Average Content Copywriter Salary in Nigeria for 2024

In this article, we will look at the average Content Copywriter salary for 2024 in Nigeria and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Nigerian naira. To keep things simple, we are using the NGN currency code instead of the currency symbol โ‚ฆ.

How Much Does a Content Copywriter Make in Nigeria?

A Content Copywriter working in Nigeria will typically earn around 3,503,800 NGN per year, and this can range from the lowest average salary of about 1,716,600 NGN to the highest average salary of 5,471,700 NGN.

Average Annual Salary
3,503,800 NGN
Average Monthly Salary
291,983 NGN

Lowest Annual Salary
1,716,600 NGN
Lowest Monthly Salary
143,050 NGN

Highest Annual Salary
5,471,700 NGN
Highest Monthly Salary
455,975 NGN

These are average salaries for a Content Copywriter in Nigeria and include benefits such as housing and transport. It's also possible for a Content Copywriter to earn more or less than the average salaries shown above.

Content Copywriter salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Content Copywriter Salaries in Nigeria

So we've looked at the average salaries a Content Copywriter will earn in Nigeria. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Content Copywriter can earn between 1,716,600 NGN and 5,471,700 NGN on average in Nigeria. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Content Copywriter in Nigeria is 3,577,600 NGN. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 3,577,600 NGN, and 50% of the population earn more than 3,577,600 NGN.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Content Copywriter salary in Nigeria, 25% of the population are earning less than 2,389,200 NGN while 75% of the population earn more than 2,389,200 NGN.

75% of the population earn less than 4,609,700 NGN, and 25% of the population earn more than 4,609,700 NGN.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Content Copywriter Salary by Experience Level in Nigeria

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average content copywriter salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Content Copywriter in Nigeria that has less than two years of experience can expect to earn somewhere in the region of 2,038,500 NGN.
  • 2 - 5 Years Experience. With two to five years of experience the average Content Copywriter salary would increase to 2,617,900 NGN.
  • 5 - 10 Years Experience. From five to ten years of experience as a Content Copywriter, the average salary would be 3,610,800 NGN.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 4,475,900 NGN.
  • 15 - 20 Years Experience. A Content Copywriter with 15 to 20 years of experience can earn an average of 4,799,700 NGN.
  • 20+ Years Experience. For a Content Copywriter with more than 20 years, the expected average salary increases to 5,111,100 NGN.

Average Salary by Experience Chart

0-2 Years
2,038,500 NGN
2-5 Years +29%
2,617,900 NGN
5-10 Years +38%
3,610,800 NGN
10-15 Years +24%
4,475,900 NGN
15-20 Years +7%
4,799,700 NGN
20+ Years +7%
5,111,100 NGN

Content Copywriter Salary by Education Level in Nigeria

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Content Copywriter in Nigeria based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Content Copywriter in Nigeria with a high school education can earn an average salary of 2,543,000 NGN.

  • Certificate or Diploma. A Content Copywriter in Nigeria with a certificate or diploma education can earn an average salary of 2,914,600 NGN.

  • Bachelor's Degree. A Content Copywriter in Nigeria with a bachelor's degree education can earn an average salary of 3,934,900 NGN.

  • Master's Degree. A Content Copywriter in Nigeria with a master's degree education can earn an average salary of 4,943,500 NGN.

Average Salary by Education Chart

High School
2,543,000 NGN
Certificate or Diploma +15%
2,914,600 NGN
Bachelor's Degree +35%
3,934,900 NGN
Master's Degree +26%
4,943,500 NGN

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Nigeria is around 1,690,000 to 5,080,000 NGN and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Content Copywriter Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Nigeria, a male content copywriter will earn an average of 3,672,500 NGN, while a female content copywriter will earn around 3,253,900 NGN.

This means that a male content copywriter earns approximately 13% more than a female content copywriter for performing the same job.

Average Salary by Gender Chart in Nigeria

Male
3,672,500 NGN
Female -13%
3,253,900 NGN

Content Copywriter Average Pay Raise in Nigeria

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Content Copywriter in Nigeria is around 10% every 20 months.

The national average pay raise across all professions and industries in Nigeria is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 20 ) × 12  = 6%

What this means is that a Content Copywriter in Nigeria can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Nigeria for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Nigeria.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Content Copywriter Bonus and Incentive Rates in Nigeria

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Content Copywriter is a low bonus based job, with 27% of employees reporting at least one bonus in the last 12 months.

73% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus
27%
No Bonus
73%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Nigeria earn approximately 6% more than private sector employees in the same role.

Public Sector
4,162,800 NGN
Private Sector -6%
3,934,900 NGN

Salaries for Jobs Similar to a Content Copywriter

In the table below, we have salary information for jobs that are similar to a Content Copywriter in Nigeria.

Job Title Category Salary
Advertising Copywriter Publishing and Printing 3,685,200 NGN
Art Director Publishing and Printing 3,996,300 NGN
Art Supervisor Publishing and Printing 3,385,800 NGN
Artist Publishing and Printing 3,840,400 NGN
Assistant Editor Publishing and Printing 2,794,600 NGN
Associate Content Management Specialist Publishing and Printing 3,792,300 NGN
Associate Editor Publishing and Printing 3,094,100 NGN
Binder and Finisher Publishing and Printing 1,751,700 NGN
Bindery Supervisor Publishing and Printing 2,281,800 NGN
Circulations Director Publishing and Printing 5,099,700 NGN
Color Matcher Publishing and Printing 1,921,500 NGN
Color Technician Publishing and Printing 1,930,500 NGN
Commissioning Editor Publishing and Printing 3,071,100 NGN
Communications Editor Publishing and Printing 3,061,300 NGN
Content Management Assistant Publishing and Printing 3,035,200 NGN
Content Publisher Publishing and Printing 3,205,100 NGN
Content Writer Publishing and Printing 3,659,400 NGN
CopyWriter Publishing and Printing 3,553,500 NGN
Corporate Print Center Specialist Publishing and Printing 2,831,100 NGN
Curator Publishing and Printing 2,998,500 NGN
DTP Operator Publishing and Printing 3,094,100 NGN
Editor Publishing and Printing 3,659,400 NGN
Electronic Publisher Publishing and Printing 3,659,400 NGN
Fashion Subeditor Publishing and Printing 3,373,200 NGN
Media Design Manager Publishing and Printing 5,771,600 NGN
Media Planner Publishing and Printing 4,032,100 NGN
Photographer Publishing and Printing 2,878,300 NGN
Planning and Supply Manager Publishing and Printing 6,322,500 NGN
Print Production Coordinator Publishing and Printing 3,229,900 NGN
Print Production Manager Publishing and Printing 6,263,400 NGN
Printing Press Operator Publishing and Printing 2,698,900 NGN
Production Editor Publishing and Printing 3,094,100 NGN
Proofreader Publishing and Printing 3,192,300 NGN
Publisher Publishing and Printing 3,659,400 NGN
Publishing and Printing Coordinator Publishing and Printing 2,653,700 NGN
Publishing and Printing Manager Publishing and Printing 6,024,400 NGN
Publishing and Printing Supervisor Publishing and Printing 5,136,500 NGN
Publishing Specialist Publishing and Printing 4,297,400 NGN
Reporter Publishing and Printing 4,355,800 NGN
Technical Writer Publishing and Printing 3,648,200 NGN
Technical Writing Manager Publishing and Printing 4,931,400 NGN

Salary Comparison by City

If you want to compare salaries with different cities in Nigeria, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Benin City 3,118,900 NGN
Ibadan 3,659,400 NGN
Kaduna 3,539,100 NGN
Kano 3,696,900 NGN
Lagos 3,769,500 NGN

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