Average Brand Manager Salary in Benin for 2024

In this article, we will look at the average Brand Manager salary for 2024 in Benin and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the West African CFA franc. To keep things simple, we are using the XOF currency code instead of the currency symbol Fr.

How Much Does a Brand Manager Make in Benin?

A Brand Manager working in Benin will typically earn around 6,564,600 XOF per year, and this can range from the lowest average salary of about 3,023,200 XOF to the highest average salary of 10,429,300 XOF.

Average Annual Salary
6,564,600 XOF
Average Monthly Salary
547,050 XOF

Lowest Annual Salary
3,023,200 XOF
Lowest Monthly Salary
251,933 XOF

Highest Annual Salary
10,429,300 XOF
Highest Monthly Salary
869,108 XOF

These are average salaries for a Brand Manager in Benin and include benefits such as housing and transport. It's also possible for a Brand Manager to earn more or less than the average salaries shown above.

Brand Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Brand Manager Salaries in Benin

So we've looked at the average salaries a Brand Manager will earn in Benin. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Brand Manager can earn between 3,023,200 XOF and 10,429,300 XOF on average in Benin. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Brand Manager in Benin is 7,093,500 XOF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 7,093,500 XOF, and 50% of the population earn more than 7,093,500 XOF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Brand Manager salary in Benin, 25% of the population are earning less than 4,548,600 XOF while 75% of the population earn more than 4,548,600 XOF.

75% of the population earn less than 9,456,600 XOF, and 25% of the population earn more than 9,456,600 XOF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Brand Manager Salary by Experience Level in Benin

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average brand manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Brand Manager in Benin that has less than two years of experience can expect to earn somewhere in the region of 3,432,600 XOF.
  • 2 - 5 Years Experience. With two to five years of experience the average Brand Manager salary would increase to 4,570,300 XOF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Brand Manager, the average salary would be 6,768,400 XOF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 8,242,900 XOF.
  • 15 - 20 Years Experience. A Brand Manager with 15 to 20 years of experience can earn an average of 8,988,700 XOF.
  • 20+ Years Experience. For a Brand Manager with more than 20 years, the expected average salary increases to 9,731,500 XOF.

Average Salary by Experience Chart

0-2 Years
3,432,600 XOF
2-5 Years +34%
4,570,300 XOF
5-10 Years +48%
6,768,400 XOF
10-15 Years +22%
8,242,900 XOF
15-20 Years +9%
8,988,700 XOF
20+ Years +8%
9,731,500 XOF

Brand Manager Salary by Education Level in Benin

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Brand Manager in Benin based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Brand Manager in Benin with a certificate or diploma education can earn an average salary of 3,912,600 XOF.

  • Bachelor's Degree. A Brand Manager in Benin with a bachelor's degree education can earn an average salary of 6,132,900 XOF.

  • Master's Degree. A Brand Manager in Benin with a master's degree education can earn an average salary of 10,282,900 XOF.

Average Salary by Education Chart

Certificate or Diploma
3,912,600 XOF
Bachelor's Degree +57%
6,132,900 XOF
Master's Degree +68%
10,282,900 XOF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Benin is around 1,700,000 to 5,100,000 XOF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Brand Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Benin, a male brand manager will earn an average of 7,105,200 XOF, while a female brand manager will earn around 6,024,400 XOF.

This means that a male brand manager earns approximately 18% more than a female brand manager for performing the same job.

Average Salary by Gender Chart in Benin

Male
7,105,200 XOF
Female -18%
6,024,400 XOF

Brand Manager Average Pay Raise in Benin

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Brand Manager in Benin is around 8% every 30 months.

The national average pay raise across all professions and industries in Benin is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 30 ) × 12  = 3%

What this means is that a Brand Manager in Benin can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Benin for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Benin.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
5%
Energy
1%
Information Technology
6%
Healthcare
2%
Travel
7%
Construction
3%
Education
8%

Brand Manager Bonus and Incentive Rates in Benin

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Brand Manager is a moderate bonus based job, with 68% of employees reporting at least one bonus in the last 12 months.

32% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
68%
No Bonus
32%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Benin earn approximately 7% more than private sector employees in the same role.

Public Sector
4,201,000 XOF
Private Sector -7%
3,912,600 XOF

Salaries for Jobs Similar to a Brand Manager

In the table below, we have salary information for jobs that are similar to a Brand Manager in Benin.

Job Title Category Salary
Account Handler Marketing 3,312,100 XOF
Affiliate Manager Marketing 4,570,300 XOF
Analytics Specialist Marketing 3,205,100 XOF
Assistant Brand Manager Marketing 4,594,300 XOF
Assistant Product Manager Marketing 5,388,100 XOF
Associate Marketing Manager Marketing 5,256,700 XOF
Associate Product Manager Marketing 5,340,600 XOF
Brand Ambassador Marketing 6,311,900 XOF
Brand Director Marketing 7,537,100 XOF
Brand Executive Marketing 6,791,800 XOF
Business Analytics Specialist Marketing 3,205,100 XOF
Business Channel Manager Marketing 4,690,500 XOF
Business Intelligence Team Leader Marketing 4,943,500 XOF
Campaign Specialist Marketing 4,510,700 XOF
Chief Marketing Officer Marketing 7,224,700 XOF
Chief Product Officer Marketing 6,984,300 XOF
Communications Officer Marketing 2,161,200 XOF
Content Manager Marketing 3,889,500 XOF
Content Marketing Strategist Marketing 4,585,100 XOF
Copy Editer Marketing 2,807,200 XOF
Copy Writer Marketing 2,878,300 XOF
Creative Marketing Lead Marketing 4,726,900 XOF
Creative Writer Marketing 2,724,700 XOF
Digital Marketer Marketing 4,224,200 XOF
Digital Marketing Manager Marketing 5,724,700 XOF
Digital Marketing Strategist Marketing 5,495,200 XOF
Digital Media Specialist Marketing 4,703,900 XOF
Director of Marketing Marketing 7,428,600 XOF
Director of Research Marketing 5,412,700 XOF
eMarketing Manager Marketing 5,761,400 XOF
Event Marketing Marketing 5,833,500 XOF
Head of Executive Search Marketing 6,624,300 XOF
Key Affiliate Manager Marketing 5,376,200 XOF
Localization Manager Marketing 5,123,800 XOF
Market Development Executive Marketing 6,011,900 XOF
Market Development Manager Marketing 5,761,400 XOF
Market Research Analyst Marketing 4,810,800 XOF
Market Research Manager Marketing 5,340,600 XOF
Market Segmentation Director Marketing 5,890,200 XOF
Marketing Account Supervisor Marketing 4,488,100 XOF
Marketing Administrator Marketing 3,817,500 XOF
Marketing Advisor Marketing 4,465,800 XOF
Marketing Analyst Marketing 4,594,300 XOF
Marketing and Communications Officer Marketing 2,579,200 XOF
Marketing and Sales Head Marketing 7,537,100 XOF
Marketing Assistant Marketing 2,339,200 XOF
Marketing Associate Marketing 2,435,600 XOF
Marketing Communications Manager Marketing 4,870,300 XOF
Marketing Consultant Marketing 5,340,600 XOF
Marketing Coordinator Marketing 2,401,300 XOF
Marketing Director Marketing 7,741,200 XOF
Marketing Distribution Executive Marketing 5,724,700 XOF
Marketing Executive Marketing 5,926,600 XOF
Marketing Manager Marketing 7,381,700 XOF
Marketing Officer Marketing 2,471,700 XOF
Marketing Segment Manager Marketing 5,340,600 XOF
Marketing Specialist Marketing 3,648,200 XOF
Marketing Supervisor Marketing 4,510,700 XOF
Marketing Vice President Marketing 6,193,900 XOF
Marketing Writer Marketing 2,941,000 XOF
Online Marketing Analyst Marketing 3,863,700 XOF
Online Marketing Manager Marketing 4,919,600 XOF
Optimization Manager Marketing 4,537,100 XOF
Outbound Sales Marketing 3,395,900 XOF
Outreach Coordinator Marketing 3,108,200 XOF
Outreach Specialist Marketing 4,140,900 XOF
Product Development Marketing 5,363,700 XOF
Product Manager Marketing 5,963,300 XOF
Product Marketing Engineer Marketing 3,061,300 XOF
Product Marketing Executive Marketing 5,363,700 XOF
Product Marketing Manager Marketing 5,363,700 XOF
Product Researcher Marketing 2,941,000 XOF
Product Strategist Marketing 4,537,100 XOF
Product Strategy Researcher Marketing 4,369,800 XOF
Product Training Specialist Marketing 3,610,800 XOF
Project Manager Marketing 4,224,200 XOF
Publications Coordinator Marketing 2,641,300 XOF
Research Executive Marketing 5,434,400 XOF
Sales and Marketing Assistant Marketing 2,197,700 XOF
Sales and Marketing Coordinator Marketing 2,471,700 XOF
Sales and Marketing Director Marketing 7,655,900 XOF
Sales Director Marketing 7,150,200 XOF
Sales Management Support Marketing 2,485,800 XOF
Sales Manager Marketing 6,901,600 XOF
Search Marketing Strategist Marketing 5,833,500 XOF
Social Media Administrator Marketing 4,093,700 XOF
Social Media Specialist Marketing 3,898,100 XOF
Spaceman Analyst Marketing 2,339,200 XOF
Sponsorship Consultant Marketing 3,984,100 XOF
Team Leader Marketing 4,510,700 XOF
Telemarketer Marketing 2,173,000 XOF
Trade Marketing Executive Marketing 5,868,200 XOF
Trade Marketing Manager Marketing 5,686,100 XOF
Trade Marketing Professional Marketing 4,475,900 XOF
Trade Marketing Specialist Marketing 3,132,800 XOF
Web Analytics Manager Marketing 4,810,800 XOF
Web Content Manager Marketing 4,403,400 XOF

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