Average Advertising Manager Salary in Switzerland for 2024

In this article, we will look at the average Advertising Manager salary for 2024 in Switzerland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Swiss franc. To keep things simple, we are using the CHF currency code instead of the currency symbol Fr..

How Much Does an Advertising Manager Make in Switzerland?

An Advertising Manager working in Switzerland will typically earn around 213,800 CHF per year, and this can range from the lowest average salary of about 98,700 CHF to the highest average salary of 340,500 CHF.

Average Annual Salary
213,800 CHF
Average Monthly Salary
17,816 CHF

Lowest Annual Salary
98,700 CHF
Lowest Monthly Salary
8,225 CHF

Highest Annual Salary
340,500 CHF
Highest Monthly Salary
28,375 CHF

These are average salaries for an Advertising Manager in Switzerland and include benefits such as housing and transport. It's also possible for an Advertising Manager to earn more or less than the average salaries shown above.

Advertising Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Manager Salaries in Switzerland

So we've looked at the average salaries an Advertising Manager will earn in Switzerland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Manager can earn between 98,700 CHF and 340,500 CHF on average in Switzerland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Manager in Switzerland is 229,600 CHF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 229,600 CHF, and 50% of the population earn more than 229,600 CHF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Manager salary in Switzerland, 25% of the population are earning less than 146,900 CHF while 75% of the population earn more than 146,900 CHF.

75% of the population earn less than 308,400 CHF, and 25% of the population earn more than 308,400 CHF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Manager Salary by Experience Level in Switzerland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Manager in Switzerland that has less than two years of experience can expect to earn somewhere in the region of 112,700 CHF.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Manager salary would increase to 150,100 CHF.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Manager, the average salary would be 218,100 CHF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 267,200 CHF.
  • 15 - 20 Years Experience. An Advertising Manager with 15 to 20 years of experience can earn an average of 293,500 CHF.
  • 20+ Years Experience. For an Advertising Manager with more than 20 years, the expected average salary increases to 317,100 CHF.

Average Salary by Experience Chart

0-2 Years
112,700 CHF
2-5 Years +34%
150,100 CHF
5-10 Years +48%
218,100 CHF
10-15 Years +22%
267,200 CHF
15-20 Years +9%
293,500 CHF
20+ Years +8%
317,100 CHF

Advertising Manager Salary by Education Level in Switzerland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Manager in Switzerland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Manager in Switzerland with a high school education can earn an average salary of 138,700 CHF.

  • Certificate or Diploma. An Advertising Manager in Switzerland with a certificate or diploma education can earn an average salary of 160,600 CHF.

  • Bachelor's Degree. An Advertising Manager in Switzerland with a bachelor's degree education can earn an average salary of 232,500 CHF.

  • Master's Degree. An Advertising Manager in Switzerland with a master's degree education can earn an average salary of 307,400 CHF.

Average Salary by Education Chart

High School
138,700 CHF
Certificate or Diploma +18%
160,600 CHF
Bachelor's Degree +45%
232,500 CHF
Master's Degree +31%
307,400 CHF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Switzerland is around 51,600 to 155,000 CHF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Switzerland, a male advertising manager will earn an average of 216,600 CHF, while a female advertising manager will earn around 210,600 CHF.

This means that a male advertising manager earns approximately 3% more than a female advertising manager for performing the same job.

Average Salary by Gender Chart in Switzerland

Male
216,600 CHF
Female -3%
210,600 CHF

Advertising Manager Average Pay Raise in Switzerland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Manager in Switzerland is around 13% every 17 months.

The national average pay raise across all professions and industries in Switzerland is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that an Advertising Manager in Switzerland can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Switzerland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Switzerland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Advertising Manager Bonus and Incentive Rates in Switzerland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Manager is a high bonus based job, with 88% of employees reporting at least one bonus in the last 12 months.

12% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
88%
No Bonus
12%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Switzerland earn approximately 5% more than private sector employees in the same role.

Public Sector
127,700 CHF
Private Sector -5%
121,800 CHF

Salaries for Jobs Similar to an Advertising Manager

In the table below, we have salary information for jobs that are similar to an Advertising Manager in Switzerland.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 146,900 CHF
Advertising Account Manager Advertising / Graphic Design / Events 156,200 CHF
Advertising Account Planner Advertising / Graphic Design / Events 80,200 CHF
Advertising and Promotions Manager Advertising / Graphic Design / Events 211,200 CHF
Advertising Coordinator Advertising / Graphic Design / Events 105,800 CHF
Advertising Operations Manager Advertising / Graphic Design / Events 204,900 CHF
Advertising Sales Director Advertising / Graphic Design / Events 209,700 CHF
Advertising Strategic Planner Advertising / Graphic Design / Events 141,000 CHF
Advertising Team Leader Advertising / Graphic Design / Events 118,900 CHF
Animator Advertising / Graphic Design / Events 90,000 CHF
Art Director Advertising / Graphic Design / Events 124,500 CHF
Art Manager Advertising / Graphic Design / Events 123,800 CHF
Artist Advertising / Graphic Design / Events 107,300 CHF
Artworker Advertising / Graphic Design / Events 78,700 CHF
Assistant Art Director Advertising / Graphic Design / Events 98,000 CHF
Audio and Video Equipment Technician Advertising / Graphic Design / Events 78,200 CHF
Audio Engineer Advertising / Graphic Design / Events 94,300 CHF
Audiosual Technician Advertising / Graphic Design / Events 77,400 CHF
Broadcast Administrator Advertising / Graphic Design / Events 138,700 CHF
Catering Sales Advertising / Graphic Design / Events 81,200 CHF
Catering Trainer Advertising / Graphic Design / Events 92,900 CHF
Commercial and Industrial Designer Advertising / Graphic Design / Events 74,100 CHF
Conference Organiser Advertising / Graphic Design / Events 93,600 CHF
Content and Media Production Lead Advertising / Graphic Design / Events 148,300 CHF
CopyWriter Advertising / Graphic Design / Events 87,900 CHF
Creative Designer Advertising / Graphic Design / Events 95,400 CHF
Creative Director Advertising / Graphic Design / Events 130,400 CHF
Designer Advertising / Graphic Design / Events 73,800 CHF
Desktop Publisher Advertising / Graphic Design / Events 58,500 CHF
Digital Campaign Manager Advertising / Graphic Design / Events 141,000 CHF
Digital Media Manager Advertising / Graphic Design / Events 152,700 CHF
Digital Media Strategist Advertising / Graphic Design / Events 160,600 CHF
Director of Events Advertising / Graphic Design / Events 205,700 CHF
Director of Graphic Design Advertising / Graphic Design / Events 116,400 CHF
Director of Social Media Marketing Advertising / Graphic Design / Events 167,100 CHF
Events and Promotions Manager Advertising / Graphic Design / Events 199,700 CHF
Events Director Advertising / Graphic Design / Events 205,700 CHF
Exhibit Designer Advertising / Graphic Design / Events 105,200 CHF
Exhibit Display Coordinator Advertising / Graphic Design / Events 95,500 CHF
Exhibit Display Manager Advertising / Graphic Design / Events 127,600 CHF
Finisher Advertising / Graphic Design / Events 69,800 CHF
Graphic Artist Advertising / Graphic Design / Events 82,300 CHF
Graphic Design Specialist Advertising / Graphic Design / Events 96,400 CHF
Graphic Designer Advertising / Graphic Design / Events 79,000 CHF
Graphics Artist Advertising / Graphic Design / Events 83,300 CHF
Graphics Design Supervisor Advertising / Graphic Design / Events 107,300 CHF
Group Creative Director Advertising / Graphic Design / Events 137,100 CHF
Imagery Analyst Advertising / Graphic Design / Events 76,800 CHF
Imaging Technologist Advertising / Graphic Design / Events 75,800 CHF
Interaction Designer Advertising / Graphic Design / Events 66,100 CHF
Media Analyst Advertising / Graphic Design / Events 102,700 CHF
Media Executive Advertising / Graphic Design / Events 134,700 CHF
Media Planner Advertising / Graphic Design / Events 107,300 CHF
Media Production Coordinator Advertising / Graphic Design / Events 98,300 CHF
Media Production Manager Advertising / Graphic Design / Events 163,500 CHF
Media Project Manager Advertising / Graphic Design / Events 168,700 CHF
Media Relations Representative Advertising / Graphic Design / Events 142,300 CHF
Media Sales Executive Advertising / Graphic Design / Events 172,300 CHF
Meeting and Event Planner Advertising / Graphic Design / Events 95,500 CHF
Multimedia Artist Advertising / Graphic Design / Events 79,800 CHF
Multimedia Specialist Advertising / Graphic Design / Events 75,800 CHF
Photographer Advertising / Graphic Design / Events 73,700 CHF
PPC Campaign Manager Advertising / Graphic Design / Events 128,200 CHF
Print Production Manager Advertising / Graphic Design / Events 142,300 CHF
Product and Brand Manager Advertising / Graphic Design / Events 206,300 CHF
Sales Promotion Manager Advertising / Graphic Design / Events 192,600 CHF
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 92,300 CHF
Sketch Artist Advertising / Graphic Design / Events 95,300 CHF
Social Media Executive Advertising / Graphic Design / Events 158,900 CHF
Social Media Manager Advertising / Graphic Design / Events 160,700 CHF
Social Media Marketing Manager Advertising / Graphic Design / Events 158,900 CHF
Social Media Strategist Advertising / Graphic Design / Events 164,100 CHF
Special Events Supervisor Advertising / Graphic Design / Events 130,500 CHF
Technical Typist Advertising / Graphic Design / Events 54,700 CHF
User Experience UX Designer Advertising / Graphic Design / Events 90,000 CHF
UX Designer Advertising / Graphic Design / Events 74,100 CHF

Salary Comparison by City

If you want to compare salaries with different cities in Switzerland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Basel 206,300 CHF
Bern 210,600 CHF
Biel 193,200 CHF
Geneve 225,500 CHF
Lausanne 219,500 CHF
Lugano 190,400 CHF
Luzern 192,600 CHF
St. Gallen 200,600 CHF
Winterthur 200,600 CHF
Zurich 219,500 CHF

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