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Average Buyer Salary in Italy for 2026

A buyer in Italy earns about 61,840 EUR a year. That's 37% above the national average of 45,200 EUR.

Pay ranges widely from country to country and from role to role. The lowest reported salaries in Italy sit around 34,080 EUR a year, while the very top stretches to 96,220 EUR. Everything on this page is in Euro (EUR, symbol €), which lets you compare numbers like-for-like without worrying about exchange rates.

The numbers here are pulled together from official government wage data, large independent salary surveys, and aggregated worker-reported pay. Most reported salaries include the benefits that are common in Italy, such as housing or transport allowances, which is worth keeping in mind if you're comparing against a country where those are usually paid on top.


How much does a buyer make in Italy?

Average salary
61,840 EUR
5,153 EUR per month
Lowest reported
34,080 EUR
2,840 EUR per month
Highest reported
96,220 EUR
8,018 EUR per month

A typical buyer working in Italy brings home around 5,153 EUR a month before tax. Entry-level pay starts near 34,080 EUR, and the top of the ladder reaches roughly 96,220 EUR for the most experienced and specialised people in the role.

The wide gap between low end and top end reflects how much pay can vary inside the same job title. A junior buyer working at a small local employer earns very different money from a senior at a multinational. Skills, employer, city and years in the seat all push the number around. For a cross-country comparison, see the buyer salary in Belgium or Netherlands, both of which pay in the same currency.


How buyer pay ranges in Italy

A good way to think about salary in Italy is to look at the distribution rather than the headline average. Half of all buyers in Italy earn less than 57,820 EUR a year, and the other half earn more. That middle number is the median, and it is usually more useful than the average for answering "is my pay normal here".

Looking at the quartiles fills in the picture. A quarter of earners take home less than 41,180 EUR (the 25th percentile), and a quarter clear 73,760 EUR (the 75th percentile). The middle 50% of buyers sit somewhere inside that band, which is where the typical reader of this page probably lives.

The very lowest reported salaries sit around 34,080 EUR. The highest stretch to 96,220 EUR, though only a small fraction of earners ever reach that level. If you are deciding whether your own offer or current pay is reasonable, work out which of those four bands you would fall into and use that as your reference point.

34,080
Low
57,820
Median
96,220
High
41,180
25th
73,760
75th
The middle 50% sit between the 25th and 75th percentile Tails are the lowest and highest reported All figures in EUR

Buyer pay by experience in Italy

Years of experience is the single biggest lever on pay for a buyer in Italy, ahead of education and almost any other single factor. The longer you have been in the role, the more your employer can trust you to handle complexity, mentor others and act independently, all of which command higher pay. The chart below shows how the typical buyer salary changes as you move through the career ladder.

  • 0-2 Years
    36,800 EUR
  • 2-5 Years
    +34% from previous
    49,300 EUR
  • 5-10 Years
    +31% from previous
    64,640 EUR
  • 10-15 Years
    +21% from previous
    78,500 EUR
  • 15-20 Years
    +6% from previous
    83,100 EUR
  • 20+ Years
    +6% from previous
    88,020 EUR

The single largest jump on the ladder is from 0 - 2 Years to 2 - 5 Years, where pay rises by about 34%. That is the point at which a buyer typically goes from "competent in the role" to "the person other people in the team learn from", and the market pays well for that step.


Buyer pay by education in Italy

Education sits alongside experience as one of the biggest factors driving buyer pay in Italy. Higher qualifications consistently pull higher salaries, but the size of the gap tends to be smallest at junior levels and widens as people move up. Two people in the same role with the same years of experience but different degrees can end up earning very different money once they reach mid-career.

Below is the average buyer salary in Italy broken down by the highest level of education a worker has completed.

  • High School
    45,560 EUR
  • Certificate or Diploma
    +8% from previous
    49,200 EUR
  • Bachelor's Degree
    +41% from previous
    69,240 EUR
  • Master's Degree
    +22% from previous
    84,560 EUR

Buyer gender pay gap in Italy

The gender pay gap is a stubborn feature of almost every labour market, and Italy is no exception. Male buyers in Italy earn an average of 64,640 EUR a year, while female buyers earn around 60,180 EUR. That works out to a 7% gap in favour of men, even when comparing people doing the same work.

A pay gap of this size has a real long-term cost. Over a typical thirty-year career it can add up to several years of pay, and it compounds through pensions, retirement contributions and bonus-linked stock. Some of the gap is explained by women being more likely to work part-time, take career breaks, or be steered toward lower-paying specialisations. Some of it is straightforward unequal pay for the same job, which is harder to defend.

Buyer gender pay gap

7%

Men earn this much more than women on average in Italy.

Men 64,640 EUR
Women 60,180 EUR

Pay raises for a buyer in Italy

Most countries hand out at least some kind of pay raise every year, typically when an employee's contract is reviewed or as a cost-of-living adjustment to keep wages roughly in step with inflation. The rhythm and size of those raises varies hugely between industries.

A typical worker doing this role in Italy sees a raise of about 10% every 19 months, which works out to roughly 6% on an annual basis. That figure is the typical underlying rate; in years where inflation runs high you can usually expect a bit more, and in flat-economy years a bit less.

Across all jobs in Italy, the national average raise is around 8% every 17 months.

By industry

Industries with the highest pay raises in Italy:

  • Banking
  • Energy
  • Information Technology
  • Healthcare
  • Travel
  • Construction
  • Education

By experience level

Experienced workers tend to see larger raises. Retaining a senior is cheaper than replacing them, so employers fight harder for them.

  • Junior Level
    3% - 5%
  • Mid-Career
  • Senior Level
  • Top Management

Buyer bonus rates in Italy

Bonuses are the other half of total compensation, and they vary a lot between jobs and industries. Some roles are paid almost entirely in base salary; others lean heavily on bonus structures tied to revenue, project completion or company performance. Whether a job pays a bonus, how big it is, and how often it lands all factor into whether the headline salary is actually a good offer.

55%

55% of buyers in Italy reported a bonus of some kind in the past twelve months. That makes a buyer a moderate-bonus role overall, which is useful context when you're weighing up a job offer where the base is below market.

Among those who did receive a bonus, the size of the payment varied substantially. Reported bonuses ranged from 3% to 5% of base salary. The remaining 45% of buyers reported no bonus at all over the same period.

Which careers pay bonuses in Italy

Revenue-facing roles tend to pay the biggest bonuses. Operational and support roles tend toward smaller, more predictable ones.

  • Finance
  • Architecture
  • Sales
  • Business Development
  • Marketing / Advertising
  • Information Technology
  • Healthcare
  • Insurance
  • Customer Service
  • Human Resources
  • Construction
  • Transport
  • Hospitality

Buyer: public vs private sector pay

Public-sector pay in Italy is about 5% more than private-sector pay for similar work. The private sector typically offers stronger upside and bigger bonuses; the public sector typically offers better benefits and stability.

Public vs private pay gap

5%

Public-sector workers earn this much more than private-sector workers in Italy on average.

Public sector 46,280 EUR
Private sector 44,180 EUR

Buyer salary by city in Italy

Buyer pay is not even across Italy. The chart below shows the highest-paying cities in the dataset, followed by the full location table.

  • Milano
  • Rome
  • Genova
  • Torino
  • Palermo
  • Napoli
  • Bologna
  • Trieste
  • Parma
  • Catania
LocationTypeAverageMedianRange
MilanoCity69,240 EUR72,120 EUR31,180-106,780 EUR
RomeCity66,100 EUR66,120 EUR31,040-102,620 EUR
GenovaCity66,000 EUR66,140 EUR31,940-101,900 EUR
TorinoCity64,040 EUR58,440 EUR31,040-94,380 EUR
PalermoCity61,680 EUR61,680 EUR32,200-97,300 EUR
NapoliCity60,600 EUR57,080 EUR34,160-91,660 EUR
BolognaCity60,400 EUR64,300 EUR28,820-94,800 EUR
TriesteCity59,940 EUR61,840 EUR27,480-95,620 EUR
ParmaCity57,360 EUR53,380 EUR32,620-87,880 EUR
CataniaCity56,460 EUR58,860 EUR26,280-91,320 EUR


Buyer in Italy: FAQs

  • How much does a buyer make per month in Italy?

    A buyer in Italy earns about 5,153 EUR a month before tax, based on an annual average of 61,840 EUR.

  • What's the salary range for a buyer in Italy?

    Entry-level buyers in Italy start near 34,080 EUR. Top-end pay reaches around 96,220 EUR. The middle 50% of earners sit between 41,180 and 73,760 EUR.

  • Is the median buyer salary in Italy higher or lower than the average?

    The median is 57,820 EUR, lower than the average of 61,840 EUR. Half of buyers in Italy earn below the median, half earn above it.

  • What's the gender pay gap for buyers in Italy?

    Men working as a buyer in Italy earn around 7% more than women on average (64,640 vs 60,180 EUR a year).

  • Do buyers in Italy get bonuses?

    About 55% of buyers in Italy reported a bonus in the past 12 months. Reported bonuses ranged from 3% to 5% of base salary.

  • Do buyers earn more in the public or private sector in Italy?

    In Italy, the public sector pays a buyer about 5% more on average. Public-sector pay tends to be steadier; private-sector pay tends to offer bigger upside.

  • How often do buyers in Italy get a pay raise?

    A buyer in Italy sees a raise of around 10% every 19 months, equivalent to roughly 6% a year.