Average Web Analytics Manager Salary in Finland for 2024

In this article, we will look at the average Web Analytics Manager salary for 2024 in Finland and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Euro. To keep things simple, we are using the EUR currency code instead of the currency symbol โ‚ฌ.

How Much Does a Web Analytics Manager Make in Finland?

A Web Analytics Manager working in Finland will typically earn around 63,320 EUR per year, and this can range from the lowest average salary of about 30,840 EUR to the highest average salary of 101,840 EUR.

Average Annual Salary
63,320 EUR
Average Monthly Salary
5,276 EUR

Lowest Annual Salary
30,840 EUR
Lowest Monthly Salary
2,570 EUR

Highest Annual Salary
101,840 EUR
Highest Monthly Salary
8,486 EUR

These are average salaries for a Web Analytics Manager in Finland and include benefits such as housing and transport. It's also possible for a Web Analytics Manager to earn more or less than the average salaries shown above.

Web Analytics Manager salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Web Analytics Manager Salaries in Finland

So we've looked at the average salaries a Web Analytics Manager will earn in Finland. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Web Analytics Manager can earn between 30,840 EUR and 101,840 EUR on average in Finland. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Web Analytics Manager in Finland is 68,360 EUR. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 68,360 EUR, and 50% of the population earn more than 68,360 EUR.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Web Analytics Manager salary in Finland, 25% of the population are earning less than 45,200 EUR while 75% of the population earn more than 45,200 EUR.

75% of the population earn less than 91,580 EUR, and 25% of the population earn more than 91,580 EUR.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Web Analytics Manager Salary by Experience Level in Finland

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average web analytics manager salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Web Analytics Manager in Finland that has less than two years of experience can expect to earn somewhere in the region of 32,900 EUR.
  • 2 - 5 Years Experience. With two to five years of experience the average Web Analytics Manager salary would increase to 43,340 EUR.
  • 5 - 10 Years Experience. From five to ten years of experience as a Web Analytics Manager, the average salary would be 65,940 EUR.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 80,920 EUR.
  • 15 - 20 Years Experience. A Web Analytics Manager with 15 to 20 years of experience can earn an average of 87,520 EUR.
  • 20+ Years Experience. For a Web Analytics Manager with more than 20 years, the expected average salary increases to 94,800 EUR.

Average Salary by Experience Chart

0-2 Years
32,900 EUR
2-5 Years +34%
43,340 EUR
5-10 Years +48%
65,940 EUR
10-15 Years +22%
80,920 EUR
15-20 Years +9%
87,520 EUR
20+ Years +8%
94,800 EUR

Web Analytics Manager Salary by Education Level in Finland

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Web Analytics Manager in Finland based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Web Analytics Manager in Finland with a high school education can earn an average salary of 42,040 EUR.

  • Certificate or Diploma. A Web Analytics Manager in Finland with a certificate or diploma education can earn an average salary of 46,040 EUR.

  • Bachelor's Degree. A Web Analytics Manager in Finland with a bachelor's degree education can earn an average salary of 68,400 EUR.

  • Master's Degree. A Web Analytics Manager in Finland with a master's degree education can earn an average salary of 89,460 EUR.

Average Salary by Education Chart

High School
42,040 EUR
Certificate or Diploma +18%
46,040 EUR
Bachelor's Degree +45%
68,400 EUR
Master's Degree +31%
89,460 EUR

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Finland is around 23,400 to 70,300 EUR and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Web Analytics Manager Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Finland, a male web analytics manager will earn an average of 62,860 EUR, while a female web analytics manager will earn around 60,600 EUR.

This means that a male web analytics manager earns approximately 4% more than a female web analytics manager for performing the same job.

Average Salary by Gender Chart in Finland

Male
62,860 EUR
Female -4%
60,600 EUR

Web Analytics Manager Average Pay Raise in Finland

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Web Analytics Manager in Finland is around 12% every 16 months.

The national average pay raise across all professions and industries in Finland is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 16 ) × 12  = 9%

What this means is that a Web Analytics Manager in Finland can expect to receive an average pay raise of around 9% every 12 months.

Annual Pay Raise by Industry in Finland for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Finland.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Web Analytics Manager Bonus and Incentive Rates in Finland

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Web Analytics Manager is a high bonus based job, with 86% of employees reporting at least one bonus in the last 12 months.

14% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
86%
No Bonus
14%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Finland earn approximately 6% more than private sector employees in the same role.

Public Sector
59,380 EUR
Private Sector -6%
56,060 EUR

Salaries for Jobs Similar to a Web Analytics Manager

In the table below, we have salary information for jobs that are similar to a Web Analytics Manager in Finland.

Job Title Category Salary
Account Handler Marketing 44,140 EUR
Affiliate Manager Marketing 55,820 EUR
Analytics Specialist Marketing 45,560 EUR
Assistant Brand Manager Marketing 59,660 EUR
Assistant Product Manager Marketing 65,920 EUR
Associate Marketing Manager Marketing 68,400 EUR
Associate Product Manager Marketing 66,100 EUR
Brand Ambassador Marketing 78,620 EUR
Brand Director Marketing 97,880 EUR
Brand Executive Marketing 94,800 EUR
Brand Manager Marketing 85,440 EUR
Business Analytics Specialist Marketing 45,560 EUR
Business Channel Manager Marketing 62,060 EUR
Business Intelligence Team Leader Marketing 62,060 EUR
Campaign Specialist Marketing 55,580 EUR
Chief Marketing Officer Marketing 93,880 EUR
Chief Product Officer Marketing 89,960 EUR
Communications Officer Marketing 28,680 EUR
Content Manager Marketing 49,360 EUR
Content Marketing Strategist Marketing 58,720 EUR
Copy Editer Marketing 38,260 EUR
Copy Writer Marketing 34,380 EUR
Creative Marketing Lead Marketing 61,840 EUR
Creative Writer Marketing 39,160 EUR
Digital Marketer Marketing 56,140 EUR
Digital Marketing Manager Marketing 75,500 EUR
Digital Marketing Strategist Marketing 73,820 EUR
Digital Media Specialist Marketing 63,380 EUR
Director of Marketing Marketing 98,440 EUR
Director of Research Marketing 69,240 EUR
eMarketing Manager Marketing 79,240 EUR
Event Marketing Marketing 77,640 EUR
Head of Executive Search Marketing 81,180 EUR
Key Affiliate Manager Marketing 69,260 EUR
Localization Manager Marketing 64,560 EUR
Market Development Executive Marketing 78,940 EUR
Market Development Manager Marketing 79,240 EUR
Market Research Analyst Marketing 63,500 EUR
Market Research Manager Marketing 66,100 EUR
Market Segmentation Director Marketing 74,060 EUR
Marketing Account Supervisor Marketing 55,320 EUR
Marketing Administrator Marketing 46,040 EUR
Marketing Advisor Marketing 54,280 EUR
Marketing Analyst Marketing 58,440 EUR
Marketing and Communications Officer Marketing 34,120 EUR
Marketing and Sales Head Marketing 97,260 EUR
Marketing Assistant Marketing 34,080 EUR
Marketing Associate Marketing 33,120 EUR
Marketing Communications Manager Marketing 64,640 EUR
Marketing Consultant Marketing 74,060 EUR
Marketing Coordinator Marketing 31,960 EUR
Marketing Director Marketing 96,500 EUR
Marketing Distribution Executive Marketing 79,260 EUR
Marketing Executive Marketing 73,120 EUR
Marketing Manager Marketing 98,140 EUR
Marketing Officer Marketing 30,700 EUR
Marketing Segment Manager Marketing 69,180 EUR
Marketing Specialist Marketing 44,780 EUR
Marketing Supervisor Marketing 55,580 EUR
Marketing Vice President Marketing 80,840 EUR
Marketing Writer Marketing 36,800 EUR
Online Marketing Analyst Marketing 51,900 EUR
Online Marketing Manager Marketing 62,860 EUR
Optimization Manager Marketing 64,040 EUR
Outbound Sales Marketing 44,540 EUR
Outreach Coordinator Marketing 41,900 EUR
Outreach Specialist Marketing 53,120 EUR
Product Development Marketing 69,040 EUR
Product Manager Marketing 77,340 EUR
Product Marketing Engineer Marketing 41,980 EUR
Product Marketing Executive Marketing 72,540 EUR
Product Marketing Manager Marketing 72,540 EUR
Product Researcher Marketing 36,720 EUR
Product Strategist Marketing 57,820 EUR
Product Strategy Researcher Marketing 52,880 EUR
Product Training Specialist Marketing 45,600 EUR
Project Manager Marketing 56,140 EUR
Publications Coordinator Marketing 33,980 EUR
Research Executive Marketing 70,700 EUR
Sales and Marketing Assistant Marketing 28,900 EUR
Sales and Marketing Coordinator Marketing 31,520 EUR
Sales and Marketing Director Marketing 96,720 EUR
Sales Director Marketing 88,480 EUR
Sales Management Support Marketing 31,040 EUR
Sales Manager Marketing 91,380 EUR
Search Marketing Strategist Marketing 80,020 EUR
Social Media Administrator Marketing 54,140 EUR
Social Media Specialist Marketing 52,540 EUR
Spaceman Analyst Marketing 27,560 EUR
Sponsorship Consultant Marketing 50,620 EUR
Team Leader Marketing 57,860 EUR
Telemarketer Marketing 26,860 EUR
Trade Marketing Executive Marketing 78,420 EUR
Trade Marketing Manager Marketing 69,720 EUR
Trade Marketing Professional Marketing 60,400 EUR
Trade Marketing Specialist Marketing 41,820 EUR
Web Content Manager Marketing 60,340 EUR

Salary Comparison by City

If you want to compare salaries with different cities in Finland, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Helsinki 69,780 EUR

Link To or Reference This Page

We spend a lot of time collecting, cleaning, merging, and formatting the data that is shown on the site to be as useful to you as possible.

If you found the data or information on this page useful in your research, please use the tool below to properly cite or reference World Salaries as the source. We appreciate your support!

  • "Average Web Analytics Manager Salary in Finland for 2024". World Salaries. Accessed on March 28, 2024. https://worldsalaries.com/average-web-analytics-manager-salary-in-finland/.

  • "Average Web Analytics Manager Salary in Finland for 2024". World Salaries, https://worldsalaries.com/average-web-analytics-manager-salary-in-finland/. Accessed 28 March, 2024

  • Average Web Analytics Manager Salary in Finland for 2024. World Salaries. Retrieved from https://worldsalaries.com/average-web-analytics-manager-salary-in-finland/.