Average Advertising Team Leader Salary in Germany for 2024

In this article, we will look at the average Advertising Team Leader salary for 2024 in Germany and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does an Advertising Team Leader Make in Germany?

An Advertising Team Leader working in Germany will typically earn around 44,180 EUR per year, and this can range from the lowest average salary of about 19,860 EUR to the highest average salary of 66,180 EUR.

Average Annual Salary
44,180 EUR
Average Monthly Salary
3,681 EUR

Lowest Annual Salary
19,860 EUR
Lowest Monthly Salary
1,655 EUR

Highest Annual Salary
66,180 EUR
Highest Monthly Salary
5,515 EUR

These are average salaries for an Advertising Team Leader in Germany and include benefits such as housing and transport. It's also possible for an Advertising Team Leader to earn more or less than the average salaries shown above.

Advertising Team Leader salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Team Leader Salaries in Germany

So we've looked at the average salaries an Advertising Team Leader will earn in Germany. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Team Leader can earn between 19,860 EUR and 66,180 EUR on average in Germany. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Team Leader in Germany is 46,160 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 46,160 EUR, and 50% of the population earn more than 46,160 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Team Leader salary in Germany, 25% of the population are earning less than 29,320 EUR while 75% of the population earn more than 29,320 EUR.

75% of the population earn less than 60,920 EUR, and 25% of the population earn more than 60,920 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Team Leader Salary by Experience Level in Germany

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising team leader salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Team Leader in Germany that has less than two years of experience can expect to earn somewhere in the region of 23,400 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Team Leader salary would increase to 31,540 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Team Leader, the average salary would be 45,200 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 52,820 EUR.
  • 15 - 20 Years Experience. An Advertising Team Leader with 15 to 20 years of experience can earn an average of 57,620 EUR.
  • 20+ Years Experience. For an Advertising Team Leader with more than 20 years, the expected average salary increases to 63,320 EUR.

Average Salary by Experience Chart

0-2 Years
23,400 EUR
2-5 Years +34%
31,540 EUR
5-10 Years +48%
45,200 EUR
10-15 Years +22%
52,820 EUR
15-20 Years +9%
57,620 EUR
20+ Years +8%
63,320 EUR

Advertising Team Leader Salary by Education Level in Germany

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Team Leader in Germany based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Team Leader in Germany with a high school education can earn an average salary of 29,040 EUR.

  • Certificate or Diploma. An Advertising Team Leader in Germany with a certificate or diploma education can earn an average salary of 33,440 EUR.

  • Bachelor's Degree. An Advertising Team Leader in Germany with a bachelor's degree education can earn an average salary of 48,340 EUR.

  • Master's Degree. An Advertising Team Leader in Germany with a master's degree education can earn an average salary of 60,160 EUR.

Average Salary by Education Chart

High School
29,040 EUR
Certificate or Diploma +18%
33,440 EUR
Bachelor's Degree +45%
48,340 EUR
Master's Degree +31%
60,160 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Germany is around 19,100 to 57,200 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Team Leader Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Germany, a male advertising team leader will earn an average of 45,200 EUR, while a female advertising team leader will earn around 41,180 EUR.

This means that a male advertising team leader earns approximately 10% more than a female advertising team leader for performing the same job.

Average Salary by Gender Chart in Germany

Male
45,200 EUR
Female -10%
41,180 EUR

Advertising Team Leader Average Pay Raise in Germany

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Team Leader in Germany is around 11% every 17 months.

The national average pay raise across all professions and industries in Germany is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 17 ) × 12  = 8%

What this means is that an Advertising Team Leader in Germany can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Germany for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Germany.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
9%
Energy
9%
Information Technology
9%
Healthcare
9%
Travel
9%
Construction
9%
Education
9%

Advertising Team Leader Bonus and Incentive Rates in Germany

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Team Leader is a moderate bonus based job, with 61% of employees reporting at least one bonus in the last 12 months.

39% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 2% to 7%.

Received Bonus
61%
No Bonus
39%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Germany earn approximately 8% more than private sector employees in the same role.

Public Sector
48,200 EUR
Private Sector -8%
44,540 EUR

Salaries for Jobs Similar to an Advertising Team Leader

In the table below, we have salary information for jobs that are similar to an Advertising Team Leader in Germany.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 48,300 EUR
Advertising Account Manager Advertising / Graphic Design / Events 51,800 EUR
Advertising Account Planner Advertising / Graphic Design / Events 24,200 EUR
Advertising and Promotions Manager Advertising / Graphic Design / Events 69,580 EUR
Advertising Coordinator Advertising / Graphic Design / Events 35,000 EUR
Advertising Manager Advertising / Graphic Design / Events 72,780 EUR
Advertising Operations Manager Advertising / Graphic Design / Events 73,820 EUR
Advertising Sales Director Advertising / Graphic Design / Events 75,220 EUR
Advertising Strategic Planner Advertising / Graphic Design / Events 43,760 EUR
Animator Advertising / Graphic Design / Events 30,220 EUR
Art Director Advertising / Graphic Design / Events 42,320 EUR
Art Manager Advertising / Graphic Design / Events 45,560 EUR
Artist Advertising / Graphic Design / Events 37,620 EUR
Artworker Advertising / Graphic Design / Events 27,300 EUR
Assistant Art Director Advertising / Graphic Design / Events 37,200 EUR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 23,700 EUR
Audio Engineer Advertising / Graphic Design / Events 28,860 EUR
Audiosual Technician Advertising / Graphic Design / Events 25,680 EUR
Broadcast Administrator Advertising / Graphic Design / Events 45,560 EUR
Catering Sales Advertising / Graphic Design / Events 26,100 EUR
Catering Trainer Advertising / Graphic Design / Events 31,340 EUR
Commercial and Industrial Designer Advertising / Graphic Design / Events 24,860 EUR
Conference Organiser Advertising / Graphic Design / Events 31,040 EUR
Content and Media Production Lead Advertising / Graphic Design / Events 46,880 EUR
CopyWriter Advertising / Graphic Design / Events 31,940 EUR
Creative Designer Advertising / Graphic Design / Events 35,300 EUR
Creative Director Advertising / Graphic Design / Events 45,600 EUR
Designer Advertising / Graphic Design / Events 23,360 EUR
Desktop Publisher Advertising / Graphic Design / Events 19,380 EUR
Digital Campaign Manager Advertising / Graphic Design / Events 47,760 EUR
Digital Media Manager Advertising / Graphic Design / Events 55,320 EUR
Digital Media Strategist Advertising / Graphic Design / Events 52,300 EUR
Director of Events Advertising / Graphic Design / Events 77,380 EUR
Director of Graphic Design Advertising / Graphic Design / Events 40,640 EUR
Director of Social Media Marketing Advertising / Graphic Design / Events 55,940 EUR
Events and Promotions Manager Advertising / Graphic Design / Events 69,060 EUR
Events Director Advertising / Graphic Design / Events 71,660 EUR
Exhibit Designer Advertising / Graphic Design / Events 34,480 EUR
Exhibit Display Coordinator Advertising / Graphic Design / Events 30,700 EUR
Exhibit Display Manager Advertising / Graphic Design / Events 48,200 EUR
Finisher Advertising / Graphic Design / Events 23,500 EUR
Graphic Artist Advertising / Graphic Design / Events 26,500 EUR
Graphic Design Specialist Advertising / Graphic Design / Events 31,980 EUR
Graphic Designer Advertising / Graphic Design / Events 29,840 EUR
Graphics Artist Advertising / Graphic Design / Events 28,660 EUR
Graphics Design Supervisor Advertising / Graphic Design / Events 39,160 EUR
Group Creative Director Advertising / Graphic Design / Events 49,560 EUR
Imagery Analyst Advertising / Graphic Design / Events 25,440 EUR
Imaging Technologist Advertising / Graphic Design / Events 25,160 EUR
Interaction Designer Advertising / Graphic Design / Events 21,300 EUR
Media Analyst Advertising / Graphic Design / Events 34,380 EUR
Media Executive Advertising / Graphic Design / Events 47,540 EUR
Media Planner Advertising / Graphic Design / Events 38,180 EUR
Media Production Coordinator Advertising / Graphic Design / Events 35,560 EUR
Media Production Manager Advertising / Graphic Design / Events 61,400 EUR
Media Project Manager Advertising / Graphic Design / Events 58,720 EUR
Media Relations Representative Advertising / Graphic Design / Events 48,160 EUR
Media Sales Executive Advertising / Graphic Design / Events 56,060 EUR
Meeting and Event Planner Advertising / Graphic Design / Events 35,340 EUR
Multimedia Artist Advertising / Graphic Design / Events 29,540 EUR
Multimedia Specialist Advertising / Graphic Design / Events 25,160 EUR
Photographer Advertising / Graphic Design / Events 25,220 EUR
PPC Campaign Manager Advertising / Graphic Design / Events 43,220 EUR
Print Production Manager Advertising / Graphic Design / Events 47,760 EUR
Product and Brand Manager Advertising / Graphic Design / Events 72,700 EUR
Sales Promotion Manager Advertising / Graphic Design / Events 69,240 EUR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 28,860 EUR
Sketch Artist Advertising / Graphic Design / Events 34,080 EUR
Social Media Executive Advertising / Graphic Design / Events 51,900 EUR
Social Media Manager Advertising / Graphic Design / Events 57,360 EUR
Social Media Marketing Manager Advertising / Graphic Design / Events 56,880 EUR
Social Media Strategist Advertising / Graphic Design / Events 54,500 EUR
Special Events Supervisor Advertising / Graphic Design / Events 46,400 EUR
Technical Typist Advertising / Graphic Design / Events 21,100 EUR
User Experience UX Designer Advertising / Graphic Design / Events 31,340 EUR
UX Designer Advertising / Graphic Design / Events 27,020 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Germany, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Berlin 48,820 EUR
Bremen 41,700 EUR
Dortmund 37,880 EUR
Dresden 37,380 EUR
Dusseldorf 41,180 EUR
Essen 44,180 EUR
Frankfurt 46,400 EUR
Hamburg 46,040 EUR
Hannover 38,060 EUR
Koln 45,600 EUR
Leipzig 36,700 EUR
Munchen 43,080 EUR
Nurnberg 35,420 EUR
Stuttgart 41,660 EUR

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