Average Sales Associate Salary in Colombia for 2024

In this article, we will look at the average Sales Associate salary for 2024 in Colombia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Colombian peso. To keep things simple, we are using the COP currency code instead of the currency symbol $.

How Much Does a Sales Associate Make in Colombia?

A Sales Associate working in Colombia will typically earn around 35,039,300 COP per year, and this can range from the lowest average salary of about 16,439,200 COP to the highest average salary of 55,440,900 COP.

Average Annual Salary
35,039,300 COP
Average Monthly Salary
2,919,941 COP

Lowest Annual Salary
16,439,200 COP
Lowest Monthly Salary
1,369,933 COP

Highest Annual Salary
55,440,900 COP
Highest Monthly Salary
4,620,075 COP

These are average salaries for a Sales Associate in Colombia and include benefits such as housing and transport. It's also possible for a Sales Associate to earn more or less than the average salaries shown above.

Sales Associate salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Sales Associate Salaries in Colombia

So we've looked at the average salaries a Sales Associate will earn in Colombia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Sales Associate can earn between 16,439,200 COP and 55,440,900 COP on average in Colombia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Sales Associate in Colombia is 37,201,700 COP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 37,201,700 COP, and 50% of the population earn more than 37,201,700 COP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Sales Associate salary in Colombia, 25% of the population are earning less than 24,119,700 COP while 75% of the population earn more than 24,119,700 COP.

75% of the population earn less than 49,079,800 COP, and 25% of the population earn more than 49,079,800 COP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Sales Associate Salary by Experience Level in Colombia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average sales associate salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Sales Associate in Colombia that has less than two years of experience can expect to earn somewhere in the region of 18,958,500 COP.
  • 2 - 5 Years Experience. With two to five years of experience the average Sales Associate salary would increase to 26,158,200 COP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Sales Associate, the average salary would be 37,318,700 COP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 45,478,500 COP.
  • 15 - 20 Years Experience. A Sales Associate with 15 to 20 years of experience can earn an average of 47,999,400 COP.
  • 20+ Years Experience. For a Sales Associate with more than 20 years, the expected average salary increases to 52,319,400 COP.

Average Salary by Experience Chart

0-2 Years
18,958,500 COP
2-5 Years +38%
26,158,200 COP
5-10 Years +42%
37,318,700 COP
10-15 Years +22%
45,478,500 COP
15-20 Years +6%
47,999,400 COP
20+ Years +9%
52,319,400 COP

Sales Associate Salary by Education Level in Colombia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Sales Associate in Colombia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Sales Associate in Colombia with a high school education can earn an average salary of 22,681,800 COP.

  • Certificate or Diploma. A Sales Associate in Colombia with a certificate or diploma education can earn an average salary of 34,319,800 COP.

  • Bachelor's Degree. A Sales Associate in Colombia with a bachelor's degree education can earn an average salary of 51,479,800 COP.

Average Salary by Education Chart

High School
22,681,800 COP
Certificate or Diploma +51%
34,319,800 COP
Bachelor's Degree +50%
51,479,800 COP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Colombia is around 23,500,000 to 70,400,000 COP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Sales Associate Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Colombia, a male sales associate will earn an average of 37,318,700 COP, while a female sales associate will earn around 33,240,500 COP.

This means that a male sales associate earns approximately 12% more than a female sales associate for performing the same job.

Average Salary by Gender Chart in Colombia

Male
37,318,700 COP
Female -12%
33,240,500 COP

Sales Associate Average Pay Raise in Colombia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Sales Associate in Colombia is around 10% every 18 months.

The national average pay raise across all professions and industries in Colombia is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 18 ) × 12  = 7%

What this means is that a Sales Associate in Colombia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Colombia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Colombia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Sales Associate Bonus and Incentive Rates in Colombia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Sales Associate is a high bonus based job, with 79% of employees reporting at least one bonus in the last 12 months.

21% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
79%
No Bonus
21%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Colombia earn approximately 11% more than private sector employees in the same role.

Public Sector
58,559,300 COP
Private Sector -11%
52,800,100 COP

Salaries for Jobs Similar to a Sales Associate

In the table below, we have salary information for jobs that are similar to a Sales Associate in Colombia.

Job Title Category Salary
Account Manager Sales Retail and Wholesale 63,360,300 COP
Account Officer Sales Retail and Wholesale 35,758,400 COP
Area Manager Sales Retail and Wholesale 65,519,800 COP
Area Sales Director Sales Retail and Wholesale 111,001,800 COP
Area Sales Manager Sales Retail and Wholesale 96,721,900 COP
Assisstant Store Supervisor Sales Retail and Wholesale 36,960,300 COP
Assistant Department Manager Sales Retail and Wholesale 44,040,700 COP
Assistant Retail Store Manager Sales Retail and Wholesale 50,998,800 COP
Branch Manager Sales Retail and Wholesale 73,198,300 COP
Branch Supervisor Sales Retail and Wholesale 58,919,600 COP
Cashier Sales Retail and Wholesale 20,878,800 COP
Cashier Manager Sales Retail and Wholesale 47,038,300 COP
Commercial Sales Manager Sales Retail and Wholesale 92,758,800 COP
Corporate Sales Manager Sales Retail and Wholesale 81,359,100 COP
Depot Manager Sales Retail and Wholesale 66,598,300 COP
Depot Supervisor Sales Retail and Wholesale 58,199,900 COP
Deputy Sales Manager Sales Retail and Wholesale 64,198,300 COP
Director of Sales Sales Retail and Wholesale 113,038,500 COP
Distribution Director Sales Retail and Wholesale 76,921,100 COP
District Leader Sales Retail and Wholesale 54,239,900 COP
District Manager Sales Retail and Wholesale 70,079,900 COP
District Sales Manager Sales Retail and Wholesale 71,280,900 COP
External Sales Account Manager Sales Retail and Wholesale 63,719,600 COP
Field Sales Representative Sales Retail and Wholesale 45,361,500 COP
Furniture Sales Associate Sales Retail and Wholesale 31,919,300 COP
Global Wholesale Manager Sales Retail and Wholesale 123,599,800 COP
Head Cashier Sales Retail and Wholesale 44,519,300 COP
Head of Direct Sales Sales Retail and Wholesale 83,521,700 COP
Head of Retail Sales Retail and Wholesale 85,200,800 COP
Head Teller Sales Retail and Wholesale 42,239,100 COP
Inside Sales Sales Retail and Wholesale 34,561,900 COP
Inside Sales Account Manager Sales Retail and Wholesale 54,118,500 COP
Inside Sales Engineer Sales Retail and Wholesale 42,239,100 COP
Inside Sales Executive Sales Retail and Wholesale 59,281,600 COP
Inside Sales Representative Sales Retail and Wholesale 39,241,100 COP
Internal Sales Manager Sales Retail and Wholesale 68,878,700 COP
Inventory Manager Sales Retail and Wholesale 62,760,700 COP
Key Account Manager Sales Retail and Wholesale 63,000,700 COP
Medical Device Sales Sales Retail and Wholesale 49,919,200 COP
Medical Device Sales Representative Sales Retail and Wholesale 52,319,400 COP
Merchandiser Sales Retail and Wholesale 44,641,600 COP
National Account Manager Sales Retail and Wholesale 84,001,900 COP
National Customer Solution Specialist Sales Retail and Wholesale 71,400,600 COP
National Sales Manager Sales Retail and Wholesale 114,241,500 COP
Outside Sales Representative Sales Retail and Wholesale 46,680,900 COP
Parts Salesperson Sales Retail and Wholesale 36,960,300 COP
Project Development Manager Sales Retail and Wholesale 72,718,100 COP
Project Manager Sales Retail and Wholesale 74,758,600 COP
Project Sales Executive Sales Retail and Wholesale 74,879,200 COP
Purchasing and Sales Executive Sales Retail and Wholesale 98,039,900 COP
Quotation Engineer Sales Retail and Wholesale 36,240,700 COP
Regional Sales Director Sales Retail and Wholesale 111,838,600 COP
Regional Sales Manager Sales Retail and Wholesale 115,439,400 COP
Relationship Manager Sales Retail and Wholesale 81,480,700 COP
Retail Merchandiser Sales Retail and Wholesale 26,759,500 COP
Retail Operations Manager Sales Retail and Wholesale 68,760,500 COP
Retail Sales Associate Sales Retail and Wholesale 52,438,500 COP
Retail Sales Representative Sales Retail and Wholesale 40,079,600 COP
Retail Salesperson Sales Retail and Wholesale 37,681,400 COP
Retail Store Manager Sales Retail and Wholesale 73,440,100 COP
Retail Store Sales Person Sales Retail and Wholesale 35,878,200 COP
Revenue Manager Sales Retail and Wholesale 68,878,700 COP
Sales Account Manager Sales Retail and Wholesale 74,758,600 COP
Sales Admin Executive Sales Retail and Wholesale 88,321,100 COP
Sales Administration Manager Sales Retail and Wholesale 83,521,700 COP
Sales Analyst Sales Retail and Wholesale 68,518,700 COP
Sales Assistant Sales Retail and Wholesale 27,841,200 COP
Sales Consultant Sales Retail and Wholesale 51,119,900 COP
Sales Coordinator Sales Retail and Wholesale 37,681,400 COP
Sales Development Representative Sales Retail and Wholesale 46,199,800 COP
Sales Director Sales Retail and Wholesale 111,001,800 COP
Sales Engineer Sales Retail and Wholesale 40,799,600 COP
Sales Executive Sales Retail and Wholesale 73,081,700 COP
Sales Manager Sales Retail and Wholesale 99,358,600 COP
Sales Officer Sales Retail and Wholesale 39,481,900 COP
Sales Planner Sales Retail and Wholesale 57,598,800 COP
Sales Planning Analyst Sales Retail and Wholesale 63,241,900 COP
Sales Representative Sales Retail and Wholesale 35,521,100 COP
Sales Service Associate Sales Retail and Wholesale 33,119,100 COP
Sales Specialist Sales Retail and Wholesale 54,000,800 COP
Sales Supervisor Sales Retail and Wholesale 57,239,200 COP
Sales Support Sales Retail and Wholesale 27,241,100 COP
Sales Support Manager Sales Retail and Wholesale 57,359,300 COP
Sales Team Leader Sales Retail and Wholesale 58,199,900 COP
Sales Trainer Sales Retail and Wholesale 63,840,300 COP
Securities Sales Agent Sales Retail and Wholesale 59,398,900 COP
Shipper / Receiver Sales Retail and Wholesale 27,841,200 COP
Shop Manager Sales Retail and Wholesale 60,119,800 COP
Store Development Administrator Sales Retail and Wholesale 44,641,600 COP
Store Manager Sales Retail and Wholesale 72,481,900 COP
Territory Sales Manager Sales Retail and Wholesale 89,760,900 COP
Territory Sales Representative Sales Retail and Wholesale 52,800,100 COP
Trade Marketing Officer Sales Retail and Wholesale 62,159,000 COP
Treasury Officer Sales Retail and Wholesale 56,041,700 COP
Vice President Sales Sales Retail and Wholesale 92,518,400 COP
Visual Merchandiser Sales Retail and Wholesale 33,240,500 COP

Salary Comparison by City

If you want to compare salaries with different cities in Colombia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barranquilla 36,601,600 COP
Bello 36,841,600 COP
Bogota 38,521,100 COP
Bucaramanga 37,078,800 COP
Buenaventura 34,799,800 COP
Cartagena 38,399,900 COP
Cucuta 36,358,600 COP
Ibague 36,601,600 COP
Manizales 33,841,700 COP
Medellin 40,439,700 COP
Monteria 34,319,800 COP
Neiva 31,678,800 COP
Pereira 33,721,200 COP
Santa Marta 36,718,100 COP
Soacha 36,001,200 COP
Soledad 36,240,700 COP
Valledupar 34,679,400 COP
Villavicencio 36,841,600 COP

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