Average Advertising Account Planner Salary in Georgia for 2024

In this article, we will look at the average Advertising Account Planner salary for 2024 in Georgia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the lari. To keep things simple, we are using the GEL currency code instead of the currency symbol โ‚พ.

How Much Does an Advertising Account Planner Make in Georgia?

An Advertising Account Planner working in Georgia will typically earn around 43,800 GEL per year, and this can range from the lowest average salary of about 19,940 GEL to the highest average salary of 72,120 GEL.

Average Annual Salary
43,800 GEL
Average Monthly Salary
3,650 GEL

Lowest Annual Salary
19,940 GEL
Lowest Monthly Salary
1,661 GEL

Highest Annual Salary
72,120 GEL
Highest Monthly Salary
6,010 GEL

These are average salaries for an Advertising Account Planner in Georgia and include benefits such as housing and transport. It's also possible for an Advertising Account Planner to earn more or less than the average salaries shown above.

Advertising Account Planner salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Account Planner Salaries in Georgia

So we've looked at the average salaries an Advertising Account Planner will earn in Georgia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Account Planner can earn between 19,940 GEL and 72,120 GEL on average in Georgia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Account Planner in Georgia is 45,600 GEL. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 45,600 GEL, and 50% of the population earn more than 45,600 GEL.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Account Planner salary in Georgia, 25% of the population are earning less than 29,600 GEL while 75% of the population earn more than 29,600 GEL.

75% of the population earn less than 60,600 GEL, and 25% of the population earn more than 60,600 GEL.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Account Planner Salary by Experience Level in Georgia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising account planner salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Account Planner in Georgia that has less than two years of experience can expect to earn somewhere in the region of 24,860 GEL.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Account Planner salary would increase to 37,740 GEL.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Account Planner, the average salary would be 46,040 GEL.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 58,860 GEL.
  • 15 - 20 Years Experience. An Advertising Account Planner with 15 to 20 years of experience can earn an average of 61,780 GEL.
  • 20+ Years Experience. For an Advertising Account Planner with more than 20 years, the expected average salary increases to 68,580 GEL.

Average Salary by Experience Chart

0-2 Years
24,860 GEL
2-5 Years +42%
37,740 GEL
5-10 Years +31%
46,040 GEL
10-15 Years +23%
58,860 GEL
15-20 Years +6%
61,780 GEL
20+ Years +10%
68,580 GEL

Advertising Account Planner Salary by Education Level in Georgia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Account Planner in Georgia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Account Planner in Georgia with a high school education can earn an average salary of 32,200 GEL.

  • Certificate or Diploma. An Advertising Account Planner in Georgia with a certificate or diploma education can earn an average salary of 36,020 GEL.

  • Bachelor's Degree. An Advertising Account Planner in Georgia with a bachelor's degree education can earn an average salary of 54,140 GEL.

  • Master's Degree. An Advertising Account Planner in Georgia with a master's degree education can earn an average salary of 65,800 GEL.

Average Salary by Education Chart

High School
32,200 GEL
Certificate or Diploma +16%
36,020 GEL
Bachelor's Degree +46%
54,140 GEL
Master's Degree +23%
65,800 GEL

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Georgia is around 33,700 to 101,000 GEL and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Account Planner Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Georgia, a male advertising account planner will earn an average of 48,140 GEL, while a female advertising account planner will earn around 44,720 GEL.

This means that a male advertising account planner earns approximately 8% more than a female advertising account planner for performing the same job.

Average Salary by Gender Chart in Georgia

Male
48,140 GEL
Female -8%
44,720 GEL

Advertising Account Planner Average Pay Raise in Georgia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Account Planner in Georgia is around 7% every 28 months.

The national average pay raise across all professions and industries in Georgia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 7 ÷ 28 ) × 12  = 3%

What this means is that an Advertising Account Planner in Georgia can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Georgia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Georgia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Advertising Account Planner Bonus and Incentive Rates in Georgia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Account Planner is a low bonus based job, with 13% of employees reporting at least one bonus in the last 12 months.

87% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 0% to 4%.

Received Bonus
13%
No Bonus
87%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Georgia earn approximately 20% more than private sector employees in the same role.

Public Sector
89,800 GEL
Private Sector -20%
74,940 GEL

Salaries for Jobs Similar to an Advertising Account Planner

In the table below, we have salary information for jobs that are similar to an Advertising Account Planner in Georgia.

Job Title Category Salary
Advertising Account Executive Advertising / Graphic Design / Events 85,080 GEL
Advertising Account Manager Advertising / Graphic Design / Events 91,580 GEL
Advertising and Promotions Manager Advertising / Graphic Design / Events 129,000 GEL
Advertising Coordinator Advertising / Graphic Design / Events 60,920 GEL
Advertising Manager Advertising / Graphic Design / Events 119,900 GEL
Advertising Operations Manager Advertising / Graphic Design / Events 130,400 GEL
Advertising Sales Director Advertising / Graphic Design / Events 125,700 GEL
Advertising Strategic Planner Advertising / Graphic Design / Events 80,500 GEL
Advertising Team Leader Advertising / Graphic Design / Events 72,260 GEL
Animator Advertising / Graphic Design / Events 59,240 GEL
Art Director Advertising / Graphic Design / Events 79,600 GEL
Art Manager Advertising / Graphic Design / Events 73,980 GEL
Artist Advertising / Graphic Design / Events 60,880 GEL
Artworker Advertising / Graphic Design / Events 47,120 GEL
Assistant Art Director Advertising / Graphic Design / Events 58,440 GEL
Audio and Video Equipment Technician Advertising / Graphic Design / Events 45,580 GEL
Audio Engineer Advertising / Graphic Design / Events 51,800 GEL
Audiosual Technician Advertising / Graphic Design / Events 48,820 GEL
Broadcast Administrator Advertising / Graphic Design / Events 81,180 GEL
Catering Sales Advertising / Graphic Design / Events 51,340 GEL
Catering Trainer Advertising / Graphic Design / Events 57,440 GEL
Commercial and Industrial Designer Advertising / Graphic Design / Events 45,600 GEL
Conference Organiser Advertising / Graphic Design / Events 57,320 GEL
Content and Media Production Lead Advertising / Graphic Design / Events 89,960 GEL
CopyWriter Advertising / Graphic Design / Events 50,180 GEL
Creative Designer Advertising / Graphic Design / Events 58,440 GEL
Creative Director Advertising / Graphic Design / Events 73,980 GEL
Designer Advertising / Graphic Design / Events 46,280 GEL
Desktop Publisher Advertising / Graphic Design / Events 36,720 GEL
Digital Campaign Manager Advertising / Graphic Design / Events 79,240 GEL
Digital Media Manager Advertising / Graphic Design / Events 96,220 GEL
Digital Media Strategist Advertising / Graphic Design / Events 98,140 GEL
Director of Events Advertising / Graphic Design / Events 124,400 GEL
Director of Graphic Design Advertising / Graphic Design / Events 69,060 GEL
Director of Social Media Marketing Advertising / Graphic Design / Events 97,300 GEL
Events and Promotions Manager Advertising / Graphic Design / Events 128,500 GEL
Events Director Advertising / Graphic Design / Events 124,400 GEL
Exhibit Designer Advertising / Graphic Design / Events 63,040 GEL
Exhibit Display Coordinator Advertising / Graphic Design / Events 58,440 GEL
Exhibit Display Manager Advertising / Graphic Design / Events 78,620 GEL
Finisher Advertising / Graphic Design / Events 40,420 GEL
Graphic Artist Advertising / Graphic Design / Events 50,340 GEL
Graphic Design Specialist Advertising / Graphic Design / Events 56,460 GEL
Graphic Designer Advertising / Graphic Design / Events 46,040 GEL
Graphics Artist Advertising / Graphic Design / Events 48,760 GEL
Graphics Design Supervisor Advertising / Graphic Design / Events 63,040 GEL
Group Creative Director Advertising / Graphic Design / Events 84,560 GEL
Imagery Analyst Advertising / Graphic Design / Events 47,180 GEL
Imaging Technologist Advertising / Graphic Design / Events 46,720 GEL
Interaction Designer Advertising / Graphic Design / Events 41,700 GEL
Media Analyst Advertising / Graphic Design / Events 64,640 GEL
Media Executive Advertising / Graphic Design / Events 81,880 GEL
Media Planner Advertising / Graphic Design / Events 60,880 GEL
Media Production Coordinator Advertising / Graphic Design / Events 56,460 GEL
Media Production Manager Advertising / Graphic Design / Events 99,460 GEL
Media Project Manager Advertising / Graphic Design / Events 103,260 GEL
Media Relations Representative Advertising / Graphic Design / Events 84,780 GEL
Media Sales Executive Advertising / Graphic Design / Events 96,560 GEL
Meeting and Event Planner Advertising / Graphic Design / Events 58,440 GEL
Multimedia Artist Advertising / Graphic Design / Events 48,160 GEL
Multimedia Specialist Advertising / Graphic Design / Events 46,720 GEL
Photographer Advertising / Graphic Design / Events 44,720 GEL
PPC Campaign Manager Advertising / Graphic Design / Events 80,480 GEL
Print Production Manager Advertising / Graphic Design / Events 84,560 GEL
Product and Brand Manager Advertising / Graphic Design / Events 119,900 GEL
Sales Promotion Manager Advertising / Graphic Design / Events 124,400 GEL
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 53,600 GEL
Sketch Artist Advertising / Graphic Design / Events 53,380 GEL
Social Media Executive Advertising / Graphic Design / Events 101,840 GEL
Social Media Manager Advertising / Graphic Design / Events 97,300 GEL
Social Media Marketing Manager Advertising / Graphic Design / Events 101,840 GEL
Social Media Strategist Advertising / Graphic Design / Events 96,340 GEL
Special Events Supervisor Advertising / Graphic Design / Events 74,940 GEL
Technical Typist Advertising / Graphic Design / Events 37,620 GEL
User Experience UX Designer Advertising / Graphic Design / Events 56,140 GEL
UX Designer Advertising / Graphic Design / Events 45,600 GEL

Salary Comparison by City

If you want to compare salaries with different cities in Georgia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Batumi 57,940 GEL
Tbilisi 63,860 GEL

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