Average Advertising Sales Director Salary in Guinea-Bissau for 2024

In this article, we will look at the average Advertising Sales Director salary for 2024 in Guinea-Bissau and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the West African CFA franc. To keep things simple, we are using the XOF currency code instead of the currency symbol Fr.

How Much Does an Advertising Sales Director Make in Guinea-Bissau?

An Advertising Sales Director working in Guinea-Bissau will typically earn around 6,922,100 XOF per year, and this can range from the lowest average salary of about 3,253,900 XOF to the highest average salary of 10,943,000 XOF.

Average Annual Salary
6,922,100 XOF
Average Monthly Salary
576,841 XOF

Lowest Annual Salary
3,253,900 XOF
Lowest Monthly Salary
271,158 XOF

Highest Annual Salary
10,943,000 XOF
Highest Monthly Salary
911,916 XOF

These are average salaries for an Advertising Sales Director in Guinea-Bissau and include benefits such as housing and transport. It's also possible for an Advertising Sales Director to earn more or less than the average salaries shown above.

Advertising Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Sales Director Salaries in Guinea-Bissau

So we've looked at the average salaries an Advertising Sales Director will earn in Guinea-Bissau. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Sales Director can earn between 3,253,900 XOF and 10,943,000 XOF on average in Guinea-Bissau. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Sales Director in Guinea-Bissau is 7,342,500 XOF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 7,342,500 XOF, and 50% of the population earn more than 7,342,500 XOF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Sales Director salary in Guinea-Bissau, 25% of the population are earning less than 4,762,300 XOF while 75% of the population earn more than 4,762,300 XOF.

75% of the population earn less than 9,695,200 XOF, and 25% of the population earn more than 9,695,200 XOF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Sales Director Salary by Experience Level in Guinea-Bissau

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Sales Director in Guinea-Bissau that has less than two years of experience can expect to earn somewhere in the region of 3,755,300 XOF.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Sales Director salary would increase to 5,172,800 XOF.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Sales Director, the average salary would be 7,369,700 XOF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 8,988,700 XOF.
  • 15 - 20 Years Experience. An Advertising Sales Director with 15 to 20 years of experience can earn an average of 9,478,900 XOF.
  • 20+ Years Experience. For an Advertising Sales Director with more than 20 years, the expected average salary increases to 10,333,800 XOF.

Average Salary by Experience Chart

0-2 Years
3,755,300 XOF
2-5 Years +38%
5,172,800 XOF
5-10 Years +42%
7,369,700 XOF
10-15 Years +22%
8,988,700 XOF
15-20 Years +6%
9,478,900 XOF
20+ Years +9%
10,333,800 XOF

Advertising Sales Director Salary by Education Level in Guinea-Bissau

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Sales Director in Guinea-Bissau based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Sales Director in Guinea-Bissau with a high school education can earn an average salary of 4,642,200 XOF.

  • Certificate or Diploma. An Advertising Sales Director in Guinea-Bissau with a certificate or diploma education can earn an average salary of 5,412,700 XOF.

  • Bachelor's Degree. An Advertising Sales Director in Guinea-Bissau with a bachelor's degree education can earn an average salary of 7,872,400 XOF.

  • Master's Degree. An Advertising Sales Director in Guinea-Bissau with a master's degree education can earn an average salary of 10,333,800 XOF.

Average Salary by Education Chart

High School
4,642,200 XOF
Certificate or Diploma +17%
5,412,700 XOF
Bachelor's Degree +45%
7,872,400 XOF
Master's Degree +31%
10,333,800 XOF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Guinea-Bissau is around 1,710,000 to 5,120,000 XOF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Guinea-Bissau, a male advertising sales director will earn an average of 7,428,600 XOF, while a female advertising sales director will earn around 6,529,400 XOF.

This means that a male advertising sales director earns approximately 14% more than a female advertising sales director for performing the same job.

Average Salary by Gender Chart in Guinea-Bissau

Male
7,428,600 XOF
Female -14%
6,529,400 XOF

Advertising Sales Director Average Pay Raise in Guinea-Bissau

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Sales Director in Guinea-Bissau is around 9% every 30 months.

The national average pay raise across all professions and industries in Guinea-Bissau is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that an Advertising Sales Director in Guinea-Bissau can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Guinea-Bissau for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Guinea-Bissau.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Advertising Sales Director Bonus and Incentive Rates in Guinea-Bissau

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Sales Director is a moderate bonus based job, with 67% of employees reporting at least one bonus in the last 12 months.

33% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
67%
No Bonus
33%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Guinea-Bissau earn approximately 18% more than private sector employees in the same role.

Public Sector
4,345,400 XOF
Private Sector -18%
3,685,200 XOF

Salaries for Jobs Similar to an Advertising Sales Director

In the table below, we have salary information for jobs that are similar to an Advertising Sales Director in Guinea-Bissau.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 4,140,900 XOF
Advertising Account Manager Advertising / Graphic Design / Events 4,558,700 XOF
Advertising Account Planner Advertising / Graphic Design / Events 2,423,000 XOF
Advertising and Promotions Manager Advertising / Graphic Design / Events 6,203,500 XOF
Advertising Coordinator Advertising / Graphic Design / Events 3,239,400 XOF
Advertising Manager Advertising / Graphic Design / Events 6,493,000 XOF
Advertising Operations Manager Advertising / Graphic Design / Events 6,311,900 XOF
Advertising Strategic Planner Advertising / Graphic Design / Events 4,260,400 XOF
Advertising Team Leader Advertising / Graphic Design / Events 3,635,200 XOF
Animator Advertising / Graphic Design / Events 2,868,600 XOF
Art Director Advertising / Graphic Design / Events 3,912,600 XOF
Art Manager Advertising / Graphic Design / Events 3,850,500 XOF
Artist Advertising / Graphic Design / Events 3,178,700 XOF
Artworker Advertising / Graphic Design / Events 2,304,300 XOF
Assistant Art Director Advertising / Graphic Design / Events 3,061,300 XOF
Audio and Video Equipment Technician Advertising / Graphic Design / Events 2,230,100 XOF
Audio Engineer Advertising / Graphic Design / Events 2,605,500 XOF
Audiosual Technician Advertising / Graphic Design / Events 2,242,500 XOF
Broadcast Administrator Advertising / Graphic Design / Events 3,984,100 XOF
Catering Sales Advertising / Graphic Design / Events 2,566,100 XOF
Catering Trainer Advertising / Graphic Design / Events 2,964,800 XOF
Commercial and Industrial Designer Advertising / Graphic Design / Events 2,314,800 XOF
Conference Organiser Advertising / Graphic Design / Events 2,893,600 XOF
Content and Media Production Lead Advertising / Graphic Design / Events 4,270,100 XOF
CopyWriter Advertising / Graphic Design / Events 2,543,000 XOF
Creative Designer Advertising / Graphic Design / Events 2,928,100 XOF
Creative Director Advertising / Graphic Design / Events 3,696,900 XOF
Designer Advertising / Graphic Design / Events 2,124,400 XOF
Desktop Publisher Advertising / Graphic Design / Events 1,870,400 XOF
Digital Campaign Manager Advertising / Graphic Design / Events 4,249,700 XOF
Digital Media Manager Advertising / Graphic Design / Events 4,822,700 XOF
Digital Media Strategist Advertising / Graphic Design / Events 4,570,300 XOF
Director of Events Advertising / Graphic Design / Events 6,613,100 XOF
Director of Graphic Design Advertising / Graphic Design / Events 3,503,800 XOF
Director of Social Media Marketing Advertising / Graphic Design / Events 5,197,600 XOF
Events and Promotions Manager Advertising / Graphic Design / Events 6,577,500 XOF
Events Director Advertising / Graphic Design / Events 6,480,800 XOF
Exhibit Designer Advertising / Graphic Design / Events 3,013,500 XOF
Exhibit Display Coordinator Advertising / Graphic Design / Events 3,085,500 XOF
Exhibit Display Manager Advertising / Graphic Design / Events 4,079,300 XOF
Finisher Advertising / Graphic Design / Events 1,967,000 XOF
Graphic Artist Advertising / Graphic Design / Events 2,411,500 XOF
Graphic Design Specialist Advertising / Graphic Design / Events 2,941,000 XOF
Graphic Designer Advertising / Graphic Design / Events 2,495,600 XOF
Graphics Artist Advertising / Graphic Design / Events 2,389,200 XOF
Graphics Design Supervisor Advertising / Graphic Design / Events 3,421,600 XOF
Group Creative Director Advertising / Graphic Design / Events 4,249,700 XOF
Imagery Analyst Advertising / Graphic Design / Events 2,352,500 XOF
Imaging Technologist Advertising / Graphic Design / Events 2,339,200 XOF
Interaction Designer Advertising / Graphic Design / Events 1,980,600 XOF
Media Analyst Advertising / Graphic Design / Events 3,047,800 XOF
Media Executive Advertising / Graphic Design / Events 3,925,200 XOF
Media Planner Advertising / Graphic Design / Events 3,253,900 XOF
Media Production Coordinator Advertising / Graphic Design / Events 2,854,700 XOF
Media Production Manager Advertising / Graphic Design / Events 5,099,700 XOF
Media Project Manager Advertising / Graphic Design / Events 5,088,900 XOF
Media Relations Representative Advertising / Graphic Design / Events 4,510,700 XOF
Media Sales Executive Advertising / Graphic Design / Events 4,810,800 XOF
Meeting and Event Planner Advertising / Graphic Design / Events 2,844,200 XOF
Multimedia Artist Advertising / Graphic Design / Events 2,543,000 XOF
Multimedia Specialist Advertising / Graphic Design / Events 2,339,200 XOF
Photographer Advertising / Graphic Design / Events 2,173,000 XOF
PPC Campaign Manager Advertising / Graphic Design / Events 4,032,100 XOF
Print Production Manager Advertising / Graphic Design / Events 4,249,700 XOF
Product and Brand Manager Advertising / Graphic Design / Events 6,048,900 XOF
Sales Promotion Manager Advertising / Graphic Design / Events 5,843,600 XOF
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 2,629,100 XOF
Sketch Artist Advertising / Graphic Design / Events 2,748,900 XOF
Social Media Executive Advertising / Graphic Design / Events 5,038,200 XOF
Social Media Manager Advertising / Graphic Design / Events 5,003,800 XOF
Social Media Marketing Manager Advertising / Graphic Design / Events 4,834,900 XOF
Social Media Strategist Advertising / Graphic Design / Events 4,919,600 XOF
Special Events Supervisor Advertising / Graphic Design / Events 3,745,100 XOF
Technical Typist Advertising / Graphic Design / Events 1,825,000 XOF
User Experience UX Designer Advertising / Graphic Design / Events 2,698,900 XOF
UX Designer Advertising / Graphic Design / Events 2,266,400 XOF

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