Average Advertising Strategic Planner Salary in Romania for 2024

In this article, we will look at the average Advertising Strategic Planner salary for 2024 in Romania and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Romanian leu. To keep things simple, we are using the RON currency code instead of the currency symbol lei.

How Much Does an Advertising Strategic Planner Make in Romania?

An Advertising Strategic Planner working in Romania will typically earn around 115,080 RON per year, and this can range from the lowest average salary of about 56,060 RON to the highest average salary of 180,500 RON.

Average Annual Salary
115,080 RON
Average Monthly Salary
9,590 RON

Lowest Annual Salary
56,060 RON
Lowest Monthly Salary
4,671 RON

Highest Annual Salary
180,500 RON
Highest Monthly Salary
15,041 RON

These are average salaries for an Advertising Strategic Planner in Romania and include benefits such as housing and transport. It's also possible for an Advertising Strategic Planner to earn more or less than the average salaries shown above.

Advertising Strategic Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Strategic Planner Salaries in Romania

So we've looked at the average salaries an Advertising Strategic Planner will earn in Romania. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Strategic Planner can earn between 56,060 RON and 180,500 RON on average in Romania. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Strategic Planner in Romania is 117,860 RON. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 117,860 RON, and 50% of the population earn more than 117,860 RON.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Strategic Planner salary in Romania, 25% of the population are earning less than 78,160 RON while 75% of the population earn more than 78,160 RON.

75% of the population earn less than 157,600 RON, and 25% of the population earn more than 157,600 RON.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Strategic Planner Salary by Experience Level in Romania

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising strategic planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Strategic Planner in Romania that has less than two years of experience can expect to earn somewhere in the region of 66,020 RON.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Strategic Planner salary would increase to 92,400 RON.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Strategic Planner, the average salary would be 120,880 RON.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 148,300 RON.
  • 15 - 20 Years Experience. An Advertising Strategic Planner with 15 to 20 years of experience can earn an average of 158,700 RON.
  • 20+ Years Experience. For an Advertising Strategic Planner with more than 20 years, the expected average salary increases to 172,200 RON.

Average Salary by Experience Chart

0-2 Years
66,020 RON
2-5 Years +42%
92,400 RON
5-10 Years +31%
120,880 RON
10-15 Years +23%
148,300 RON
15-20 Years +6%
158,700 RON
20+ Years +10%
172,200 RON

Advertising Strategic Planner Salary by Education Level in Romania

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Strategic Planner in Romania based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Strategic Planner in Romania with a high school education can earn an average salary of 78,120 RON.

  • Certificate or Diploma. An Advertising Strategic Planner in Romania with a certificate or diploma education can earn an average salary of 93,100 RON.

  • Bachelor's Degree. An Advertising Strategic Planner in Romania with a bachelor's degree education can earn an average salary of 136,100 RON.

  • Master's Degree. An Advertising Strategic Planner in Romania with a master's degree education can earn an average salary of 164,200 RON.

Average Salary by Education Chart

High School
78,120 RON
Certificate or Diploma +16%
93,100 RON
Bachelor's Degree +46%
136,100 RON
Master's Degree +23%
164,200 RON

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Romania is around 44,900 to 135,000 RON and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Strategic Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Romania, a male advertising strategic planner will earn an average of 116,780 RON, while a female advertising strategic planner will earn around 110,340 RON.

This means that a male advertising strategic planner earns approximately 6% more than a female advertising strategic planner for performing the same job.

Average Salary by Gender Chart in Romania

Male
116,780 RON
Female -6%
110,340 RON

Advertising Strategic Planner Average Pay Raise in Romania

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Strategic Planner in Romania is around 11% every 19 months.

The national average pay raise across all professions and industries in Romania is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 19 ) × 12  = 7%

What this means is that an Advertising Strategic Planner in Romania can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Romania for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Romania.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Advertising Strategic Planner Bonus and Incentive Rates in Romania

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Strategic Planner is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Romania earn approximately 7% more than private sector employees in the same role.

Public Sector
112,660 RON
Private Sector -7%
105,620 RON

Salaries for Jobs Similar to an Advertising Strategic Planner

In the table below, we have salary information for jobs that are similar to an Advertising Strategic Planner in Romania.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 111,000 RON
Advertising Account Manager Advertising / Graphic Design / Events 129,000 RON
Advertising Account Planner Advertising / Graphic Design / Events 65,080 RON
Advertising and Promotions Manager Advertising / Graphic Design / Events 172,400 RON
Advertising Coordinator Advertising / Graphic Design / Events 85,080 RON
Advertising Manager Advertising / Graphic Design / Events 164,200 RON
Advertising Operations Manager Advertising / Graphic Design / Events 169,000 RON
Advertising Sales Director Advertising / Graphic Design / Events 172,200 RON
Advertising Team Leader Advertising / Graphic Design / Events 100,280 RON
Animator Advertising / Graphic Design / Events 80,180 RON
Art Director Advertising / Graphic Design / Events 105,300 RON
Art Manager Advertising / Graphic Design / Events 102,460 RON
Artist Advertising / Graphic Design / Events 82,920 RON
Artworker Advertising / Graphic Design / Events 60,020 RON
Assistant Art Director Advertising / Graphic Design / Events 81,880 RON
Audio and Video Equipment Technician Advertising / Graphic Design / Events 57,360 RON
Audio Engineer Advertising / Graphic Design / Events 69,260 RON
Audiosual Technician Advertising / Graphic Design / Events 63,320 RON
Broadcast Administrator Advertising / Graphic Design / Events 111,700 RON
Catering Sales Advertising / Graphic Design / Events 71,020 RON
Catering Trainer Advertising / Graphic Design / Events 80,340 RON
Commercial and Industrial Designer Advertising / Graphic Design / Events 63,500 RON
Conference Organiser Advertising / Graphic Design / Events 78,940 RON
Content and Media Production Lead Advertising / Graphic Design / Events 112,440 RON
CopyWriter Advertising / Graphic Design / Events 68,320 RON
Creative Designer Advertising / Graphic Design / Events 79,240 RON
Creative Director Advertising / Graphic Design / Events 100,580 RON
Designer Advertising / Graphic Design / Events 60,840 RON
Desktop Publisher Advertising / Graphic Design / Events 49,360 RON
Digital Campaign Manager Advertising / Graphic Design / Events 107,960 RON
Digital Media Manager Advertising / Graphic Design / Events 129,000 RON
Digital Media Strategist Advertising / Graphic Design / Events 130,400 RON
Director of Events Advertising / Graphic Design / Events 172,400 RON
Director of Graphic Design Advertising / Graphic Design / Events 91,660 RON
Director of Social Media Marketing Advertising / Graphic Design / Events 136,100 RON
Events and Promotions Manager Advertising / Graphic Design / Events 172,400 RON
Events Director Advertising / Graphic Design / Events 176,800 RON
Exhibit Designer Advertising / Graphic Design / Events 78,120 RON
Exhibit Display Coordinator Advertising / Graphic Design / Events 80,340 RON
Exhibit Display Manager Advertising / Graphic Design / Events 104,900 RON
Finisher Advertising / Graphic Design / Events 52,540 RON
Graphic Artist Advertising / Graphic Design / Events 69,240 RON
Graphic Design Specialist Advertising / Graphic Design / Events 78,480 RON
Graphic Designer Advertising / Graphic Design / Events 63,500 RON
Graphics Artist Advertising / Graphic Design / Events 66,100 RON
Graphics Design Supervisor Advertising / Graphic Design / Events 91,320 RON
Group Creative Director Advertising / Graphic Design / Events 117,860 RON
Imagery Analyst Advertising / Graphic Design / Events 59,000 RON
Imaging Technologist Advertising / Graphic Design / Events 61,580 RON
Interaction Designer Advertising / Graphic Design / Events 51,800 RON
Media Analyst Advertising / Graphic Design / Events 83,900 RON
Media Executive Advertising / Graphic Design / Events 110,120 RON
Media Planner Advertising / Graphic Design / Events 88,480 RON
Media Production Coordinator Advertising / Graphic Design / Events 75,280 RON
Media Production Manager Advertising / Graphic Design / Events 146,200 RON
Media Project Manager Advertising / Graphic Design / Events 148,300 RON
Media Relations Representative Advertising / Graphic Design / Events 117,600 RON
Media Sales Executive Advertising / Graphic Design / Events 128,900 RON
Meeting and Event Planner Advertising / Graphic Design / Events 80,180 RON
Multimedia Artist Advertising / Graphic Design / Events 68,060 RON
Multimedia Specialist Advertising / Graphic Design / Events 61,580 RON
Photographer Advertising / Graphic Design / Events 60,400 RON
PPC Campaign Manager Advertising / Graphic Design / Events 110,340 RON
Print Production Manager Advertising / Graphic Design / Events 112,600 RON
Product and Brand Manager Advertising / Graphic Design / Events 159,400 RON
Sales Promotion Manager Advertising / Graphic Design / Events 161,600 RON
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 68,580 RON
Sketch Artist Advertising / Graphic Design / Events 73,820 RON
Social Media Executive Advertising / Graphic Design / Events 136,200 RON
Social Media Manager Advertising / Graphic Design / Events 134,600 RON
Social Media Marketing Manager Advertising / Graphic Design / Events 129,000 RON
Social Media Strategist Advertising / Graphic Design / Events 125,700 RON
Special Events Supervisor Advertising / Graphic Design / Events 97,260 RON
Technical Typist Advertising / Graphic Design / Events 47,720 RON
User Experience UX Designer Advertising / Graphic Design / Events 71,280 RON
UX Designer Advertising / Graphic Design / Events 66,020 RON

Salary Comparison by City

If you want to compare salaries with different cities in Romania, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brasov 100,280 RON
Bucharest 117,380 RON
Cluj-Napoca 113,420 RON
Sibiu 109,340 RON
Timisoara 105,800 RON

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