Average Product Strategy Researcher Salary in Colombia for 2024

In this article, we will look at the average Product Strategy Researcher salary for 2024 in Colombia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Colombian peso. To keep things simple, we are using the COP currency code instead of the currency symbol $.

How Much Does a Product Strategy Researcher Make in Colombia?

A Product Strategy Researcher working in Colombia will typically earn around 53,759,200 COP per year, and this can range from the lowest average salary of about 25,321,400 COP to the highest average salary of 85,081,800 COP.

Average Annual Salary
53,759,200 COP
Average Monthly Salary
4,479,933 COP

Lowest Annual Salary
25,321,400 COP
Lowest Monthly Salary
2,110,116 COP

Highest Annual Salary
85,081,800 COP
Highest Monthly Salary
7,090,150 COP

These are average salaries for a Product Strategy Researcher in Colombia and include benefits such as housing and transport. It's also possible for a Product Strategy Researcher to earn more or less than the average salaries shown above.

Product Strategy Researcher salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Product Strategy Researcher Salaries in Colombia

So we've looked at the average salaries a Product Strategy Researcher will earn in Colombia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Product Strategy Researcher can earn between 25,321,400 COP and 85,081,800 COP on average in Colombia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Product Strategy Researcher in Colombia is 56,998,400 COP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 56,998,400 COP, and 50% of the population earn more than 56,998,400 COP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Product Strategy Researcher salary in Colombia, 25% of the population are earning less than 37,078,800 COP while 75% of the population earn more than 37,078,800 COP.

75% of the population earn less than 75,360,300 COP, and 25% of the population earn more than 75,360,300 COP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Product Strategy Researcher Salary by Experience Level in Colombia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average product strategy researcher salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Product Strategy Researcher in Colombia that has less than two years of experience can expect to earn somewhere in the region of 29,161,000 COP.
  • 2 - 5 Years Experience. With two to five years of experience the average Product Strategy Researcher salary would increase to 40,199,100 COP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Product Strategy Researcher, the average salary would be 57,239,200 COP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 69,840,500 COP.
  • 15 - 20 Years Experience. A Product Strategy Researcher with 15 to 20 years of experience can earn an average of 73,681,000 COP.
  • 20+ Years Experience. For a Product Strategy Researcher with more than 20 years, the expected average salary increases to 80,278,500 COP.

Average Salary by Experience Chart

0-2 Years
29,161,000 COP
2-5 Years +38%
40,199,100 COP
5-10 Years +42%
57,239,200 COP
10-15 Years +22%
69,840,500 COP
15-20 Years +6%
73,681,000 COP
20+ Years +9%
80,278,500 COP

Product Strategy Researcher Salary by Education Level in Colombia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Product Strategy Researcher in Colombia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Product Strategy Researcher in Colombia with a high school education can earn an average salary of 36,001,200 COP.

  • Certificate or Diploma. A Product Strategy Researcher in Colombia with a certificate or diploma education can earn an average salary of 42,000,700 COP.

  • Bachelor's Degree. A Product Strategy Researcher in Colombia with a bachelor's degree education can earn an average salary of 61,080,900 COP.

  • Master's Degree. A Product Strategy Researcher in Colombia with a master's degree education can earn an average salary of 80,278,500 COP.

Average Salary by Education Chart

High School
36,001,200 COP
Certificate or Diploma +17%
42,000,700 COP
Bachelor's Degree +45%
61,080,900 COP
Master's Degree +31%
80,278,500 COP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Colombia is around 23,500,000 to 70,400,000 COP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Product Strategy Researcher Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Colombia, a male product strategy researcher will earn an average of 57,239,200 COP, while a female product strategy researcher will earn around 51,119,900 COP.

This means that a male product strategy researcher earns approximately 12% more than a female product strategy researcher for performing the same job.

Average Salary by Gender Chart in Colombia

Male
57,239,200 COP
Female -12%
51,119,900 COP

Product Strategy Researcher Average Pay Raise in Colombia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Product Strategy Researcher in Colombia is around 10% every 19 months.

The national average pay raise across all professions and industries in Colombia is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 10 ÷ 19 ) × 12  = 6%

What this means is that a Product Strategy Researcher in Colombia can expect to receive an average pay raise of around 6% every 12 months.

Annual Pay Raise by Industry in Colombia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Colombia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Product Strategy Researcher Bonus and Incentive Rates in Colombia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Product Strategy Researcher is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Colombia earn approximately 11% more than private sector employees in the same role.

Public Sector
58,559,300 COP
Private Sector -11%
52,800,100 COP

Salaries for Jobs Similar to a Product Strategy Researcher

In the table below, we have salary information for jobs that are similar to a Product Strategy Researcher in Colombia.

Job Title Category Salary
Account Handler Marketing 45,961,300 COP
Affiliate Manager Marketing 63,000,700 COP
Analytics Specialist Marketing 42,839,200 COP
Assistant Brand Manager Marketing 64,198,300 COP
Assistant Product Manager Marketing 68,158,300 COP
Associate Marketing Manager Marketing 70,560,500 COP
Associate Product Manager Marketing 73,081,700 COP
Brand Ambassador Marketing 82,198,700 COP
Brand Director Marketing 102,241,700 COP
Brand Executive Marketing 94,321,200 COP
Brand Manager Marketing 90,958,900 COP
Business Analytics Specialist Marketing 46,319,900 COP
Business Channel Manager Marketing 63,120,600 COP
Business Intelligence Team Leader Marketing 64,439,700 COP
Campaign Specialist Marketing 58,441,700 COP
Chief Marketing Officer Marketing 100,439,300 COP
Chief Product Officer Marketing 91,079,200 COP
Communications Officer Marketing 30,479,000 COP
Content Manager Marketing 51,841,000 COP
Content Marketing Strategist Marketing 62,400,200 COP
Copy Editer Marketing 36,960,300 COP
Copy Writer Marketing 38,760,100 COP
Creative Marketing Lead Marketing 60,481,000 COP
Creative Writer Marketing 39,358,400 COP
Digital Marketer Marketing 54,840,400 COP
Digital Marketing Manager Marketing 77,041,100 COP
Digital Marketing Strategist Marketing 78,121,700 COP
Digital Media Specialist Marketing 66,961,300 COP
Director of Marketing Marketing 99,601,100 COP
Director of Research Marketing 72,601,900 COP
eMarketing Manager Marketing 79,801,600 COP
Event Marketing Marketing 72,840,900 COP
Head of Executive Search Marketing 82,921,700 COP
Key Affiliate Manager Marketing 68,878,700 COP
Localization Manager Marketing 68,760,500 COP
Market Development Executive Marketing 83,521,700 COP
Market Development Manager Marketing 81,359,100 COP
Market Research Analyst Marketing 62,879,900 COP
Market Research Manager Marketing 71,641,100 COP
Market Segmentation Director Marketing 72,601,900 COP
Marketing Account Supervisor Marketing 61,561,100 COP
Marketing Administrator Marketing 49,198,300 COP
Marketing Advisor Marketing 60,239,600 COP
Marketing Analyst Marketing 57,118,900 COP
Marketing and Communications Officer Marketing 34,799,800 COP
Marketing and Sales Head Marketing 104,279,900 COP
Marketing Assistant Marketing 33,001,000 COP
Marketing Associate Marketing 30,240,200 COP
Marketing Communications Manager Marketing 63,481,200 COP
Marketing Consultant Marketing 70,079,900 COP
Marketing Coordinator Marketing 33,360,800 COP
Marketing Director Marketing 104,521,900 COP
Marketing Distribution Executive Marketing 77,159,200 COP
Marketing Executive Marketing 78,960,300 COP
Marketing Manager Marketing 96,118,100 COP
Marketing Officer Marketing 33,961,700 COP
Marketing Segment Manager Marketing 73,681,000 COP
Marketing Specialist Marketing 48,721,100 COP
Marketing Supervisor Marketing 57,598,800 COP
Marketing Vice President Marketing 81,119,300 COP
Marketing Writer Marketing 38,039,000 COP
Online Marketing Analyst Marketing 55,560,400 COP
Online Marketing Manager Marketing 65,401,000 COP
Optimization Manager Marketing 60,598,100 COP
Outbound Sales Marketing 44,998,200 COP
Outreach Coordinator Marketing 42,959,900 COP
Outreach Specialist Marketing 52,918,800 COP
Product Development Marketing 73,319,100 COP
Product Manager Marketing 82,561,600 COP
Product Marketing Engineer Marketing 44,519,300 COP
Product Marketing Executive Marketing 72,601,900 COP
Product Marketing Manager Marketing 75,239,300 COP
Product Researcher Marketing 41,158,900 COP
Product Strategist Marketing 60,361,600 COP
Product Training Specialist Marketing 49,801,000 COP
Project Manager Marketing 58,559,300 COP
Publications Coordinator Marketing 35,758,400 COP
Research Executive Marketing 69,599,200 COP
Sales and Marketing Assistant Marketing 30,479,000 COP
Sales and Marketing Coordinator Marketing 33,240,500 COP
Sales and Marketing Director Marketing 105,478,200 COP
Sales Director Marketing 98,281,900 COP
Sales Management Support Marketing 36,240,700 COP
Sales Manager Marketing 98,880,700 COP
Search Marketing Strategist Marketing 83,759,700 COP
Social Media Administrator Marketing 55,201,700 COP
Social Media Specialist Marketing 55,560,400 COP
Spaceman Analyst Marketing 31,440,200 COP
Sponsorship Consultant Marketing 50,519,600 COP
Team Leader Marketing 61,678,300 COP
Telemarketer Marketing 30,721,900 COP
Trade Marketing Executive Marketing 76,801,100 COP
Trade Marketing Manager Marketing 72,361,800 COP
Trade Marketing Professional Marketing 61,561,100 COP
Trade Marketing Specialist Marketing 42,119,100 COP
Web Analytics Manager Marketing 59,758,700 COP
Web Content Manager Marketing 62,041,800 COP

Salary Comparison by City

If you want to compare salaries with different cities in Colombia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barranquilla 57,479,000 COP
Bello 57,719,800 COP
Bogota 62,279,800 COP
Bucaramanga 56,520,500 COP
Buenaventura 54,479,300 COP
Cartagena 57,719,800 COP
Cucuta 57,961,400 COP
Ibague 59,878,400 COP
Manizales 51,598,300 COP
Medellin 62,519,300 COP
Monteria 52,201,800 COP
Neiva 50,398,300 COP
Pereira 54,479,300 COP
Santa Marta 56,879,200 COP
Soacha 58,798,900 COP
Soledad 58,441,700 COP
Valledupar 57,359,300 COP
Villavicencio 56,879,200 COP

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