Average Marketing Executive Salary in Tanzania for 2024

In this article, we will look at the average Marketing Executive salary for 2024 in Tanzania and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Tanzanian shilling. To keep things simple, we are using the TZS currency code instead of the currency symbol Sh.

How Much Does a Marketing Executive Make in Tanzania?

A Marketing Executive working in Tanzania will typically earn around 21,478,100 TZS per year, and this can range from the lowest average salary of about 10,537,900 TZS to the highest average salary of 33,599,200 TZS.

Average Annual Salary
21,478,100 TZS
Average Monthly Salary
1,789,841 TZS

Lowest Annual Salary
10,537,900 TZS
Lowest Monthly Salary
878,158 TZS

Highest Annual Salary
33,599,200 TZS
Highest Monthly Salary
2,799,933 TZS

These are average salaries for a Marketing Executive in Tanzania and include benefits such as housing and transport. It's also possible for a Marketing Executive to earn more or less than the average salaries shown above.

Marketing Executive salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Executive Salaries in Tanzania

So we've looked at the average salaries a Marketing Executive will earn in Tanzania. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Executive can earn between 10,537,900 TZS and 33,599,200 TZS on average in Tanzania. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Executive in Tanzania is 21,961,700 TZS. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 21,961,700 TZS, and 50% of the population earn more than 21,961,700 TZS.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Executive salary in Tanzania, 25% of the population are earning less than 14,639,900 TZS while 75% of the population earn more than 14,639,900 TZS.

75% of the population earn less than 28,318,900 TZS, and 25% of the population earn more than 28,318,900 TZS.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Executive Salary by Experience Level in Tanzania

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing executive salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Executive in Tanzania that has less than two years of experience can expect to earn somewhere in the region of 12,481,200 TZS.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Executive salary would increase to 16,079,800 TZS.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Executive, the average salary would be 22,198,500 TZS.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 27,479,000 TZS.
  • 15 - 20 Years Experience. A Marketing Executive with 15 to 20 years of experience can earn an average of 29,399,100 TZS.
  • 20+ Years Experience. For a Marketing Executive with more than 20 years, the expected average salary increases to 31,320,700 TZS.

Average Salary by Experience Chart

0-2 Years
12,481,200 TZS
2-5 Years +29%
16,079,800 TZS
5-10 Years +38%
22,198,500 TZS
10-15 Years +24%
27,479,000 TZS
15-20 Years +7%
29,399,100 TZS
20+ Years +7%
31,320,700 TZS

Marketing Executive Salary by Education Level in Tanzania

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Executive in Tanzania based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing Executive in Tanzania with a high school education can earn an average salary of 15,599,800 TZS.

  • Certificate or Diploma. A Marketing Executive in Tanzania with a certificate or diploma education can earn an average salary of 17,879,000 TZS.

  • Bachelor's Degree. A Marketing Executive in Tanzania with a bachelor's degree education can earn an average salary of 24,119,700 TZS.

  • Master's Degree. A Marketing Executive in Tanzania with a master's degree education can earn an average salary of 30,360,800 TZS.

Average Salary by Education Chart

High School
15,599,800 TZS
Certificate or Diploma +15%
17,879,000 TZS
Bachelor's Degree +35%
24,119,700 TZS
Master's Degree +26%
30,360,800 TZS

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Tanzania is around 6,310,000 to 18,900,000 TZS and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Executive Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Tanzania, a male marketing executive will earn an average of 22,321,900 TZS, while a female marketing executive will earn around 20,400,600 TZS.

This means that a male marketing executive earns approximately 9% more than a female marketing executive for performing the same job.

Average Salary by Gender Chart in Tanzania

Male
22,321,900 TZS
Female -9%
20,400,600 TZS

Marketing Executive Average Pay Raise in Tanzania

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Executive in Tanzania is around 12% every 19 months.

The national average pay raise across all professions and industries in Tanzania is around 8% every 18 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 12 ÷ 19 ) × 12  = 8%

What this means is that a Marketing Executive in Tanzania can expect to receive an average pay raise of around 8% every 12 months.

Annual Pay Raise by Industry in Tanzania for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Tanzania.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
7%
Energy
5%
Information Technology
3%
Healthcare
1%
Travel
8%
Construction
6%
Education
4%

Marketing Executive Bonus and Incentive Rates in Tanzania

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Executive is a high bonus based job, with 80% of employees reporting at least one bonus in the last 12 months.

20% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
80%
No Bonus
20%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Tanzania earn approximately 7% more than private sector employees in the same role.

Public Sector
15,838,200 TZS
Private Sector -7%
14,760,200 TZS

Salaries for Jobs Similar to a Marketing Executive

In the table below, we have salary information for jobs that are similar to a Marketing Executive in Tanzania.

Job Title Category Salary
Account Handler Marketing 12,841,200 TZS
Affiliate Manager Marketing 16,198,300 TZS
Analytics Specialist Marketing 11,856,900 TZS
Assistant Brand Manager Marketing 18,598,500 TZS
Assistant Product Manager Marketing 19,200,400 TZS
Associate Marketing Manager Marketing 20,038,100 TZS
Associate Product Manager Marketing 19,439,300 TZS
Brand Ambassador Marketing 24,478,500 TZS
Brand Director Marketing 30,360,800 TZS
Brand Executive Marketing 24,478,500 TZS
Brand Manager Marketing 24,599,500 TZS
Business Analytics Specialist Marketing 12,239,700 TZS
Business Channel Manager Marketing 17,640,500 TZS
Business Intelligence Team Leader Marketing 19,200,400 TZS
Campaign Specialist Marketing 15,480,300 TZS
Chief Marketing Officer Marketing 28,078,900 TZS
Chief Product Officer Marketing 25,200,800 TZS
Communications Officer Marketing 8,279,300 TZS
Content Manager Marketing 14,639,900 TZS
Content Marketing Strategist Marketing 16,439,200 TZS
Copy Editer Marketing 10,378,100 TZS
Copy Writer Marketing 10,523,700 TZS
Creative Marketing Lead Marketing 16,561,800 TZS
Creative Writer Marketing 10,440,100 TZS
Digital Marketer Marketing 14,639,900 TZS
Digital Marketing Manager Marketing 20,400,600 TZS
Digital Marketing Strategist Marketing 21,241,100 TZS
Digital Media Specialist Marketing 17,640,500 TZS
Director of Marketing Marketing 28,200,200 TZS
Director of Research Marketing 20,639,100 TZS
eMarketing Manager Marketing 22,198,500 TZS
Event Marketing Marketing 21,121,400 TZS
Head of Executive Search Marketing 24,239,000 TZS
Key Affiliate Manager Marketing 20,518,900 TZS
Localization Manager Marketing 18,121,700 TZS
Market Development Executive Marketing 22,321,900 TZS
Market Development Manager Marketing 22,799,000 TZS
Market Research Analyst Marketing 18,840,100 TZS
Market Research Manager Marketing 18,840,100 TZS
Market Segmentation Director Marketing 21,719,900 TZS
Marketing Account Supervisor Marketing 16,918,700 TZS
Marketing Administrator Marketing 14,038,300 TZS
Marketing Advisor Marketing 16,918,700 TZS
Marketing Analyst Marketing 16,079,800 TZS
Marketing and Communications Officer Marketing 10,258,100 TZS
Marketing and Sales Head Marketing 26,880,900 TZS
Marketing Assistant Marketing 8,975,900 TZS
Marketing Associate Marketing 8,508,800 TZS
Marketing Communications Manager Marketing 18,479,600 TZS
Marketing Consultant Marketing 21,241,100 TZS
Marketing Coordinator Marketing 8,902,700 TZS
Marketing Director Marketing 29,278,200 TZS
Marketing Distribution Executive Marketing 22,081,800 TZS
Marketing Manager Marketing 27,960,400 TZS
Marketing Officer Marketing 9,073,200 TZS
Marketing Segment Manager Marketing 20,400,600 TZS
Marketing Specialist Marketing 13,679,300 TZS
Marketing Supervisor Marketing 17,039,100 TZS
Marketing Vice President Marketing 23,159,200 TZS
Marketing Writer Marketing 10,102,100 TZS
Online Marketing Analyst Marketing 15,238,200 TZS
Online Marketing Manager Marketing 19,200,400 TZS
Optimization Manager Marketing 18,001,100 TZS
Outbound Sales Marketing 12,239,700 TZS
Outreach Coordinator Marketing 11,856,900 TZS
Outreach Specialist Marketing 15,599,800 TZS
Product Development Marketing 20,038,100 TZS
Product Manager Marketing 21,241,100 TZS
Product Marketing Engineer Marketing 12,239,700 TZS
Product Marketing Executive Marketing 21,361,700 TZS
Product Marketing Manager Marketing 21,841,900 TZS
Product Researcher Marketing 11,113,100 TZS
Product Strategist Marketing 16,918,700 TZS
Product Strategy Researcher Marketing 16,079,800 TZS
Product Training Specialist Marketing 13,798,900 TZS
Project Manager Marketing 15,838,200 TZS
Publications Coordinator Marketing 9,769,700 TZS
Research Executive Marketing 19,078,500 TZS
Sales and Marketing Assistant Marketing 8,554,100 TZS
Sales and Marketing Coordinator Marketing 9,409,200 TZS
Sales and Marketing Director Marketing 27,001,700 TZS
Sales Director Marketing 27,001,700 TZS
Sales Management Support Marketing 9,995,000 TZS
Sales Manager Marketing 25,200,800 TZS
Search Marketing Strategist Marketing 23,040,200 TZS
Social Media Administrator Marketing 15,118,700 TZS
Social Media Specialist Marketing 14,639,900 TZS
Spaceman Analyst Marketing 8,533,800 TZS
Sponsorship Consultant Marketing 14,400,800 TZS
Team Leader Marketing 16,799,900 TZS
Telemarketer Marketing 8,004,700 TZS
Trade Marketing Executive Marketing 21,961,700 TZS
Trade Marketing Manager Marketing 20,760,500 TZS
Trade Marketing Professional Marketing 16,439,200 TZS
Trade Marketing Specialist Marketing 11,626,700 TZS
Web Analytics Manager Marketing 16,799,900 TZS
Web Content Manager Marketing 16,918,700 TZS

Salary Comparison by City

If you want to compare salaries with different cities in Tanzania, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Dar es Salaam 23,520,800 TZS
Dodoma 20,639,100 TZS
Mwanza 21,841,900 TZS

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