Average Digital Marketer Salary in Aruba for 2024

In this article, we will look at the average Digital Marketer salary for 2024 in Aruba and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Aruban florin. To keep things simple, we are using the AWG currency code instead of the currency symbol ฦ’.

How Much Does a Digital Marketer Make in Aruba?

A Digital Marketer working in Aruba will typically earn around 28,820 AWG per year, and this can range from the lowest average salary of about 13,560 AWG to the highest average salary of 42,320 AWG.

Average Annual Salary
28,820 AWG
Average Monthly Salary
2,401 AWG

Lowest Annual Salary
13,560 AWG
Lowest Monthly Salary
1,130 AWG

Highest Annual Salary
42,320 AWG
Highest Monthly Salary
3,526 AWG

These are average salaries for a Digital Marketer in Aruba and include benefits such as housing and transport. It's also possible for a Digital Marketer to earn more or less than the average salaries shown above.

Digital Marketer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Digital Marketer Salaries in Aruba

So we've looked at the average salaries a Digital Marketer will earn in Aruba. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Digital Marketer can earn between 13,560 AWG and 42,320 AWG on average in Aruba. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Digital Marketer in Aruba is 27,040 AWG. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 27,040 AWG, and 50% of the population earn more than 27,040 AWG.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Digital Marketer salary in Aruba, 25% of the population are earning less than 19,220 AWG while 75% of the population earn more than 19,220 AWG.

75% of the population earn less than 30,700 AWG, and 25% of the population earn more than 30,700 AWG.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Digital Marketer Salary by Experience Level in Aruba

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average digital marketer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Digital Marketer in Aruba that has less than two years of experience can expect to earn somewhere in the region of 16,880 AWG.
  • 2 - 5 Years Experience. With two to five years of experience the average Digital Marketer salary would increase to 19,980 AWG.
  • 5 - 10 Years Experience. From five to ten years of experience as a Digital Marketer, the average salary would be 28,660 AWG.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 34,540 AWG.
  • 15 - 20 Years Experience. A Digital Marketer with 15 to 20 years of experience can earn an average of 36,580 AWG.
  • 20+ Years Experience. For a Digital Marketer with more than 20 years, the expected average salary increases to 39,800 AWG.

Average Salary by Experience Chart

0-2 Years
16,880 AWG
2-5 Years +34%
19,980 AWG
5-10 Years +30%
28,660 AWG
10-15 Years +21%
34,540 AWG
15-20 Years +9%
36,580 AWG
20+ Years +5%
39,800 AWG

Digital Marketer Salary by Education Level in Aruba

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Digital Marketer in Aruba based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Digital Marketer in Aruba with a high school education can earn an average salary of 19,020 AWG.

  • Certificate or Diploma. A Digital Marketer in Aruba with a certificate or diploma education can earn an average salary of 23,380 AWG.

  • Bachelor's Degree. A Digital Marketer in Aruba with a bachelor's degree education can earn an average salary of 31,380 AWG.

  • Master's Degree. A Digital Marketer in Aruba with a master's degree education can earn an average salary of 37,380 AWG.

Average Salary by Education Chart

High School
19,020 AWG
Certificate or Diploma +14%
23,380 AWG
Bachelor's Degree +41%
31,380 AWG
Master's Degree +21%
37,380 AWG

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Aruba is around 11,300 to 33,900 AWG and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Digital Marketer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Aruba, a male digital marketer will earn an average of 27,020 AWG, while a female digital marketer will earn around 27,040 AWG.

This means that a male digital marketer earns approximately 0% less than a female digital marketer for performing the same job.

Average Salary by Gender Chart in Aruba

Male
27,020 AWG
Female +0%
27,040 AWG

Digital Marketer Average Pay Raise in Aruba

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Digital Marketer in Aruba is around 8% every 28 months.

The national average pay raise across all professions and industries in Aruba is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 28 ) × 12  = 3%

What this means is that a Digital Marketer in Aruba can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Aruba for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Aruba.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Digital Marketer Bonus and Incentive Rates in Aruba

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Digital Marketer is a moderate bonus based job, with 60% of employees reporting at least one bonus in the last 12 months.

40% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
60%
No Bonus
40%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Aruba earn approximately 14% more than private sector employees in the same role.

Public Sector
27,480 AWG
Private Sector -14%
24,200 AWG

Salaries for Jobs Similar to a Digital Marketer

In the table below, we have salary information for jobs that are similar to a Digital Marketer in Aruba.

Job Title Category Salary
Account Handler Marketing 22,420 AWG
Affiliate Manager Marketing 27,020 AWG
Analytics Specialist Marketing 23,400 AWG
Assistant Brand Manager Marketing 30,700 AWG
Assistant Product Manager Marketing 34,280 AWG
Associate Marketing Manager Marketing 35,340 AWG
Associate Product Manager Marketing 35,300 AWG
Brand Ambassador Marketing 44,140 AWG
Brand Director Marketing 50,240 AWG
Brand Executive Marketing 44,540 AWG
Brand Manager Marketing 48,200 AWG
Business Analytics Specialist Marketing 20,460 AWG
Business Channel Manager Marketing 31,960 AWG
Business Intelligence Team Leader Marketing 35,560 AWG
Campaign Specialist Marketing 28,680 AWG
Chief Marketing Officer Marketing 48,920 AWG
Chief Product Officer Marketing 48,820 AWG
Communications Officer Marketing 15,580 AWG
Content Manager Marketing 28,820 AWG
Content Marketing Strategist Marketing 29,640 AWG
Copy Editer Marketing 19,860 AWG
Copy Writer Marketing 19,200 AWG
Creative Marketing Lead Marketing 31,540 AWG
Creative Writer Marketing 20,300 AWG
Digital Marketing Manager Marketing 36,800 AWG
Digital Marketing Strategist Marketing 36,800 AWG
Digital Media Specialist Marketing 32,960 AWG
Director of Marketing Marketing 51,080 AWG
Director of Research Marketing 36,020 AWG
eMarketing Manager Marketing 41,980 AWG
Event Marketing Marketing 35,000 AWG
Head of Executive Search Marketing 43,520 AWG
Key Affiliate Manager Marketing 38,260 AWG
Localization Manager Marketing 34,540 AWG
Market Development Executive Marketing 36,720 AWG
Market Development Manager Marketing 39,080 AWG
Market Research Analyst Marketing 33,440 AWG
Market Research Manager Marketing 34,280 AWG
Market Segmentation Director Marketing 39,640 AWG
Marketing Account Supervisor Marketing 30,700 AWG
Marketing Administrator Marketing 23,140 AWG
Marketing Advisor Marketing 27,560 AWG
Marketing Analyst Marketing 30,700 AWG
Marketing and Communications Officer Marketing 16,140 AWG
Marketing and Sales Head Marketing 50,520 AWG
Marketing Assistant Marketing 15,300 AWG
Marketing Associate Marketing 15,760 AWG
Marketing Communications Manager Marketing 35,340 AWG
Marketing Consultant Marketing 38,060 AWG
Marketing Coordinator Marketing 17,260 AWG
Marketing Director Marketing 49,020 AWG
Marketing Distribution Executive Marketing 39,160 AWG
Marketing Executive Marketing 38,620 AWG
Marketing Manager Marketing 50,180 AWG
Marketing Officer Marketing 16,720 AWG
Marketing Segment Manager Marketing 33,980 AWG
Marketing Specialist Marketing 25,940 AWG
Marketing Supervisor Marketing 27,020 AWG
Marketing Vice President Marketing 40,560 AWG
Marketing Writer Marketing 18,940 AWG
Online Marketing Analyst Marketing 25,660 AWG
Online Marketing Manager Marketing 32,420 AWG
Optimization Manager Marketing 34,160 AWG
Outbound Sales Marketing 23,500 AWG
Outreach Coordinator Marketing 19,160 AWG
Outreach Specialist Marketing 25,440 AWG
Product Development Marketing 34,980 AWG
Product Manager Marketing 42,040 AWG
Product Marketing Engineer Marketing 21,640 AWG
Product Marketing Executive Marketing 38,140 AWG
Product Marketing Manager Marketing 36,020 AWG
Product Researcher Marketing 19,860 AWG
Product Strategist Marketing 29,320 AWG
Product Strategy Researcher Marketing 26,400 AWG
Product Training Specialist Marketing 23,500 AWG
Project Manager Marketing 32,020 AWG
Publications Coordinator Marketing 16,140 AWG
Research Executive Marketing 34,480 AWG
Sales and Marketing Assistant Marketing 14,660 AWG
Sales and Marketing Coordinator Marketing 15,300 AWG
Sales and Marketing Director Marketing 46,880 AWG
Sales Director Marketing 47,580 AWG
Sales Management Support Marketing 18,780 AWG
Sales Manager Marketing 47,760 AWG
Search Marketing Strategist Marketing 42,040 AWG
Social Media Administrator Marketing 26,660 AWG
Social Media Specialist Marketing 25,440 AWG
Spaceman Analyst Marketing 14,920 AWG
Sponsorship Consultant Marketing 23,700 AWG
Team Leader Marketing 26,400 AWG
Telemarketer Marketing 12,580 AWG
Trade Marketing Executive Marketing 35,420 AWG
Trade Marketing Manager Marketing 40,140 AWG
Trade Marketing Professional Marketing 30,220 AWG
Trade Marketing Specialist Marketing 19,940 AWG
Web Analytics Manager Marketing 31,340 AWG
Web Content Manager Marketing 31,340 AWG

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