Average Brand Manager Salary in Grenada for 2024

In this article, we will look at the average Brand Manager salary for 2024 in Grenada and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Eastern Caribbean dollar. To keep things simple, we are using the XCD currency code instead of the currency symbol $.

How Much Does a Brand Manager Make in Grenada?

A Brand Manager working in Grenada will typically earn around 125,100 XCD per year, and this can range from the lowest average salary of about 57,900 XCD to the highest average salary of 195,200 XCD.

Average Annual Salary
125,100 XCD
Average Monthly Salary
10,425 XCD

Lowest Annual Salary
57,900 XCD
Lowest Monthly Salary
4,825 XCD

Highest Annual Salary
195,200 XCD
Highest Monthly Salary
16,266 XCD

These are average salaries for a Brand Manager in Grenada and include benefits such as housing and transport. It's also possible for a Brand Manager to earn more or less than the average salaries shown above.

Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Brand Manager Salaries in Grenada

So we've looked at the average salaries a Brand Manager will earn in Grenada. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Brand Manager can earn between 57,900 XCD and 195,200 XCD on average in Grenada. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Brand Manager in Grenada is 134,600 XCD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 134,600 XCD, and 50% of the population earn more than 134,600 XCD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Brand Manager salary in Grenada, 25% of the population are earning less than 83,900 XCD while 75% of the population earn more than 83,900 XCD.

75% of the population earn less than 180,300 XCD, and 25% of the population earn more than 180,300 XCD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Brand Manager Salary by Experience Level in Grenada

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average brand manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Brand Manager in Grenada that has less than two years of experience can expect to earn somewhere in the region of 64,180 XCD.
  • 2 - 5 Years Experience. With two to five years of experience the average Brand Manager salary would increase to 84,580 XCD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Brand Manager, the average salary would be 125,700 XCD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 157,600 XCD.
  • 15 - 20 Years Experience. A Brand Manager with 15 to 20 years of experience can earn an average of 169,000 XCD.
  • 20+ Years Experience. For a Brand Manager with more than 20 years, the expected average salary increases to 183,700 XCD.

Average Salary by Experience Chart

0-2 Years
64,180 XCD
2-5 Years +34%
84,580 XCD
5-10 Years +48%
125,700 XCD
10-15 Years +22%
157,600 XCD
15-20 Years +9%
169,000 XCD
20+ Years +8%
183,700 XCD

Brand Manager Salary by Education Level in Grenada

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Brand Manager in Grenada based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Brand Manager in Grenada with a certificate or diploma education can earn an average salary of 73,880 XCD.

  • Bachelor's Degree. A Brand Manager in Grenada with a bachelor's degree education can earn an average salary of 116,180 XCD.

  • Master's Degree. A Brand Manager in Grenada with a master's degree education can earn an average salary of 194,600 XCD.

Average Salary by Education Chart

Certificate or Diploma
73,880 XCD
Bachelor's Degree +57%
116,180 XCD
Master's Degree +68%
194,600 XCD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Grenada is around 31,300 to 94,000 XCD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Grenada, a male brand manager will earn an average of 136,100 XCD, while a female brand manager will earn around 113,220 XCD.

This means that a male brand manager earns approximately 20% more than a female brand manager for performing the same job.

Average Salary by Gender Chart in Grenada

Male
136,100 XCD
Female -20%
113,220 XCD

Brand Manager Average Pay Raise in Grenada

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Brand Manager in Grenada is around 9% every 29 months.

The national average pay raise across all professions and industries in Grenada is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 29 ) × 12  = 4%

What this means is that a Brand Manager in Grenada can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Grenada for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Grenada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Brand Manager Bonus and Incentive Rates in Grenada

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Brand Manager is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Grenada earn approximately 11% more than private sector employees in the same role.

Public Sector
78,500 XCD
Private Sector -11%
70,840 XCD

Salaries for Jobs Similar to a Brand Manager

In the table below, we have salary information for jobs that are similar to a Brand Manager in Grenada.

Job Title Category Salary
Account Handler Marketing 58,280 XCD
Affiliate Manager Marketing 78,260 XCD
Analytics Specialist Marketing 61,460 XCD
Assistant Brand Manager Marketing 77,120 XCD
Assistant Product Manager Marketing 88,300 XCD
Associate Marketing Manager Marketing 92,400 XCD
Associate Product Manager Marketing 95,760 XCD
Brand Ambassador Marketing 103,140 XCD
Brand Director Marketing 128,500 XCD
Brand Executive Marketing 124,400 XCD
Business Analytics Specialist Marketing 57,320 XCD
Business Channel Manager Marketing 80,840 XCD
Business Intelligence Team Leader Marketing 80,020 XCD
Campaign Specialist Marketing 76,440 XCD
Chief Marketing Officer Marketing 128,500 XCD
Chief Product Officer Marketing 116,380 XCD
Communications Officer Marketing 37,880 XCD
Content Manager Marketing 67,560 XCD
Content Marketing Strategist Marketing 78,940 XCD
Copy Editer Marketing 49,820 XCD
Copy Writer Marketing 49,700 XCD
Creative Marketing Lead Marketing 80,340 XCD
Creative Writer Marketing 48,560 XCD
Digital Marketer Marketing 73,800 XCD
Digital Marketing Manager Marketing 92,680 XCD
Digital Marketing Strategist Marketing 93,600 XCD
Digital Media Specialist Marketing 87,880 XCD
Director of Marketing Marketing 129,000 XCD
Director of Research Marketing 95,760 XCD
eMarketing Manager Marketing 99,220 XCD
Event Marketing Marketing 96,220 XCD
Head of Executive Search Marketing 111,900 XCD
Key Affiliate Manager Marketing 92,300 XCD
Localization Manager Marketing 91,580 XCD
Market Development Executive Marketing 101,860 XCD
Market Development Manager Marketing 98,120 XCD
Market Research Analyst Marketing 78,260 XCD
Market Research Manager Marketing 96,220 XCD
Market Segmentation Director Marketing 92,680 XCD
Marketing Account Supervisor Marketing 75,500 XCD
Marketing Administrator Marketing 62,460 XCD
Marketing Advisor Marketing 70,700 XCD
Marketing Analyst Marketing 78,940 XCD
Marketing and Communications Officer Marketing 41,820 XCD
Marketing and Sales Head Marketing 136,200 XCD
Marketing Assistant Marketing 43,340 XCD
Marketing Associate Marketing 41,560 XCD
Marketing Communications Manager Marketing 84,880 XCD
Marketing Consultant Marketing 91,580 XCD
Marketing Coordinator Marketing 42,320 XCD
Marketing Director Marketing 125,100 XCD
Marketing Distribution Executive Marketing 102,460 XCD
Marketing Executive Marketing 104,140 XCD
Marketing Manager Marketing 128,500 XCD
Marketing Officer Marketing 44,720 XCD
Marketing Segment Manager Marketing 92,240 XCD
Marketing Specialist Marketing 62,420 XCD
Marketing Supervisor Marketing 73,800 XCD
Marketing Vice President Marketing 99,080 XCD
Marketing Writer Marketing 49,020 XCD
Online Marketing Analyst Marketing 69,060 XCD
Online Marketing Manager Marketing 84,880 XCD
Optimization Manager Marketing 82,480 XCD
Outbound Sales Marketing 58,280 XCD
Outreach Coordinator Marketing 53,380 XCD
Outreach Specialist Marketing 68,580 XCD
Product Development Marketing 86,800 XCD
Product Manager Marketing 107,820 XCD
Product Marketing Engineer Marketing 51,900 XCD
Product Marketing Executive Marketing 89,460 XCD
Product Marketing Manager Marketing 91,660 XCD
Product Researcher Marketing 50,620 XCD
Product Strategist Marketing 75,220 XCD
Product Strategy Researcher Marketing 68,320 XCD
Product Training Specialist Marketing 60,600 XCD
Project Manager Marketing 80,580 XCD
Publications Coordinator Marketing 43,800 XCD
Research Executive Marketing 90,620 XCD
Sales and Marketing Assistant Marketing 40,560 XCD
Sales and Marketing Coordinator Marketing 43,260 XCD
Sales and Marketing Director Marketing 136,100 XCD
Sales Director Marketing 120,040 XCD
Sales Management Support Marketing 44,140 XCD
Sales Manager Marketing 125,700 XCD
Search Marketing Strategist Marketing 104,060 XCD
Social Media Administrator Marketing 72,180 XCD
Social Media Specialist Marketing 72,700 XCD
Spaceman Analyst Marketing 37,880 XCD
Sponsorship Consultant Marketing 66,180 XCD
Team Leader Marketing 73,880 XCD
Telemarketer Marketing 40,140 XCD
Trade Marketing Executive Marketing 92,720 XCD
Trade Marketing Manager Marketing 97,260 XCD
Trade Marketing Professional Marketing 80,840 XCD
Trade Marketing Specialist Marketing 60,480 XCD
Web Analytics Manager Marketing 81,960 XCD
Web Content Manager Marketing 80,020 XCD

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