Average Marketing and Sales Head Salary in Macedonia for 2024

In this article, we will look at the average Marketing and Sales Head salary for 2024 in Macedonia and how that compares to other countries and professions. We'll also look at interesting salary data points like median salary, 25th and 75th percentile salaries, salary amounts based on experience, bonus ranges and more!

The data in this article has been compiled using official government salary data, salary surveys, and other sources such as job postings which contain salary information.

All salary information is in the local currency, which is the denar. To keep things simple, we are using the MKD currency code instead of the currency symbol den.

How Much Does a Marketing and Sales Head Make in Macedonia?

A Marketing and Sales Head working in Macedonia will typically earn around 1,003,800 MKD per year, and this can range from the lowest average salary of about 480,300 MKD to the highest average salary of 1,570,900 MKD.

Average Annual Salary
1,003,800 MKD
Average Monthly Salary
83,650 MKD

Lowest Annual Salary
480,300 MKD
Lowest Monthly Salary
40,025 MKD

Highest Annual Salary
1,570,900 MKD
Highest Monthly Salary
130,908 MKD

These are average salaries for a Marketing and Sales Head in Macedonia and include benefits such as housing and transport. It's also possible for a Marketing and Sales Head to earn more or less than the average salaries shown above.

Marketing and Sales Head salaries will vary a lot based on your experience, location, skills, and gender. Keep reading below to research more data on each of these areas.

Distribution of Marketing and Sales Head Salaries in Macedonia

So we've looked at the average salaries a Marketing and Sales Head will earn in Macedonia. The next interesting data point is the distribution of salaries.

Salary ranges

We already know that a Marketing and Sales Head can earn between 480,300 MKD and 1,570,900 MKD on average in Macedonia. This is known as the range in statistics.

The difference between the maximum and minimum values is a good indicator of variability in salaries, and can be used by employers to figure out how much they can expect to pay, and for employees to know how much they can earn.

Median salary

The median salary for a Marketing and Sales Head in Macedonia is 1,041,900 MKD. This is the middle value in the distribution of salaries.

What this means is that approximately 50% of the population earn less than 1,041,900 MKD, and 50% of the population earn more than 1,041,900 MKD.

If you are earning more than the median salary, that's a good indicator that you are being paid well.

If you're not earning more than the median salary, your objective should be to increase your earnings to be at least as high as the median salary (which you can do by asking for a pay rise, looking for a better paying job, etc).

Percentiles

Percentiles are similar to the median salary, but instead of looking at the middle value, they look at the values in the top and bottom half of the distribution.

For the average Marketing and Sales Head salary in Macedonia, 25% of the population are earning less than 683,800 MKD while 75% of the population earn more than 683,800 MKD.

75% of the population earn less than 1,357,900 MKD, and 25% of the population earn more than 1,357,900 MKD.

Like the median salary, the 25th and 75th percentile salaries can be used to determine which quartile you fall into so that you know whether you are being paid well enough compared to others in your profession and location.

The difference between a median and an average salary

The median and average salary are both indicators you can use to see if you are being paid fairly based on the overall population.

  • If your salary is higher than the average and the median salary, you are earning well compared to others.
  • If your salary is lower than the average and the median salary, it could indicate you are not being paid well enough.
  • If you are somewhere in between then it's tricky to determine if you are being paid well enough and you might need to research more closely.

Marketing and Sales Head Salary by Experience Level in Macedonia

The most important factor in determining your salary after the specific profession is the number of years experience you have. It stands to reason that more years of experience will result in a higher wage.

We have researched the average marketing and sales head salary based on years of experience to give you an idea of how the average changes once you've worked for a certain amount of time.

  • 0 - 2 Years Experience. A Marketing and Sales Head in Macedonia that has less than two years of experience can expect to earn somewhere in the region of 563,000 MKD.
  • 2 - 5 Years Experience. With two to five years of experience the average Marketing and Sales Head salary would increase to 798,900 MKD.
  • 5 - 10 Years Experience. From five to ten years of experience as a Marketing and Sales Head, the average salary would be 1,048,600 MKD.
  • 10 - 15 Years Experience. Once you have more than ten years of experience the average salary reaches around 1,283,600 MKD.
  • 15 - 20 Years Experience. A Marketing and Sales Head with 15 to 20 years of experience can earn an average of 1,369,700 MKD.
  • 20+ Years Experience. For a Marketing and Sales Head with more than 20 years, the expected average salary increases to 1,500,800 MKD.

Average Salary by Experience Chart

0-2 Years
563,000 MKD
2-5 Years +42%
798,900 MKD
5-10 Years +31%
1,048,600 MKD
10-15 Years +23%
1,283,600 MKD
15-20 Years +6%
1,369,700 MKD
20+ Years +10%
1,500,800 MKD

Marketing and Sales Head Salary by Education Level in Macedonia

As well as experience in a job, your education plays a big role in how much you can earn. A lot of higher paying positions require a high level of education, but how much can a degree increase your salary?

In our research we have compared the salaries of employees in the same job and career level with different levels of education to see how much more you can earn at each education level.

The salary you can earn based on your education is very specific to both your location and the career path you choose.

In our research, we looked at the average salary for a Marketing and Sales Head in Macedonia based on the education level of the employees in order to find out whether a better education level would increase your salary.

  • High School. A Marketing and Sales Head in Macedonia with a high school education can earn an average salary of 698,200 MKD.

  • Certificate or Diploma. A Marketing and Sales Head in Macedonia with a certificate or diploma education can earn an average salary of 810,400 MKD.

  • Bachelor's Degree. A Marketing and Sales Head in Macedonia with a bachelor's degree education can earn an average salary of 1,181,200 MKD.

  • Master's Degree. A Marketing and Sales Head in Macedonia with a master's degree education can earn an average salary of 1,450,700 MKD.

Average Salary by Education Chart

High School
698,200 MKD
Certificate or Diploma +16%
810,400 MKD
Bachelor's Degree +46%
1,181,200 MKD
Master's Degree +23%
1,450,700 MKD

How Much is a Master's Degree or MBA Program?

The approximate cost of a master's degree or post-graduate program like an MBA in Macedonia is around 230,000 to 689,000 MKD and takes two years to complete.

As you can see above, there are financial benefits from reaching master's degree level, but don't expect to see much of a salary increase until you have completed the degree.

It's common for people to pursue an MBA or other post-graduate program in order to switch to a a job that pays more. On average, you can expect to earn around 10% more when switching to a new company.

Whether you decide to pursue a master's degree depends on many factors. If you are able to afford it, the numbers suggest that the return on investment is worth it and you could recover the costs in a few years from the salary increase you would receive.

Marketing and Sales Head Salary Compared by Gender

In the modern age, we know that there should never be a pay gap between men and women. Unfortunately, in many professions, there is still a significant difference between the salaries earned by men when compared to the salary of women in the same job.

In Macedonia, a male marketing and sales head will earn an average of 1,032,800 MKD, while a female marketing and sales head will earn around 979,300 MKD.

This means that a male marketing and sales head earns approximately 5% more than a female marketing and sales head for performing the same job.

Average Salary by Gender Chart in Macedonia

Male
1,032,800 MKD
Female -5%
979,300 MKD

Marketing and Sales Head Average Pay Raise in Macedonia

In many countries, an annual pay raise is often given to employees to reward their service with a salary increase.

From our research, we can see that the average pay raise for a Marketing and Sales Head in Macedonia is around 9% every 30 months.

The national average pay raise across all professions and industries in Macedonia is around 4% every 29 months.

In this case, we can see that the number of months between the average pay raise is higher than the typical 12 months.

To make the data more meaningful, we can calculate what the approximate annual pay raise would be using a simple formula:

Annual Increase = ( Increase Rate ÷ Months ) × 12

So for this example, it would be:

Annual Increase = ( 9 ÷ 30 ) × 12  = 4%

What this means is that a Marketing and Sales Head in Macedonia can expect to receive an average pay raise of around 4% every 12 months.

Annual Pay Raise by Industry in Macedonia for 2024

In the chart below, you can see the average annual pay raise percentages for each of the major industries in Macedonia.

You will see that companies in bigger and more lucrative industries tend to have the higher annual pay raises.

Banking
1%
Energy
2%
Information Technology
3%
Healthcare
4%
Travel
5%
Construction
6%
Education
7%

Marketing and Sales Head Bonus and Incentive Rates in Macedonia

Another part of your overall compensation in a job is how much bonus you receive. Some job roles will be more likely to pay a bonus than others and also more likely to have higher bonus rates.

Generally speaking, jobs that are more involved with direct revenue generation will receive higher bonuses based on the performance towards revenue goals.

A Marketing and Sales Head is a moderate bonus based job, with 66% of employees reporting at least one bonus in the last 12 months.

34% reported that they had not received any bonuses in the previous 12 months.

For the employees that did receive a bonus in the previous 12 months, the reported bonuses ranged from 5% to 9%.

Received Bonus
66%
No Bonus
34%

What are the Types of Bonus?

There are a number of difference types of bonus you can receive in a job. Including:

  • Individual performance bonus - This is a bonus that is awarded to an individual employee for general performance in the job. It's the most common type of bonus.
  • Company performance bonus - This is a bonus that is awarded to a company employees to share profit with the staff.
  • Goal based bonus - This is a bonus that is awarded to an individual employee (or a team) for achieving specific goals, objectives, or milestones.
  • Holiday bonus - This type of bonus is usually paid around the holidays, often the end of the year, and is a token of appreciation for the hard work throughout the year.

Government vs Private Sector Salaries

Another commonly asked question is whether you get paid a higher salary working in the public (government) sector or the private sector.

Public sector employees in Macedonia earn approximately 10% more than private sector employees in the same role.

Public Sector
573,500 MKD
Private Sector -10%
519,300 MKD

Salaries for Jobs Similar to a Marketing and Sales Head

In the table below, we have salary information for jobs that are similar to a Marketing and Sales Head in Macedonia.

Job Title Category Salary
Account Handler Marketing 478,000 MKD
Affiliate Manager Marketing 618,800 MKD
Analytics Specialist Marketing 436,200 MKD
Assistant Brand Manager Marketing 656,800 MKD
Assistant Product Manager Marketing 695,400 MKD
Associate Marketing Manager Marketing 721,600 MKD
Associate Product Manager Marketing 744,600 MKD
Brand Ambassador Marketing 874,300 MKD
Brand Director Marketing 1,087,500 MKD
Brand Executive Marketing 888,400 MKD
Brand Manager Marketing 964,000 MKD
Business Analytics Specialist Marketing 437,300 MKD
Business Channel Manager Marketing 633,100 MKD
Business Intelligence Team Leader Marketing 684,900 MKD
Campaign Specialist Marketing 583,000 MKD
Chief Marketing Officer Marketing 1,043,700 MKD
Chief Product Officer Marketing 874,500 MKD
Communications Officer Marketing 297,000 MKD
Content Manager Marketing 539,800 MKD
Content Marketing Strategist Marketing 587,800 MKD
Copy Editer Marketing 377,200 MKD
Copy Writer Marketing 386,400 MKD
Creative Marketing Lead Marketing 580,600 MKD
Creative Writer Marketing 369,300 MKD
Digital Marketer Marketing 535,900 MKD
Digital Marketing Manager Marketing 769,500 MKD
Digital Marketing Strategist Marketing 721,600 MKD
Digital Media Specialist Marketing 683,400 MKD
Director of Marketing Marketing 1,014,700 MKD
Director of Research Marketing 741,500 MKD
eMarketing Manager Marketing 767,400 MKD
Event Marketing Marketing 714,600 MKD
Head of Executive Search Marketing 883,500 MKD
Key Affiliate Manager Marketing 717,900 MKD
Localization Manager Marketing 701,400 MKD
Market Development Executive Marketing 788,000 MKD
Market Development Manager Marketing 780,600 MKD
Market Research Analyst Marketing 656,800 MKD
Market Research Manager Marketing 732,400 MKD
Market Segmentation Director Marketing 757,600 MKD
Marketing Account Supervisor Marketing 615,700 MKD
Marketing Administrator Marketing 502,200 MKD
Marketing Advisor Marketing 590,200 MKD
Marketing Analyst Marketing 572,200 MKD
Marketing and Communications Officer Marketing 340,400 MKD
Marketing Assistant Marketing 322,600 MKD
Marketing Associate Marketing 301,600 MKD
Marketing Communications Manager Marketing 675,100 MKD
Marketing Consultant Marketing 713,900 MKD
Marketing Coordinator Marketing 315,700 MKD
Marketing Director Marketing 1,023,400 MKD
Marketing Distribution Executive Marketing 772,700 MKD
Marketing Executive Marketing 839,500 MKD
Marketing Manager Marketing 1,023,000 MKD
Marketing Officer Marketing 340,400 MKD
Marketing Segment Manager Marketing 722,100 MKD
Marketing Specialist Marketing 507,300 MKD
Marketing Supervisor Marketing 610,100 MKD
Marketing Vice President Marketing 762,400 MKD
Marketing Writer Marketing 381,800 MKD
Online Marketing Analyst Marketing 543,200 MKD
Online Marketing Manager Marketing 695,400 MKD
Optimization Manager Marketing 633,100 MKD
Outbound Sales Marketing 440,200 MKD
Outreach Coordinator Marketing 420,100 MKD
Outreach Specialist Marketing 562,200 MKD
Product Development Marketing 679,200 MKD
Product Manager Marketing 791,600 MKD
Product Marketing Engineer Marketing 444,300 MKD
Product Marketing Executive Marketing 710,500 MKD
Product Marketing Manager Marketing 751,700 MKD
Product Researcher Marketing 412,000 MKD
Product Strategist Marketing 581,300 MKD
Product Strategy Researcher Marketing 559,000 MKD
Product Training Specialist Marketing 489,600 MKD
Project Manager Marketing 619,800 MKD
Publications Coordinator Marketing 352,000 MKD
Research Executive Marketing 665,300 MKD
Sales and Marketing Assistant Marketing 318,800 MKD
Sales and Marketing Coordinator Marketing 340,000 MKD
Sales and Marketing Director Marketing 1,037,000 MKD
Sales Director Marketing 983,700 MKD
Sales Management Support Marketing 361,500 MKD
Sales Manager Marketing 970,600 MKD
Search Marketing Strategist Marketing 819,000 MKD
Social Media Administrator Marketing 539,700 MKD
Social Media Specialist Marketing 565,100 MKD
Spaceman Analyst Marketing 315,700 MKD
Sponsorship Consultant Marketing 504,300 MKD
Team Leader Marketing 566,900 MKD
Telemarketer Marketing 294,700 MKD
Trade Marketing Executive Marketing 722,100 MKD
Trade Marketing Manager Marketing 782,500 MKD
Trade Marketing Professional Marketing 615,700 MKD
Trade Marketing Specialist Marketing 431,100 MKD
Web Analytics Manager Marketing 596,800 MKD
Web Content Manager Marketing 607,400 MKD

Salary Comparison by City

If you want to compare salaries with different cities in Macedonia, you can use the links below to explore the data for each specific city we have researched.

City Average Salary
Skopje 1,058,800 MKD

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