Average Marketing Vice President Salary in Ethiopia for 2024

In this article, we will look at the average Marketing Vice President salary for 2024 in Ethiopia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Ethiopian birr. To keep things simple, we are using the ETB currency code instead of the currency symbol Br.

How Much Does a Marketing Vice President Make in Ethiopia?

A Marketing Vice President working in Ethiopia will typically earn around 152,000 ETB per year, and this can range from the lowest average salary of about 73,980 ETB to the highest average salary of 238,900 ETB.

Average Annual Salary
152,000 ETB
Average Monthly Salary
12,666 ETB

Lowest Annual Salary
73,980 ETB
Lowest Monthly Salary
6,165 ETB

Highest Annual Salary
238,900 ETB
Highest Monthly Salary
19,908 ETB

These are average salaries for a Marketing Vice President in Ethiopia and include benefits such as housing and transport. It's also possible for a Marketing Vice President to earn more or less than the average salaries shown above.

Marketing Vice President salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Vice President Salaries in Ethiopia

So we've looked at the average salaries a Marketing Vice President will earn in Ethiopia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Vice President can earn between 73,980 ETB and 238,900 ETB on average in Ethiopia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Vice President in Ethiopia is 157,600 ETB. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 157,600 ETB, and 50% of the population earn more than 157,600 ETB.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Vice President salary in Ethiopia, 25% of the population are earning less than 102,620 ETB while 75% of the population earn more than 102,620 ETB.

75% of the population earn less than 201,100 ETB, and 25% of the population earn more than 201,100 ETB.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Vice President Salary by Experience Level in Ethiopia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing vice president salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Vice President in Ethiopia that has less than two years of experience can expect to earn somewhere in the region of 88,600 ETB.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Vice President salary would increase to 113,420 ETB.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Vice President, the average salary would be 158,700 ETB.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 196,800 ETB.
  • 15 - 20 Years Experience. A Marketing Vice President with 15 to 20 years of experience can earn an average of 208,600 ETB.
  • 20+ Years Experience. For a Marketing Vice President with more than 20 years, the expected average salary increases to 221,500 ETB.

Average Salary by Experience Chart

0-2 Years
88,600 ETB
2-5 Years +29%
113,420 ETB
5-10 Years +38%
158,700 ETB
10-15 Years +24%
196,800 ETB
15-20 Years +7%
208,600 ETB
20+ Years +7%
221,500 ETB

Marketing Vice President Salary by Education Level in Ethiopia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Vice President in Ethiopia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Vice President in Ethiopia with a high school education can earn an average salary of 110,380 ETB.

  • Certificate or Diploma. A Marketing Vice President in Ethiopia with a certificate or diploma education can earn an average salary of 125,700 ETB.

  • Bachelor's Degree. A Marketing Vice President in Ethiopia with a bachelor's degree education can earn an average salary of 172,200 ETB.

  • Master's Degree. A Marketing Vice President in Ethiopia with a master's degree education can earn an average salary of 215,100 ETB.

Average Salary by Education Chart

High School
110,380 ETB
Certificate or Diploma +15%
125,700 ETB
Bachelor's Degree +35%
172,200 ETB
Master's Degree +26%
215,100 ETB

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Ethiopia is around 44,500 to 133,000 ETB and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Vice President Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Ethiopia, a male marketing vice president will earn an average of 159,400 ETB, while a female marketing vice president will earn around 143,200 ETB.

This means that a male marketing vice president earns approximately 11% more than a female marketing vice president for performing the same job.

Average Salary by Gender Chart in Ethiopia

Male
159,400 ETB
Female -11%
143,200 ETB

Marketing Vice President Average Pay Raise in Ethiopia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Vice President in Ethiopia is around 8% every 30 months.

The national average pay raise across all professions and industries in Ethiopia is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 30 ) × 12  = 3%

What this means is that a Marketing Vice President in Ethiopia can expect to receive an average pay raise of around 3% every 12 months.

Annual Pay Raise by Industry in Ethiopia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Ethiopia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
6%
Energy
3%
Information Technology
9%
Healthcare
6%
Travel
3%
Construction
9%
Education
6%

Marketing Vice President Bonus and Incentive Rates in Ethiopia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Vice President is a moderate bonus based job, with 64% of employees reporting at least one bonus in the last 12 months.

36% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
64%
No Bonus
36%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Ethiopia earn approximately 15% more than private sector employees in the same role.

Public Sector
113,780 ETB
Private Sector -15%
99,080 ETB

Salaries for Jobs Similar to a Marketing Vice President

In the table below, we have salary information for jobs that are similar to a Marketing Vice President in Ethiopia.

Job Title Category Salary
Account Handler Marketing 84,180 ETB
Affiliate Manager Marketing 109,740 ETB
Analytics Specialist Marketing 81,180 ETB
Assistant Brand Manager Marketing 119,700 ETB
Assistant Product Manager Marketing 136,100 ETB
Associate Marketing Manager Marketing 128,500 ETB
Associate Product Manager Marketing 136,200 ETB
Brand Ambassador Marketing 159,500 ETB
Brand Director Marketing 194,600 ETB
Brand Executive Marketing 164,200 ETB
Brand Manager Marketing 164,200 ETB
Business Analytics Specialist Marketing 83,760 ETB
Business Channel Manager Marketing 117,440 ETB
Business Intelligence Team Leader Marketing 127,700 ETB
Campaign Specialist Marketing 110,500 ETB
Chief Marketing Officer Marketing 187,500 ETB
Chief Product Officer Marketing 169,000 ETB
Communications Officer Marketing 57,360 ETB
Content Manager Marketing 97,260 ETB
Content Marketing Strategist Marketing 108,800 ETB
Copy Editer Marketing 69,260 ETB
Copy Writer Marketing 68,900 ETB
Creative Marketing Lead Marketing 118,260 ETB
Creative Writer Marketing 72,180 ETB
Digital Marketer Marketing 100,140 ETB
Digital Marketing Manager Marketing 143,200 ETB
Digital Marketing Strategist Marketing 134,600 ETB
Digital Media Specialist Marketing 119,700 ETB
Director of Marketing Marketing 183,600 ETB
Director of Research Marketing 134,600 ETB
eMarketing Manager Marketing 152,300 ETB
Event Marketing Marketing 146,200 ETB
Head of Executive Search Marketing 159,400 ETB
Key Affiliate Manager Marketing 136,200 ETB
Localization Manager Marketing 120,880 ETB
Market Development Executive Marketing 154,700 ETB
Market Development Manager Marketing 151,800 ETB
Market Research Analyst Marketing 116,780 ETB
Market Research Manager Marketing 124,400 ETB
Market Segmentation Director Marketing 148,300 ETB
Marketing Account Supervisor Marketing 116,540 ETB
Marketing Administrator Marketing 92,500 ETB
Marketing Advisor Marketing 106,960 ETB
Marketing Analyst Marketing 113,280 ETB
Marketing and Communications Officer Marketing 66,840 ETB
Marketing and Sales Head Marketing 192,000 ETB
Marketing Assistant Marketing 58,720 ETB
Marketing Associate Marketing 59,940 ETB
Marketing Communications Manager Marketing 118,800 ETB
Marketing Consultant Marketing 138,800 ETB
Marketing Coordinator Marketing 63,380 ETB
Marketing Director Marketing 187,300 ETB
Marketing Distribution Executive Marketing 151,800 ETB
Marketing Executive Marketing 150,000 ETB
Marketing Manager Marketing 180,300 ETB
Marketing Officer Marketing 60,180 ETB
Marketing Segment Manager Marketing 134,600 ETB
Marketing Specialist Marketing 93,280 ETB
Marketing Supervisor Marketing 108,120 ETB
Marketing Writer Marketing 72,700 ETB
Online Marketing Analyst Marketing 95,600 ETB
Online Marketing Manager Marketing 128,500 ETB
Optimization Manager Marketing 116,960 ETB
Outbound Sales Marketing 77,860 ETB
Outreach Coordinator Marketing 79,120 ETB
Outreach Specialist Marketing 96,560 ETB
Product Development Marketing 128,500 ETB
Product Manager Marketing 152,100 ETB
Product Marketing Engineer Marketing 79,280 ETB
Product Marketing Executive Marketing 143,200 ETB
Product Marketing Manager Marketing 136,200 ETB
Product Researcher Marketing 79,280 ETB
Product Strategist Marketing 109,000 ETB
Product Strategy Researcher Marketing 110,340 ETB
Product Training Specialist Marketing 90,980 ETB
Project Manager Marketing 107,820 ETB
Publications Coordinator Marketing 66,680 ETB
Research Executive Marketing 136,100 ETB
Sales and Marketing Assistant Marketing 58,200 ETB
Sales and Marketing Coordinator Marketing 60,340 ETB
Sales and Marketing Director Marketing 181,600 ETB
Sales Director Marketing 183,700 ETB
Sales Management Support Marketing 61,760 ETB
Sales Manager Marketing 183,600 ETB
Search Marketing Strategist Marketing 148,300 ETB
Social Media Administrator Marketing 104,500 ETB
Social Media Specialist Marketing 99,460 ETB
Spaceman Analyst Marketing 56,140 ETB
Sponsorship Consultant Marketing 96,960 ETB
Team Leader Marketing 106,820 ETB
Telemarketer Marketing 54,180 ETB
Trade Marketing Executive Marketing 146,200 ETB
Trade Marketing Manager Marketing 148,300 ETB
Trade Marketing Professional Marketing 107,880 ETB
Trade Marketing Specialist Marketing 83,020 ETB
Web Analytics Manager Marketing 119,560 ETB
Web Content Manager Marketing 114,940 ETB

Salary Comparison by City

If you want to compare salaries with different cities in Ethiopia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Adis Abeba 157,600 ETB
Gonder 146,200 ETB
Mekele 130,400 ETB

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