and industries in Hong Kong is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 30 ) × 12  = 3%

What this means is that a Director of Social Media Marketing in Hong Kong can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Hong Kong for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Hong Kong.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Director of Social Media Marketing Bonus and Incentive Rates in Hong Kong

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Director of Social Media Marketing is a moderate bonus based job, with 61% of employees reporting at least one bonus in the last 12 months.

39% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
61%
No Bonus
39%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Hong Kong earn approximately 11% more than private sector employees in the same role.

Public Sector
471,700 HKD
Private Sector -11%
425,100 HKD

Salaries for Jobs Similar to a Director of Social Media Marketing

In the table below, we have salary information for jobs that are similar to a Director of Social Media Marketing in Hong Kong.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 464,400 HKD
Advertising Account Manager Advertising / Graphic Design / Events 498,000 HKD
Advertising Account Planner Advertising / Graphic Design / Events 265,000 HKD
Advertising and Promotions Manager Advertising / Graphic Design / Events 687,100 HKD
Advertising Coordinator Advertising / Graphic Design / Events 341,900 HKD
Advertising Manager Advertising / Graphic Design / Events 691,200 HKD
Advertising Operations Manager Advertising / Graphic Design / Events 712,100 HKD
Advertising Sales Director Advertising / Graphic Design / Events 739,500 HKD
Advertising Strategic Planner Advertising / Graphic Design / Events 451,000 HKD
Advertising Team Leader Advertising / Graphic Design / Events 375,200 HKD
Animator Advertising / Graphic Design / Events 308,900 HKD
Art Director Advertising / Graphic Design / Events 420,100 HKD
Art Manager Advertising / Graphic Design / Events 417,100 HKD
Artist Advertising / Graphic Design / Events 349,300 HKD
Artworker Advertising / Graphic Design / Events 254,800 HKD
Assistant Art Director Advertising / Graphic Design / Events 330,900 HKD
Audio and Video Equipment Technician Advertising / Graphic Design / Events 247,800 HKD
Audio Engineer Advertising / Graphic Design / Events 275,800 HKD
Audiosual Technician Advertising / Graphic Design / Events 246,200 HKD
Broadcast Administrator Advertising / Graphic Design / Events 442,200 HKD
Catering Sales Advertising / Graphic Design / Events 275,800 HKD
Catering Trainer Advertising / Graphic Design / Events 317,700 HKD
Commercial and Industrial Designer Advertising / Graphic Design / Events 246,500 HKD
Conference Organiser Advertising / Graphic Design / Events 309,800 HKD
Content and Media Production Lead Advertising / Graphic Design / Events 492,700 HKD
CopyWriter Advertising / Graphic Design / Events 283,400 HKD
Creative Designer Advertising / Graphic Design / Events 320,500 HKD
Creative Director Advertising / Graphic Design / Events 414,000 HKD
Designer Advertising / Graphic Design / Events 233,600 HKD
Desktop Publisher Advertising / Graphic Design / Events 192,000 HKD
Digital Campaign Manager Advertising / Graphic Design / Events 450,300 HKD
Digital Media Manager Advertising / Graphic Design / Events 520,900 HKD
Digital Media Strategist Advertising / Graphic Design / Events 504,500 HKD
Director of Events Advertising / Graphic Design / Events 706,200 HKD
Director of Graphic Design Advertising / Graphic Design / Events 394,800 HKD
Events and Promotions Manager Advertising / Graphic Design / Events 671,000 HKD
Events Director Advertising / Graphic Design / Events 693,100 HKD
Exhibit Designer Advertising / Graphic Design / Events 349,300 HKD
Exhibit Display Coordinator Advertising / Graphic Design / Events 315,900 HKD
Exhibit Display Manager Advertising / Graphic Design / Events 421,400 HKD
Finisher Advertising / Graphic Design / Events 209,700 HKD
Graphic Artist Advertising / Graphic Design / Events 265,000 HKD
Graphic Design Specialist Advertising / Graphic Design / Events 294,700 HKD
Graphic Designer Advertising / Graphic Design / Events 259,100 HKD
Graphics Artist Advertising / Graphic Design / Events 249,600 HKD
Graphics Design Supervisor Advertising / Graphic Design / Events 349,300 HKD
Group Creative Director Advertising / Graphic Design / Events 433,400 HKD
Imagery Analyst Advertising / Graphic Design / Events 237,400 HKD
Imaging Technologist Advertising / Graphic Design / Events 233,900 HKD
Interaction Designer Advertising / Graphic Design / Events 217,900 HKD
Media Analyst Advertising / Graphic Design / Events 318,800 HKD
Media Executive Advertising / Graphic Design / Events 414,000 HKD
Media Planner Advertising / Graphic Design / Events 340,000 HKD
Media Production Coordinator Advertising / Graphic Design / Events 301,700 HKD
Media Production Manager Advertising / Graphic Design / Events 543,200 HKD
Media Project Manager Advertising / Graphic Design / Events 551,200 HKD
Media Relations Representative Advertising / Graphic Design / Events 471,700 HKD
Media Sales Executive Advertising / Graphic Design / Events 510,200 HKD
Meeting and Event Planner Advertising / Graphic Design / Events 322,600 HKD
Multimedia Artist Advertising / Graphic Design / Events 257,700 HKD
Multimedia Specialist Advertising / Graphic Design / Events 233,900 HKD
Photographer Advertising / Graphic Design / Events 228,500 HKD
PPC Campaign Manager Advertising / Graphic Design / Events 433,400 HKD
Print Production Manager Advertising / Graphic Design / Events 447,300 HKD
Product and Brand Manager Advertising / Graphic Design / Events 639,900 HKD
Sales Promotion Manager Advertising / Graphic Design / Events 628,000 HKD
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 294,300 HKD
Sketch Artist Advertising / Graphic Design / Events 307,400 HKD
Social Media Executive Advertising / Graphic Design / Events 544,800 HKD
Social Media Manager Advertising / Graphic Design / Events 539,700 HKD
Social Media Marketing Manager Advertising / Graphic Design / Events 548,500 HKD
Social Media Strategist Advertising / Graphic Design / Events 539,800 HKD
Special Events Supervisor Advertising / Graphic Design / Events 394,500 HKD
Technical Typist Advertising / Graphic Design / Events 196,800 HKD
User Experience UX Designer Advertising / Graphic Design / Events 296,000 HKD
UX Designer Advertising / Graphic Design / Events 254,700 HKD

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