Average Digital Marketing Manager Salary in Russia for 2024

In this article, we will look at the average Digital Marketing Manager salary for 2024 in Russia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Russian ruble. To keep things simple, we are using the RUB currency code instead of the currency symbol โ‚ฝ.

How Much Does a Digital Marketing Manager Make in Russia?

A Digital Marketing Manager working in Russia will typically earn around 1,655,500 RUB per year, and this can range from the lowest average salary of about 840,100 RUB to the highest average salary of 2,543,000 RUB.

Average Annual Salary
1,655,500 RUB
Average Monthly Salary
137,958 RUB

Lowest Annual Salary
840,100 RUB
Lowest Monthly Salary
70,008 RUB

Highest Annual Salary
2,543,000 RUB
Highest Monthly Salary
211,916 RUB

These are average salaries for a Digital Marketing Manager in Russia and include benefits such as housing and transport. It's also possible for a Digital Marketing Manager to earn more or less than the average salaries shown above.

Digital Marketing Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketing Manager Salaries in Russia

So we've looked at the average salaries a Digital Marketing Manager will earn in Russia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketing Manager can earn between 840,100 RUB and 2,543,000 RUB on average in Russia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketing Manager in Russia is 1,621,400 RUB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,621,400 RUB, and 50% of the population earn more than 1,621,400 RUB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketing Manager salary in Russia, 25% of the population are earning less than 1,105,600 RUB while 75% of the population earn more than 1,105,600 RUB.

75% of the population earn less than 2,038,500 RUB, and 25% of the population earn more than 2,038,500 RUB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketing Manager Salary by Experience Level in Russia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketing manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketing Manager in Russia that has less than two years of experience can expect to earn somewhere in the region of 942,700 RUB.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketing Manager salary would increase to 1,235,600 RUB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketing Manager, the average salary would be 1,728,900 RUB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 2,076,600 RUB.
  • 15 - 20 Years Experience. A Digital Marketing Manager with 15 to 20 years of experience can earn an average of 2,254,400 RUB.
  • 20+ Years Experience. For a Digital Marketing Manager with more than 20 years, the expected average salary increases to 2,435,600 RUB.

Average Salary by Experience Chart

0-2 Years
942,700 RUB
2-5 Years +31%
1,235,600 RUB
5-10 Years +40%
1,728,900 RUB
10-15 Years +20%
2,076,600 RUB
15-20 Years +9%
2,254,400 RUB
20+ Years +8%
2,435,600 RUB

Digital Marketing Manager Salary by Education Level in Russia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketing Manager in Russia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketing Manager in Russia with a high school education can earn an average salary of 1,130,200 RUB.

  • Certificate or Diploma. A Digital Marketing Manager in Russia with a certificate or diploma education can earn an average salary of 1,296,900 RUB.

  • Bachelor's Degree. A Digital Marketing Manager in Russia with a bachelor's degree education can earn an average salary of 1,825,000 RUB.

  • Master's Degree. A Digital Marketing Manager in Russia with a master's degree education can earn an average salary of 2,352,500 RUB.

Average Salary by Education Chart

High School
1,130,200 RUB
Certificate or Diploma +15%
1,296,900 RUB
Bachelor's Degree +41%
1,825,000 RUB
Master's Degree +29%
2,352,500 RUB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Russia is around 519,000 to 1,560,000 RUB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketing Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Russia, a male digital marketing manager will earn an average of 1,728,900 RUB, while a female digital marketing manager will earn around 1,583,700 RUB.

This means that a male digital marketing manager earns approximately 9% more than a female digital marketing manager for performing the same job.

Average Salary by Gender Chart in Russia

Male
1,728,900 RUB
Female -9%
1,583,700 RUB

Digital Marketing Manager Average Pay Raise in Russia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketing Manager in Russia is around 12% every 17 months.

The national average pay raise across all professions and industries in Russia is around 8% every 17 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Digital Marketing Manager in Russia can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Russia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Russia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Digital Marketing Manager Bonus and Incentive Rates in Russia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketing Manager is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Russia earn approximately 6% more than private sector employees in the same role.

Public Sector
1,283,600 RUB
Private Sector -6%
1,212,800 RUB

Salaries for Jobs Similar to a Digital Marketing Manager

In the table below, we have salary information for jobs that are similar to a Digital Marketing Manager in Russia.

Job Title Category Salary
Account Handler Marketing 962,900 RUB
Affiliate Manager Marketing 1,259,300 RUB
Analytics Specialist Marketing 946,800 RUB
Assistant Brand Manager Marketing 1,306,100 RUB
Assistant Product Manager Marketing 1,537,500 RUB
Associate Marketing Manager Marketing 1,560,800 RUB
Associate Product Manager Marketing 1,547,500 RUB
Brand Ambassador Marketing 1,800,200 RUB
Brand Director Marketing 2,290,300 RUB
Brand Executive Marketing 1,980,600 RUB
Brand Manager Marketing 1,955,300 RUB
Business Analytics Specialist Marketing 987,200 RUB
Business Channel Manager Marketing 1,357,900 RUB
Business Intelligence Team Leader Marketing 1,417,600 RUB
Campaign Specialist Marketing 1,224,800 RUB
Chief Marketing Officer Marketing 2,100,900 RUB
Chief Product Officer Marketing 2,003,200 RUB
Communications Officer Marketing 648,200 RUB
Content Manager Marketing 1,062,500 RUB
Content Marketing Strategist Marketing 1,224,800 RUB
Copy Editer Marketing 848,200 RUB
Copy Writer Marketing 832,100 RUB
Creative Marketing Lead Marketing 1,249,900 RUB
Creative Writer Marketing 840,800 RUB
Digital Marketer Marketing 1,235,600 RUB
Digital Marketing Strategist Marketing 1,524,300 RUB
Digital Media Specialist Marketing 1,450,700 RUB
Director of Marketing Marketing 2,197,700 RUB
Director of Research Marketing 1,594,500 RUB
eMarketing Manager Marketing 1,716,600 RUB
Event Marketing Marketing 1,606,100 RUB
Head of Executive Search Marketing 1,788,300 RUB
Key Affiliate Manager Marketing 1,537,500 RUB
Localization Manager Marketing 1,510,400 RUB
Market Development Executive Marketing 1,751,700 RUB
Market Development Manager Marketing 1,678,300 RUB
Market Research Analyst Marketing 1,345,400 RUB
Market Research Manager Marketing 1,570,900 RUB
Market Segmentation Director Marketing 1,583,700 RUB
Marketing Account Supervisor Marketing 1,273,300 RUB
Marketing Administrator Marketing 1,064,100 RUB
Marketing Advisor Marketing 1,259,300 RUB
Marketing Analyst Marketing 1,296,900 RUB
Marketing and Communications Officer Marketing 724,000 RUB
Marketing and Sales Head Marketing 2,242,500 RUB
Marketing Assistant Marketing 701,400 RUB
Marketing Associate Marketing 689,900 RUB
Marketing Communications Manager Marketing 1,391,600 RUB
Marketing Consultant Marketing 1,606,100 RUB
Marketing Coordinator Marketing 698,200 RUB
Marketing Director Marketing 2,184,900 RUB
Marketing Distribution Executive Marketing 1,655,500 RUB
Marketing Executive Marketing 1,668,900 RUB
Marketing Manager Marketing 2,110,600 RUB
Marketing Officer Marketing 699,700 RUB
Marketing Segment Manager Marketing 1,476,700 RUB
Marketing Specialist Marketing 998,400 RUB
Marketing Supervisor Marketing 1,320,500 RUB
Marketing Vice President Marketing 1,728,900 RUB
Marketing Writer Marketing 798,900 RUB
Online Marketing Analyst Marketing 1,133,900 RUB
Online Marketing Manager Marketing 1,524,300 RUB
Optimization Manager Marketing 1,380,400 RUB
Outbound Sales Marketing 976,300 RUB
Outreach Coordinator Marketing 860,300 RUB
Outreach Specialist Marketing 1,212,800 RUB
Product Development Marketing 1,547,500 RUB
Product Manager Marketing 1,777,700 RUB
Product Marketing Engineer Marketing 899,900 RUB
Product Marketing Executive Marketing 1,510,400 RUB
Product Marketing Manager Marketing 1,645,600 RUB
Product Researcher Marketing 899,200 RUB
Product Strategist Marketing 1,273,300 RUB
Product Strategy Researcher Marketing 1,172,800 RUB
Product Training Specialist Marketing 995,200 RUB
Project Manager Marketing 1,259,300 RUB
Publications Coordinator Marketing 744,700 RUB
Research Executive Marketing 1,440,700 RUB
Sales and Marketing Assistant Marketing 639,100 RUB
Sales and Marketing Coordinator Marketing 731,700 RUB
Sales and Marketing Director Marketing 2,110,600 RUB
Sales Director Marketing 2,026,800 RUB
Sales Management Support Marketing 731,700 RUB
Sales Manager Marketing 2,015,600 RUB
Search Marketing Strategist Marketing 1,703,200 RUB
Social Media Administrator Marketing 1,149,200 RUB
Social Media Specialist Marketing 1,198,300 RUB
Spaceman Analyst Marketing 674,100 RUB
Sponsorship Consultant Marketing 1,106,000 RUB
Team Leader Marketing 1,306,100 RUB
Telemarketer Marketing 633,300 RUB
Trade Marketing Executive Marketing 1,645,600 RUB
Trade Marketing Manager Marketing 1,703,200 RUB
Trade Marketing Professional Marketing 1,259,300 RUB
Trade Marketing Specialist Marketing 927,000 RUB
Web Analytics Manager Marketing 1,357,900 RUB
Web Content Manager Marketing 1,320,500 RUB

Salary Comparison by City

If you want to compare salaries with different cities in Russia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Chelyabinsk 1,788,300 RUB
Izhevsk 1,440,700 RUB
Kazan 1,728,900 RUB
Krasnodar 1,500,800 RUB
Krasnoyarsk 1,570,900 RUB
Moscow 1,942,700 RUB
Nizhny Novgorod 1,751,700 RUB
Omsk 1,751,700 RUB
Rostov-on-Don 1,632,100 RUB
Saint Petersburg 1,825,000 RUB
Samara 1,594,500 RUB
Saratov 1,547,500 RUB
Volgograd 1,537,500 RUB
Yekaterinburg 1,882,700 RUB

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