Average Media Relation Executive Salary in Colombia for 2024

In this article, we will look at the average Media Relation Executive salary for 2024 in Colombia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Colombian peso. To keep things simple, we are using the COP currency code instead of the currency symbol $.

How Much Does a Media Relation Executive Make in Colombia?

A Media Relation Executive working in Colombia will typically earn around 90,721,000 COP per year, and this can range from the lowest average salary of about 47,158,400 COP to the highest average salary of 139,199,500 COP.

Average Annual Salary
90,721,000 COP
Average Monthly Salary
7,560,083 COP

Lowest Annual Salary
47,158,400 COP
Lowest Monthly Salary
3,929,866 COP

Highest Annual Salary
139,199,500 COP
Highest Monthly Salary
11,599,958 COP

These are average salaries for a Media Relation Executive in Colombia and include benefits such as housing and transport. It's also possible for a Media Relation Executive to earn more or less than the average salaries shown above.

Media Relation Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Media Relation Executive Salaries in Colombia

So we've looked at the average salaries a Media Relation Executive will earn in Colombia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Media Relation Executive can earn between 47,158,400 COP and 139,199,500 COP on average in Colombia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Media Relation Executive in Colombia is 87,118,500 COP. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 87,118,500 COP, and 50% of the population earn more than 87,118,500 COP.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Media Relation Executive salary in Colombia, 25% of the population are earning less than 60,481,000 COP while 75% of the population earn more than 60,481,000 COP.

75% of the population earn less than 108,478,500 COP, and 25% of the population earn more than 108,478,500 COP.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Media Relation Executive Salary by Experience Level in Colombia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average media relation executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Media Relation Executive in Colombia that has less than two years of experience can expect to earn somewhere in the region of 53,639,100 COP.
  • 2 - 5 Years Experience. With two to five years of experience the average Media Relation Executive salary would increase to 71,878,800 COP.
  • 5 - 10 Years Experience. From five to ten years of experience as a Media Relation Executive, the average salary would be 93,478,400 COP.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 113,159,000 COP.
  • 15 - 20 Years Experience. A Media Relation Executive with 15 to 20 years of experience can earn an average of 123,599,800 COP.
  • 20+ Years Experience. For a Media Relation Executive with more than 20 years, the expected average salary increases to 129,601,700 COP.

Average Salary by Experience Chart

0-2 Years
53,639,100 COP
2-5 Years +34%
71,878,800 COP
5-10 Years +30%
93,478,400 COP
10-15 Years +21%
113,159,000 COP
15-20 Years +9%
123,599,800 COP
20+ Years +5%
129,601,700 COP

Media Relation Executive Salary by Education Level in Colombia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Media Relation Executive in Colombia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Media Relation Executive in Colombia with a high school education can earn an average salary of 64,560,300 COP.

  • Certificate or Diploma. A Media Relation Executive in Colombia with a certificate or diploma education can earn an average salary of 73,801,300 COP.

  • Bachelor's Degree. A Media Relation Executive in Colombia with a bachelor's degree education can earn an average salary of 104,040,600 COP.

  • Master's Degree. A Media Relation Executive in Colombia with a master's degree education can earn an average salary of 125,999,700 COP.

Average Salary by Education Chart

High School
64,560,300 COP
Certificate or Diploma +14%
73,801,300 COP
Bachelor's Degree +41%
104,040,600 COP
Master's Degree +21%
125,999,700 COP

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Colombia is around 23,500,000 to 70,400,000 COP and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Media Relation Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Colombia, a male media relation executive will earn an average of 95,998,700 COP, while a female media relation executive will earn around 87,240,100 COP.

This means that a male media relation executive earns approximately 10% more than a female media relation executive for performing the same job.

Average Salary by Gender Chart in Colombia

Male
95,998,700 COP
Female -10%
87,240,100 COP

Media Relation Executive Average Pay Raise in Colombia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Media Relation Executive in Colombia is around 11% every 20 months.

The national average pay raise across all professions and industries in Colombia is around 7% every 19 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 11 ÷ 20 ) × 12  = 7%

What this means is that a Media Relation Executive in Colombia can expect to receive an average pay raise of around 7% every 12 months.

Annual Pay Raise by Industry in Colombia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Colombia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
2%
Energy
4%
Information Technology
6%
Healthcare
8%
Travel
1%
Construction
3%
Education
5%

Media Relation Executive Bonus and Incentive Rates in Colombia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Media Relation Executive is a high bonus based job, with 77% of employees reporting at least one bonus in the last 12 months.

23% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
77%
No Bonus
23%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Colombia earn approximately 11% more than private sector employees in the same role.

Public Sector
58,559,300 COP
Private Sector -11%
52,800,100 COP

Salaries for Jobs Similar to a Media Relation Executive

In the table below, we have salary information for jobs that are similar to a Media Relation Executive in Colombia.

Job Title Category Salary
3D Artist Media / Broadcasting / Arts / Entertainment 49,318,100 COP
3D Designer Media / Broadcasting / Arts / Entertainment 49,198,300 COP
3D Generalist Media / Broadcasting / Arts / Entertainment 41,878,100 COP
3D Visualization Specialist Media / Broadcasting / Arts / Entertainment 49,919,200 COP
Acrobatic Rigger Media / Broadcasting / Arts / Entertainment 32,639,300 COP
Actor Media / Broadcasting / Arts / Entertainment 65,280,600 COP
Art Administrator Media / Broadcasting / Arts / Entertainment 51,238,900 COP
Art Director Media / Broadcasting / Arts / Entertainment 67,681,200 COP
Art Lead Media / Broadcasting / Arts / Entertainment 61,919,600 COP
Associate Media Director Media / Broadcasting / Arts / Entertainment 58,680,100 COP
Associate Producer Media / Broadcasting / Arts / Entertainment 68,281,500 COP
Broadcast and Sound Engineer Media / Broadcasting / Arts / Entertainment 42,479,000 COP
Broadcast Associate Media / Broadcasting / Arts / Entertainment 36,960,300 COP
Broadcast News Analyst Media / Broadcasting / Arts / Entertainment 54,479,300 COP
Broadcast Technician Media / Broadcasting / Arts / Entertainment 30,001,600 COP
Broadcasting Journalist Media / Broadcasting / Arts / Entertainment 61,080,900 COP
Broadcasting Presenter Media / Broadcasting / Arts / Entertainment 65,280,600 COP
Camera Equipment Repairer Media / Broadcasting / Arts / Entertainment 35,640,500 COP
Camera Operator Media / Broadcasting / Arts / Entertainment 31,440,200 COP
Cartoonist / Animator Media / Broadcasting / Arts / Entertainment 48,841,700 COP
CAS Engineer Media / Broadcasting / Arts / Entertainment 55,318,200 COP
Censorship Executive Media / Broadcasting / Arts / Entertainment 57,118,900 COP
Choreographer Media / Broadcasting / Arts / Entertainment 46,319,900 COP
Colorist Media / Broadcasting / Arts / Entertainment 26,280,300 COP
Communications Manager Media / Broadcasting / Arts / Entertainment 72,601,900 COP
Correspondent Media / Broadcasting / Arts / Entertainment 58,199,900 COP
Dance Director Media / Broadcasting / Arts / Entertainment 52,918,800 COP
Dancer Media / Broadcasting / Arts / Entertainment 44,641,600 COP
Director of Photography Media / Broadcasting / Arts / Entertainment 55,440,900 COP
Disc Jockey Media / Broadcasting / Arts / Entertainment 32,280,500 COP
Editorial Assistant Media / Broadcasting / Arts / Entertainment 27,118,300 COP
Events Manager Media / Broadcasting / Arts / Entertainment 52,078,500 COP
Graphic Designer Media / Broadcasting / Arts / Entertainment 33,961,700 COP
Illustrator Media / Broadcasting / Arts / Entertainment 37,561,000 COP
Industrial Designer Media / Broadcasting / Arts / Entertainment 32,879,500 COP
Instructional Designer Media / Broadcasting / Arts / Entertainment 32,280,500 COP
Journalist Media / Broadcasting / Arts / Entertainment 63,241,900 COP
Makeup Artist Media / Broadcasting / Arts / Entertainment 33,240,500 COP
Media Design Manager Media / Broadcasting / Arts / Entertainment 85,681,300 COP
Media Equipment Operator Media / Broadcasting / Arts / Entertainment 29,399,100 COP
Media Operations Manager Media / Broadcasting / Arts / Entertainment 73,319,100 COP
Media Planner Media / Broadcasting / Arts / Entertainment 47,640,400 COP
Media Producer Media / Broadcasting / Arts / Entertainment 67,798,800 COP
Media Product Development Manager Media / Broadcasting / Arts / Entertainment 87,118,500 COP
Media Production Manager Media / Broadcasting / Arts / Entertainment 89,160,700 COP
Media Program Director Media / Broadcasting / Arts / Entertainment 94,918,700 COP
Media Relations Manager Media / Broadcasting / Arts / Entertainment 93,838,400 COP
Media Sales Manager Media / Broadcasting / Arts / Entertainment 99,000,200 COP
Movement and Dance Coordinator Media / Broadcasting / Arts / Entertainment 50,998,800 COP
Multimedia Coordinator Media / Broadcasting / Arts / Entertainment 34,441,600 COP
Multimedia Designer Media / Broadcasting / Arts / Entertainment 36,121,000 COP
Music Consultant Media / Broadcasting / Arts / Entertainment 45,961,300 COP
Musician Media / Broadcasting / Arts / Entertainment 39,119,300 COP
News Associate Media / Broadcasting / Arts / Entertainment 48,119,900 COP
News Reporter Media / Broadcasting / Arts / Entertainment 60,481,000 COP
Post Production Assistant Media / Broadcasting / Arts / Entertainment 30,600,900 COP
Producer Media / Broadcasting / Arts / Entertainment 87,358,200 COP
Product Designer Media / Broadcasting / Arts / Entertainment 35,640,500 COP
Product Planner Media / Broadcasting / Arts / Entertainment 44,519,300 COP
Production Artist Media / Broadcasting / Arts / Entertainment 45,361,500 COP
Production Assistant Media / Broadcasting / Arts / Entertainment 30,961,800 COP
Production Director Media / Broadcasting / Arts / Entertainment 74,758,600 COP
Production Technician Media / Broadcasting / Arts / Entertainment 29,161,000 COP
Program Researcher Media / Broadcasting / Arts / Entertainment 54,239,900 COP
Promotion Coordinator Media / Broadcasting / Arts / Entertainment 43,321,300 COP
Sound Engineer Media / Broadcasting / Arts / Entertainment 43,680,700 COP
Sound Engineering Technician Media / Broadcasting / Arts / Entertainment 26,158,200 COP
Stage Technician Media / Broadcasting / Arts / Entertainment 25,561,400 COP
Sub Editor Media / Broadcasting / Arts / Entertainment 33,119,100 COP
Television Executive Producer Media / Broadcasting / Arts / Entertainment 100,679,100 COP
Transmission Engineer Media / Broadcasting / Arts / Entertainment 51,119,900 COP
Video Editor Media / Broadcasting / Arts / Entertainment 39,358,400 COP
Video Producer Media / Broadcasting / Arts / Entertainment 52,201,800 COP
Videographer Media / Broadcasting / Arts / Entertainment 44,280,500 COP
Visual Designer Media / Broadcasting / Arts / Entertainment 46,800,400 COP

Salary Comparison by City

If you want to compare salaries with different cities in Colombia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Barranquilla 97,441,800 COP
Bello 97,321,300 COP
Bogota 99,838,700 COP
Bucaramanga 101,038,700 COP
Buenaventura 90,840,700 COP
Cartagena 106,439,300 COP
Cucuta 105,241,800 COP
Ibague 102,478,200 COP
Manizales 91,919,500 COP
Medellin 98,761,000 COP
Monteria 92,641,100 COP
Neiva 91,079,200 COP
Pereira 95,880,900 COP
Santa Marta 98,761,000 COP
Soacha 100,081,100 COP
Soledad 102,478,200 COP
Valledupar 94,918,700 COP
Villavicencio 98,400,200 COP

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