Average Area Sales Manager Salary in Serbia for 2024

In this article, we will look at the average Area Sales Manager salary for 2024 in Serbia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Serbian dinar. To keep things simple, we are using the RSD currency code instead of the currency symbol дин..

How Much Does an Area Sales Manager Make in Serbia?

An Area Sales Manager working in Serbia will typically earn around 2,617,900 RSD per year, and this can range from the lowest average salary of about 1,259,300 RSD to the highest average salary of 4,116,600 RSD.

Average Annual Salary
2,617,900 RSD
Average Monthly Salary
218,158 RSD

Lowest Annual Salary
1,259,300 RSD
Lowest Monthly Salary
104,941 RSD

Highest Annual Salary
4,116,600 RSD
Highest Monthly Salary
343,050 RSD

These are average salaries for an Area Sales Manager in Serbia and include benefits such as housing and transport. It's also possible for an Area Sales Manager to earn more or less than the average salaries shown above.

Area Sales Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Area Sales Manager Salaries in Serbia

So we've looked at the average salaries an Area Sales Manager will earn in Serbia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Area Sales Manager can earn between 1,259,300 RSD and 4,116,600 RSD on average in Serbia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Area Sales Manager in Serbia is 2,724,700 RSD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 2,724,700 RSD, and 50% of the population earn more than 2,724,700 RSD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Area Sales Manager salary in Serbia, 25% of the population are earning less than 1,788,300 RSD while 75% of the population earn more than 1,788,300 RSD.

75% of the population earn less than 3,553,500 RSD, and 25% of the population earn more than 3,553,500 RSD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Area Sales Manager Salary by Experience Level in Serbia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average area sales manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Area Sales Manager in Serbia that has less than two years of experience can expect to earn somewhere in the region of 1,476,700 RSD.
  • 2 - 5 Years Experience. With two to five years of experience the average Area Sales Manager salary would increase to 2,086,500 RSD.
  • 5 - 10 Years Experience. From five to ten years of experience as an Area Sales Manager, the average salary would be 2,748,900 RSD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 3,373,200 RSD.
  • 15 - 20 Years Experience. An Area Sales Manager with 15 to 20 years of experience can earn an average of 3,586,300 RSD.
  • 20+ Years Experience. For an Area Sales Manager with more than 20 years, the expected average salary increases to 3,934,900 RSD.

Average Salary by Experience Chart

0-2 Years
1,476,700 RSD
2-5 Years +42%
2,086,500 RSD
5-10 Years +31%
2,748,900 RSD
10-15 Years +23%
3,373,200 RSD
15-20 Years +6%
3,586,300 RSD
20+ Years +10%
3,934,900 RSD

Area Sales Manager Salary by Education Level in Serbia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Area Sales Manager in Serbia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Area Sales Manager in Serbia with a high school education can earn an average salary of 1,825,000 RSD.

  • Certificate or Diploma. An Area Sales Manager in Serbia with a certificate or diploma education can earn an average salary of 2,110,600 RSD.

  • Bachelor's Degree. An Area Sales Manager in Serbia with a bachelor's degree education can earn an average salary of 3,085,500 RSD.

  • Master's Degree. An Area Sales Manager in Serbia with a master's degree education can earn an average salary of 3,805,100 RSD.

Average Salary by Education Chart

High School
1,825,000 RSD
Certificate or Diploma +16%
2,110,600 RSD
Bachelor's Degree +46%
3,085,500 RSD
Master's Degree +23%
3,805,100 RSD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Serbia is around 701,000 to 2,100,000 RSD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Area Sales Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Serbia, a male area sales manager will earn an average of 2,688,800 RSD, while a female area sales manager will earn around 2,566,100 RSD.

This means that a male area sales manager earns approximately 5% more than a female area sales manager for performing the same job.

Average Salary by Gender Chart in Serbia

Male
2,688,800 RSD
Female -5%
2,566,100 RSD

Area Sales Manager Average Pay Raise in Serbia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Area Sales Manager in Serbia is around 11% every 20 months.

The national average pay raise across all professions and industries in Serbia is around 7% every 20 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 20 ) × 12  = 7%

What this means is that an Area Sales Manager in Serbia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Serbia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Serbia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Area Sales Manager Bonus and Incentive Rates in Serbia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Area Sales Manager is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Serbia earn approximately 15% more than private sector employees in the same role.

Public Sector
1,800,200 RSD
Private Sector -15%
1,570,900 RSD

Salaries for Jobs Similar to an Area Sales Manager

In the table below, we have salary information for jobs that are similar to an Area Sales Manager in Serbia.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 1,788,300 RSD
Account Officer Sales Retail and Wholesale 1,004,500 RSD
Area Manager Sales Retail and Wholesale 1,942,700 RSD
Area Sales Director Sales Retail and Wholesale 3,239,400 RSD
Assisstant Store Supervisor Sales Retail and Wholesale 1,054,900 RSD
Assistant Department Manager Sales Retail and Wholesale 1,283,600 RSD
Assistant Retail Store Manager Sales Retail and Wholesale 1,428,800 RSD
Branch Manager Sales Retail and Wholesale 1,942,700 RSD
Branch Supervisor Sales Retail and Wholesale 1,655,500 RSD
Cashier Sales Retail and Wholesale 580,600 RSD
Cashier Manager Sales Retail and Wholesale 1,345,400 RSD
Commercial Sales Manager Sales Retail and Wholesale 2,617,900 RSD
Corporate Sales Manager Sales Retail and Wholesale 2,197,700 RSD
Depot Manager Sales Retail and Wholesale 1,858,200 RSD
Depot Supervisor Sales Retail and Wholesale 1,693,600 RSD
Deputy Sales Manager Sales Retail and Wholesale 1,728,900 RSD
Director of Sales Sales Retail and Wholesale 3,013,500 RSD
Distribution Director Sales Retail and Wholesale 2,207,600 RSD
District Leader Sales Retail and Wholesale 1,583,700 RSD
District Manager Sales Retail and Wholesale 1,990,300 RSD
District Sales Manager Sales Retail and Wholesale 1,882,700 RSD
External Sales Account Manager Sales Retail and Wholesale 1,825,000 RSD
Field Sales Representative Sales Retail and Wholesale 1,320,500 RSD
Furniture Sales Associate Sales Retail and Wholesale 917,700 RSD
Global Wholesale Manager Sales Retail and Wholesale 3,514,400 RSD
Head Cashier Sales Retail and Wholesale 1,224,800 RSD
Head of Direct Sales Sales Retail and Wholesale 2,362,300 RSD
Head of Retail Sales Retail and Wholesale 2,266,400 RSD
Head Teller Sales Retail and Wholesale 1,212,800 RSD
Inside Sales Sales Retail and Wholesale 1,021,800 RSD
Inside Sales Account Manager Sales Retail and Wholesale 1,606,100 RSD
Inside Sales Engineer Sales Retail and Wholesale 1,187,900 RSD
Inside Sales Executive Sales Retail and Wholesale 1,741,800 RSD
Inside Sales Representative Sales Retail and Wholesale 1,102,100 RSD
Internal Sales Manager Sales Retail and Wholesale 1,870,400 RSD
Inventory Manager Sales Retail and Wholesale 1,870,400 RSD
Key Account Manager Sales Retail and Wholesale 1,835,700 RSD
Medical Device Sales Sales Retail and Wholesale 1,405,700 RSD
Medical Device Sales Representative Sales Retail and Wholesale 1,391,600 RSD
Merchandiser Sales Retail and Wholesale 1,249,900 RSD
National Account Manager Sales Retail and Wholesale 2,533,800 RSD
National Customer Solution Specialist Sales Retail and Wholesale 2,207,600 RSD
National Sales Manager Sales Retail and Wholesale 3,529,600 RSD
Outside Sales Representative Sales Retail and Wholesale 1,249,900 RSD
Parts Salesperson Sales Retail and Wholesale 1,043,700 RSD
Project Development Manager Sales Retail and Wholesale 1,955,300 RSD
Project Manager Sales Retail and Wholesale 2,065,400 RSD
Project Sales Executive Sales Retail and Wholesale 2,065,400 RSD
Purchasing and Sales Executive Sales Retail and Wholesale 2,844,200 RSD
Quotation Engineer Sales Retail and Wholesale 1,007,400 RSD
Regional Sales Director Sales Retail and Wholesale 3,253,900 RSD
Regional Sales Manager Sales Retail and Wholesale 3,217,900 RSD
Relationship Manager Sales Retail and Wholesale 2,290,300 RSD
Retail Merchandiser Sales Retail and Wholesale 794,900 RSD
Retail Operations Manager Sales Retail and Wholesale 2,026,800 RSD
Retail Sales Associate Sales Retail and Wholesale 1,476,700 RSD
Retail Sales Representative Sales Retail and Wholesale 1,182,400 RSD
Retail Salesperson Sales Retail and Wholesale 1,004,400 RSD
Retail Store Manager Sales Retail and Wholesale 1,930,500 RSD
Retail Store Sales Person Sales Retail and Wholesale 991,000 RSD
Revenue Manager Sales Retail and Wholesale 1,870,400 RSD
Sales Account Manager Sales Retail and Wholesale 2,197,700 RSD
Sales Admin Executive Sales Retail and Wholesale 2,617,900 RSD
Sales Administration Manager Sales Retail and Wholesale 2,362,300 RSD
Sales Analyst Sales Retail and Wholesale 1,835,700 RSD
Sales Assistant Sales Retail and Wholesale 802,400 RSD
Sales Associate Sales Retail and Wholesale 976,300 RSD
Sales Consultant Sales Retail and Wholesale 1,547,500 RSD
Sales Coordinator Sales Retail and Wholesale 1,152,700 RSD
Sales Development Representative Sales Retail and Wholesale 1,283,600 RSD
Sales Director Sales Retail and Wholesale 3,192,300 RSD
Sales Engineer Sales Retail and Wholesale 1,160,900 RSD
Sales Executive Sales Retail and Wholesale 2,110,600 RSD
Sales Manager Sales Retail and Wholesale 2,844,200 RSD
Sales Officer Sales Retail and Wholesale 1,031,200 RSD
Sales Planner Sales Retail and Wholesale 1,741,800 RSD
Sales Planning Analyst Sales Retail and Wholesale 1,811,000 RSD
Sales Representative Sales Retail and Wholesale 1,067,300 RSD
Sales Service Associate Sales Retail and Wholesale 962,900 RSD
Sales Specialist Sales Retail and Wholesale 1,510,400 RSD
Sales Supervisor Sales Retail and Wholesale 1,716,600 RSD
Sales Support Sales Retail and Wholesale 757,300 RSD
Sales Support Manager Sales Retail and Wholesale 1,765,300 RSD
Sales Team Leader Sales Retail and Wholesale 1,668,900 RSD
Sales Trainer Sales Retail and Wholesale 1,882,700 RSD
Securities Sales Agent Sales Retail and Wholesale 1,788,300 RSD
Shipper / Receiver Sales Retail and Wholesale 748,600 RSD
Shop Manager Sales Retail and Wholesale 1,846,200 RSD
Store Development Administrator Sales Retail and Wholesale 1,357,900 RSD
Store Manager Sales Retail and Wholesale 2,076,600 RSD
Territory Sales Manager Sales Retail and Wholesale 2,557,100 RSD
Territory Sales Representative Sales Retail and Wholesale 1,428,800 RSD
Trade Marketing Officer Sales Retail and Wholesale 1,716,600 RSD
Treasury Officer Sales Retail and Wholesale 1,716,600 RSD
Vice President Sales Sales Retail and Wholesale 2,605,500 RSD
Visual Merchandiser Sales Retail and Wholesale 878,900 RSD

Salary Comparison by City

If you want to compare salaries with different cities in Serbia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Belgrade 2,854,700 RSD
Novi Sad 2,868,600 RSD

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