Average Marketing Writer Salary in Senegal for 2024

In this article, we will look at the average Marketing Writer salary for 2024 in Senegal and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the West African CFA franc. To keep things simple, we are using the XOF currency code instead of the currency symbol Fr.

How Much Does a Marketing Writer Make in Senegal?

A Marketing Writer working in Senegal will typically earn around 2,782,600 XOF per year, and this can range from the lowest average salary of about 1,369,700 XOF to the highest average salary of 4,345,400 XOF.

Average Annual Salary
2,782,600 XOF
Average Monthly Salary
231,883 XOF

Lowest Annual Salary
1,369,700 XOF
Lowest Monthly Salary
114,141 XOF

Highest Annual Salary
4,345,400 XOF
Highest Monthly Salary
362,116 XOF

These are average salaries for a Marketing Writer in Senegal and include benefits such as housing and transport. It's also possible for a Marketing Writer to earn more or less than the average salaries shown above.

Marketing Writer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Writer Salaries in Senegal

So we've looked at the average salaries a Marketing Writer will earn in Senegal. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Writer can earn between 1,369,700 XOF and 4,345,400 XOF on average in Senegal. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Writer in Senegal is 2,831,100 XOF. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 2,831,100 XOF, and 50% of the population earn more than 2,831,100 XOF.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Writer salary in Senegal, 25% of the population are earning less than 1,882,700 XOF while 75% of the population earn more than 1,882,700 XOF.

75% of the population earn less than 3,659,400 XOF, and 25% of the population earn more than 3,659,400 XOF.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Writer Salary by Experience Level in Senegal

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing writer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Writer in Senegal that has less than two years of experience can expect to earn somewhere in the region of 1,621,400 XOF.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Writer salary would increase to 2,076,600 XOF.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Writer, the average salary would be 2,868,600 XOF.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 3,553,500 XOF.
  • 15 - 20 Years Experience. A Marketing Writer with 15 to 20 years of experience can earn an average of 3,805,100 XOF.
  • 20+ Years Experience. For a Marketing Writer with more than 20 years, the expected average salary increases to 4,056,200 XOF.

Average Salary by Experience Chart

0-2 Years
1,621,400 XOF
2-5 Years +29%
2,076,600 XOF
5-10 Years +38%
2,868,600 XOF
10-15 Years +24%
3,553,500 XOF
15-20 Years +7%
3,805,100 XOF
20+ Years +7%
4,056,200 XOF

Marketing Writer Salary by Education Level in Senegal

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Writer in Senegal based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Writer in Senegal with a high school education can earn an average salary of 2,076,600 XOF.

  • Certificate or Diploma. A Marketing Writer in Senegal with a certificate or diploma education can earn an average salary of 2,964,800 XOF.

  • Bachelor's Degree. A Marketing Writer in Senegal with a bachelor's degree education can earn an average salary of 4,102,700 XOF.

Average Salary by Education Chart

High School
2,076,600 XOF
Certificate or Diploma +43%
2,964,800 XOF
Bachelor's Degree +38%
4,102,700 XOF

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Senegal is around 1,750,000 to 5,250,000 XOF and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Writer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Senegal, a male marketing writer will earn an average of 2,893,600 XOF, while a female marketing writer will earn around 2,617,900 XOF.

This means that a male marketing writer earns approximately 11% more than a female marketing writer for performing the same job.

Average Salary by Gender Chart in Senegal

Male
2,893,600 XOF
Female -11%
2,617,900 XOF

Marketing Writer Average Pay Raise in Senegal

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Writer in Senegal is around 8% every 27 months.

The national average pay raise across all professions and industries in Senegal is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 27 ) × 12  = 4%

What this means is that a Marketing Writer in Senegal can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Senegal for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Senegal.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
3%
Energy
6%
Information Technology
9%
Healthcare
3%
Travel
6%
Construction
9%
Education
3%

Marketing Writer Bonus and Incentive Rates in Senegal

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Writer is a low bonus based job, with 37% of employees reporting at least one bonus in the last 12 months.

63% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
37%
No Bonus
63%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Senegal earn approximately 14% more than private sector employees in the same role.

Public Sector
4,537,100 XOF
Private Sector -14%
3,996,300 XOF

Salaries for Jobs Similar to a Marketing Writer

In the table below, we have salary information for jobs that are similar to a Marketing Writer in Senegal.

Job Title Category Salary
Account Handler Marketing 3,323,300 XOF
Affiliate Manager Marketing 4,475,900 XOF
Analytics Specialist Marketing 3,239,400 XOF
Assistant Brand Manager Marketing 4,726,900 XOF
Assistant Product Manager Marketing 5,136,500 XOF
Associate Marketing Manager Marketing 5,197,600 XOF
Associate Product Manager Marketing 4,991,200 XOF
Brand Ambassador Marketing 5,963,300 XOF
Brand Director Marketing 7,606,200 XOF
Brand Executive Marketing 6,635,400 XOF
Brand Manager Marketing 6,433,500 XOF
Business Analytics Specialist Marketing 3,263,500 XOF
Business Channel Manager Marketing 4,510,700 XOF
Business Intelligence Team Leader Marketing 4,667,500 XOF
Campaign Specialist Marketing 4,270,100 XOF
Chief Marketing Officer Marketing 7,246,500 XOF
Chief Product Officer Marketing 6,442,400 XOF
Communications Officer Marketing 2,161,200 XOF
Content Manager Marketing 3,648,200 XOF
Content Marketing Strategist Marketing 4,499,000 XOF
Copy Editer Marketing 2,593,900 XOF
Copy Writer Marketing 2,566,100 XOF
Creative Marketing Lead Marketing 4,499,000 XOF
Creative Writer Marketing 2,773,700 XOF
Digital Marketer Marketing 3,805,100 XOF
Digital Marketing Manager Marketing 5,221,800 XOF
Digital Marketing Strategist Marketing 5,340,600 XOF
Digital Media Specialist Marketing 4,690,500 XOF
Director of Marketing Marketing 7,331,800 XOF
Director of Research Marketing 5,340,600 XOF
eMarketing Manager Marketing 5,507,100 XOF
Event Marketing Marketing 5,579,400 XOF
Head of Executive Search Marketing 6,024,400 XOF
Key Affiliate Manager Marketing 4,981,700 XOF
Localization Manager Marketing 4,931,400 XOF
Market Development Executive Marketing 5,735,900 XOF
Market Development Manager Marketing 5,890,200 XOF
Market Research Analyst Marketing 4,777,400 XOF
Market Research Manager Marketing 5,136,500 XOF
Market Segmentation Director Marketing 5,651,400 XOF
Marketing Account Supervisor Marketing 4,297,400 XOF
Marketing Administrator Marketing 3,529,600 XOF
Marketing Advisor Marketing 4,079,300 XOF
Marketing Analyst Marketing 4,297,400 XOF
Marketing and Communications Officer Marketing 2,471,700 XOF
Marketing and Sales Head Marketing 7,007,800 XOF
Marketing Assistant Marketing 2,339,200 XOF
Marketing Associate Marketing 2,266,400 XOF
Marketing Communications Manager Marketing 4,714,900 XOF
Marketing Consultant Marketing 5,029,900 XOF
Marketing Coordinator Marketing 2,290,300 XOF
Marketing Director Marketing 7,067,300 XOF
Marketing Distribution Executive Marketing 5,363,700 XOF
Marketing Executive Marketing 5,434,400 XOF
Marketing Manager Marketing 7,150,200 XOF
Marketing Officer Marketing 2,423,000 XOF
Marketing Segment Manager Marketing 5,363,700 XOF
Marketing Specialist Marketing 3,432,600 XOF
Marketing Supervisor Marketing 4,391,800 XOF
Marketing Vice President Marketing 5,843,600 XOF
Online Marketing Analyst Marketing 3,755,300 XOF
Online Marketing Manager Marketing 4,633,100 XOF
Optimization Manager Marketing 4,488,100 XOF
Outbound Sales Marketing 3,277,900 XOF
Outreach Coordinator Marketing 3,132,800 XOF
Outreach Specialist Marketing 4,032,100 XOF
Product Development Marketing 4,883,400 XOF
Product Manager Marketing 5,555,200 XOF
Product Marketing Engineer Marketing 3,023,200 XOF
Product Marketing Executive Marketing 5,161,100 XOF
Product Marketing Manager Marketing 5,242,700 XOF
Product Researcher Marketing 2,794,600 XOF
Product Strategist Marketing 4,056,200 XOF
Product Strategy Researcher Marketing 4,187,600 XOF
Product Training Specialist Marketing 3,622,400 XOF
Project Manager Marketing 4,140,900 XOF
Publications Coordinator Marketing 2,471,700 XOF
Research Executive Marketing 5,172,800 XOF
Sales and Marketing Assistant Marketing 2,207,600 XOF
Sales and Marketing Coordinator Marketing 2,447,200 XOF
Sales and Marketing Director Marketing 7,499,500 XOF
Sales Director Marketing 6,850,500 XOF
Sales Management Support Marketing 2,460,900 XOF
Sales Manager Marketing 6,529,400 XOF
Search Marketing Strategist Marketing 5,651,400 XOF
Social Media Administrator Marketing 3,829,500 XOF
Social Media Specialist Marketing 3,889,500 XOF
Spaceman Analyst Marketing 2,076,600 XOF
Sponsorship Consultant Marketing 3,610,800 XOF
Team Leader Marketing 4,102,700 XOF
Telemarketer Marketing 2,173,000 XOF
Trade Marketing Executive Marketing 5,545,500 XOF
Trade Marketing Manager Marketing 5,412,700 XOF
Trade Marketing Professional Marketing 4,391,800 XOF
Trade Marketing Specialist Marketing 3,178,700 XOF
Web Analytics Manager Marketing 4,499,000 XOF
Web Content Manager Marketing 4,403,400 XOF

Salary Comparison by City

If you want to compare salaries with different cities in Senegal, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Dakar 3,013,500 XOF

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