Average Marketing Officer Salary in Zambia for 2024

In this article, we will look at the average Marketing Officer salary for 2024 in Zambia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Zambian kwacha. To keep things simple, we are using the ZMW currency code instead of the currency symbol ZK.

How Much Does a Marketing Officer Make in Zambia?

A Marketing Officer working in Zambia will typically earn around 43,080 ZMW per year, and this can range from the lowest average salary of about 21,560 ZMW to the highest average salary of 69,240 ZMW.

Average Annual Salary
43,080 ZMW
Average Monthly Salary
3,590 ZMW

Lowest Annual Salary
21,560 ZMW
Lowest Monthly Salary
1,796 ZMW

Highest Annual Salary
69,240 ZMW
Highest Monthly Salary
5,770 ZMW

These are average salaries for a Marketing Officer in Zambia and include benefits such as housing and transport. It's also possible for a Marketing Officer to earn more or less than the average salaries shown above.

Marketing Officer salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Officer Salaries in Zambia

So we've looked at the average salaries a Marketing Officer will earn in Zambia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Officer can earn between 21,560 ZMW and 69,240 ZMW on average in Zambia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Officer in Zambia is 44,720 ZMW. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 44,720 ZMW, and 50% of the population earn more than 44,720 ZMW.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Officer salary in Zambia, 25% of the population are earning less than 31,540 ZMW while 75% of the population earn more than 31,540 ZMW.

75% of the population earn less than 56,460 ZMW, and 25% of the population earn more than 56,460 ZMW.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Officer Salary by Experience Level in Zambia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing officer salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Officer in Zambia that has less than two years of experience can expect to earn somewhere in the region of 27,020 ZMW.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Officer salary would increase to 31,040 ZMW.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Officer, the average salary would be 46,400 ZMW.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 54,280 ZMW.
  • 15 - 20 Years Experience. A Marketing Officer with 15 to 20 years of experience can earn an average of 59,940 ZMW.
  • 20+ Years Experience. For a Marketing Officer with more than 20 years, the expected average salary increases to 64,300 ZMW.

Average Salary by Experience Chart

0-2 Years
27,020 ZMW
2-5 Years +29%
31,040 ZMW
5-10 Years +38%
46,400 ZMW
10-15 Years +24%
54,280 ZMW
15-20 Years +7%
59,940 ZMW
20+ Years +7%
64,300 ZMW

Marketing Officer Salary by Education Level in Zambia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Officer in Zambia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Officer in Zambia with a high school education can earn an average salary of 31,040 ZMW.

  • Certificate or Diploma. A Marketing Officer in Zambia with a certificate or diploma education can earn an average salary of 47,760 ZMW.

  • Bachelor's Degree. A Marketing Officer in Zambia with a bachelor's degree education can earn an average salary of 66,020 ZMW.

Average Salary by Education Chart

High School
31,040 ZMW
Certificate or Diploma +43%
47,760 ZMW
Bachelor's Degree +38%
66,020 ZMW

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Zambia is around 30,000 to 90,000 ZMW and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Officer Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Zambia, a male marketing officer will earn an average of 43,760 ZMW, while a female marketing officer will earn around 40,040 ZMW.

This means that a male marketing officer earns approximately 9% more than a female marketing officer for performing the same job.

Average Salary by Gender Chart in Zambia

Male
43,760 ZMW
Female -9%
40,040 ZMW

Marketing Officer Average Pay Raise in Zambia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Officer in Zambia is around 8% every 27 months.

The national average pay raise across all professions and industries in Zambia is around 5% every 28 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 8 ÷ 27 ) × 12  = 4%

What this means is that a Marketing Officer in Zambia can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Zambia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Zambia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
8%
Energy
7%
Information Technology
6%
Healthcare
5%
Travel
4%
Construction
3%
Education
2%

Marketing Officer Bonus and Incentive Rates in Zambia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Officer is a low bonus based job, with 37% of employees reporting at least one bonus in the last 12 months.

63% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 3% to 6%.

Received Bonus
37%
No Bonus
63%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Zambia earn approximately 21% more than private sector employees in the same role.

Public Sector
80,180 ZMW
Private Sector -21%
66,260 ZMW

Salaries for Jobs Similar to a Marketing Officer

In the table below, we have salary information for jobs that are similar to a Marketing Officer in Zambia.

Job Title Category Salary
Account Handler Marketing 61,460 ZMW
Affiliate Manager Marketing 75,100 ZMW
Analytics Specialist Marketing 56,140 ZMW
Assistant Brand Manager Marketing 86,460 ZMW
Assistant Product Manager Marketing 88,580 ZMW
Associate Marketing Manager Marketing 93,780 ZMW
Associate Product Manager Marketing 93,220 ZMW
Brand Ambassador Marketing 112,000 ZMW
Brand Director Marketing 137,400 ZMW
Brand Executive Marketing 114,820 ZMW
Brand Manager Marketing 116,180 ZMW
Business Analytics Specialist Marketing 55,320 ZMW
Business Channel Manager Marketing 80,840 ZMW
Business Intelligence Team Leader Marketing 89,120 ZMW
Campaign Specialist Marketing 71,400 ZMW
Chief Marketing Officer Marketing 128,900 ZMW
Chief Product Officer Marketing 117,520 ZMW
Communications Officer Marketing 38,260 ZMW
Content Manager Marketing 68,400 ZMW
Content Marketing Strategist Marketing 79,500 ZMW
Copy Editer Marketing 47,760 ZMW
Copy Writer Marketing 49,700 ZMW
Creative Marketing Lead Marketing 79,500 ZMW
Creative Writer Marketing 45,600 ZMW
Digital Marketer Marketing 68,900 ZMW
Digital Marketing Manager Marketing 92,680 ZMW
Digital Marketing Strategist Marketing 99,220 ZMW
Digital Media Specialist Marketing 85,880 ZMW
Director of Marketing Marketing 130,400 ZMW
Director of Research Marketing 97,640 ZMW
eMarketing Manager Marketing 103,260 ZMW
Event Marketing Marketing 101,920 ZMW
Head of Executive Search Marketing 112,180 ZMW
Key Affiliate Manager Marketing 91,320 ZMW
Localization Manager Marketing 85,880 ZMW
Market Development Executive Marketing 104,600 ZMW
Market Development Manager Marketing 99,220 ZMW
Market Research Analyst Marketing 86,520 ZMW
Market Research Manager Marketing 87,060 ZMW
Market Segmentation Director Marketing 98,140 ZMW
Marketing Account Supervisor Marketing 75,040 ZMW
Marketing Administrator Marketing 67,020 ZMW
Marketing Advisor Marketing 78,940 ZMW
Marketing Analyst Marketing 76,280 ZMW
Marketing and Communications Officer Marketing 48,200 ZMW
Marketing and Sales Head Marketing 127,700 ZMW
Marketing Assistant Marketing 41,980 ZMW
Marketing Associate Marketing 42,320 ZMW
Marketing Communications Manager Marketing 86,460 ZMW
Marketing Consultant Marketing 96,980 ZMW
Marketing Coordinator Marketing 41,180 ZMW
Marketing Director Marketing 134,600 ZMW
Marketing Distribution Executive Marketing 102,460 ZMW
Marketing Executive Marketing 102,160 ZMW
Marketing Manager Marketing 129,000 ZMW
Marketing Segment Manager Marketing 96,500 ZMW
Marketing Specialist Marketing 66,820 ZMW
Marketing Supervisor Marketing 74,940 ZMW
Marketing Vice President Marketing 106,740 ZMW
Marketing Writer Marketing 46,040 ZMW
Online Marketing Analyst Marketing 69,240 ZMW
Online Marketing Manager Marketing 84,780 ZMW
Optimization Manager Marketing 83,640 ZMW
Outbound Sales Marketing 57,440 ZMW
Outreach Coordinator Marketing 55,580 ZMW
Outreach Specialist Marketing 67,320 ZMW
Product Development Marketing 87,060 ZMW
Product Manager Marketing 99,460 ZMW
Product Marketing Engineer Marketing 52,880 ZMW
Product Marketing Executive Marketing 96,560 ZMW
Product Marketing Manager Marketing 101,020 ZMW
Product Researcher Marketing 51,080 ZMW
Product Strategist Marketing 72,260 ZMW
Product Strategy Researcher Marketing 71,660 ZMW
Product Training Specialist Marketing 66,580 ZMW
Project Manager Marketing 73,020 ZMW
Publications Coordinator Marketing 44,720 ZMW
Research Executive Marketing 92,500 ZMW
Sales and Marketing Assistant Marketing 38,700 ZMW
Sales and Marketing Coordinator Marketing 43,520 ZMW
Sales and Marketing Director Marketing 129,000 ZMW
Sales Director Marketing 115,220 ZMW
Sales Management Support Marketing 45,600 ZMW
Sales Manager Marketing 118,260 ZMW
Search Marketing Strategist Marketing 106,360 ZMW
Social Media Administrator Marketing 69,580 ZMW
Social Media Specialist Marketing 69,180 ZMW
Spaceman Analyst Marketing 37,880 ZMW
Sponsorship Consultant Marketing 66,820 ZMW
Team Leader Marketing 73,120 ZMW
Telemarketer Marketing 40,420 ZMW
Trade Marketing Executive Marketing 98,120 ZMW
Trade Marketing Manager Marketing 91,520 ZMW
Trade Marketing Professional Marketing 78,480 ZMW
Trade Marketing Specialist Marketing 53,160 ZMW
Web Analytics Manager Marketing 82,480 ZMW
Web Content Manager Marketing 77,060 ZMW

Salary Comparison by City

If you want to compare salaries with different cities in Zambia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Lusaka 48,560 ZMW