Average Advertising Manager Salary in France for 2024

In this article, we will look at the average Advertising Manager salary for 2024 in France and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does an Advertising Manager Make in France?

An Advertising Manager working in France will typically earn around 79,000 EUR per year, and this can range from the lowest average salary of about 39,600 EUR to the highest average salary of 123,800 EUR.

Average Annual Salary
79,000 EUR
Average Monthly Salary
6,583 EUR

Lowest Annual Salary
39,600 EUR
Lowest Monthly Salary
3,300 EUR

Highest Annual Salary
123,800 EUR
Highest Monthly Salary
10,316 EUR

These are average salaries for an Advertising Manager in France and include benefits such as housing and transport. It's also possible for an Advertising Manager to earn more or less than the average salaries shown above.

Advertising Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Manager Salaries in France

So we've looked at the average salaries an Advertising Manager will earn in France. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Manager can earn between 39,600 EUR and 123,800 EUR on average in France. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Manager in France is 82,300 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 82,300 EUR, and 50% of the population earn more than 82,300 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Manager salary in France, 25% of the population are earning less than 55,600 EUR while 75% of the population earn more than 55,600 EUR.

75% of the population earn less than 105,800 EUR, and 25% of the population earn more than 105,800 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Manager Salary by Experience Level in France

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Manager in France that has less than two years of experience can expect to earn somewhere in the region of 46,000 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Manager salary would increase to 58,800 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Manager, the average salary would be 80,500 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 103,600 EUR.
  • 15 - 20 Years Experience. An Advertising Manager with 15 to 20 years of experience can earn an average of 109,700 EUR.
  • 20+ Years Experience. For an Advertising Manager with more than 20 years, the expected average salary increases to 114,300 EUR.

Average Salary by Experience Chart

0-2 Years
46,000 EUR
2-5 Years +29%
58,800 EUR
5-10 Years +38%
80,500 EUR
10-15 Years +24%
103,600 EUR
15-20 Years +7%
109,700 EUR
20+ Years +7%
114,300 EUR

Advertising Manager Salary by Education Level in France

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Manager in France based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Manager in France with a high school education can earn an average salary of 58,500 EUR.

  • Certificate or Diploma. An Advertising Manager in France with a certificate or diploma education can earn an average salary of 66,900 EUR.

  • Bachelor's Degree. An Advertising Manager in France with a bachelor's degree education can earn an average salary of 88,300 EUR.

  • Master's Degree. An Advertising Manager in France with a master's degree education can earn an average salary of 114,600 EUR.

Average Salary by Education Chart

High School
58,500 EUR
Certificate or Diploma +15%
66,900 EUR
Bachelor's Degree +35%
88,300 EUR
Master's Degree +26%
114,600 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in France is around 20,600 to 61,900 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In France, a male advertising manager will earn an average of 81,600 EUR, while a female advertising manager will earn around 78,500 EUR.

This means that a male advertising manager earns approximately 4% more than a female advertising manager for performing the same job.

Average Salary by Gender Chart in France

Male
81,600 EUR
Female -4%
78,500 EUR

Advertising Manager Average Pay Raise in France

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Manager in France is around 13% every 17 months.

The national average pay raise across all professions and industries in France is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 17 ) × 12  = 9%

What this means is that an Advertising Manager in France can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in France for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in France.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Advertising Manager Bonus and Incentive Rates in France

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Manager is a high bonus based job, with 84% of employees reporting at least one bonus in the last 12 months.

16% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
84%
No Bonus
16%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in France earn approximately 12% more than private sector employees in the same role.

Public Sector
52,300 EUR
Private Sector -12%
46,700 EUR

Salaries for Jobs Similar to an Advertising Manager

In the table below, we have salary information for jobs that are similar to an Advertising Manager in France.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 51,400 EUR
Advertising Account Manager Advertising / Graphic Design / Events 58,500 EUR
Advertising Account Planner Advertising / Graphic Design / Events 29,100 EUR
Advertising and Promotions Manager Advertising / Graphic Design / Events 81,000 EUR
Advertising Coordinator Advertising / Graphic Design / Events 37,100 EUR
Advertising Operations Manager Advertising / Graphic Design / Events 79,600 EUR
Advertising Sales Director Advertising / Graphic Design / Events 84,500 EUR
Advertising Strategic Planner Advertising / Graphic Design / Events 53,600 EUR
Advertising Team Leader Advertising / Graphic Design / Events 46,400 EUR
Animator Advertising / Graphic Design / Events 35,400 EUR
Art Director Advertising / Graphic Design / Events 45,200 EUR
Art Manager Advertising / Graphic Design / Events 49,400 EUR
Artist Advertising / Graphic Design / Events 39,100 EUR
Artworker Advertising / Graphic Design / Events 30,700 EUR
Assistant Art Director Advertising / Graphic Design / Events 38,000 EUR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 29,600 EUR
Audio Engineer Advertising / Graphic Design / Events 32,300 EUR
Audiosual Technician Advertising / Graphic Design / Events 27,100 EUR
Broadcast Administrator Advertising / Graphic Design / Events 50,100 EUR
Catering Sales Advertising / Graphic Design / Events 30,100 EUR
Catering Trainer Advertising / Graphic Design / Events 35,100 EUR
Commercial and Industrial Designer Advertising / Graphic Design / Events 29,200 EUR
Conference Organiser Advertising / Graphic Design / Events 35,500 EUR
Content and Media Production Lead Advertising / Graphic Design / Events 54,100 EUR
CopyWriter Advertising / Graphic Design / Events 34,100 EUR
Creative Designer Advertising / Graphic Design / Events 36,500 EUR
Creative Director Advertising / Graphic Design / Events 46,000 EUR
Designer Advertising / Graphic Design / Events 26,500 EUR
Desktop Publisher Advertising / Graphic Design / Events 22,400 EUR
Digital Campaign Manager Advertising / Graphic Design / Events 53,600 EUR
Digital Media Manager Advertising / Graphic Design / Events 59,800 EUR
Digital Media Strategist Advertising / Graphic Design / Events 58,200 EUR
Director of Events Advertising / Graphic Design / Events 77,300 EUR
Director of Graphic Design Advertising / Graphic Design / Events 45,000 EUR
Director of Social Media Marketing Advertising / Graphic Design / Events 60,500 EUR
Events and Promotions Manager Advertising / Graphic Design / Events 80,800 EUR
Events Director Advertising / Graphic Design / Events 83,800 EUR
Exhibit Designer Advertising / Graphic Design / Events 39,600 EUR
Exhibit Display Coordinator Advertising / Graphic Design / Events 36,800 EUR
Exhibit Display Manager Advertising / Graphic Design / Events 49,000 EUR
Finisher Advertising / Graphic Design / Events 23,700 EUR
Graphic Artist Advertising / Graphic Design / Events 28,900 EUR
Graphic Design Specialist Advertising / Graphic Design / Events 34,900 EUR
Graphic Designer Advertising / Graphic Design / Events 31,800 EUR
Graphics Artist Advertising / Graphic Design / Events 32,900 EUR
Graphics Design Supervisor Advertising / Graphic Design / Events 39,500 EUR
Group Creative Director Advertising / Graphic Design / Events 53,600 EUR
Imagery Analyst Advertising / Graphic Design / Events 30,800 EUR
Imaging Technologist Advertising / Graphic Design / Events 29,300 EUR
Interaction Designer Advertising / Graphic Design / Events 22,000 EUR
Media Analyst Advertising / Graphic Design / Events 34,800 EUR
Media Executive Advertising / Graphic Design / Events 49,300 EUR
Media Planner Advertising / Graphic Design / Events 40,300 EUR
Media Production Coordinator Advertising / Graphic Design / Events 36,800 EUR
Media Production Manager Advertising / Graphic Design / Events 66,000 EUR
Media Project Manager Advertising / Graphic Design / Events 60,800 EUR
Media Relations Representative Advertising / Graphic Design / Events 50,100 EUR
Media Sales Executive Advertising / Graphic Design / Events 60,100 EUR
Meeting and Event Planner Advertising / Graphic Design / Events 39,400 EUR
Multimedia Artist Advertising / Graphic Design / Events 30,700 EUR
Multimedia Specialist Advertising / Graphic Design / Events 29,300 EUR
Photographer Advertising / Graphic Design / Events 25,800 EUR
PPC Campaign Manager Advertising / Graphic Design / Events 46,200 EUR
Print Production Manager Advertising / Graphic Design / Events 51,800 EUR
Product and Brand Manager Advertising / Graphic Design / Events 80,200 EUR
Sales Promotion Manager Advertising / Graphic Design / Events 71,400 EUR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 35,500 EUR
Sketch Artist Advertising / Graphic Design / Events 30,700 EUR
Social Media Executive Advertising / Graphic Design / Events 58,200 EUR
Social Media Manager Advertising / Graphic Design / Events 64,100 EUR
Social Media Marketing Manager Advertising / Graphic Design / Events 59,100 EUR
Social Media Strategist Advertising / Graphic Design / Events 61,400 EUR
Special Events Supervisor Advertising / Graphic Design / Events 48,000 EUR
Technical Typist Advertising / Graphic Design / Events 20,400 EUR
User Experience UX Designer Advertising / Graphic Design / Events 32,200 EUR
UX Designer Advertising / Graphic Design / Events 29,600 EUR

Salary Comparison by City

If you want to compare salaries with different cities in France, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bordeaux 74,100 EUR
Lille 68,200 EUR
Lyon 77,300 EUR
Marseille 81,300 EUR
Montpellier 73,200 EUR
Nantes 78,500 EUR
Nice 74,300 EUR
Paris 84,500 EUR
Strasbourg 75,800 EUR
Toulouse 80,700 EUR

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