Average Digital Marketing Manager Salary in Saint Lucia for 2024

In this article, we will look at the average Digital Marketing Manager salary for 2024 in Saint Lucia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Eastern Caribbean dollar. To keep things simple, we are using the XCD currency code instead of the currency symbol $.

How Much Does a Digital Marketing Manager Make in Saint Lucia?

A Digital Marketing Manager working in Saint Lucia will typically earn around 44,180 XCD per year, and this can range from the lowest average salary of about 22,540 XCD to the highest average salary of 62,860 XCD.

Average Annual Salary
44,180 XCD
Average Monthly Salary
3,681 XCD

Lowest Annual Salary
22,540 XCD
Lowest Monthly Salary
1,878 XCD

Highest Annual Salary
62,860 XCD
Highest Monthly Salary
5,238 XCD

These are average salaries for a Digital Marketing Manager in Saint Lucia and include benefits such as housing and transport. It's also possible for a Digital Marketing Manager to earn more or less than the average salaries shown above.

Digital Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Manager Salaries in Saint Lucia

So we've looked at the average salaries a Digital Marketing Manager will earn in Saint Lucia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Manager can earn between 22,540 XCD and 62,860 XCD on average in Saint Lucia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Manager in Saint Lucia is 38,340 XCD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 38,340 XCD, and 50% of the population earn more than 38,340 XCD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Manager salary in Saint Lucia, 25% of the population are earning less than 26,280 XCD while 75% of the population earn more than 26,280 XCD.

75% of the population earn less than 50,580 XCD, and 25% of the population earn more than 50,580 XCD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Manager Salary by Experience Level in Saint Lucia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketing Manager in Saint Lucia that has less than two years of experience can expect to earn somewhere in the region of 24,200 XCD.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Manager salary would increase to 31,180 XCD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Manager, the average salary would be 46,400 XCD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 53,860 XCD.
  • 15 - 20 Years Experience. A Digital Marketing Manager with 15 to 20 years of experience can earn an average of 59,240 XCD.
  • 20+ Years Experience. For a Digital Marketing Manager with more than 20 years, the expected average salary increases to 62,100 XCD.

Average Salary by Experience Chart

0-2 Years
24,200 XCD
2-5 Years +23%
31,180 XCD
5-10 Years +42%
46,400 XCD
10-15 Years +17%
53,860 XCD
15-20 Years +10%
59,240 XCD
20+ Years +6%
62,100 XCD

Digital Marketing Manager Salary by Education Level in Saint Lucia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Manager in Saint Lucia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketing Manager in Saint Lucia with a high school education can earn an average salary of 32,620 XCD.

  • Certificate or Diploma. A Digital Marketing Manager in Saint Lucia with a certificate or diploma education can earn an average salary of 34,120 XCD.

  • Bachelor's Degree. A Digital Marketing Manager in Saint Lucia with a bachelor's degree education can earn an average salary of 48,340 XCD.

  • Master's Degree. A Digital Marketing Manager in Saint Lucia with a master's degree education can earn an average salary of 62,100 XCD.

Average Salary by Education Chart

High School
32,620 XCD
Certificate or Diploma +13%
34,120 XCD
Bachelor's Degree +31%
48,340 XCD
Master's Degree +32%
62,100 XCD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Saint Lucia is around 14,100 to 42,300 XCD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Saint Lucia, a male digital marketing manager will earn an average of 44,720 XCD, while a female digital marketing manager will earn around 39,800 XCD.

This means that a male digital marketing manager earns approximately 12% more than a female digital marketing manager for performing the same job.

Average Salary by Gender Chart in Saint Lucia

Male
44,720 XCD
Female -12%
39,800 XCD

Digital Marketing Manager Average Pay Raise in Saint Lucia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Manager in Saint Lucia is around 9% every 28 months.

The national average pay raise across all professions and industries in Saint Lucia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 28 ) × 12  = 4%

What this means is that a Digital Marketing Manager in Saint Lucia can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Saint Lucia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Saint Lucia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Digital Marketing Manager Bonus and Incentive Rates in Saint Lucia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Manager is a moderate bonus based job, with 60% of employees reporting at least one bonus in the last 12 months.

40% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
60%
No Bonus
40%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Saint Lucia earn approximately 15% more than private sector employees in the same role.

Public Sector
36,700 XCD
Private Sector -15%
31,940 XCD

Salaries for Jobs Similar to a Digital Marketing Manager

In the table below, we have salary information for jobs that are similar to a Digital Marketing Manager in Saint Lucia.

Job Title Category Salary
Account Handler Marketing 24,200 XCD
Affiliate Manager Marketing 37,620 XCD
Analytics Specialist Marketing 25,940 XCD
Assistant Brand Manager Marketing 36,020 XCD
Assistant Product Manager Marketing 41,180 XCD
Associate Marketing Manager Marketing 41,900 XCD
Associate Product Manager Marketing 40,640 XCD
Brand Ambassador Marketing 49,020 XCD
Brand Director Marketing 57,820 XCD
Brand Executive Marketing 51,400 XCD
Brand Manager Marketing 52,820 XCD
Business Analytics Specialist Marketing 24,720 XCD
Business Channel Manager Marketing 36,800 XCD
Business Intelligence Team Leader Marketing 38,700 XCD
Campaign Specialist Marketing 34,480 XCD
Chief Marketing Officer Marketing 55,580 XCD
Chief Product Officer Marketing 54,700 XCD
Communications Officer Marketing 15,380 XCD
Content Manager Marketing 30,220 XCD
Content Marketing Strategist Marketing 35,260 XCD
Copy Editer Marketing 21,640 XCD
Copy Writer Marketing 21,380 XCD
Creative Marketing Lead Marketing 35,000 XCD
Creative Writer Marketing 20,460 XCD
Digital Marketer Marketing 29,600 XCD
Digital Marketing Strategist Marketing 44,780 XCD
Digital Media Specialist Marketing 39,560 XCD
Director of Marketing Marketing 57,800 XCD
Director of Research Marketing 40,600 XCD
eMarketing Manager Marketing 47,540 XCD
Event Marketing Marketing 46,280 XCD
Head of Executive Search Marketing 50,240 XCD
Key Affiliate Manager Marketing 40,040 XCD
Localization Manager Marketing 39,080 XCD
Market Development Executive Marketing 44,720 XCD
Market Development Manager Marketing 45,260 XCD
Market Research Analyst Marketing 36,700 XCD
Market Research Manager Marketing 42,040 XCD
Market Segmentation Director Marketing 45,620 XCD
Marketing Account Supervisor Marketing 34,980 XCD
Marketing Administrator Marketing 32,020 XCD
Marketing Advisor Marketing 35,300 XCD
Marketing Analyst Marketing 34,980 XCD
Marketing and Communications Officer Marketing 19,060 XCD
Marketing and Sales Head Marketing 57,620 XCD
Marketing Assistant Marketing 19,220 XCD
Marketing Associate Marketing 17,860 XCD
Marketing Communications Manager Marketing 41,980 XCD
Marketing Consultant Marketing 42,460 XCD
Marketing Coordinator Marketing 17,860 XCD
Marketing Director Marketing 58,280 XCD
Marketing Distribution Executive Marketing 45,060 XCD
Marketing Executive Marketing 45,600 XCD
Marketing Manager Marketing 60,020 XCD
Marketing Officer Marketing 19,360 XCD
Marketing Segment Manager Marketing 44,800 XCD
Marketing Specialist Marketing 27,020 XCD
Marketing Supervisor Marketing 34,360 XCD
Marketing Vice President Marketing 48,340 XCD
Marketing Writer Marketing 23,400 XCD
Online Marketing Analyst Marketing 31,940 XCD
Online Marketing Manager Marketing 37,380 XCD
Optimization Manager Marketing 36,700 XCD
Outbound Sales Marketing 24,720 XCD
Outreach Coordinator Marketing 23,700 XCD
Outreach Specialist Marketing 34,080 XCD
Product Development Marketing 41,900 XCD
Product Manager Marketing 45,000 XCD
Product Marketing Engineer Marketing 24,860 XCD
Product Marketing Executive Marketing 44,800 XCD
Product Marketing Manager Marketing 44,140 XCD
Product Researcher Marketing 22,660 XCD
Product Strategist Marketing 31,520 XCD
Product Strategy Researcher Marketing 34,540 XCD
Product Training Specialist Marketing 27,480 XCD
Project Manager Marketing 35,340 XCD
Publications Coordinator Marketing 19,060 XCD
Research Executive Marketing 41,180 XCD
Sales and Marketing Assistant Marketing 17,560 XCD
Sales and Marketing Coordinator Marketing 18,900 XCD
Sales and Marketing Director Marketing 60,180 XCD
Sales Director Marketing 51,900 XCD
Sales Management Support Marketing 21,380 XCD
Sales Manager Marketing 54,140 XCD
Search Marketing Strategist Marketing 47,760 XCD
Social Media Administrator Marketing 32,960 XCD
Social Media Specialist Marketing 31,520 XCD
Spaceman Analyst Marketing 16,720 XCD
Sponsorship Consultant Marketing 28,680 XCD
Team Leader Marketing 33,520 XCD
Telemarketer Marketing 15,700 XCD
Trade Marketing Executive Marketing 43,520 XCD
Trade Marketing Manager Marketing 43,480 XCD
Trade Marketing Professional Marketing 33,520 XCD
Trade Marketing Specialist Marketing 23,360 XCD
Web Analytics Manager Marketing 36,940 XCD
Web Content Manager Marketing 34,480 XCD

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Digital Marketing Manager Salary in Saint Lucia for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-digital-marketing-manager-salary-in-saint-lucia/.

  • "Average Digital Marketing Manager Salary in Saint Lucia for 2024". World Salaries, https://worldsalaries.com/average-digital-marketing-manager-salary-in-saint-lucia/. Accessed 28 March, 2024

  • Average Digital Marketing Manager Salary in Saint Lucia for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-digital-marketing-manager-salary-in-saint-lucia/.