Average Digital Marketing Strategist Salary in Tunisia for 2024

In this article, we will look at the average Digital Marketing Strategist salary for 2024 in Tunisia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Tunisian dinar. To keep things simple, we are using the TND currency code instead of the currency symbol د.ت.

How Much Does a Digital Marketing Strategist Make in Tunisia?

A Digital Marketing Strategist working in Tunisia will typically earn around 64,620 TND per year, and this can range from the lowest average salary of about 31,380 TND to the highest average salary of 104,620 TND.

Average Annual Salary
64,620 TND
Average Monthly Salary
5,385 TND

Lowest Annual Salary
31,380 TND
Lowest Monthly Salary
2,615 TND

Highest Annual Salary
104,620 TND
Highest Monthly Salary
8,718 TND

These are average salaries for a Digital Marketing Strategist in Tunisia and include benefits such as housing and transport. It's also possible for a Digital Marketing Strategist to earn more or less than the average salaries shown above.

Digital Marketing Strategist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Strategist Salaries in Tunisia

So we've looked at the average salaries a Digital Marketing Strategist will earn in Tunisia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Strategist can earn between 31,380 TND and 104,620 TND on average in Tunisia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Strategist in Tunisia is 69,180 TND. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 69,180 TND, and 50% of the population earn more than 69,180 TND.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Strategist salary in Tunisia, 25% of the population are earning less than 44,780 TND while 75% of the population earn more than 44,780 TND.

75% of the population earn less than 91,520 TND, and 25% of the population earn more than 91,520 TND.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Strategist Salary by Experience Level in Tunisia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing strategist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketing Strategist in Tunisia that has less than two years of experience can expect to earn somewhere in the region of 34,380 TND.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Strategist salary would increase to 48,940 TND.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Strategist , the average salary would be 71,020 TND.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 83,900 TND.
  • 15 - 20 Years Experience. A Digital Marketing Strategist with 15 to 20 years of experience can earn an average of 92,300 TND.
  • 20+ Years Experience. For a Digital Marketing Strategist with more than 20 years, the expected average salary increases to 99,340 TND.

Average Salary by Experience Chart

0-2 Years
34,380 TND
2-5 Years +38%
48,940 TND
5-10 Years +42%
71,020 TND
10-15 Years +22%
83,900 TND
15-20 Years +6%
92,300 TND
20+ Years +9%
99,340 TND

Digital Marketing Strategist Salary by Education Level in Tunisia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Strategist in Tunisia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketing Strategist in Tunisia with a high school education can earn an average salary of 45,580 TND.

  • Certificate or Diploma. A Digital Marketing Strategist in Tunisia with a certificate or diploma education can earn an average salary of 51,400 TND.

  • Bachelor's Degree. A Digital Marketing Strategist in Tunisia with a bachelor's degree education can earn an average salary of 75,220 TND.

  • Master's Degree. A Digital Marketing Strategist in Tunisia with a master's degree education can earn an average salary of 99,340 TND.

Average Salary by Education Chart

High School
45,580 TND
Certificate or Diploma +17%
51,400 TND
Bachelor's Degree +45%
75,220 TND
Master's Degree +31%
99,340 TND

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Tunisia is around 19,600 to 58,700 TND and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Strategist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tunisia, a male digital marketing strategist will earn an average of 69,400 TND, while a female digital marketing strategist will earn around 63,700 TND.

This means that a male digital marketing strategist earns approximately 9% more than a female digital marketing strategist for performing the same job.

Average Salary by Gender Chart in Tunisia

Male
69,400 TND
Female -9%
63,700 TND

Digital Marketing Strategist Average Pay Raise in Tunisia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Strategist in Tunisia is around 12% every 20 months.

The national average pay raise across all professions and industries in Tunisia is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 20 ) × 12  = 7%

What this means is that a Digital Marketing Strategist in Tunisia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Tunisia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Tunisia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Digital Marketing Strategist Bonus and Incentive Rates in Tunisia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Strategist is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Tunisia earn approximately 10% more than private sector employees in the same role.

Public Sector
50,240 TND
Private Sector -10%
45,560 TND

Salaries for Jobs Similar to a Digital Marketing Strategist

In the table below, we have salary information for jobs that are similar to a Digital Marketing Strategist in Tunisia.

Job Title Category Salary
Account Handler Marketing 39,560 TND
Affiliate Manager Marketing 50,240 TND
Analytics Specialist Marketing 40,560 TND
Assistant Brand Manager Marketing 55,580 TND
Assistant Product Manager Marketing 62,100 TND
Associate Marketing Manager Marketing 63,500 TND
Associate Product Manager Marketing 63,500 TND
Brand Ambassador Marketing 72,780 TND
Brand Director Marketing 87,760 TND
Brand Executive Marketing 80,340 TND
Brand Manager Marketing 78,160 TND
Business Analytics Specialist Marketing 36,720 TND
Business Channel Manager Marketing 55,220 TND
Business Intelligence Team Leader Marketing 54,500 TND
Campaign Specialist Marketing 45,580 TND
Chief Marketing Officer Marketing 88,240 TND
Chief Product Officer Marketing 78,940 TND
Communications Officer Marketing 23,700 TND
Content Manager Marketing 46,280 TND
Content Marketing Strategist Marketing 50,180 TND
Copy Editer Marketing 34,160 TND
Copy Writer Marketing 31,940 TND
Creative Marketing Lead Marketing 53,120 TND
Creative Writer Marketing 33,960 TND
Digital Marketer Marketing 46,160 TND
Digital Marketing Manager Marketing 62,460 TND
Digital Media Specialist Marketing 59,480 TND
Director of Marketing Marketing 87,640 TND
Director of Research Marketing 66,820 TND
eMarketing Manager Marketing 66,680 TND
Event Marketing Marketing 61,780 TND
Head of Executive Search Marketing 75,040 TND
Key Affiliate Manager Marketing 63,700 TND
Localization Manager Marketing 61,400 TND
Market Development Executive Marketing 67,320 TND
Market Development Manager Marketing 66,180 TND
Market Research Analyst Marketing 58,200 TND
Market Research Manager Marketing 63,700 TND
Market Segmentation Director Marketing 64,200 TND
Marketing Account Supervisor Marketing 46,880 TND
Marketing Administrator Marketing 45,200 TND
Marketing Advisor Marketing 49,360 TND
Marketing Analyst Marketing 46,880 TND
Marketing and Communications Officer Marketing 27,480 TND
Marketing and Sales Head Marketing 86,760 TND
Marketing Assistant Marketing 29,040 TND
Marketing Associate Marketing 27,380 TND
Marketing Communications Manager Marketing 58,200 TND
Marketing Consultant Marketing 66,820 TND
Marketing Coordinator Marketing 26,100 TND
Marketing Director Marketing 85,460 TND
Marketing Distribution Executive Marketing 63,040 TND
Marketing Executive Marketing 66,180 TND
Marketing Manager Marketing 86,760 TND
Marketing Officer Marketing 26,660 TND
Marketing Segment Manager Marketing 61,400 TND
Marketing Specialist Marketing 42,320 TND
Marketing Supervisor Marketing 49,020 TND
Marketing Vice President Marketing 67,320 TND
Marketing Writer Marketing 31,940 TND
Online Marketing Analyst Marketing 43,760 TND
Online Marketing Manager Marketing 57,800 TND
Optimization Manager Marketing 56,100 TND
Outbound Sales Marketing 35,420 TND
Outreach Coordinator Marketing 35,520 TND
Outreach Specialist Marketing 47,120 TND
Product Development Marketing 60,600 TND
Product Manager Marketing 66,180 TND
Product Marketing Engineer Marketing 35,520 TND
Product Marketing Executive Marketing 60,880 TND
Product Marketing Manager Marketing 62,060 TND
Product Researcher Marketing 31,980 TND
Product Strategist Marketing 49,020 TND
Product Strategy Researcher Marketing 46,880 TND
Product Training Specialist Marketing 41,660 TND
Project Manager Marketing 49,020 TND
Publications Coordinator Marketing 27,480 TND
Research Executive Marketing 58,000 TND
Sales and Marketing Assistant Marketing 25,720 TND
Sales and Marketing Coordinator Marketing 31,540 TND
Sales and Marketing Director Marketing 85,460 TND
Sales Director Marketing 76,280 TND
Sales Management Support Marketing 29,840 TND
Sales Manager Marketing 79,260 TND
Search Marketing Strategist Marketing 68,900 TND
Social Media Administrator Marketing 43,760 TND
Social Media Specialist Marketing 48,740 TND
Spaceman Analyst Marketing 23,360 TND
Sponsorship Consultant Marketing 43,360 TND
Team Leader Marketing 50,560 TND
Telemarketer Marketing 23,360 TND
Trade Marketing Executive Marketing 64,200 TND
Trade Marketing Manager Marketing 61,580 TND
Trade Marketing Professional Marketing 48,760 TND
Trade Marketing Specialist Marketing 36,720 TND
Web Analytics Manager Marketing 52,460 TND
Web Content Manager Marketing 52,540 TND

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