Average Marketing Executive Salary in United States for 2024

In this article, we will look at the average Marketing Executive salary for 2024 in United States and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the United States dollar. To keep things simple, we are using the USD currency code instead of the currency symbol $.

How Much Does a Marketing Executive Make in United States?

A Marketing Executive working in United States will typically earn around 141,000 USD per year, and this can range from the lowest average salary of about 68,100 USD to the highest average salary of 216,600 USD.

Average Annual Salary
141,000 USD
Average Monthly Salary
11,750 USD

Lowest Annual Salary
68,100 USD
Lowest Monthly Salary
5,675 USD

Highest Annual Salary
216,600 USD
Highest Monthly Salary
18,050 USD

These are average salaries for a Marketing Executive in United States and include benefits such as housing and transport. It's also possible for a Marketing Executive to earn more or less than the average salaries shown above.

Marketing Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Executive Salaries in United States

So we've looked at the average salaries a Marketing Executive will earn in United States. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Executive can earn between 68,100 USD and 216,600 USD on average in United States. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Executive in United States is 142,300 USD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 142,300 USD, and 50% of the population earn more than 142,300 USD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Executive salary in United States, 25% of the population are earning less than 94,200 USD while 75% of the population earn more than 94,200 USD.

75% of the population earn less than 183,600 USD, and 25% of the population earn more than 183,600 USD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Executive Salary by Experience Level in United States

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Executive in United States that has less than two years of experience can expect to earn somewhere in the region of 80,300 USD.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Executive salary would increase to 105,800 USD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Executive, the average salary would be 142,300 USD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 177,200 USD.
  • 15 - 20 Years Experience. A Marketing Executive with 15 to 20 years of experience can earn an average of 190,400 USD.
  • 20+ Years Experience. For a Marketing Executive with more than 20 years, the expected average salary increases to 205,700 USD.

Average Salary by Experience Chart

0-2 Years
80,300 USD
2-5 Years +29%
105,800 USD
5-10 Years +38%
142,300 USD
10-15 Years +24%
177,200 USD
15-20 Years +7%
190,400 USD
20+ Years +7%
205,700 USD

Marketing Executive Salary by Education Level in United States

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Executive in United States based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Executive in United States with a high school education can earn an average salary of 103,600 USD.

  • Certificate or Diploma. A Marketing Executive in United States with a certificate or diploma education can earn an average salary of 114,300 USD.

  • Bachelor's Degree. A Marketing Executive in United States with a bachelor's degree education can earn an average salary of 156,200 USD.

  • Master's Degree. A Marketing Executive in United States with a master's degree education can earn an average salary of 195,500 USD.

Average Salary by Education Chart

High School
103,600 USD
Certificate or Diploma +15%
114,300 USD
Bachelor's Degree +35%
156,200 USD
Master's Degree +26%
195,500 USD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in United States is around 39,500 to 118,000 USD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In United States, a male marketing executive will earn an average of 142,300 USD, while a female marketing executive will earn around 137,100 USD.

This means that a male marketing executive earns approximately 4% more than a female marketing executive for performing the same job.

Average Salary by Gender Chart in United States

Male
142,300 USD
Female -4%
137,100 USD

Marketing Executive Average Pay Raise in United States

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Executive in United States is around 12% every 17 months.

The national average pay raise across all professions and industries in United States is around 8% every 16 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 17 ) × 12  = 8%

What this means is that a Marketing Executive in United States can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in United States for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in United States.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
4%
Energy
8%
Information Technology
3%
Healthcare
7%
Travel
2%
Construction
6%
Education
1%

Marketing Executive Bonus and Incentive Rates in United States

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Executive is a high bonus based job, with 83% of employees reporting at least one bonus in the last 12 months.

17% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
83%
No Bonus
17%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in United States earn approximately 6% more than private sector employees in the same role.

Public Sector
98,800 USD
Private Sector -6%
93,100 USD

Salaries for Jobs Similar to a Marketing Executive

In the table below, we have salary information for jobs that are similar to a Marketing Executive in United States.

Job Title Category Salary
Account Handler Marketing 75,800 USD
Affiliate Manager Marketing 107,300 USD
Analytics Specialist Marketing 78,500 USD
Assistant Brand Manager Marketing 105,200 USD
Assistant Product Manager Marketing 115,600 USD
Associate Marketing Manager Marketing 125,400 USD
Associate Product Manager Marketing 117,100 USD
Brand Ambassador Marketing 138,700 USD
Brand Director Marketing 184,700 USD
Brand Executive Marketing 165,900 USD
Brand Manager Marketing 157,600 USD
Business Analytics Specialist Marketing 77,000 USD
Business Channel Manager Marketing 109,000 USD
Business Intelligence Team Leader Marketing 107,700 USD
Campaign Specialist Marketing 102,700 USD
Chief Marketing Officer Marketing 167,100 USD
Chief Product Officer Marketing 160,700 USD
Communications Officer Marketing 53,800 USD
Content Manager Marketing 88,300 USD
Content Marketing Strategist Marketing 98,700 USD
Copy Editer Marketing 67,300 USD
Copy Writer Marketing 64,100 USD
Creative Marketing Lead Marketing 99,700 USD
Creative Writer Marketing 65,200 USD
Digital Marketer Marketing 97,300 USD
Digital Marketing Manager Marketing 130,400 USD
Digital Marketing Strategist Marketing 130,500 USD
Digital Media Specialist Marketing 114,300 USD
Director of Marketing Marketing 175,200 USD
Director of Research Marketing 127,600 USD
eMarketing Manager Marketing 130,500 USD
Event Marketing Marketing 130,500 USD
Head of Executive Search Marketing 151,800 USD
Key Affiliate Manager Marketing 124,500 USD
Localization Manager Marketing 116,400 USD
Market Development Executive Marketing 141,000 USD
Market Development Manager Marketing 142,100 USD
Market Research Analyst Marketing 107,700 USD
Market Research Manager Marketing 119,700 USD
Market Segmentation Director Marketing 132,000 USD
Marketing Account Supervisor Marketing 107,700 USD
Marketing Administrator Marketing 80,000 USD
Marketing Advisor Marketing 95,400 USD
Marketing Analyst Marketing 105,200 USD
Marketing and Communications Officer Marketing 62,600 USD
Marketing and Sales Head Marketing 177,200 USD
Marketing Assistant Marketing 60,500 USD
Marketing Associate Marketing 54,200 USD
Marketing Communications Manager Marketing 111,700 USD
Marketing Consultant Marketing 123,000 USD
Marketing Coordinator Marketing 54,200 USD
Marketing Director Marketing 165,900 USD
Marketing Distribution Executive Marketing 140,700 USD
Marketing Manager Marketing 168,700 USD
Marketing Officer Marketing 54,200 USD
Marketing Segment Manager Marketing 117,100 USD
Marketing Specialist Marketing 84,800 USD
Marketing Supervisor Marketing 99,700 USD
Marketing Vice President Marketing 139,100 USD
Marketing Writer Marketing 68,900 USD
Online Marketing Analyst Marketing 94,400 USD
Online Marketing Manager Marketing 123,000 USD
Optimization Manager Marketing 105,200 USD
Outbound Sales Marketing 78,900 USD
Outreach Coordinator Marketing 69,100 USD
Outreach Specialist Marketing 92,100 USD
Product Development Marketing 125,400 USD
Product Manager Marketing 140,200 USD
Product Marketing Engineer Marketing 70,600 USD
Product Marketing Executive Marketing 128,200 USD
Product Marketing Manager Marketing 123,800 USD
Product Researcher Marketing 73,100 USD
Product Strategist Marketing 103,600 USD
Product Strategy Researcher Marketing 100,200 USD
Product Training Specialist Marketing 79,000 USD
Project Manager Marketing 100,700 USD
Publications Coordinator Marketing 58,600 USD
Research Executive Marketing 116,400 USD
Sales and Marketing Assistant Marketing 49,300 USD
Sales and Marketing Coordinator Marketing 59,800 USD
Sales and Marketing Director Marketing 177,100 USD
Sales Director Marketing 169,700 USD
Sales Management Support Marketing 58,200 USD
Sales Manager Marketing 161,300 USD
Search Marketing Strategist Marketing 142,300 USD
Social Media Administrator Marketing 93,200 USD
Social Media Specialist Marketing 96,600 USD
Spaceman Analyst Marketing 49,700 USD
Sponsorship Consultant Marketing 86,800 USD
Team Leader Marketing 105,200 USD
Telemarketer Marketing 50,000 USD
Trade Marketing Executive Marketing 130,500 USD
Trade Marketing Manager Marketing 130,500 USD
Trade Marketing Professional Marketing 100,700 USD
Trade Marketing Specialist Marketing 79,600 USD
Web Analytics Manager Marketing 109,700 USD
Web Content Manager Marketing 111,700 USD

Salary Comparison by City

If you want to compare salaries with different cities in United States, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Atlanta 128,200 USD
Austin 150,100 USD
Baltimore 130,400 USD
Boston 138,700 USD
Bristol 109,700 USD
Chicago 163,800 USD
Cincinnati 123,000 USD
Cleveland 123,000 USD
Dallas 147,900 USD
Denver 139,100 USD
Detroit 146,700 USD
Honolulu 114,600 USD
Houston 156,200 USD
Indianapolis 146,700 USD
Iowa City 108,200 USD
Jacksonville 151,800 USD
Kansas City 127,600 USD
Kent 118,900 USD
Las Vegas 134,700 USD
Long Beach 123,800 USD
Los Angeles 153,700 USD
Memphis 146,700 USD
Miami 132,000 USD
Minneapolis 127,700 USD
New Orleans 130,500 USD
New York 158,900 USD
Oakland 128,200 USD
Oklahoma City 142,100 USD
Orlando 111,700 USD
Philadelphia 152,900 USD
Phoenix 157,600 USD
Sacramento 139,100 USD
San Antonio 158,700 USD
San Diego 152,900 USD
San Francisco 140,200 USD
San Jose 157,600 USD
Seattle 148,300 USD
Tampa 117,100 USD
Vancouver 117,100 USD
Washington D.C. 139,100 USD

Salary Comparison by State

The table below includes links to the average salary for each state in United States.

City Average Salary
Alabama 146,700 USD
Alaska 118,900 USD
Arizona 148,300 USD
Arkansas 142,100 USD
California 151,800 USD
Colorado 142,100 USD
Connecticut 130,500 USD
Delaware 125,400 USD
District of Columbia 127,700 USD
Florida 148,300 USD
Georgia 151,800 USD
Hawaii 132,000 USD
Idaho 123,800 USD
Illinois 152,900 USD
Indiana 153,800 USD
Iowa 130,400 USD
Kansas 138,700 USD
Kentucky 130,400 USD
Louisiana 138,700 USD
Maine 130,500 USD
Maryland 140,700 USD
Massachusetts 146,700 USD
Michigan 157,600 USD
Minnesota 139,100 USD
Mississippi 134,700 USD
Missouri 137,100 USD
Montana 123,800 USD
Nebraska 134,100 USD
Nevada 127,600 USD
New Hampshire 128,200 USD
New Jersey 152,700 USD
New Mexico 127,600 USD
New York 153,700 USD
North Carolina 140,200 USD
North Dakota 119,700 USD
Ohio 152,700 USD
Oklahoma 130,500 USD
Oregon 138,700 USD
Pennsylvania 156,200 USD
Rhode Island 121,800 USD
South Carolina 142,100 USD
South Dakota 128,400 USD
Tennessee 142,300 USD
Texas 158,900 USD
Utah 127,700 USD
Vermont 121,800 USD
Virginia 153,800 USD
Washington 140,200 USD
West Virginia 130,500 USD
Wisconsin 146,900 USD
Wyoming 117,100 USD

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