Average Media Relations Specialist Salary in Guangzhou, China for 2024

In this article, we will look at the average Media Relations Specialist salary for 2024 in Guangzhou and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Chinese yuan. To keep things simple, we are using the CNY currency code instead of the currency symbol ¥.

How Much Does a Media Relations Specialist Make in Guangzhou?

A Media Relations Specialist working in Guangzhou will typically earn around 502,200 CNY per year, and this can range from the lowest average salary of about 246,200 CNY to the highest average salary of 781,200 CNY.

Average Annual Salary
502,200 CNY
Average Monthly Salary
41,850 CNY

Lowest Annual Salary
246,200 CNY
Lowest Monthly Salary
20,516 CNY

Highest Annual Salary
781,200 CNY
Highest Monthly Salary
65,100 CNY

These are average salaries for a Media Relations Specialist in Guangzhou and include benefits such as housing and transport. It's also possible for a Media Relations Specialist to earn more or less than the average salaries shown above.

Media Relations Specialist salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Relations Specialist Salaries in Guangzhou

So we've looked at the average salaries a Media Relations Specialist will earn in Guangzhou. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Relations Specialist can earn between 246,200 CNY and 781,200 CNY on average in Guangzhou. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Relations Specialist in Guangzhou is 513,300 CNY. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 513,300 CNY, and 50% of the population earn more than 513,300 CNY.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Relations Specialist salary in Guangzhou, 25% of the population are earning less than 340,400 CNY while 75% of the population earn more than 340,400 CNY.

75% of the population earn less than 659,200 CNY, and 25% of the population earn more than 659,200 CNY.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Relations Specialist Salary by Experience Level in Guangzhou

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media relations specialist salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Relations Specialist in Guangzhou that has less than two years of experience can expect to earn somewhere in the region of 292,000 CNY.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Relations Specialist salary would increase to 375,200 CNY.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Relations Specialist, the average salary would be 518,300 CNY.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 641,900 CNY.
  • 15 - 20 Years Experience. A Media Relations Specialist with 15 to 20 years of experience can earn an average of 687,100 CNY.
  • 20+ Years Experience. For a Media Relations Specialist with more than 20 years, the expected average salary increases to 731,700 CNY.

Average Salary by Experience Chart

0-2 Years
292,000 CNY
2-5 Years +29%
375,200 CNY
5-10 Years +38%
518,300 CNY
10-15 Years +24%
641,900 CNY
15-20 Years +7%
687,100 CNY
20+ Years +7%
731,700 CNY

Media Relations Specialist Salary by Education Level in Guangzhou

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Relations Specialist in Guangzhou based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Relations Specialist in Guangzhou with a high school education can earn an average salary of 365,400 CNY.

  • Certificate or Diploma. A Media Relations Specialist in Guangzhou with a certificate or diploma education can earn an average salary of 419,400 CNY.

  • Bachelor's Degree. A Media Relations Specialist in Guangzhou with a bachelor's degree education can earn an average salary of 563,000 CNY.

  • Master's Degree. A Media Relations Specialist in Guangzhou with a master's degree education can earn an average salary of 707,700 CNY.

Average Salary by Education Chart

High School
365,400 CNY
Certificate or Diploma +15%
419,400 CNY
Bachelor's Degree +35%
563,000 CNY
Master's Degree +26%
707,700 CNY

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in China is around 146,000 to 439,000 CNY and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Relations Specialist Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Guangzhou, a male media relations specialist will earn an average of 459,300 CNY, while a female media relations specialist will earn around 424,300 CNY.

This means that a male media relations specialist earns approximately 8% more than a female media relations specialist for performing the same job.

Average Salary by Gender Chart in Guangzhou

Male
459,300 CNY
Female -8%
424,300 CNY

Media Relations Specialist Average Pay Raise in Guangzhou

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Relations Specialist in Guangzhou is around 13% every 16 months.

The national average pay raise across all professions and industries in China is around 9% every 15 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 13 ÷ 16 ) × 12  = 10%

What this means is that a Media Relations Specialist in Guangzhou can expect to receive an average pay raise of around 10% every 12 months.

Annual Pay Raise by Industry in Guangzhou for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in China.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Media Relations Specialist Bonus and Incentive Rates in Guangzhou

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Relations Specialist is a moderate bonus based job, with 58% of employees reporting at least one bonus in the last 12 months.

42% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
58%
No Bonus
42%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in China earn approximately 6% more than private sector employees in the same role.

Public Sector
362,200 CNY
Private Sector -6%
341,400 CNY

Salaries for Jobs Similar to a Media Relations Specialist

In the table below, we have salary information for jobs that are similar to a Media Relations Specialist in Guangzhou.

Job Title Category Salary
Communications Associate Public Relations 190,500 CNY
Communications Project Manager Public Relations 437,300 CNY
Communications Specialist Public Relations 209,700 CNY
Director of Communications Public Relations 528,500 CNY
Government Relations Officer Public Relations 341,900 CNY
Head of Communications Public Relations 492,700 CNY
Head of Public Relations Public Relations 610,100 CNY
Investor Relations Officer Public Relations 366,200 CNY
Marketing Communications Executive Public Relations 459,300 CNY
Meetings Coordinator Public Relations 152,000 CNY
Public Relations Executive Public Relations 454,900 CNY
Public Relations Manager Public Relations 528,600 CNY
Public Relations Officer Public Relations 216,800 CNY
Public Relations Practitioner Public Relations 272,800 CNY
Public Relations Specialist Public Relations 225,700 CNY
Relationship Management Officer Public Relations 172,200 CNY

Salary Comparison by City

If you want to compare salaries with different cities in China, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Beijing 492,700 CNY
Changchun 431,300 CNY
Changsha 394,800 CNY
Chengdu 475,700 CNY
Chongqing 496,100 CNY
Dalian 411,400 CNY
Dongguan 412,000 CNY
Foshan 407,100 CNY
Fuzhou 389,200 CNY
Hangzhou 475,700 CNY
Harbin 430,500 CNY
Jinan 450,300 CNY
Kunming 398,300 CNY
Nanjing 450,300 CNY
Qingdao 414,000 CNY
Quanzhou 372,600 CNY
Shanghai 516,100 CNY
Shantou 430,000 CNY
Shenyang 431,300 CNY
Shenzhen 431,300 CNY
Suzhou 430,000 CNY
Tianjin 454,900 CNY
Wenzhou 409,000 CNY
Wuhan 460,500 CNY
Wuxi 381,800 CNY
Xi an 455,400 CNY
Xiamen 361,500 CNY
Zhengzhou 382,600 CNY

Salary Comparison by State

The table below includes links to the average salary for each state in China.

City Average Salary
Anhui 492,700 CNY
Beijing 404,600 CNY
Chongqing 430,500 CNY
Fujian 459,700 CNY
Gansu 421,400 CNY
Guangdong 519,300 CNY
Guangxi 472,100 CNY
Guizhou 430,000 CNY
Hainan 389,200 CNY
Hebei 489,500 CNY
Heilongjiang 433,800 CNY
Henan 500,100 CNY
Hubei 472,000 CNY
Hunan 480,600 CNY
Jiangsu 487,600 CNY
Jiangxi 450,300 CNY
Jilin 411,400 CNY
Liaoning 445,100 CNY
Nei Monggol 397,900 CNY
Ningxia 371,100 CNY
Qinghai 366,200 CNY
Shaanxi 425,100 CNY
Shandong 489,600 CNY
Shanghai 389,200 CNY
Shanxi 414,000 CNY
Sichuan 475,700 CNY
Tianjin 371,100 CNY
Xinjiang Uygur 378,800 CNY
Xizang [Tibet] 351,200 CNY
Yunnan 433,800 CNY
Zhejiang 442,300 CNY

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