Average Advertising Sales Director Salary in New Zealand for 2024

In this article, we will look at the average Advertising Sales Director salary for 2024 in New Zealand and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the New Zealand dollar. To keep things simple, we are using the NZD currency code instead of the currency symbol $.

How Much Does an Advertising Sales Director Make in New Zealand?

An Advertising Sales Director working in New Zealand will typically earn around 156,200 NZD per year, and this can range from the lowest average salary of about 73,500 NZD to the highest average salary of 248,400 NZD.

Average Annual Salary
156,200 NZD
Average Monthly Salary
13,016 NZD

Lowest Annual Salary
73,500 NZD
Lowest Monthly Salary
6,125 NZD

Highest Annual Salary
248,400 NZD
Highest Monthly Salary
20,700 NZD

These are average salaries for an Advertising Sales Director in New Zealand and include benefits such as housing and transport. It's also possible for an Advertising Sales Director to earn more or less than the average salaries shown above.

Advertising Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Sales Director Salaries in New Zealand

So we've looked at the average salaries an Advertising Sales Director will earn in New Zealand. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Sales Director can earn between 73,500 NZD and 248,400 NZD on average in New Zealand. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Sales Director in New Zealand is 166,600 NZD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 166,600 NZD, and 50% of the population earn more than 166,600 NZD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Sales Director salary in New Zealand, 25% of the population are earning less than 109,000 NZD while 75% of the population earn more than 109,000 NZD.

75% of the population earn less than 218,100 NZD, and 25% of the population earn more than 218,100 NZD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Sales Director Salary by Experience Level in New Zealand

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Sales Director in New Zealand that has less than two years of experience can expect to earn somewhere in the region of 87,200 NZD.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Sales Director salary would increase to 117,100 NZD.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Sales Director, the average salary would be 166,600 NZD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 205,700 NZD.
  • 15 - 20 Years Experience. An Advertising Sales Director with 15 to 20 years of experience can earn an average of 216,300 NZD.
  • 20+ Years Experience. For an Advertising Sales Director with more than 20 years, the expected average salary increases to 233,800 NZD.

Average Salary by Experience Chart

0-2 Years
87,200 NZD
2-5 Years +38%
117,100 NZD
5-10 Years +42%
166,600 NZD
10-15 Years +22%
205,700 NZD
15-20 Years +6%
216,300 NZD
20+ Years +9%
233,800 NZD

Advertising Sales Director Salary by Education Level in New Zealand

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Sales Director in New Zealand based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Sales Director in New Zealand with a high school education can earn an average salary of 105,800 NZD.

  • Certificate or Diploma. An Advertising Sales Director in New Zealand with a certificate or diploma education can earn an average salary of 124,500 NZD.

  • Bachelor's Degree. An Advertising Sales Director in New Zealand with a bachelor's degree education can earn an average salary of 177,200 NZD.

  • Master's Degree. An Advertising Sales Director in New Zealand with a master's degree education can earn an average salary of 233,800 NZD.

Average Salary by Education Chart

High School
105,800 NZD
Certificate or Diploma +17%
124,500 NZD
Bachelor's Degree +45%
177,200 NZD
Master's Degree +31%
233,800 NZD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in New Zealand is around 40,500 to 122,000 NZD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In New Zealand, a male advertising sales director will earn an average of 160,600 NZD, while a female advertising sales director will earn around 152,700 NZD.

This means that a male advertising sales director earns approximately 5% more than a female advertising sales director for performing the same job.

Average Salary by Gender Chart in New Zealand

Male
160,600 NZD
Female -5%
152,700 NZD

Advertising Sales Director Average Pay Raise in New Zealand

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Sales Director in New Zealand is around 12% every 18 months.

The national average pay raise across all professions and industries in New Zealand is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 18 ) × 12  = 8%

What this means is that an Advertising Sales Director in New Zealand can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in New Zealand for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in New Zealand.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Advertising Sales Director Bonus and Incentive Rates in New Zealand

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Sales Director is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in New Zealand earn approximately 5% more than private sector employees in the same role.

Public Sector
97,900 NZD
Private Sector -5%
93,100 NZD

Salaries for Jobs Similar to an Advertising Sales Director

In the table below, we have salary information for jobs that are similar to an Advertising Sales Director in New Zealand.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 111,700 NZD
Advertising Account Manager Advertising / Graphic Design / Events 121,800 NZD
Advertising Account Planner Advertising / Graphic Design / Events 60,700 NZD
Advertising and Promotions Manager Advertising / Graphic Design / Events 161,300 NZD
Advertising Coordinator Advertising / Graphic Design / Events 78,500 NZD
Advertising Manager Advertising / Graphic Design / Events 152,900 NZD
Advertising Operations Manager Advertising / Graphic Design / Events 151,800 NZD
Advertising Strategic Planner Advertising / Graphic Design / Events 107,300 NZD
Advertising Team Leader Advertising / Graphic Design / Events 85,800 NZD
Animator Advertising / Graphic Design / Events 68,200 NZD
Art Director Advertising / Graphic Design / Events 92,400 NZD
Art Manager Advertising / Graphic Design / Events 92,100 NZD
Artist Advertising / Graphic Design / Events 79,800 NZD
Artworker Advertising / Graphic Design / Events 57,900 NZD
Assistant Art Director Advertising / Graphic Design / Events 74,700 NZD
Audio and Video Equipment Technician Advertising / Graphic Design / Events 58,400 NZD
Audio Engineer Advertising / Graphic Design / Events 66,100 NZD
Audiosual Technician Advertising / Graphic Design / Events 54,100 NZD
Broadcast Administrator Advertising / Graphic Design / Events 105,200 NZD
Catering Sales Advertising / Graphic Design / Events 61,800 NZD
Catering Trainer Advertising / Graphic Design / Events 68,500 NZD
Commercial and Industrial Designer Advertising / Graphic Design / Events 55,100 NZD
Conference Organiser Advertising / Graphic Design / Events 69,200 NZD
Content and Media Production Lead Advertising / Graphic Design / Events 114,600 NZD
CopyWriter Advertising / Graphic Design / Events 66,000 NZD
Creative Designer Advertising / Graphic Design / Events 69,700 NZD
Creative Director Advertising / Graphic Design / Events 98,900 NZD
Designer Advertising / Graphic Design / Events 57,200 NZD
Desktop Publisher Advertising / Graphic Design / Events 45,300 NZD
Digital Campaign Manager Advertising / Graphic Design / Events 99,700 NZD
Digital Media Manager Advertising / Graphic Design / Events 119,700 NZD
Digital Media Strategist Advertising / Graphic Design / Events 123,000 NZD
Director of Events Advertising / Graphic Design / Events 152,900 NZD
Director of Graphic Design Advertising / Graphic Design / Events 92,000 NZD
Director of Social Media Marketing Advertising / Graphic Design / Events 121,800 NZD
Events and Promotions Manager Advertising / Graphic Design / Events 150,100 NZD
Events Director Advertising / Graphic Design / Events 152,900 NZD
Exhibit Designer Advertising / Graphic Design / Events 78,500 NZD
Exhibit Display Coordinator Advertising / Graphic Design / Events 72,300 NZD
Exhibit Display Manager Advertising / Graphic Design / Events 95,100 NZD
Finisher Advertising / Graphic Design / Events 50,500 NZD
Graphic Artist Advertising / Graphic Design / Events 59,200 NZD
Graphic Design Specialist Advertising / Graphic Design / Events 70,900 NZD
Graphic Designer Advertising / Graphic Design / Events 60,800 NZD
Graphics Artist Advertising / Graphic Design / Events 58,800 NZD
Graphics Design Supervisor Advertising / Graphic Design / Events 83,000 NZD
Group Creative Director Advertising / Graphic Design / Events 107,300 NZD
Imagery Analyst Advertising / Graphic Design / Events 56,600 NZD
Imaging Technologist Advertising / Graphic Design / Events 54,900 NZD
Interaction Designer Advertising / Graphic Design / Events 52,300 NZD
Media Analyst Advertising / Graphic Design / Events 77,100 NZD
Media Executive Advertising / Graphic Design / Events 97,400 NZD
Media Planner Advertising / Graphic Design / Events 76,900 NZD
Media Production Coordinator Advertising / Graphic Design / Events 69,800 NZD
Media Production Manager Advertising / Graphic Design / Events 124,500 NZD
Media Project Manager Advertising / Graphic Design / Events 130,400 NZD
Media Relations Representative Advertising / Graphic Design / Events 105,800 NZD
Media Sales Executive Advertising / Graphic Design / Events 124,500 NZD
Meeting and Event Planner Advertising / Graphic Design / Events 72,300 NZD
Multimedia Artist Advertising / Graphic Design / Events 61,700 NZD
Multimedia Specialist Advertising / Graphic Design / Events 54,900 NZD
Photographer Advertising / Graphic Design / Events 56,100 NZD
PPC Campaign Manager Advertising / Graphic Design / Events 93,900 NZD
Print Production Manager Advertising / Graphic Design / Events 105,200 NZD
Product and Brand Manager Advertising / Graphic Design / Events 156,200 NZD
Sales Promotion Manager Advertising / Graphic Design / Events 151,800 NZD
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 70,800 NZD
Sketch Artist Advertising / Graphic Design / Events 71,000 NZD
Social Media Executive Advertising / Graphic Design / Events 117,100 NZD
Social Media Manager Advertising / Graphic Design / Events 125,400 NZD
Social Media Marketing Manager Advertising / Graphic Design / Events 125,400 NZD
Social Media Strategist Advertising / Graphic Design / Events 123,800 NZD
Special Events Supervisor Advertising / Graphic Design / Events 95,900 NZD
Technical Typist Advertising / Graphic Design / Events 44,500 NZD
User Experience UX Designer Advertising / Graphic Design / Events 63,500 NZD
UX Designer Advertising / Graphic Design / Events 57,800 NZD

Salary Comparison by City

If you want to compare salaries with different cities in New Zealand, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Auckland 183,600 NZD
Christchurch 163,800 NZD
Hamilton 161,300 NZD
Rotorua 151,800 NZD
Wellington 165,900 NZD

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Advertising Sales Director Salary in New Zealand for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-advertising-sales-director-salary-in-new-zealand/.

  • "Average Advertising Sales Director Salary in New Zealand for 2024". World Salaries, https://worldsalaries.com/average-advertising-sales-director-salary-in-new-zealand/. Accessed 28 March, 2024

  • Average Advertising Sales Director Salary in New Zealand for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-advertising-sales-director-salary-in-new-zealand/.