Average Sales Director Salary in New Brunswick, Canada for 2024

In this article, we will look at the average Sales Director salary for 2024 in New Brunswick and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Canadian dollar. To keep things simple, we are using the CAD currency code instead of the currency symbol $.

How Much Does a Sales Director Make in New Brunswick?

A Sales Director working in New Brunswick will typically earn around 199,700 CAD per year, and this can range from the lowest average salary of about 100,700 CAD to the highest average salary of 307,400 CAD.

Average Annual Salary
199,700 CAD
Average Monthly Salary
16,641 CAD

Lowest Annual Salary
100,700 CAD
Lowest Monthly Salary
8,391 CAD

Highest Annual Salary
307,400 CAD
Highest Monthly Salary
25,616 CAD

These are average salaries for a Sales Director in New Brunswick and include benefits such as housing and transport. It's also possible for a Sales Director to earn more or less than the average salaries shown above.

Sales Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Director Salaries in New Brunswick

So we've looked at the average salaries a Sales Director will earn in New Brunswick. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Director can earn between 100,700 CAD and 307,400 CAD on average in New Brunswick. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Director in New Brunswick is 193,200 CAD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 193,200 CAD, and 50% of the population earn more than 193,200 CAD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Director salary in New Brunswick, 25% of the population are earning less than 132,000 CAD while 75% of the population earn more than 132,000 CAD.

75% of the population earn less than 246,200 CAD, and 25% of the population earn more than 246,200 CAD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Director Salary by Experience Level in New Brunswick

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Director in New Brunswick that has less than two years of experience can expect to earn somewhere in the region of 114,900 CAD.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Director salary would increase to 150,100 CAD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Director, the average salary would be 206,300 CAD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 250,600 CAD.
  • 15 - 20 Years Experience. A Sales Director with 15 to 20 years of experience can earn an average of 272,800 CAD.
  • 20+ Years Experience. For a Sales Director with more than 20 years, the expected average salary increases to 293,500 CAD.

Average Salary by Experience Chart

0-2 Years
114,900 CAD
2-5 Years +31%
150,100 CAD
5-10 Years +40%
206,300 CAD
10-15 Years +20%
250,600 CAD
15-20 Years +9%
272,800 CAD
20+ Years +8%
293,500 CAD

Sales Director Salary by Education Level in New Brunswick

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Director in New Brunswick based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Sales Director in New Brunswick with a certificate or diploma education can earn an average salary of 128,400 CAD.

  • Bachelor's Degree. A Sales Director in New Brunswick with a bachelor's degree education can earn an average salary of 195,200 CAD.

  • Master's Degree. A Sales Director in New Brunswick with a master's degree education can earn an average salary of 288,900 CAD.

Average Salary by Education Chart

Certificate or Diploma
128,400 CAD
Bachelor's Degree +50%
195,200 CAD
Master's Degree +48%
288,900 CAD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Canada is around 49,800 to 149,000 CAD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In New Brunswick, a male sales director will earn an average of 218,500 CAD, while a female sales director will earn around 206,700 CAD.

This means that a male sales director earns approximately 6% more than a female sales director for performing the same job.

Average Salary by Gender Chart in New Brunswick

Male
218,500 CAD
Female -6%
206,700 CAD

Sales Director Average Pay Raise in New Brunswick

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Director in New Brunswick is around 13% every 16 months.

The national average pay raise across all professions and industries in Canada is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Sales Director in New Brunswick can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in New Brunswick for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Canada.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Sales Director Bonus and Incentive Rates in New Brunswick

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Director is a high bonus based job, with 87% of employees reporting at least one bonus in the last 12 months.

13% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
87%
No Bonus
13%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Canada earn approximately 6% more than private sector employees in the same role.

Public Sector
123,000 CAD
Private Sector -6%
115,600 CAD

Salaries for Jobs Similar to a Sales Director

In the table below, we have salary information for jobs that are similar to a Sales Director in New Brunswick.

Job Title Category Salary
Account Handler Marketing 103,600 CAD
Affiliate Manager Marketing 128,200 CAD
Analytics Specialist Marketing 91,900 CAD
Assistant Brand Manager Marketing 134,100 CAD
Assistant Product Manager Marketing 152,900 CAD
Associate Marketing Manager Marketing 152,900 CAD
Associate Product Manager Marketing 153,800 CAD
Brand Ambassador Marketing 184,700 CAD
Brand Director Marketing 233,800 CAD
Brand Executive Marketing 193,200 CAD
Brand Manager Marketing 193,200 CAD
Business Analytics Specialist Marketing 92,100 CAD
Business Channel Manager Marketing 134,700 CAD
Business Intelligence Team Leader Marketing 142,300 CAD
Campaign Specialist Marketing 128,200 CAD
Chief Marketing Officer Marketing 222,700 CAD
Chief Product Officer Marketing 189,800 CAD
Communications Officer Marketing 66,100 CAD
Content Manager Marketing 111,700 CAD
Content Marketing Strategist Marketing 127,600 CAD
Copy Editer Marketing 78,200 CAD
Copy Writer Marketing 79,500 CAD
Creative Marketing Lead Marketing 134,100 CAD
Creative Writer Marketing 78,900 CAD
Digital Marketer Marketing 121,800 CAD
Digital Marketing Manager Marketing 156,200 CAD
Digital Marketing Strategist Marketing 157,600 CAD
Digital Media Specialist Marketing 142,300 CAD
Director of Marketing Marketing 215,100 CAD
Director of Research Marketing 158,900 CAD
eMarketing Manager Marketing 175,200 CAD
Event Marketing Marketing 166,600 CAD
Head of Executive Search Marketing 192,600 CAD
Key Affiliate Manager Marketing 151,800 CAD
Localization Manager Marketing 140,700 CAD
Market Development Executive Marketing 175,100 CAD
Market Development Manager Marketing 166,600 CAD
Market Research Analyst Marketing 142,100 CAD
Market Research Manager Marketing 142,300 CAD
Market Segmentation Director Marketing 168,700 CAD
Marketing Account Supervisor Marketing 132,000 CAD
Marketing Administrator Marketing 102,700 CAD
Marketing Advisor Marketing 128,400 CAD
Marketing Analyst Marketing 127,700 CAD
Marketing and Communications Officer Marketing 78,400 CAD
Marketing and Sales Head Marketing 211,200 CAD
Marketing Assistant Marketing 71,400 CAD
Marketing Associate Marketing 66,400 CAD
Marketing Communications Manager Marketing 139,100 CAD
Marketing Consultant Marketing 158,700 CAD
Marketing Coordinator Marketing 71,000 CAD
Marketing Director Marketing 225,500 CAD
Marketing Distribution Executive Marketing 169,700 CAD
Marketing Executive Marketing 164,100 CAD
Marketing Manager Marketing 210,600 CAD
Marketing Officer Marketing 71,600 CAD
Marketing Segment Manager Marketing 160,700 CAD
Marketing Specialist Marketing 105,800 CAD
Marketing Supervisor Marketing 125,400 CAD
Marketing Vice President Marketing 172,100 CAD
Marketing Writer Marketing 84,200 CAD
Online Marketing Analyst Marketing 114,600 CAD
Online Marketing Manager Marketing 147,900 CAD
Optimization Manager Marketing 138,700 CAD
Outbound Sales Marketing 94,100 CAD
Outreach Coordinator Marketing 93,300 CAD
Outreach Specialist Marketing 114,900 CAD
Product Development Marketing 157,600 CAD
Product Manager Marketing 168,700 CAD
Product Marketing Engineer Marketing 91,500 CAD
Product Marketing Executive Marketing 163,800 CAD
Product Marketing Manager Marketing 158,700 CAD
Product Researcher Marketing 87,900 CAD
Product Strategist Marketing 127,600 CAD
Product Strategy Researcher Marketing 123,800 CAD
Product Training Specialist Marketing 109,000 CAD
Project Manager Marketing 127,700 CAD
Publications Coordinator Marketing 77,000 CAD
Research Executive Marketing 152,700 CAD
Sales and Marketing Assistant Marketing 69,400 CAD
Sales and Marketing Coordinator Marketing 73,200 CAD
Sales and Marketing Director Marketing 211,200 CAD
Sales Management Support Marketing 77,000 CAD
Sales Manager Marketing 206,700 CAD
Search Marketing Strategist Marketing 171,300 CAD
Social Media Administrator Marketing 115,600 CAD
Social Media Specialist Marketing 119,700 CAD
Spaceman Analyst Marketing 65,900 CAD
Sponsorship Consultant Marketing 116,400 CAD
Team Leader Marketing 130,500 CAD
Telemarketer Marketing 63,700 CAD
Trade Marketing Executive Marketing 163,500 CAD
Trade Marketing Manager Marketing 166,600 CAD
Trade Marketing Professional Marketing 130,500 CAD
Trade Marketing Specialist Marketing 87,400 CAD
Web Analytics Manager Marketing 130,400 CAD
Web Content Manager Marketing 137,100 CAD

Salary Comparison by City

If you want to compare salaries with different cities in Canada, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Brampton 208,267 CAD
Calgary 218,667 CAD
Edmonton 221,967 CAD
Gatineau 189,467 CAD
Halifax 196,767 CAD
Hamilton 211,633 CAD
Kitchener 210,633 CAD
Markham 199,567 CAD
Mississauga 213,033 CAD
Montreal 227,667 CAD
Ottawa 224,767 CAD
Quebec 210,600 CAD
Regina 191,000 CAD
Richmond 189,400 CAD
Saskatoon 189,367 CAD
Surrey 204,767 CAD
Toronto 228,633 CAD
Vancouver 224,800 CAD
Vaughan 199,400 CAD
Windsor 195,633 CAD
Winnipeg 211,267 CAD

Salary Comparison by State

The table below includes links to the average salary for each state in Canada.

City Average Salary
Alberta 224,800 CAD
British Columbia 223,067 CAD
Manitoba 220,833 CAD
Newfoundland-Labrador 191,567 CAD
Northwest Territories 208,867 CAD
Nova Scotia 201,267 CAD
Nunavut 220,867 CAD
Ontario 234,900 CAD
Prince Edward Island 181,133 CAD
Quebec 235,700 CAD
Saskatchewan 205,133 CAD
Yukon 190,767 CAD

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