Average Advertising Sales Director Salary in Ghana for 2024

In this article, we will look at the average Advertising Sales Director salary for 2024 in Ghana and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ghanaian cedi. To keep things simple, we are using the GHS currency code instead of the currency symbol โ‚ต.

How Much Does an Advertising Sales Director Make in Ghana?

An Advertising Sales Director working in Ghana will typically earn around 102,620 GHS per year, and this can range from the lowest average salary of about 53,840 GHS to the highest average salary of 159,400 GHS.

Average Annual Salary
102,620 GHS
Average Monthly Salary
8,551 GHS

Lowest Annual Salary
53,840 GHS
Lowest Monthly Salary
4,486 GHS

Highest Annual Salary
159,400 GHS
Highest Monthly Salary
13,283 GHS

These are average salaries for an Advertising Sales Director in Ghana and include benefits such as housing and transport. It's also possible for an Advertising Sales Director to earn more or less than the average salaries shown above.

Advertising Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Sales Director Salaries in Ghana

So we've looked at the average salaries an Advertising Sales Director will earn in Ghana. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Sales Director can earn between 53,840 GHS and 159,400 GHS on average in Ghana. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Sales Director in Ghana is 102,460 GHS. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 102,460 GHS, and 50% of the population earn more than 102,460 GHS.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Sales Director salary in Ghana, 25% of the population are earning less than 68,320 GHS while 75% of the population earn more than 68,320 GHS.

75% of the population earn less than 129,000 GHS, and 25% of the population earn more than 129,000 GHS.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Sales Director Salary by Experience Level in Ghana

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Sales Director in Ghana that has less than two years of experience can expect to earn somewhere in the region of 58,000 GHS.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Sales Director salary would increase to 76,440 GHS.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Sales Director, the average salary would be 108,800 GHS.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 128,900 GHS.
  • 15 - 20 Years Experience. An Advertising Sales Director with 15 to 20 years of experience can earn an average of 142,300 GHS.
  • 20+ Years Experience. For an Advertising Sales Director with more than 20 years, the expected average salary increases to 152,300 GHS.

Average Salary by Experience Chart

0-2 Years
58,000 GHS
2-5 Years +31%
76,440 GHS
5-10 Years +40%
108,800 GHS
10-15 Years +20%
128,900 GHS
15-20 Years +9%
142,300 GHS
20+ Years +8%
152,300 GHS

Advertising Sales Director Salary by Education Level in Ghana

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Sales Director in Ghana based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Sales Director in Ghana with a high school education can earn an average salary of 72,360 GHS.

  • Certificate or Diploma. An Advertising Sales Director in Ghana with a certificate or diploma education can earn an average salary of 80,540 GHS.

  • Bachelor's Degree. An Advertising Sales Director in Ghana with a bachelor's degree education can earn an average salary of 115,380 GHS.

  • Master's Degree. An Advertising Sales Director in Ghana with a master's degree education can earn an average salary of 150,000 GHS.

Average Salary by Education Chart

High School
72,360 GHS
Certificate or Diploma +15%
80,540 GHS
Bachelor's Degree +41%
115,380 GHS
Master's Degree +29%
150,000 GHS

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ghana is around 25,300 to 76,000 GHS and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ghana, a male advertising sales director will earn an average of 107,900 GHS, while a female advertising sales director will earn around 97,300 GHS.

This means that a male advertising sales director earns approximately 11% more than a female advertising sales director for performing the same job.

Average Salary by Gender Chart in Ghana

Male
107,900 GHS
Female -11%
97,300 GHS

Advertising Sales Director Average Pay Raise in Ghana

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Sales Director in Ghana is around 12% every 21 months.

The national average pay raise across all professions and industries in Ghana is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 21 ) × 12  = 7%

What this means is that an Advertising Sales Director in Ghana can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Ghana for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ghana.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Advertising Sales Director Bonus and Incentive Rates in Ghana

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Sales Director is a high bonus based job, with 77% of employees reporting at least one bonus in the last 12 months.

23% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
77%
No Bonus
23%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ghana earn approximately 8% more than private sector employees in the same role.

Public Sector
62,460 GHS
Private Sector -8%
57,620 GHS

Salaries for Jobs Similar to an Advertising Sales Director

In the table below, we have salary information for jobs that are similar to an Advertising Sales Director in Ghana.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 61,580 GHS
Advertising Account Manager Advertising / Graphic Design / Events 70,880 GHS
Advertising Account Planner Advertising / Graphic Design / Events 34,960 GHS
Advertising and Promotions Manager Advertising / Graphic Design / Events 96,600 GHS
Advertising Coordinator Advertising / Graphic Design / Events 46,280 GHS
Advertising Manager Advertising / Graphic Design / Events 97,300 GHS
Advertising Operations Manager Advertising / Graphic Design / Events 95,620 GHS
Advertising Strategic Planner Advertising / Graphic Design / Events 65,760 GHS
Advertising Team Leader Advertising / Graphic Design / Events 51,800 GHS
Animator Advertising / Graphic Design / Events 44,300 GHS
Art Director Advertising / Graphic Design / Events 59,380 GHS
Art Manager Advertising / Graphic Design / Events 56,140 GHS
Artist Advertising / Graphic Design / Events 49,560 GHS
Artworker Advertising / Graphic Design / Events 34,280 GHS
Assistant Art Director Advertising / Graphic Design / Events 44,720 GHS
Audio and Video Equipment Technician Advertising / Graphic Design / Events 34,540 GHS
Audio Engineer Advertising / Graphic Design / Events 37,880 GHS
Audiosual Technician Advertising / Graphic Design / Events 35,520 GHS
Broadcast Administrator Advertising / Graphic Design / Events 63,380 GHS
Catering Sales Advertising / Graphic Design / Events 38,060 GHS
Catering Trainer Advertising / Graphic Design / Events 45,060 GHS
Commercial and Industrial Designer Advertising / Graphic Design / Events 33,980 GHS
Conference Organiser Advertising / Graphic Design / Events 41,820 GHS
Content and Media Production Lead Advertising / Graphic Design / Events 66,140 GHS
CopyWriter Advertising / Graphic Design / Events 39,080 GHS
Creative Designer Advertising / Graphic Design / Events 45,620 GHS
Creative Director Advertising / Graphic Design / Events 55,840 GHS
Designer Advertising / Graphic Design / Events 33,960 GHS
Desktop Publisher Advertising / Graphic Design / Events 29,540 GHS
Digital Campaign Manager Advertising / Graphic Design / Events 66,020 GHS
Digital Media Manager Advertising / Graphic Design / Events 71,700 GHS
Digital Media Strategist Advertising / Graphic Design / Events 69,400 GHS
Director of Events Advertising / Graphic Design / Events 98,540 GHS
Director of Graphic Design Advertising / Graphic Design / Events 50,540 GHS
Director of Social Media Marketing Advertising / Graphic Design / Events 70,600 GHS
Events and Promotions Manager Advertising / Graphic Design / Events 98,000 GHS
Events Director Advertising / Graphic Design / Events 95,600 GHS
Exhibit Designer Advertising / Graphic Design / Events 48,140 GHS
Exhibit Display Coordinator Advertising / Graphic Design / Events 43,760 GHS
Exhibit Display Manager Advertising / Graphic Design / Events 58,000 GHS
Finisher Advertising / Graphic Design / Events 28,680 GHS
Graphic Artist Advertising / Graphic Design / Events 37,380 GHS
Graphic Design Specialist Advertising / Graphic Design / Events 46,400 GHS
Graphic Designer Advertising / Graphic Design / Events 35,000 GHS
Graphics Artist Advertising / Graphic Design / Events 38,260 GHS
Graphics Design Supervisor Advertising / Graphic Design / Events 50,660 GHS
Group Creative Director Advertising / Graphic Design / Events 63,700 GHS
Imagery Analyst Advertising / Graphic Design / Events 32,900 GHS
Imaging Technologist Advertising / Graphic Design / Events 36,160 GHS
Interaction Designer Advertising / Graphic Design / Events 31,080 GHS
Media Analyst Advertising / Graphic Design / Events 45,720 GHS
Media Executive Advertising / Graphic Design / Events 60,020 GHS
Media Planner Advertising / Graphic Design / Events 47,120 GHS
Media Production Coordinator Advertising / Graphic Design / Events 41,820 GHS
Media Production Manager Advertising / Graphic Design / Events 78,160 GHS
Media Project Manager Advertising / Graphic Design / Events 80,520 GHS
Media Relations Representative Advertising / Graphic Design / Events 63,040 GHS
Media Sales Executive Advertising / Graphic Design / Events 72,260 GHS
Meeting and Event Planner Advertising / Graphic Design / Events 45,000 GHS
Multimedia Artist Advertising / Graphic Design / Events 39,640 GHS
Multimedia Specialist Advertising / Graphic Design / Events 36,160 GHS
Photographer Advertising / Graphic Design / Events 34,540 GHS
PPC Campaign Manager Advertising / Graphic Design / Events 58,280 GHS
Print Production Manager Advertising / Graphic Design / Events 64,920 GHS
Product and Brand Manager Advertising / Graphic Design / Events 93,340 GHS
Sales Promotion Manager Advertising / Graphic Design / Events 88,580 GHS
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 38,340 GHS
Sketch Artist Advertising / Graphic Design / Events 42,320 GHS
Social Media Executive Advertising / Graphic Design / Events 73,760 GHS
Social Media Manager Advertising / Graphic Design / Events 73,820 GHS
Social Media Marketing Manager Advertising / Graphic Design / Events 72,360 GHS
Social Media Strategist Advertising / Graphic Design / Events 79,120 GHS
Special Events Supervisor Advertising / Graphic Design / Events 56,460 GHS
Technical Typist Advertising / Graphic Design / Events 28,820 GHS
User Experience UX Designer Advertising / Graphic Design / Events 40,600 GHS
UX Designer Advertising / Graphic Design / Events 34,480 GHS

Salary Comparison by City

If you want to compare salaries with different cities in Ghana, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Accra 107,820 GHS
Kumasi 104,060 GHS

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