Average Marketing Director Salary in Cuba for 2024

In this article, we will look at the average Marketing Director salary for 2024 in Cuba and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the Cuban convertible peso. To keep things simple, we are using the CUC currency code instead of the currency symbol $.

How Much Does a Marketing Director Make in Cuba?

A Marketing Director working in Cuba will typically earn around 471,700 CUC per year, and this can range from the lowest average salary of about 239,000 CUC to the highest average salary of 724,300 CUC.

Average Annual Salary
471,700 CUC
Average Monthly Salary
39,308 CUC

Lowest Annual Salary
239,000 CUC
Lowest Monthly Salary
19,916 CUC

Highest Annual Salary
724,300 CUC
Highest Monthly Salary
60,358 CUC

These are average salaries for a Marketing Director in Cuba and include benefits such as housing and transport. It's also possible for a Marketing Director to earn more or less than the average salaries shown above.

Marketing Director salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing Director Salaries in Cuba

So we've looked at the average salaries a Marketing Director will earn in Cuba. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing Director can earn between 239,000 CUC and 724,300 CUC on average in Cuba. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing Director in Cuba is 460,500 CUC. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 460,500 CUC, and 50% of the population earn more than 460,500 CUC.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing Director salary in Cuba, 25% of the population are earning less than 313,700 CUC while 75% of the population earn more than 313,700 CUC.

75% of the population earn less than 580,600 CUC, and 25% of the population earn more than 580,600 CUC.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing Director Salary by Experience Level in Cuba

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing director salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing Director in Cuba that has less than two years of experience can expect to earn somewhere in the region of 268,900 CUC.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing Director salary would increase to 351,900 CUC.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing Director, the average salary would be 492,400 CUC.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 590,200 CUC.
  • 15 - 20 Years Experience. A Marketing Director with 15 to 20 years of experience can earn an average of 643,400 CUC.
  • 20+ Years Experience. For a Marketing Director with more than 20 years, the expected average salary increases to 693,100 CUC.

Average Salary by Experience Chart

0-2 Years
268,900 CUC
2-5 Years +31%
351,900 CUC
5-10 Years +40%
492,400 CUC
10-15 Years +20%
590,200 CUC
15-20 Years +9%
643,400 CUC
20+ Years +8%
693,100 CUC

Marketing Director Salary by Education Level in Cuba

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing Director in Cuba based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • Certificate or Diploma. A Marketing Director in Cuba with a certificate or diploma education can earn an average salary of 308,900 CUC.

  • Bachelor's Degree. A Marketing Director in Cuba with a bachelor's degree education can earn an average salary of 462,300 CUC.

  • Master's Degree. A Marketing Director in Cuba with a master's degree education can earn an average salary of 683,800 CUC.

Average Salary by Education Chart

Certificate or Diploma
308,900 CUC
Bachelor's Degree +50%
462,300 CUC
Master's Degree +48%
683,800 CUC

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Cuba is around 110,000 to 329,000 CUC and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing Director Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Cuba, a male marketing director will earn an average of 507,300 CUC, while a female marketing director will earn around 433,800 CUC.

This means that a male marketing director earns approximately 17% more than a female marketing director for performing the same job.

Average Salary by Gender Chart in Cuba

Male
507,300 CUC
Female -17%
433,800 CUC

Marketing Director Average Pay Raise in Cuba

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing Director in Cuba is around 9% every 30 months.

The national average pay raise across all professions and industries in Cuba is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that a Marketing Director in Cuba can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Cuba for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Cuba.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing Director Bonus and Incentive Rates in Cuba

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing Director is a moderate bonus based job, with 63% of employees reporting at least one bonus in the last 12 months.

37% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 6% to 8%.

Received Bonus
63%
No Bonus
37%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Cuba earn approximately 12% more than private sector employees in the same role.

Public Sector
275,200 CUC
Private Sector -12%
246,500 CUC

Salaries for Jobs Similar to a Marketing Director

In the table below, we have salary information for jobs that are similar to a Marketing Director in Cuba.

Job Title Category Salary
Account Handler Marketing 221,500 CUC
Affiliate Manager Marketing 266,000 CUC
Analytics Specialist Marketing 204,000 CUC
Assistant Brand Manager Marketing 301,300 CUC
Assistant Product Manager Marketing 319,600 CUC
Associate Marketing Manager Marketing 340,000 CUC
Associate Product Manager Marketing 330,700 CUC
Brand Ambassador Marketing 403,100 CUC
Brand Director Marketing 492,400 CUC
Brand Executive Marketing 413,900 CUC
Brand Manager Marketing 412,000 CUC
Business Analytics Specialist Marketing 197,600 CUC
Business Channel Manager Marketing 294,700 CUC
Business Intelligence Team Leader Marketing 313,700 CUC
Campaign Specialist Marketing 275,800 CUC
Chief Marketing Officer Marketing 485,200 CUC
Chief Product Officer Marketing 406,300 CUC
Communications Officer Marketing 136,100 CUC
Content Manager Marketing 232,900 CUC
Content Marketing Strategist Marketing 288,700 CUC
Copy Editer Marketing 172,200 CUC
Copy Writer Marketing 180,500 CUC
Creative Marketing Lead Marketing 283,700 CUC
Creative Writer Marketing 169,000 CUC
Digital Marketer Marketing 253,400 CUC
Digital Marketing Manager Marketing 357,700 CUC
Digital Marketing Strategist Marketing 344,600 CUC
Digital Media Specialist Marketing 296,000 CUC
Director of Marketing Marketing 476,600 CUC
Director of Research Marketing 349,300 CUC
eMarketing Manager Marketing 362,200 CUC
Event Marketing Marketing 340,400 CUC
Head of Executive Search Marketing 415,900 CUC
Key Affiliate Manager Marketing 349,300 CUC
Localization Manager Marketing 327,300 CUC
Market Development Executive Marketing 367,900 CUC
Market Development Manager Marketing 384,200 CUC
Market Research Analyst Marketing 297,000 CUC
Market Research Manager Marketing 341,900 CUC
Market Segmentation Director Marketing 340,000 CUC
Marketing Account Supervisor Marketing 268,900 CUC
Marketing Administrator Marketing 239,000 CUC
Marketing Advisor Marketing 272,800 CUC
Marketing Analyst Marketing 275,800 CUC
Marketing and Communications Officer Marketing 157,600 CUC
Marketing and Sales Head Marketing 472,000 CUC
Marketing Assistant Marketing 146,200 CUC
Marketing Associate Marketing 148,300 CUC
Marketing Communications Manager Marketing 311,700 CUC
Marketing Consultant Marketing 357,300 CUC
Marketing Coordinator Marketing 148,300 CUC
Marketing Distribution Executive Marketing 357,700 CUC
Marketing Executive Marketing 363,000 CUC
Marketing Manager Marketing 472,000 CUC
Marketing Officer Marketing 148,300 CUC
Marketing Segment Manager Marketing 345,100 CUC
Marketing Specialist Marketing 217,900 CUC
Marketing Supervisor Marketing 273,300 CUC
Marketing Vice President Marketing 384,500 CUC
Marketing Writer Marketing 180,500 CUC
Online Marketing Analyst Marketing 254,700 CUC
Online Marketing Manager Marketing 301,600 CUC
Optimization Manager Marketing 301,800 CUC
Outbound Sales Marketing 214,000 CUC
Outreach Coordinator Marketing 200,000 CUC
Outreach Specialist Marketing 251,500 CUC
Product Development Marketing 330,900 CUC
Product Manager Marketing 375,200 CUC
Product Marketing Engineer Marketing 197,600 CUC
Product Marketing Executive Marketing 325,600 CUC
Product Marketing Manager Marketing 341,400 CUC
Product Researcher Marketing 187,300 CUC
Product Strategist Marketing 277,400 CUC
Product Strategy Researcher Marketing 249,600 CUC
Product Training Specialist Marketing 232,400 CUC
Project Manager Marketing 265,000 CUC
Publications Coordinator Marketing 159,500 CUC
Research Executive Marketing 327,800 CUC
Sales and Marketing Assistant Marketing 148,300 CUC
Sales and Marketing Coordinator Marketing 159,400 CUC
Sales and Marketing Director Marketing 447,300 CUC
Sales Director Marketing 431,100 CUC
Sales Management Support Marketing 161,300 CUC
Sales Manager Marketing 454,300 CUC
Search Marketing Strategist Marketing 382,600 CUC
Social Media Administrator Marketing 247,800 CUC
Social Media Specialist Marketing 246,200 CUC
Spaceman Analyst Marketing 148,300 CUC
Sponsorship Consultant Marketing 228,000 CUC
Team Leader Marketing 277,400 CUC
Telemarketer Marketing 128,900 CUC
Trade Marketing Executive Marketing 363,000 CUC
Trade Marketing Manager Marketing 351,200 CUC
Trade Marketing Professional Marketing 268,900 CUC
Trade Marketing Specialist Marketing 201,100 CUC
Web Analytics Manager Marketing 290,800 CUC
Web Content Manager Marketing 273,300 CUC

Salary Comparison by City

If you want to compare salaries with different cities in Cuba, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Camaguey 424,900 CUC
Havana 520,900 CUC
Holguin 412,000 CUC
Santiago de Cuba 510,000 CUC

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