Average Advertising Account Executive Salary in Pakistan for 2024

In this article, we will look at the average Advertising Account Executive salary for 2024 in Pakistan and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Pakistani rupee. To keep things simple, we are using the PKR currency code instead of the currency symbol โ‚จ.

How Much Does an Advertising Account Executive Make in Pakistan?

An Advertising Account Executive working in Pakistan will typically earn around 1,050,100 PKR per year, and this can range from the lowest average salary of about 545,300 PKR to the highest average salary of 1,606,100 PKR.

Average Annual Salary
1,050,100 PKR
Average Monthly Salary
87,508 PKR

Lowest Annual Salary
545,300 PKR
Lowest Monthly Salary
45,441 PKR

Highest Annual Salary
1,606,100 PKR
Highest Monthly Salary
133,841 PKR

These are average salaries for an Advertising Account Executive in Pakistan and include benefits such as housing and transport. It's also possible for an Advertising Account Executive to earn more or less than the average salaries shown above.

Advertising Account Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Advertising Account Executive Salaries in Pakistan

So we've looked at the average salaries an Advertising Account Executive will earn in Pakistan. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that an Advertising Account Executive can earn between 545,300 PKR and 1,606,100 PKR on average in Pakistan. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for an Advertising Account Executive in Pakistan is 1,009,600 PKR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,009,600 PKR, and 50% of the population earn more than 1,009,600 PKR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Advertising Account Executive salary in Pakistan, 25% of the population are earning less than 698,200 PKR while 75% of the population earn more than 698,200 PKR.

75% of the population earn less than 1,259,300 PKR, and 25% of the population earn more than 1,259,300 PKR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Advertising Account Executive Salary by Experience Level in Pakistan

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average advertising account executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. An Advertising Account Executive in Pakistan that has less than two years of experience can expect to earn somewhere in the region of 620,300 PKR.
  • 2 - 5 Years Experience. With two to five years of experience the average Advertising Account Executive salary would increase to 832,000 PKR.
  • 5 - 10 Years Experience. From five to ten years of experience as an Advertising Account Executive, the average salary would be 1,083,500 PKR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,306,100 PKR.
  • 15 - 20 Years Experience. An Advertising Account Executive with 15 to 20 years of experience can earn an average of 1,428,800 PKR.
  • 20+ Years Experience. For an Advertising Account Executive with more than 20 years, the expected average salary increases to 1,510,400 PKR.

Average Salary by Experience Chart

0-2 Years
620,300 PKR
2-5 Years +34%
832,000 PKR
5-10 Years +30%
1,083,500 PKR
10-15 Years +21%
1,306,100 PKR
15-20 Years +9%
1,428,800 PKR
20+ Years +5%
1,510,400 PKR

Advertising Account Executive Salary by Education Level in Pakistan

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for an Advertising Account Executive in Pakistan based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. An Advertising Account Executive in Pakistan with a high school education can earn an average salary of 746,600 PKR.

  • Certificate or Diploma. An Advertising Account Executive in Pakistan with a certificate or diploma education can earn an average salary of 855,200 PKR.

  • Bachelor's Degree. An Advertising Account Executive in Pakistan with a bachelor's degree education can earn an average salary of 1,198,300 PKR.

  • Master's Degree. An Advertising Account Executive in Pakistan with a master's degree education can earn an average salary of 1,464,200 PKR.

Average Salary by Education Chart

High School
746,600 PKR
Certificate or Diploma +14%
855,200 PKR
Bachelor's Degree +41%
1,198,300 PKR
Master's Degree +21%
1,464,200 PKR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Pakistan is around 409,000 to 1,230,000 PKR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Advertising Account Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Pakistan, a male advertising account executive will earn an average of 1,133,900 PKR, while a female advertising account executive will earn around 999,500 PKR.

This means that a male advertising account executive earns approximately 13% more than a female advertising account executive for performing the same job.

Average Salary by Gender Chart in Pakistan

Male
1,133,900 PKR
Female -13%
999,500 PKR

Advertising Account Executive Average Pay Raise in Pakistan

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for an Advertising Account Executive in Pakistan is around 11% every 20 months.

The national average pay raise across all professions and industries in Pakistan is around 8% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 20 ) × 12  = 7%

What this means is that an Advertising Account Executive in Pakistan can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Pakistan for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Pakistan.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Advertising Account Executive Bonus and Incentive Rates in Pakistan

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

An Advertising Account Executive is a low bonus based job, with 49% of employees reporting at least one bonus in the last 12 months.

51% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 5%.

Received Bonus
49%
No Bonus
51%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Pakistan earn approximately 12% more than private sector employees in the same role.

Public Sector
1,023,400 PKR
Private Sector -12%
913,400 PKR

Salaries for Jobs Similar to an Advertising Account Executive

In the table below, we have salary information for jobs that are similar to an Advertising Account Executive in Pakistan.

Job Title Category Salary
Advertising Account Manager Advertising / Graphic Design / Events 1,122,900 PKR
Advertising Account Planner Advertising / Graphic Design / Events 571,300 PKR
Advertising and Promotions Manager Advertising / Graphic Design / Events 1,500,800 PKR
Advertising Coordinator Advertising / Graphic Design / Events 748,600 PKR
Advertising Manager Advertising / Graphic Design / Events 1,606,100 PKR
Advertising Operations Manager Advertising / Graphic Design / Events 1,570,900 PKR
Advertising Sales Director Advertising / Graphic Design / Events 1,668,900 PKR
Advertising Strategic Planner Advertising / Graphic Design / Events 1,067,300 PKR
Advertising Team Leader Advertising / Graphic Design / Events 874,300 PKR
Animator Advertising / Graphic Design / Events 674,100 PKR
Art Director Advertising / Graphic Design / Events 986,700 PKR
Art Manager Advertising / Graphic Design / Events 919,700 PKR
Artist Advertising / Graphic Design / Events 817,800 PKR
Artworker Advertising / Graphic Design / Events 553,400 PKR
Assistant Art Director Advertising / Graphic Design / Events 748,600 PKR
Audio and Video Equipment Technician Advertising / Graphic Design / Events 574,200 PKR
Audio Engineer Advertising / Graphic Design / Events 659,200 PKR
Audiosual Technician Advertising / Graphic Design / Events 559,000 PKR
Broadcast Administrator Advertising / Graphic Design / Events 965,800 PKR
Catering Sales Advertising / Graphic Design / Events 603,400 PKR
Catering Trainer Advertising / Graphic Design / Events 746,600 PKR
Commercial and Industrial Designer Advertising / Graphic Design / Events 592,200 PKR
Conference Organiser Advertising / Graphic Design / Events 712,100 PKR
Content and Media Production Lead Advertising / Graphic Design / Events 1,043,700 PKR
CopyWriter Advertising / Graphic Design / Events 663,200 PKR
Creative Designer Advertising / Graphic Design / Events 744,700 PKR
Creative Director Advertising / Graphic Design / Events 938,100 PKR
Designer Advertising / Graphic Design / Events 556,000 PKR
Desktop Publisher Advertising / Graphic Design / Events 478,100 PKR
Digital Campaign Manager Advertising / Graphic Design / Events 1,054,900 PKR
Digital Media Manager Advertising / Graphic Design / Events 1,182,400 PKR
Digital Media Strategist Advertising / Graphic Design / Events 1,198,300 PKR
Director of Events Advertising / Graphic Design / Events 1,560,800 PKR
Director of Graphic Design Advertising / Graphic Design / Events 862,100 PKR
Director of Social Media Marketing Advertising / Graphic Design / Events 1,198,300 PKR
Events and Promotions Manager Advertising / Graphic Design / Events 1,570,900 PKR
Events Director Advertising / Graphic Design / Events 1,655,500 PKR
Exhibit Designer Advertising / Graphic Design / Events 735,500 PKR
Exhibit Display Coordinator Advertising / Graphic Design / Events 719,100 PKR
Exhibit Display Manager Advertising / Graphic Design / Events 1,021,800 PKR
Finisher Advertising / Graphic Design / Events 510,300 PKR
Graphic Artist Advertising / Graphic Design / Events 600,000 PKR
Graphic Design Specialist Advertising / Graphic Design / Events 736,700 PKR
Graphic Designer Advertising / Graphic Design / Events 607,400 PKR
Graphics Artist Advertising / Graphic Design / Events 581,300 PKR
Graphics Design Supervisor Advertising / Graphic Design / Events 810,200 PKR
Group Creative Director Advertising / Graphic Design / Events 1,048,600 PKR
Imagery Analyst Advertising / Graphic Design / Events 547,800 PKR
Imaging Technologist Advertising / Graphic Design / Events 585,900 PKR
Interaction Designer Advertising / Graphic Design / Events 489,600 PKR
Media Analyst Advertising / Graphic Design / Events 756,700 PKR
Media Executive Advertising / Graphic Design / Events 953,300 PKR
Media Planner Advertising / Graphic Design / Events 767,500 PKR
Media Production Coordinator Advertising / Graphic Design / Events 739,500 PKR
Media Production Manager Advertising / Graphic Design / Events 1,283,600 PKR
Media Project Manager Advertising / Graphic Design / Events 1,320,500 PKR
Media Relations Representative Advertising / Graphic Design / Events 1,089,400 PKR
Media Sales Executive Advertising / Graphic Design / Events 1,224,800 PKR
Meeting and Event Planner Advertising / Graphic Design / Events 746,600 PKR
Multimedia Artist Advertising / Graphic Design / Events 600,000 PKR
Multimedia Specialist Advertising / Graphic Design / Events 585,900 PKR
Photographer Advertising / Graphic Design / Events 551,200 PKR
PPC Campaign Manager Advertising / Graphic Design / Events 1,014,700 PKR
Print Production Manager Advertising / Graphic Design / Events 1,048,600 PKR
Product and Brand Manager Advertising / Graphic Design / Events 1,450,700 PKR
Sales Promotion Manager Advertising / Graphic Design / Events 1,428,800 PKR
Search Engine Optimization Specialist (SEO) Advertising / Graphic Design / Events 680,100 PKR
Sketch Artist Advertising / Graphic Design / Events 653,200 PKR
Social Media Executive Advertising / Graphic Design / Events 1,273,300 PKR
Social Media Manager Advertising / Graphic Design / Events 1,224,800 PKR
Social Media Marketing Manager Advertising / Graphic Design / Events 1,172,800 PKR
Social Media Strategist Advertising / Graphic Design / Events 1,259,300 PKR
Special Events Supervisor Advertising / Graphic Design / Events 899,900 PKR
Technical Typist Advertising / Graphic Design / Events 436,200 PKR
User Experience UX Designer Advertising / Graphic Design / Events 683,800 PKR
UX Designer Advertising / Graphic Design / Events 568,500 PKR

Salary Comparison by City

If you want to compare salaries with different cities in Pakistan, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Bahawalpur 990,700 PKR
Faisalabad 1,172,800 PKR
Gujranwala 1,125,500 PKR
Hyderabad 1,009,200 PKR
Islamabad 986,700 PKR
Karachi 1,224,800 PKR
Lahore 1,136,700 PKR
Multan 1,085,600 PKR
Peshawar 1,048,600 PKR
Quetta 1,015,500 PKR
Rawalpindi 1,094,000 PKR
Sargodha 972,200 PKR
Sialkot 902,100 PKR

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